--- title: Yahoo AdTech DSP Reviews meta_title: 'Yahoo AdTech DSP Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 181 reviews by the users' company size, role or industry to find out how Yahoo AdTech DSP works for a business like yours. aggregate_rating: rating_value: 3.6 review_count: 181 scale: '5' date_modified: '2026-07-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Yahoo AdTech DSP Reviews **Vendor:** Verizon Media **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.6/5.0 **Total Reviews:** 181 ## About Yahoo AdTech DSP Built for the way you buy, the Verizon Media DSP\* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. \*Formerly BrightRoll DSP, Oath Ad Platforms ## Yahoo AdTech DSP Pros & Cons **What users like:** - Users value the **unified buying experience** of Yahoo AdTech DSP, benefiting from comprehensive features and ease of use. (1 reviews) - Users value the **precise audience targeting** of Yahoo AdTech DSP, enabling effective segmentation and better campaign performance. (1 reviews) - Users value the **unified buying experience** of Yahoo AdTech DSP, seamlessly integrating targeting and performance tracking. (1 reviews) - Users value the **unified buying experience** of Yahoo AdTech DSP, simplifying campaign management with integrated features. (1 reviews) - Users find the **intuitive user interface** of Yahoo AdTech DSP makes campaign management straightforward and efficient. (1 reviews) - Efficiency (1 reviews) - Features (1 reviews) - Intuitive Platform (1 reviews) - Reporting Features (1 reviews) - Results Performance (1 reviews) **What users dislike:** - Users face **reporting and creative approval delays** that hinder timely access to performance data and campaign launches. (1 reviews) - Users face **ad management issues** due to reporting and creative approval delays, impacting campaign performance and timelines. (1 reviews) - Users face **campaign management issues** due to reporting and creative approval delays impacting performance and timelines. (1 reviews) - Users face **delayed implementation** due to slow reporting and lengthy creative approval processes impacting campaign launches. (1 reviews) - Users experience **delay issues** with reporting and creative approvals, impacting campaign performance and launch schedules. (1 reviews) - Functionality Limitations (1 reviews) - Inaccuracy (1 reviews) - Reporting Issues (1 reviews) - Reporting Limitations (1 reviews) - Slow Reporting (1 reviews) ## Yahoo AdTech DSP Reviews ### 1. Great alternative platform to reach targetted audiences **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Yahoo AdTech DSP?** Targeting tools are sophisticated enough that building audiences from demographics and campaigns make it heavily optimized. **What do you dislike about Yahoo AdTech DSP?** Costs can be high at times, but easily optimized over time. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Highly targeted campaigns vs generic campaigns achieving more qualified traffic. ### 2. Yahoo Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo Advertising is super easy to use. It is very self explanatory and allows you to market your products/services through so many different options and websites. **What do you dislike about Yahoo AdTech DSP?** I honestly don't dislike anything about this product, it is the easiest one I have yet to use. **Recommendations to others considering Yahoo AdTech DSP:** I would use it! : ) It is super easy, and affordable. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Yahoo! Advertising has allowed me to market and share with the whole internet! You can't ask for a better product. The benefits that you have, is that Yahoo is one of the top search engines on the web, and so everyone goes to yahoo, so if you are advertising through them, they use and show your adds. ### 3. High quality for a low cost! **Rating:** 3.5/5.0 stars **Reviewed by:** Daniela C. | IT support, Retail, Enterprise (> 1000 emp.) **Reviewed Date:** November 22, 2017 **What do you like best about Yahoo AdTech DSP?** I am using natvie ads and search advertisments and yahoo! advertising give me the possibility to buy both of these ad types. **What do you dislike about Yahoo AdTech DSP?** My strategy is statiscal-based and I work a lot with reporting. This is the weak point of Yahoo! Advertising, it's doesn't show a report of periods longer than a month. **Recommendations to others considering Yahoo AdTech DSP:** This servicejust draws in quality clients and experienced promoters. You don't need to possess a major sold. On the off chance that you allready aren't utilizing Yahoo! Advertitising, I recommnd you to try it for a period of time. It's more improved than you'd think it is. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** In case of generating low quantity of traffic, yahoo ads gives the option to include search partners ### 4. Great service highly recommend **Rating:** 3.5/5.0 stars **Reviewed by:** Anthony A. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2017 **What do you like best about Yahoo AdTech DSP?** The best part of it is Yahoo does everything for you. It allows you to use their “per click” research data and apply it to your product and industry. It also allows you to customize it if you know where and wht you want to do. **What do you dislike about Yahoo AdTech DSP?** Sometimes I feel like all the information is too much to cypher through. Also fill like the pricing options could be better **Recommendations to others considering Yahoo AdTech DSP:** If you’ve used bing advertising or a close competitor you’d be familiar with how it works. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are able to set are parameters and directly market to our targeted customers. We also use the research to find people we wouldn’t targer but search for things in our industry. ### 5. Not easy to use **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2018 **What do you like best about Yahoo AdTech DSP?** Native ads work well, but they are difficult to manage **What do you dislike about Yahoo AdTech DSP?** Impossible to effectively manage large-scale advertising efforts with this cumbersome platform **Recommendations to others considering Yahoo AdTech DSP:** Use AdWords and Bing instead **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Native ads are a good benefit and work well for some clients ### 6. Yahoo Advertising **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2018 **What do you like best about Yahoo AdTech DSP?** Ease of use. Very user friendly. Have good performance **What do you dislike about Yahoo AdTech DSP?** Top ad unlike google search. Would like more relevant search **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Reaching an audience outside google. Older audience and more educated. ### 7. Fair price and reasonable quality **Rating:** 3.0/5.0 stars **Reviewed by:** Miruna M. | Tower Service Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2017 **What do you like best about Yahoo AdTech DSP?** I like that with yahoo! advertising I can use buy both search advertisments and natvie ads **What do you dislike about Yahoo AdTech DSP?** Reporting is bad and I dislike the fact that I cannot select a period longer than a month. **Recommendations to others considering Yahoo AdTech DSP:** Using this service you can attracts quality customers, tthe costs are not so big and If you allready aren't using yahoo ads, I recommend you to take to try it as It's much better than anticipated. Depending on your business needs you should consider if it fits perfect or not, try it! **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Extra traffic always is amazing. So if you cannot drive a reasonable quantity of traffic yahoo ads gives the option to include search partners ### 8. Good Platform for Campaign Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2018 **What do you like best about Yahoo AdTech DSP?** Easy to manage and the changing of bids is straightforward. **What do you dislike about Yahoo AdTech DSP?** I wished that the homepage featured performance overview that is easier to analyze with just one glance, such as implementing line graphs of each campaigns. **Recommendations to others considering Yahoo AdTech DSP:** Good platform overall **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Trying to figure out a way to get the manual daily reports that are sent to me to feature performance of all the days in a said time range and not just the data from the day of. ### 9. Decent ad serving, mediocre money management **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Yahoo AdTech DSP?** Very easy to hit low CPCs, being able to bid by audience group is nice as well **What do you dislike about Yahoo AdTech DSP?** Frequently spends past daily budget, no clarity on site lists **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** They are one of multiple networks for us to run ads on and optimize between ### 10. Yahoo Advertising is a great resource! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Yahoo AdTech DSP?** I like the ease of use and that tons of people use Yahoo to find things! **What do you dislike about Yahoo AdTech DSP?** There really isn't much I dislike,. It's a great resource for people to find you and that's the main goal for me. **Recommendations to others considering Yahoo AdTech DSP:** Remember that a lot of people use Yahoo already! Great place to be found. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We use it to advertise our apartment complex. We are located in Nashville TN and there is a lot of competition here at the moment. It's nice to be able to advertise our specials and great location! ### 11. Good results **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2018 **What do you like best about Yahoo AdTech DSP?** Easy to use interface, easy to navigate. **What do you dislike about Yahoo AdTech DSP?** Setting up users to have access to your account needs improvement. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Good results, different than other online advertising platforms. ### 12. Enthusiastic professional tool that lacks insights **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2018 **What do you like best about Yahoo AdTech DSP?** Simplicity and ease of use while performing simple tasks **What do you dislike about Yahoo AdTech DSP?** Lack of depths and insights of the work you conducted **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Trying to show different side of digital advertising ### 13. Gets the job done **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2018 **What do you like best about Yahoo AdTech DSP?** It is a multi platform solution and allow you to have adds in many formats. Templates is really nice **What do you dislike about Yahoo AdTech DSP?** A couple of glitches, you need to submit negative keywords lists **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Advertisement campaigns ### 14. Incredible quality at a sensible cost! **Rating:** 3.5/5.0 stars **Reviewed by:** Catrina M. | Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2017 **What do you like best about Yahoo AdTech DSP?** I like that yahoo! advertising gives us the likelihood to purchase both native ads and search advertisements **What do you dislike about Yahoo AdTech DSP?** I don't care for the reporting.I can't choose a period longer than a month. **Recommendations to others considering Yahoo AdTech DSP:** This administration just pulls in quality clients and experienced promoters. You additionally don't need to possess a major sold. On the off chance that you already aren't utilizing yahoo ads, I prescribe you to remove a portion of this group. It's greatly improved than foreseen. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** If there should arise an occurrence of producing low amount of activity, yahoo ads gives the alternative to incorporate search partners ### 15. Great advertising for one of the top two search engines **Rating:** 3.5/5.0 stars **Reviewed by:** Chris S. | Principal Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Yahoo AdTech DSP?** Ease of use and ability to transition stuff from google adwords to yahoo. **What do you dislike about Yahoo AdTech DSP?** seems limited in some areas on the dashboard **Recommendations to others considering Yahoo AdTech DSP:** Know that you are hitting a very specific market and not really the full web **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** helps me target yahoo users. ### 16. Awesome quality at a lower cost! **Rating:** 4.0/5.0 stars **Reviewed by:** Dorin M. | Literary interpreter, Accounting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2017 **What do you like best about Yahoo AdTech DSP?** I like that yahoo! advertising gives us, it's users the option to purchase both natvie advertisements and search advertisments **What do you dislike about Yahoo AdTech DSP?** I can't choose a period longer than a month and this is very annoying **Recommendations to others considering Yahoo AdTech DSP:** Yahoo ads basically pulls in quality clients and experienced promoters. You additionally don't need to claim a major sold. If you allready aren't utilizing yahoo advertising, I suggest you to start trying to advertise here. It's more improved than expected. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** If there should be an situation of creating low amount of movement, yahoo ads gives the alternative to incorporate searches from other networks ### 17. Reviewing online ads. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2018 **What do you like best about Yahoo AdTech DSP?** I love how Yahoo! Advertising targets exactly what consumers have recently searched. **What do you dislike about Yahoo AdTech DSP?** At the moment, I don’t dislike anything. Yahoo! Has helped improved sales. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Sales, and being a recognized brand. ### 18. Definitely falling behind the pack **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Yahoo AdTech DSP?** Gemini has been a great option for cheap CPCs. It just doesn't have the great results that Adwords or Bing has. **What do you dislike about Yahoo AdTech DSP?** It is a very manual product. You have to have the account managers do things for you versus doing it yourself for best practice negatives. The bulk uploads are horrible. And, the conversion rates aren't very good. **Recommendations to others considering Yahoo AdTech DSP:** Get used to the fact that you will be working with a new rep every single day. They have so much turnover that your rep will not know anything about your account. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It helps a lot with branding and is a good alternative than putting all of my eggs into the Adwords basket. ### 19. YAHOOOOO! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2018 **What do you like best about Yahoo AdTech DSP?** Okay, easiest promo in the world! Mist use! **What do you dislike about Yahoo AdTech DSP?** I cant say I just like anything, maybe a lower price? **Recommendations to others considering Yahoo AdTech DSP:** Continue used to see more growth! **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** A lower price would be nice. But it’s worth every penny! The more you use it the easier it becomes! ### 20. Great visibility at decent prices **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo is sort of flying under the radar but what that means for businesses is that their ad dollar can go much further. Don't discount their reach - we've had amazing results from the ads we've run with Yahoo. **What do you dislike about Yahoo AdTech DSP?** The dashboard is a bit lacking in terms of data that is easily accessible, especially when compared to Google's massively intuitive dashboard and robust reporting. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We have been able to stretch our ad budget when using Yahoo ads in the past. It was great investment and helped drive traffic to our ecommerce site during peak season shopping. ### 21. Failed to generate leads **Rating:** 1.5/5.0 stars **Reviewed by:** Bally U. | Marketing Manager - Product Management & Service Development, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2018 **What do you like best about Yahoo AdTech DSP?** It was straight forward to use and get started **What do you dislike about Yahoo AdTech DSP?** Failed to deliver business results especially compared to Google or even Bing **Recommendations to others considering Yahoo AdTech DSP:** Need to improve lead generation **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Generating leads and sales, but did not get a single lead from yahoo ### 22. Yahoo Advertising Review **Rating:** 4.0/5.0 stars **Reviewed by:** Haley B. | Marketing Representative, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Yahoo AdTech DSP?** I really enjoy how simple Yahoo! Advertising was. **What do you dislike about Yahoo AdTech DSP?** I dislike how it is not as popular as a platform. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are solving how to reach a larger audience. I have realized that if you spend more on advertising the benefits will show with how many people you reach. ### 23. Ok DSP **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2018 **What do you like best about Yahoo AdTech DSP?** I like the mail retargeting data used from receipts. Reports are also quick to pull. **What do you dislike about Yahoo AdTech DSP?** Aside from the mail retargeting just ok UI. Nothing special. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Driving programmatic ad spend for clients ### 24. Good adveritising! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2018 **What do you like best about Yahoo AdTech DSP?** Ease of use, easy to set up and lots of client interaction ! Highly recommend . **What do you dislike about Yahoo AdTech DSP?** Nothing I really disliked at all. Everything was easy to use. Pretty satisfied overall. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** More business inquiries ### 25. Seemless! Yahoo makes it simple to load your campaign and get it out to your market **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo advertising makes intent-driven advertising for our business a breeze- we can get quantifiable results with this product. **What do you dislike about Yahoo AdTech DSP?** The per-click cost to advertise - would be easier to budget out a time-sensitive campaign and pay up front. **Recommendations to others considering Yahoo AdTech DSP:** It is worth the price per click! You will see immediate results! **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We are reaching customers outside of our predicted demographic with this tool, so that solves part of our growth problems. We are seeing an uptick in customer demand because of this product. ### 26. Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Yahoo AdTech DSP?** I love the easy use and features of this tool. **What do you dislike about Yahoo AdTech DSP?** Nothing! I think that it has great customiaztion options and features to taget any business. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Getting ads and name out to the public ### 27. Low Low Results **Rating:** 0.5/5.0 stars **Reviewed by:** Bill N. | Business Owner, Construction, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Yahoo AdTech DSP?** Yahoo ads have been behind the times for ten years and it just keep getting worse **What do you dislike about Yahoo AdTech DSP?** Low results, clumsy onboarding, and weak analytics. **Recommendations to others considering Yahoo AdTech DSP:** I would go to BING or Google. Though I prefer BING **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** i was wanting to increase my CPr rate and drive traffic to website. ### 28. Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2018 **What do you like best about Yahoo AdTech DSP?** Able to see everything in one place and that it makes it easy to navigate **What do you dislike about Yahoo AdTech DSP?** Ads sometimes are not legit and makes it frustrating to see them **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** My own ads ### 29. Great for exposure **Rating:** 4.0/5.0 stars **Reviewed by:** Joe M. | Sr. Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2017 **What do you like best about Yahoo AdTech DSP?** What I like most about Yahoo! Advertising is the exposure it provides you to millions of potential customers. **What do you dislike about Yahoo AdTech DSP?** What I dislike about Yahoo! Advertising is it's limitation to Microsoft search platforms. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The business problems we are solving with Yahoo! Advertising are:: marketing and exposure to new market segments. ### 30. Yahoo is by far the best Advertising for the price **Rating:** 3.5/5.0 stars **Reviewed by:** Tara D. | Sales Marketing And Personal Styling, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo is everywhere and it continues to **What do you dislike about Yahoo AdTech DSP?** Nothing, this product is great to use and so easy to sale **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Everyone knows the name and they know they can reliable with Yahoo. The name plays a big role in this advertisement world. ### 31. Great native product, UI not user friendly **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2017 **What do you like best about Yahoo AdTech DSP?** Wide variety of native advertising products **What do you dislike about Yahoo AdTech DSP?** UI is very limited. The new power editor does not help as it is for making edits but not uploading new ads, keywords, etc. DS integration is limited **Recommendations to others considering Yahoo AdTech DSP:** Treat like a full service or manage through a 3p platform **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Native advertising, search. Have seen an increase in reach ### 32. Yahoo! A better way to advertise... using Yahoo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about Yahoo AdTech DSP?** I like that it is easy to use best. This is a very important experience for me. **What do you dislike about Yahoo AdTech DSP?** There is nothing I do not like about Yahoo Advertising. Its easy to use and very efficient for me to use. **Recommendations to others considering Yahoo AdTech DSP:** Its worth a try. I highly suggest it. You cannot go wrong **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It helps drive targetted traffic to my website. ### 33. Traffic **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley G. | Marketing Coordinator, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2017 **What do you like best about Yahoo AdTech DSP?** Using my advertisement from yahoo! helped me gain a lot of traffic. **What do you dislike about Yahoo AdTech DSP?** I don't think as many people use yahoo as they used to **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It is solving the amount of visitors that come to my page ### 34. Blog post service is great **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine H. | Attorney, Law Practice, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2017 **What do you like best about Yahoo AdTech DSP?** The blog post service is very interactive, clean and easy to read the content provided. I used a lot to market in a simplified way because you can put a tagline for your product or service **What do you dislike about Yahoo AdTech DSP?** Some posts are small so not very easy to read, larger script size sm would be better **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Sharing ideas and businesses with others ### 35. out of native platforms best customer service - inventory is okay **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2017 **What do you like best about Yahoo AdTech DSP?** customer service is reallyawesome. They even manage the campaigns if you do not have enough time **What do you dislike about Yahoo AdTech DSP?** the inventory and publisher are not the best. Also the adset level is not really needed. **Recommendations to others considering Yahoo AdTech DSP:** get a managed account. they really can help you alot otherwise, put bids low and work with bid adjustments. if you dont want to have mobile included, bid yourself out of it **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** acquiring leads ### 36. Simply an additional Capture Feature **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2017 **What do you like best about Yahoo AdTech DSP?** I like that the platform isn't overly complicated and that it can be pulled into engine management systems. **What do you dislike about Yahoo AdTech DSP?** The UI is incredibly glitchy. Try to do anything in bulk is near impossible. The compatibility with our engine management system often has issues. Also, their ads are different from the rest of the industry and it's a pain to update them through our system. **Recommendations to others considering Yahoo AdTech DSP:** If you are strictly wanting to gain more market share yes, but don't expect amazing result and the ability to do crazy creative initiatives. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The main business problem that Yahoo Gemini is solving is that fact that were weren't reaching enough people. We realized there were relevant prospects using Yahoo for their research journey and this helped to capture additional market share. ### 37. Yahoo! Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Tiffany W. | Associate Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Yahoo AdTech DSP?** Yahoo! advertising is helpful because it provides internet users with ads related to their search content. **What do you dislike about Yahoo AdTech DSP?** Sometimes the ads are random and not related to the user. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** There are multiple benefits Yahoo! advertising provides such as easy links to the product or service and helpful information. ### 38. Yahoo advertising is great. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Yahoo AdTech DSP?** I like the fact that pretty much anyone who gets online and goes through yahoo sees my advertisement **What do you dislike about Yahoo AdTech DSP?** The only thing I don't like is the fact that everyone can't see it unless they move through yahoo. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** I think the business is seeing more business now that yahoo is advertising for us. ### 39. Good **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 02, 2018 **What do you like best about Yahoo AdTech DSP?** Oath reps are very helpful, always willing to help with implementation **What do you dislike about Yahoo AdTech DSP?** Seem to assign new reps more frequently making it difficult at times to bring them up to speed for more urgent requests **Recommendations to others considering Yahoo AdTech DSP:** Platform updates including bulksheet or bulk edit functionality improvement would be helpful **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Meeting KPI targets, reps have help pinpoint areas on opportunity ### 40. Yahoo Advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Yahoo AdTech DSP?** I think how these ads look more like an article rather than shouting, "I'm an Ad." They are more natural and less salesy than most ads. **What do you dislike about Yahoo AdTech DSP?** The limited targeting options are tough. Not many categories to choose from. **Recommendations to others considering Yahoo AdTech DSP:** Try using a blog article and make the ad more interesting and conversational. A different way to advertise than your typical ad with a discounted price, etc. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It is a great platform to promote blog articles, which is a nice change of pace from regular sales. ### 41. Yahoo advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Snehal B. | Video Editor, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2017 **What do you like best about Yahoo AdTech DSP?** Faster brand building. Effective targeting. Real time performance tracking **What do you dislike about Yahoo AdTech DSP?** Limited options from a price standpoint. **Recommendations to others considering Yahoo AdTech DSP:** Good place to advertise your product and bring more customers **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It has helped for marketing of my channel. ### 42. Yahoo brings clients to your business **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2018 **What do you like best about Yahoo AdTech DSP?** Yahoo is seen by millions of people amd it’s everywhere **What do you dislike about Yahoo AdTech DSP?** Google is sometimes more complete and better for advertising than yahoo. **Recommendations to others considering Yahoo AdTech DSP:** It is good because your business is seen by millions of people. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Yahoo brings clients by using it for positioning or advertising. ### 43. Efficient and highly effective **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander R. | Digital Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Yahoo AdTech DSP?** Love the reach Native ads can attain with the ad marketplace **What do you dislike about Yahoo AdTech DSP?** Platform isn’t as robust as competitor offerings **Recommendations to others considering Yahoo AdTech DSP:** Great for increasing audience **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Increasing awareness and getting incremental traffic through placements not offered by other ad markets ### 44. Low priced option to use alongside AdWords **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2017 **What do you like best about Yahoo AdTech DSP?** The support team are a great help to get you up and running and more supportive than Google - possibly because they are playing catch up! Native ads are a good option to have too. **What do you dislike about Yahoo AdTech DSP?** Simply put, there is and never will be as much traffic flow as you get from Google. **Recommendations to others considering Yahoo AdTech DSP:** Use as a compliment to Google. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Gaining that extra bit of traffic and generating a small number of low-cost leads. ### 45. Paid search - Yahoo **Rating:** 5.0/5.0 stars **Reviewed by:** Keenan D. | Senior Director of Marketing, Consumer Electronics, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2017 **What do you like best about Yahoo AdTech DSP?** The dashboard mirrors what you find in Google AdWords **What do you dislike about Yahoo AdTech DSP?** Not as robust tools for remarking and product listing ads **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Expanded reach in search outside of what Google can offer ### 46. Great but Not the Best **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 12, 2017 **What do you like best about Yahoo AdTech DSP?** Brightroll has great access to networks and supports a wide variety of ad formats. Integration with third party work seamlessly. Reporting features are some of the best in the industry. **What do you dislike about Yahoo AdTech DSP?** Interface isn't as intuitive as competitors like The Trade Desk or AOL. **Recommendations to others considering Yahoo AdTech DSP:** You'll get what you want from this platform, however, you should consider testing and reviewing other partners that may have better rates or user interfaces. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** The ability to marry first and third part data for display advertising ### 47. Yahoo advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2017 **What do you like best about Yahoo AdTech DSP?** It is very good at reaching a broader audience with ads online, instant messaging, and mail. **What do you dislike about Yahoo AdTech DSP?** It does cost and the fact thst not everybody uses yahoo regularly **Recommendations to others considering Yahoo AdTech DSP:** Definitely try **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We were not reaching a broader audience and this has helped to remedy that somewhat ### 48. Good advertising tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Yahoo AdTech DSP?** I've noticed there has been increased traffic and more customers. **What do you dislike about Yahoo AdTech DSP?** I don't have anything bad to say about it. **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** We've been getting more people and followers. ### 49. I enjoyed the experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Yahoo AdTech DSP?** For the amount that you buy you get: good traffic **What do you dislike about Yahoo AdTech DSP?** I didn’t understand the queue part waiting to post part **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** It provides leads ### 50. Good Ad Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about Yahoo AdTech DSP?** Easy to use and accessible for all levels of skill **What do you dislike about Yahoo AdTech DSP?** Not the most features compared to other platforms like Google AdWords **Recommendations to others considering Yahoo AdTech DSP:** Implement more features **What problems is Yahoo AdTech DSP solving and how is that benefiting you?** Limited power in reaching my target market ## Yahoo AdTech DSP Discussions - [What is a DSP programmatic?](https://www.g2.com/discussions/what-is-a-dsp-programmatic) - [What do Verizon media do?](https://www.g2.com/discussions/what-do-verizon-media-do) - [What is DSP in media buying?](https://www.g2.com/discussions/what-is-dsp-in-media-buying) - [What is Verizon Media DSP?](https://www.g2.com/discussions/what-is-verizon-media-dsp) - [Will customer service be fixed?](https://www.g2.com/discussions/50138-will-customer-service-be-fixed) - 1 upvote - [View Yahoo AdTech DSP pricing details and edition comparison](https://www.g2.com/products/yahoo-adtech-dsp/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+04%3A49%3A12+-0500&secure%5Bsession_id%5D=4f41f895-6cdb-4fbd-ab75-75e25fb42de2&secure%5Btoken%5D=96f9f8797adf846fc88e7f7a407514518e61279a368bb9a2a5794068b0013742&format=llm_user) ## Yahoo AdTech DSP Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Yahoo AdTech DSP Alternatives - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (182 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (864 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) - 4.1/5.0 (278 reviews)