Xnurta has a highly sophisticated AI that manages campaigns and automates all of the busy work. They also have superior client success support and the onboarding process is above and beyond anything I've ever seen. The Xnurta team is so willing to spend time to make sure you are comfortable using the tool. Review collected by and hosted on G2.com.

Because there are so many levers and customizations there is a bit of a learning curve when switching from another platform/software. Review collected by and hosted on G2.com.

xNurta is an impressive software backed by an impressive team. The system and tools enable our team to spend time in the most important areas, while having the utmost confidence in the little things being done the way we want them to be. The results speak for themselves! Review collected by and hosted on G2.com.

xNurta can be difficult to learn and understand with the many levers and layers that they offer within the tool and system. Thanks to the xNurta team, we have been able to learn and grow within the tool and set ourselves and our partners up for success. Review collected by and hosted on G2.com.

Xnurta gives us the flexibility and control we need to run and scale complex Amazon ad strategies. The DSP and AMC capabilities are standout features. AMC audience building is super powerful, it lets us create really refined audiences that drive performance. DSP management is also excellent, much more efficient than working directly in Amazon’s UI.

The platform is fast, data loads quickly even across large accounts and the rule-based automation helps reduce manual work without losing control. The Xnurta team is also a huge asset: they’re proactive, responsive, and constantly improving the tool based on real user feedback. They’re usually among the first to roll out support for new Amazon features, which is a big plus. Review collected by and hosted on G2.com.

There’s a bit of a learning curve, especially early on or if you’re managing multiple regions and clients. Some parts of the interface could be more user-friendly but the team is always available to help. Review collected by and hosted on G2.com.

I love the sophistication of the the software and its technical abilities to draw meaningful insights for our clients leveraging AMC. I also love working with the team we have shared software feedback and seen improvements made Review collected by and hosted on G2.com.

Nothing really, the only thing is it can take a bit of time to learn the platform and their tools Review collected by and hosted on G2.com.

Xnurta has drastically improved how I manage advertising. The platform makes it easy to lower ACOS, get more out of every ad dollar, and confidently make data-driven decisions. Review collected by and hosted on G2.com.

There's a small learning curve, as with any software, but its easy to learn. Review collected by and hosted on G2.com.

It is a very intuitive tool made with an inmense ammount of customization options from dashboards to AI behaviors and strategies. The team is very open to feeback and to add new features. This tool has become essential to our daily operations. Review collected by and hosted on G2.com.

It is still on development so there are some more advanced features that we hope to see in the future. Review collected by and hosted on G2.com.

Xnurta is an outstanding advertising software with a robust set of tools to support any advertising strategy. The platform is constantly evolving, thanks to a team that is not only highly skilled but also genuinely committed to improving the technology.

More importantly, the team at Xnurta goes above and beyond what we’d expect from a software partner. Their support, dedication, and genuine collaboration make it hard to imagine ever using another platform. We truly value our partnership with them! Review collected by and hosted on G2.com.

There is a bit of a steep learning curve to fully understand the AI which can take a while to get used to. Review collected by and hosted on G2.com.

The complete data you can manage and the filters that allow you to have amazing insights. It's easy to use and have great customer support. Review collected by and hosted on G2.com.

Sometimes the data delays a few days to be complete so it's difficult to make daily decisions Review collected by and hosted on G2.com.

AI copilot, ads/DSP MGMT, product list, customer service Review collected by and hosted on G2.com.

Reporting might be my one issue, although it is customizable, it's a little "clunky". Review collected by and hosted on G2.com.

Simplicity in bulk adjustments (much quicker than bulk sheets), speeds up reporting, ability to create custom dashboards Review collected by and hosted on G2.com.

Some UX adjustments needed - but the team is willing to help and is constantly iterating! Review collected by and hosted on G2.com.