--- title: Yahoo AdTech DSP Reviews meta_title: 'Yahoo AdTech DSP Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 181 reviews by the users' company size, role or industry to find out how Yahoo AdTech DSP works for a business like yours. aggregate_rating: rating_value: 3.6 review_count: 181 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Yahoo AdTech DSP Reviews **Vendor:** Verizon Media **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.6/5.0 **Total Reviews:** 181 ## About Yahoo AdTech DSP Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms ## Yahoo AdTech DSP Pros & Cons **What users like:** - Users value the **unified buying experience** of Yahoo AdTech DSP, enjoying its comprehensive tools for effective advertising. (1 reviews) - Users value the **advanced audience targeting** of Yahoo AdTech DSP for its precise segmentation capabilities. (1 reviews) - Users value the **unified buying experience** provided by Yahoo AdTech DSP, enhancing efficiency and effectiveness in campaigns. (1 reviews) - Users value the **unified platform experience** of Yahoo AdTech DSP, enhancing campaign efficiency and effectiveness. (1 reviews) - Users value the **intuitive and clean user interface** of Yahoo AdTech DSP, simplifying campaign setup and tracking. (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Intuitive Platform (1 reviews) - Reporting Features (1 reviews) - Results Performance (1 reviews) **What users dislike:** - Users experience **ad issues** due to reporting delays and lengthy creative approval processes impacting campaign execution. (1 reviews) - Users face **reporting and creative approval delays** , impacting timely access to data and campaign launches. (1 reviews) - Users face **reporting and creative approval delays** that hinder timely access to data and campaign launches. (1 reviews) - Users experience **delayed implementation** due to slow reporting and lengthy creative approval processes, impacting campaign timelines. (1 reviews) - Users experience **delay issues** with reporting and creative approvals, impacting performance insights and campaign launches. (1 reviews) - Functionality Limitations (1 reviews) - Inaccuracy (1 reviews) - Reporting Issues (1 reviews) - Reporting Limitations (1 reviews) - Slow Reporting (1 reviews) ## Yahoo AdTech DSP Reviews ### 1. Decent enough **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2017 **What do you like best about Yahoo AdTech DSP?** The process is pretty straightforward, very easy to use and set up. Sign up, choose your keywords, create your ad and send. **What do you dislike about Yahoo AdTech DSP?** There are others out there that work better. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** I can put my products directly in front of the people I'm hoping to build a professional relationship with. ### 2. Yahoo ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Yahoo AdTech DSP?** Easy to use and schedule ads for our company. **What do you dislike about Yahoo AdTech DSP?** All costs are going up when it comes to social media ads. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Customer outreach ### 3. Yahoo for yahoo **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Yahoo AdTech DSP?** I like that they are all-encompassing. It helps with my ads and makes my work life easier **What do you dislike about Yahoo AdTech DSP?** I didn't like that they are too expensive **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** ITs hard to advertise otherwise ### 4. Yahoo advertising still works. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Yahoo AdTech DSP?** A highly effective mode of communicating with your best potential customers. **What do you dislike about Yahoo AdTech DSP?** You cannot see which websites your ads are appearing on **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** communicating with potential customers ### 5. Yahoo advertising does wonders **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2017 **What do you like best about Yahoo AdTech DSP?** I have vastly increased my customer base with yahoo advertising. **What do you dislike about Yahoo AdTech DSP?** Sometimes it can be more expensive than the competitors. **Recommendations to others considering Yahoo AdTech DSP:** We love the ease of use **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are able to reach many more customers and potential customers. ### 6. Little pricey **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2017 **What do you like best about Yahoo AdTech DSP?** Lots of people see ads once the ad is clicked on only once. From then on the ad shows up frequently and changes size and pictures so it's not the exact same thing every time **What do you dislike about Yahoo AdTech DSP?** Expensive, however all advertising is it expensive on search engines. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Prospective clients ### 7. Amazing Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Yahoo AdTech DSP?** I love the versatility and the traffic I get. **What do you dislike about Yahoo AdTech DSP?** Nothing at this point. I am doing just fine **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The clients I'm getting ### 8. BrightRoll Ad Exchange **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2017 **What do you like best about Yahoo AdTech DSP?** BrightRoll is a brand-safe and easy to use ad exchange that offers many advanced targeting parameters and has large scale. **What do you dislike about Yahoo AdTech DSP?** The reporting and performance metrics are slim and the customer support can sometimes be slow. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** I am using BrightRoll Ad Exchange on a few large-scale campaigns with advanced/niche targeting. I like their tracking and reporting capabilities as well as their black and whitelist capabilties. ### 9. Good company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2017 **What do you like best about Yahoo AdTech DSP?** I like that they help you to understand everything and work with you when looking for places to reach a wider market audiance. **What do you dislike about Yahoo AdTech DSP?** Everything about the company is awesome, they we're good to work with **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Finding the right area to market in to increase profits ### 10. Wonderful Service for businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** November 29, 2017 **What do you like best about Yahoo AdTech DSP?** Very simple to use! Easy to understand. **What do you dislike about Yahoo AdTech DSP?** I could not find anything I disliked here. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Solving the problem of not having sales, benefits include getting my name out in the public. ### 11. Perfect for what we needed. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Environmental Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Yahoo AdTech DSP?** Yahoo advertising is just what we were looking for. **What do you dislike about Yahoo AdTech DSP?** It took me a little while to get use too. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We were able to attract a new audience. ### 12. Easy to use **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Yahoo AdTech DSP?** Most marketing people are aware of this **What do you dislike about Yahoo AdTech DSP?** Outside of marketing it is not a common platform **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It keep us in communication with our current users ### 13. Great advertisement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Yahoo AdTech DSP?** It’s perfect for our company since we r very new so it gives us slot of exposure **What do you dislike about Yahoo AdTech DSP?** Nothing as such I love this medium I just love it it really helped us **Recommendations to others considering Yahoo AdTech DSP:** Great **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Great doing business with them they are very caring ### 14. Convenient easy video DPS platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Yahoo AdTech DSP?** It's an extremely easy tool to implement efficient video buys **What do you dislike about Yahoo AdTech DSP?** I think sometimes transparency is lacking but this is fairly normal for DSPs **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The biggest benefit is being able to buy efficient inventory across the web on multiple sites ### 15. Pretty good for the price **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Yahoo AdTech DSP?** Compared to Googel AdWords, Yahoo Advertising costs less. **What do you dislike about Yahoo AdTech DSP?** Not enough impressions compared to Google AdWords. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** New eyeballs to your website / business ### 16. Overall a good platform but targeting is sub par **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Yahoo AdTech DSP?** Clean interface easy to get on and setup accounts. API access is easy to deal with. **What do you dislike about Yahoo AdTech DSP?** Targetting options are not great. Much weaker interface compared to adwords. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Online advertising for various clients. ### 17. Great video content **Rating:** 4.0/5.0 stars **Reviewed by:** Kristin R. | Portfolio Management (Manager), Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Yahoo AdTech DSP?** The content is great and so is the service, great to be able to plug into DSP's **What do you dislike about Yahoo AdTech DSP?** There is definitely a premium associated that is not always seen with other partners. Some visibility issues. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Premium video content with reliable delivery is great for competitor brands ### 18. Love Yahoooo!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Yahoo AdTech DSP?** So easy & helps the company be introduced to new clients **What do you dislike about Yahoo AdTech DSP?** I have no dislikes with this feature, working great. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Yahoo! Has brought in many clients due to it major advertising so grateful we are abroad ### 19. Strong Performer With Limitations **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2016 **What do you like best about Yahoo AdTech DSP?** Like many Yahoo! products, the Gemini platform tends to be a top-performer for many clients and campaigns. There's a broad range of Yahoo data segments available, and the ability to overlay that targeting criteria across a broad range of Yahoo! O&O properties and inventory sources **What do you dislike about Yahoo AdTech DSP?** Unfortunately, the standard self-serve tool does not allow you to access all of the data segments that Yahoo! has access to. Many of these segments are hidden to the average user, and the only way to access them is to work with a Yahoo team which limits the self serve capabilities **Recommendations to others considering Yahoo AdTech DSP:** It's critical to have the right type of creative & landing page strategy to get the full benefit of the platform. The landing page approach for this traffic source will likely be different than your standard display landing page **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It's been a great way to test & scale native ad tactics by incorporating rich data targeting that many other native platforms do not provide ### 20. Best Performance Native Advertising Channel **Rating:** 5.0/5.0 stars **Reviewed by:** Ernie D. | SVP, Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2016 **What do you like best about Yahoo AdTech DSP?** A lot of native platforms serve on really questionable content. Serving ads on the Yahoo properties doesn't diminish your brand. Also the granularity of targeting on Yahoo is better than most native advertising platforms and remarketing on Gemini has proven to be very effective. We've achieved amazing CPAs from Yahoo Gemini native campaigns. Search on Gemini has performed very well for us too in terms of CPA but the traffic volume is very light so it's hard to spend a lot of money on Gemini Search. **What do you dislike about Yahoo AdTech DSP?** Would love to see even more options for refining demographic targeting for native campaigns and more traffic on search campaigns! **Recommendations to others considering Yahoo AdTech DSP:** they've made it really easy to import your campaigns over from Google AdWords. definitely recommend native remarketing on Gemini as a performance channel. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Lead generation - phone calls, web leads, online purchases, driving demand, driving brand awareness, driving video views. ### 21. A falling search giant is still relevant and useful even in smaller scale **Rating:** 3.5/5.0 stars **Reviewed by:** Ilias T. | Head of Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2017 **What do you like best about Yahoo AdTech DSP?** Advertising on an extra search network to increase reach. What else can you ask? Good traffic in North America **What do you dislike about Yahoo AdTech DSP?** Differences with Adwords makes managing campaigns a pain especially regarding targeting location and other similar settings. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Trying to attract users searching for products that our company is selling when they are in market to purchase ### 22. Strong Inventory **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2017 **What do you like best about Yahoo AdTech DSP?** Access to great inventory, particularly video **What do you dislike about Yahoo AdTech DSP?** No real dislikes; seems like a strong platform **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Extending scale and reach for clients ### 23. Used in Current Position **Rating:** 4.0/5.0 stars **Reviewed by:** Will R. | Sales Planner, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2017 **What do you like best about Yahoo AdTech DSP?** I love how many data points there are to help hit the specific audience/target. **What do you dislike about Yahoo AdTech DSP?** My own qualms were educating myself with BrightRoll DSP. Once I learned and became familiar, I was thoroughly happy. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Looking to help my clients hit a specific audience, BrightRoll has made this whole process easier for me. ### 24. An option to compliment your Google advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 02, 2016 **What do you like best about Yahoo AdTech DSP?** Yahoo! Advertising as a complimentary option to your paid search strategy. Getting started with the Yahoo! account team is fast, easy, and extremely helpful - definitely support than your Google support team. The Yahoo! team is a pleasure to work with and they are always willing to lend a helping hand on your account. **What do you dislike about Yahoo AdTech DSP?** Scale. Yahoo! /Bing do not provide the same scale that a Google campaign will, which is why I suggest to run as a complimentary marketing effort. **Recommendations to others considering Yahoo AdTech DSP:** I don't think Yahoo! search is the end all be all but there is great value in using them along with Google search campaigns. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Creating brand awareness and generating sales lead within the confines of a tight budget. Working on campaigns with different KPI's for the same account can be refreshing .Having different options for search marketing helps and allows a brand to apply learning from one strategy to another. ### 25. Brightroll Direct Response Review **Rating:** 4.0/5.0 stars **Reviewed by:** Anie A. | Senior Specialist, Digital Investment, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Yahoo AdTech DSP?** Many targeting segments with use of 3rd party data. dCPM cost method. Great direct response performance. **What do you dislike about Yahoo AdTech DSP?** Lack of deeper insights. Lack of transparency. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Driving direct online bookings. Great pricing due to programmatic purchasing. ### 26. Great Platform with Great Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about Yahoo AdTech DSP?** Brightroll is fairly easy to use. It has a few great features **What do you dislike about Yahoo AdTech DSP?** Brightroll has Less number of third party data. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Ability to target ### 27. BrightRoll DSP **Rating:** 2.5/5.0 stars **Reviewed by:** Craig T. | Director of Performance Marketing, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2017 **What do you like best about Yahoo AdTech DSP?** The UI is pretty standard and easy to use **What do you dislike about Yahoo AdTech DSP?** I felt like conversion performance wasn't the best **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are a conversion based software ### 28. Reporting **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about Yahoo AdTech DSP?** The metrics Brightroll has available in the reporting **What do you dislike about Yahoo AdTech DSP?** There isn't a way to compare performance across data segments **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Trying to determine which data segments yielded the best performance, but brightroll didn't have a report that would let me do the comparison. ### 29. Direct Yahoo contextual buys along with native advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Alexei A. | Portfolio Manager, Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2016 **What do you like best about Yahoo AdTech DSP?** Some quality audience and decent results. Lower bounce rates as a result of direct buys. **What do you dislike about Yahoo AdTech DSP?** Some limitations around audience size and native ads appearing a little too spammy. **Recommendations to others considering Yahoo AdTech DSP:** Buy direct, not via DSP. Or at least test it out first. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** User acquisition. ### 30. Great system; very easy to use and optimize campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Justin W. | Ad Ops, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2015 **What do you like best about Yahoo AdTech DSP?** SmartBundles are an awesome feature and tends to be how we use the tool the most. I also like how we can remove targeting to incentivized systems that game an app so that a user will be forced to watch a video gain a prize; those systems tend to feel forced and not something an advertiser is going to want to see in their site reporting. Our TAM has always been hugely involved in how we use the product, so they can even oversee our setup and give us tips and tricks before a campaign goes live. **What do you dislike about Yahoo AdTech DSP?** Reporting doesn't feel "easy" to customize; sometimes trying to find the right feature or right target can take a while, and I'll usually rely on my AM to help me find the feature I'm looking for. **Recommendations to others considering Yahoo AdTech DSP:** Although the recent acquisition by Yahoo could signal a decline in the product development cycle, it could also open the tool up to more inventory sources and better data. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We're solving the problem of hitting the client's KPI's, even if our unique data can't provide that sort of result. When we augment our delivery with BrightRoll's Smart Bundles we're often able to optimize to the goals the clients request. ### 31. Yahoo is efficient but hard to use **Rating:** 2.5/5.0 stars **Reviewed by:** Marc J. | Senior Search Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2016 **What do you like best about Yahoo AdTech DSP?** Overall, the UI is very intuitive, but almost too stripped down. It's easy to see high level performance including credits. The account service is also strong. **What do you dislike about Yahoo AdTech DSP?** The user flow from campagins, to ad groups to keywords and ads is confusing and the reports always take too long to download, so they time out. The lack of integration with marin is also frustrating. **Recommendations to others considering Yahoo AdTech DSP:** Move slowly and test before creating campaigns that have issues/hard workflows. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We're trying to reach an efficient audience at scale and extend beyond Google and Bing. We have, but its hard to scale. ### 32. Yahoo Advertising has been kind of confusing **Rating:** 4.0/5.0 stars **Reviewed by:** David M. | Director of Tech and Marketing, Sporting Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2016 **What do you like best about Yahoo AdTech DSP?** I like being able to reach customers who don't use Google or Bing. **What do you dislike about Yahoo AdTech DSP?** Unfortunately it's hard to know which ads are coming from the Bing network, the Google network, or directly from Yahoo. **Recommendations to others considering Yahoo AdTech DSP:** I would definitely consider Yahoo Advertising as a supplement to Google, Bing, and others. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are trying to drive more traffic to our ecommerce store. We have seen pretty decent ROI from Yahoo Gemini. ### 33. Great targeting offerings, click-through intent is dubious at best **Rating:** 2.5/5.0 stars **Reviewed by:** Nico J. | Growth Specialist, Consumer Electronics, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Yahoo AdTech DSP?** Brightroll has robust targeting options, and responsive account management. Billing based on CPC was a nice change of pace from cost per completed view, CPM, etc. **What do you dislike about Yahoo AdTech DSP?** Though click-through rate came out around 1% for our videos (on target for us), the on-site engagement from these clicks was low. A lot of these clicks seemed accidental; session times on site were pretty low, and bounce rate was high. **Recommendations to others considering Yahoo AdTech DSP:** Great for awareness campaigns – you'll have access to practically any target demo you're hoping to hit. Not great for direct response video advertisers. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We wanted to see if any clicks resulted in sales, but the number of sales didn't come close to hitting our target CPA. ### 34. Senior Media Planner **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2016 **What do you like best about Yahoo AdTech DSP?** Reach against broad a audience and cross-platform targeting. The customer service was also great when working with and negotiating plans. The rates proposed were also very competitive compared to other partners considered for the campaign. The rep seemed to want to try and work with us. **What do you dislike about Yahoo AdTech DSP?** BrightRoll DSP was lacking specific content within the home content category which is made it tough to reach a niche audience. My client felt very strong in aligning with contextually relevant content which made it very tough to recommend this particular vendor. **Recommendations to others considering Yahoo AdTech DSP:** Yes, I would recommend BrightRoll DSP for campaigns reaching a broad audience as well as campaigns with limited budgets for efficiency purposes. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Overall budiness problem for my client is to generating awareness of a brand and increase consideration of product for consumers. Success is measured by driving traffic to the site (CTR) . ### 35. Getting better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2016 **What do you like best about Yahoo AdTech DSP?** It is better than Yahoo once was. Good support from the reps which is better than what Yahoo once was. The new tool allows for more options. As time goes on and the further Yahoo/Bing separate, I am confident that there will be more improvements and changes as the two engines compete for budgets from each other. **What do you dislike about Yahoo AdTech DSP?** You need to rely on reps to help you solve for some of the issues. The interface is not very intuitive. **Recommendations to others considering Yahoo AdTech DSP:** Good engine, but you need to get a rep. The reps make changes much easier and prevent the need for hiring additional employees to maintain the clumsiness that there is in the engine. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Ad buying to gain more volume. ### 36. Great Interface - Intuitive & Straightforward **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about Yahoo AdTech DSP?** Optimizations are easy to implement and filters are straightforward. Campaign health is easy to assess without having to pull an in depth report. Intuitive interface that shortens set up time for campaigns. **What do you dislike about Yahoo AdTech DSP?** I dislike that it's hard to figure out what filters were set as it doesn't show what's already in place. Reporting isn't as easily accessible. A rep will need to help you set up automated reporting. **Recommendations to others considering Yahoo AdTech DSP:** BrightRoll is a great product that has a great support team that is really responsive. BrightRoll is constantly working to improve their platform without taking away the ease of use. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Balancing client KPIs and optimizing campaigns are what we deliver. The ease of use provides great benefit by making time spent more efficient. There is less time spent on pulling reports and more time spent on making changes that help benefit performance. ### 37. Yahoo's fairly new advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2016 **What do you like best about Yahoo AdTech DSP?** I like the option of native ads and the fact that yahoo is trying to still keep up. **What do you dislike about Yahoo AdTech DSP?** The lack of training available for it and the lack of communication/transparency about what is going on there. We knew that Yahoo was not supposed to serve 100% of the mobile traffic for the Yahoo/Bing merge, but it's also clear that this hasn't happened yet. I think it's extremely confusing that Bing/Yahoo will no longer be together and that Yahoo and Google are having a separate partnership. As an agency, we end up not recommending yahoo, because we are unsure what percentage of the market share it has and the full reach of its ads. I think better engagement, especially with agencies is essential for this product to get more exposure. **Recommendations to others considering Yahoo AdTech DSP:** It is difficult to set up. I would recommend you reach out to reps if you have any. They provide great assistance and do a lot of the set up on their end, **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We have had success in revenue generation. ### 38. BrightRoll DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2016 **What do you like best about Yahoo AdTech DSP?** I find the ease of use the best aspect of the DSP. **What do you dislike about Yahoo AdTech DSP?** Aesthetically speaking it could improve a bit. **Recommendations to others considering Yahoo AdTech DSP:** It is easy to just - just learn how to optimize to target the right users. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** I manage preroll inventory for a number of clients. BrightRoll is being used as a third party vendor. ### 39. Ad buys were a good experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2016 **What do you like best about Yahoo AdTech DSP?** Volume and demographics were very decent on properties like Yahoo Finance. **What do you dislike about Yahoo AdTech DSP?** Clickthrough rate could have been better versus other high volume properties. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Reach to specific audience we could target at Yahoo. ### 40. Yahoo at its best **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2016 **What do you like best about Yahoo AdTech DSP?** The good quality video advertising that it offers. **What do you dislike about Yahoo AdTech DSP?** The ads sometimes can be annoying and unwanted. **Recommendations to others considering Yahoo AdTech DSP:** It is worth the shot. Give it a try. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** WE used it for advertisement apps. It is good and takes up lot of space in server. ### 41. Verizon DSP for Mobile Video **Rating:** 4.5/5.0 stars **Reviewed by:** Reid M. | Director of Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2016 **What do you like best about Yahoo AdTech DSP?** Brightroll has brought excellent video demand to our publisher partners. Their demand has filled above industry standards. **What do you dislike about Yahoo AdTech DSP?** At times it seems there are multiple levels of approval to test new initiatives. **Recommendations to others considering Yahoo AdTech DSP:** Brightroll offers some of the best demand in the industry. We have had fill rates as high as 80%. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Brightroll has helped our network of publishers monetize their video inventory. ### 42. Clean Interface Lacking in Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2016 **What do you like best about Yahoo AdTech DSP?** I love the ease of use in the interface, its quick updating with stats and how you can digest a lot of information easily. **What do you dislike about Yahoo AdTech DSP?** There is no way of breaking out stats by player size, domain, geo etc... You are very limited in your reporting options which makes it very hard to find and detect issues. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We were looking for a quality and technically superior demand platform to help us monetize a series of websites and collections. Brightroll was a perfect fit for that. ### 43. Brightroll adoption by Sell-Side Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2016 **What do you like best about Yahoo AdTech DSP?** The account team were fantastic at demonstrating the platform, clearly articulating the value and how it could fit with our existing stack. The setup and approval process was quick and efficient. **What do you dislike about Yahoo AdTech DSP?** Further collateral in terms of use cases and scenarios would be useful for new client pitches, though this should now be forthcoming. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** In my previous role I pushed to have Brightroll adopted as a Video DSP of choice, understanding the value it could bring to existing and new business partners. The ad safety credentials and useability of Brightroll were obvious, along with the fantastic support team. Now that Brightroll is part of Yahoo's ecosystem, and though I have changed roles, I am still an interested spectator of how the platform develops, specifically with mobile use in mind. ### 44. Yahoo Gemini has a long ways to go **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2015 **What do you like best about Yahoo AdTech DSP?** Just another search platform. A good way to tap into another 5-10% of paid search traffic. **What do you dislike about Yahoo AdTech DSP?** UI lacks a lot of functionality and some reporting **Recommendations to others considering Yahoo AdTech DSP:** Look, you need to be on Gemini to tap into another 5-10% of paid search traffic. Their UI needs A LOT of improvement before they can catch back up with Google/Bing. Yahoo is trying to get back into the search game and weaning away from their dependence on Bing. They are basically rebuilding a search platform from scratch. They have a long ways to go. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Tapping into another source for SEM traffic to our website. ### 45. BrightRoll DSP Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2015 **What do you like best about Yahoo AdTech DSP?** The best part of the BrightRoll DSP is it's user interface. It is both easy to navigate and easy on the eyes. **What do you dislike about Yahoo AdTech DSP?** When reviewing site placements (to create a bundle). I cannot export all metrics into .CSV. For example, with my viewability-focused campaigns I cannot see metrics such as Viewable Impressions or Measurable Impressions. I also do not like that I cannot clone an entire campaign. This would be a huge time-saver as I have multiple clients that run very similar campaigns for their many flights. **Recommendations to others considering Yahoo AdTech DSP:** Don't be overwhelmed! It has a seamless interface and vast options to play around with. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** N/A. ### 46. Yahoo Advertising is on its way up **Rating:** 3.0/5.0 stars **Reviewed by:** Matt H. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2016 **What do you like best about Yahoo AdTech DSP?** What I like best about Yahoo Advertising is its Native placements. **What do you dislike about Yahoo AdTech DSP?** What I dislike about Yahoo Advertising is its limited targeting capabilities compared to other advertising platforms. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are able to promote our brand in a native content placement with specific targeting based on our target demographic. ### 47. helps put our website and company at the top of search results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2016 **What do you like best about Yahoo AdTech DSP?** the simplicity on using the tool to enter keyword for searching **What do you dislike about Yahoo AdTech DSP?** the cost to advertise and maintain the tool is a bit pricey **Recommendations to others considering Yahoo AdTech DSP:** none **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** having more traffic flow to our website so people know we exists ### 48. Preroll advertising platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2016 **What do you like best about Yahoo AdTech DSP?** simple to use, ease of information in reporting **What do you dislike about Yahoo AdTech DSP?** targeting of certain segments is unavailable **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** direct response advertising. challenged with clickthrough as we optimize based on direct buy. ### 49. Yahoo Gemini **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2016 **What do you like best about Yahoo AdTech DSP?** The customer service that Yahoo provides is great however the actual tool itself leaves much to be desired. **What do you dislike about Yahoo AdTech DSP?** Difficult to manage, hard to integrate third party tracking tools, ad capabilites are far behind Google and Bing, little to no bid management tools, no automation. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Attempting to grow an already large brand's digital presence while maximizing efficiency metrics. ### 50. Easy to use (most of the time), helpful Account managers **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2015 **What do you like best about Yahoo AdTech DSP?** Easy optimizations, helpful AMs, generally useful/easy to use UI though it is clunky at times. **What do you dislike about Yahoo AdTech DSP?** Reporting by URL doesn't exist, annoying to block sites based on performance, if you set a daily delivery goal, it delivers ASAP instead of evenly, etc. There are lots of little clunky things like these that could be improved. **Recommendations to others considering Yahoo AdTech DSP:** Get a good AM and use their knowledge! **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Campaign KPI performance. Improved client satisfaction, less campaign manager time wasted. ## Yahoo AdTech DSP Discussions - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) - [Will customer service be fixed?](https://www.g2.com/discussions/50138-will-customer-service-be-fixed) - 1 upvote - [View Yahoo AdTech DSP pricing details and edition comparison](https://www.g2.com/products/yahoo-adtech-dsp/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+02%3A04%3A02+-0500&secure%5Bsession_id%5D=3be84f1c-ed35-4c50-8b74-5f1f520518ed&secure%5Btoken%5D=152073d134fddf9aaa3494afa49f78617d0cf3c6a67305fe1850fe4b226359a5&format=llm_user) ## Yahoo AdTech DSP Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Yahoo AdTech DSP Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (865 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)