# Xnurta Reviews **Vendor:** Xnurta **Category:** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools) **Average Rating:** 4.7/5.0 **Total Reviews:** 21 ## About Xnurta Xnurta leverages advanced AI to put sellers, brands and agencies in control of Amazon Ads, maximizing return on ad spend. Xnurta empowers you with automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools and unmatched customer service to help ensure you consistently sell more. ## Xnurta Pros & Cons **What users like:** - Users praise the **robust advertising optimization tools** of Xnurta, appreciating the expert support and commitment to improvement. (2 reviews) - Users commend the **excellent customer support** from Xnurta, highlighting responsiveness and expert assistance for success. (2 reviews) - Users highlight the **ease of use** of Xnurta, noting a smooth onboarding process and efficient ad management. (2 reviews) - Users value the **easy integrations** of Xnurta, enhancing their Amazon advertising management experience seamlessly. (2 reviews) - Users commend the **easy setup** of Xnurta, facilitating a smooth onboarding experience tailored to their needs. (2 reviews) - Helpful (2 reviews) - Reporting Efficiency (2 reviews) - Automation (1 reviews) - Users love the **customization options** of Xnurta, which enhance reporting efficiency and enable tailored dashboards. (1 reviews) - Data Analysis (1 reviews) **What users dislike:** - Users find the **UI navigation not completely intuitive** , requiring a learning curve to effectively use the product. (2 reviews) - Users report a **difficult learning curve** to fully grasp Xnurta's AI functionality, which may require significant adjustment time. (1 reviews) - Users find the **limited reporting** options in Xnurta to be somewhat clunky and lacking in efficiency. (1 reviews) - Users find the **rule management** system less intuitive, requiring a learning curve to fully understand its functionalities. (1 reviews) ## Xnurta Reviews ### 1. Improved Campaign Control and Performance with Xnurta **Rating:** 4.0/5.0 stars **Reviewed by:** William David R. | Advertising specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Xnurta?** The AI-driven campaign management helps reduce the time spent on continuous optimization. The main functionalities such as campaign optimizations or reporting are easy to use and implement. Since the AI optimizes campaigns daily, there's no need for constant monitoring—checking in every other day is usually sufficient. The support team is responsive and helpful with any questions or feedback regarding the tool. **What do you dislike about Xnurta?** Some parts of the tutorials are confusing, which makes it harder to fully understand and use some of the additional tools. While the software is designed to save time and optimize performance, the learning curve can be a barrier. Investing the time to master 100% of its features can feel challenging, which may limit the overall potential and impact of the tool. **What problems is Xnurta solving and how is that benefiting you?** Xnurta supports campaign optimization, reporting, and audience building in AMC, helping uncover new opportunities for client growth. ### 2. Solid and steadily improving tool for managing Amazon Ads with great customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Nick N. | Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2025 **What do you like best about Xnurta?** Powerful tools for managing Amazon ads, and diving into analysis. I've not encountered errors that have ruined my day as I have with other advertising software (looking at you PacVue). AMC integration is easy to use. Great customer support from our rep, Tarik, who has regularly walked through updates and has expert level knowledge on the features and workings of the software. Regularly listen to customer feedback and make adjustments. **What do you dislike about Xnurta?** Some of the UI navigation is not completely intuitive, but makes sense once you get past the learning curve. Rule based automation and search functionality could be expanded more. Chat functionality for support would be a nice addition for quick questions. **What problems is Xnurta solving and how is that benefiting you?** Amazon advertising ### 3. Powerful Amazon Ad Management with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Kit N. | Amazon Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Xnurta?** Xnurta has made managing complex Amazon advertising accounts far more efficient and organized. The onboarding process was smooth, well-structured, and tailored to our business, making it easy to get started quickly. Since launch, the ongoing support has been outstanding—the team is highly responsive, proactive with recommendations, and genuinely invested in helping us succeed. The automation, reporting, and clean interface have streamlined our workflow without sacrificing control or visibility. **What do you dislike about Xnurta?** Nothing. From day one to today, it has consistently delivered and continues to improve. **What problems is Xnurta solving and how is that benefiting you?** Xnurta helps us efficiently manage and optimize large-scale Amazon advertising campaigns by consolidating reporting, automating routine tasks, and providing clear performance insights in one place. It eliminates the need to manually pull and merge data, saving hours each week. ### 4. Comprehensive Amazon Ad Management with Time-Saving Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Xnurta?** We've been using Xnurta as an ad campaign management platform to handle our Amazon ad campaigns, and the experience has been overwhelmingly great. The tool offers a great balance between automation and manual control. While there’s always a learning curve with robust platforms like this, the onboarding support and documentation have been solid. Xnurta’s deep integration with Amazon Marketing Cloud has also unlocked a new level of audience insight and targeting potential for us, especially with DSP campaigns. **What do you dislike about Xnurta?** Xnurta is a feature-rich platform, and unlocking its full potential requires time and hands-on experience. Understanding how to configure automation rules, interpret AI decision logs, and balance manual vs. automated controls can be challenging for first-time users. The interface is professional and clean, but not always intuitive until you've gone through the workflows a few times. For those transitioning from more manual platforms or simpler tools, there may be a brief adjustment period — but the onboarding resources and support teams help ease that transition. **What problems is Xnurta solving and how is that benefiting you?** Xnurta is helping us with Amazon Ad campaign management ### 5. Amazon DSP management has never been easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Dmytro K. | Senior Amazon PPC Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2025 **What do you like best about Xnurta?** This is one of this rare cases when AI optimizations actually do the thing. Quick set up of orders/line items/creatives/audience creation, and on top of it, no SQL knowledge needed to create high-intent AMC custom audiences with just a few clicks using Xnurta's templates. Love it! Saves so much time in comparison to standard Amazon DSP console. Additionally, the way AI helps us to optimize the performance considering near real-time hourly date from AMS, it makes a real positive impact that can be seen WoW/MoM across the accounts we manage. Also, the team is super responsive with a great support right from the launch and along the way. I absolutely can recommend Xnurta! **What do you dislike about Xnurta?** There is nothing specific we don't like about it. However, we do believe that after new features regarding reporting of the results to clients will be rolled out, it will make the whole DSP management even more efficient. **What problems is Xnurta solving and how is that benefiting you?** As mentioned, saves a lot of time during the Amazon DSP set up and planning, optimization, and reporting to clients. ### 6. Xnurta for Amazon Ads – A Must-Have Tool for Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew H. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Xnurta?** What I like best about Xnurta is how much time it’s saved me over the past 8+ months. It’s helped me quickly identify what’s working across Sponsored Ads and DSP, and the ability to track ASIN-level performance has been a game changer for optimising campaigns. It’s become a key part of how we manage and scale our Amazon strategy for our clients. **What do you dislike about Xnurta?** Not a dislike though there’s so much capability in the tech, it can take time to uncover and fully leverage all the features available. **What problems is Xnurta solving and how is that benefiting you?** Xnurta solves the challenge of identifying performance opportunities quickly and launching campaigns with confidence. By leveraging AI-driven decisioning and real-time data, it highlights where to invest and which ASINs to prioritise—removing the guesswork. ### 7. Xnurta helped us work more efficiently **Rating:** 5.0/5.0 stars **Reviewed by:** Geraldine R. | Marketplaces Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Xnurta?** I love how intuitive the interface is and how it brings all the information together in one place. The automations and clear visibility into project status have significantly improved our team’s efficiency. It runs smoothly, even with multiple users and complex task loads. **What do you dislike about Xnurta?** At first, the number of features can feel a bit overwhelming, but after a few days of use, everything starts to feel intuitive. **What problems is Xnurta solving and how is that benefiting you?** Xnurta is helping us to automate repetitive tasks, which has significantly reduced the time we spend on campaign management and data analysis. This has enabled us to devote more time to strategy and creativity, rather than manual processes. ### 8. A Powerful, Flexible Tool That Grows With Us **Rating:** 5.0/5.0 stars **Reviewed by:** Brian K. | CDO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Xnurta?** We love the level of customization available. Xnurta combines both AI automation and rule-based bidding, which gives us the flexibility to tailor ad strategies to each client’s needs. The platform is constantly being updated to stay aligned with Amazon’s newest features and trends, which makes it an invaluable tool for our agency. It’s perfect for managing multiple client accounts in one place. **What do you dislike about Xnurta?** Because the platform has so many features, there was a bit of a learning curve for our team during onboarding. It took us about two weeks to get fully comfortable. But once we did, we were able to use it effectively without issue. **What problems is Xnurta solving and how is that benefiting you?** Xnurta is helping us solve the challenge of managing multiple Amazon advertising accounts efficiently and at scale. Before using the platform, we struggled with consistency across accounts, slow manual optimizations, and limited visibility into performance trends. Now, with Xnurta, we can streamline campaign management, automate routine tasks with rules and AI, and make smarter decisions using real-time data and visual analytics. It’s saving our team time, increasing performance consistency, and giving us the flexibility to tailor strategies for each client. ### 9. The Best Amazon Advertising software for Automations and Manual Control **Rating:** 5.0/5.0 stars **Reviewed by:** Adam E. | Digital Advertising Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2025 **What do you like best about Xnurta?** Xnurta gives you the ability to optimize campaigns at scale. You can set up custom rules for automations such as raising and lowering bids. It offers day parting and an AI that will optimize your campaigns to a target ACoS or RoAS. **What do you dislike about Xnurta?** I would like to see a screen that shows the combined performance of both Sponsored Ads and DSP. Currently you have to switch between the two. **What problems is Xnurta solving and how is that benefiting you?** It shows the most critical data points that you need to make sound decisions. Based on that data you can make adjustments that can be made across hundreds of campaigns. The AI also raises and lowers bids throughout the day to achieve your target ACoS or RoAS. ### 10. Unexpected Positive Results From Running Amazon DSP **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan W. | Head of Marketplace Innovation, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Xnurta?** The AI in Xnurta appears to do a great job of focusing the daily budget where it counts and can have the greatest impact. **What do you dislike about Xnurta?** The UI can be difficult to understand how to use for a new user. I've been using it for a couple of months and still have issues navigating where things are and how to adjust them. **What problems is Xnurta solving and how is that benefiting you?** Xnurta has a time saving UI when it comes to setting up Amazon DSP campaigns. The smart creation tool is pretty straight forward and simple to use. I was able to pretty much set up my orders and line items in one day and get them up and running right away. ### 11. Save time and improve performance = win! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Xnurta?** Xnurta has a highly sophisticated AI that manages campaigns and automates all of the busy work. They also have superior client success support and the onboarding process is above and beyond anything I've ever seen. The Xnurta team is so willing to spend time to make sure you are comfortable using the tool. **What do you dislike about Xnurta?** Because there are so many levers and customizations there is a bit of a learning curve when switching from another platform/software. **What problems is Xnurta solving and how is that benefiting you?** Xnurta is helping me and my agency to run our advertising on amazon (both search and display). The AI managed campaigns are saving us hours of work and giving us time to spend on the higher level strategy. Xnurta also has reporting, dashboards, lock ad placement, etc that we plan to implement. ### 12. Unlock Potential with xNurta **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Xnurta?** xNurta is an impressive software backed by an impressive team. The system and tools enable our team to spend time in the most important areas, while having the utmost confidence in the little things being done the way we want them to be. The results speak for themselves! **What do you dislike about Xnurta?** xNurta can be difficult to learn and understand with the many levers and layers that they offer within the tool and system. Thanks to the xNurta team, we have been able to learn and grow within the tool and set ourselves and our partners up for success. **What problems is Xnurta solving and how is that benefiting you?** xNurta is making the day to day campaign management more efficient and effective, allowing our team members to spend time on high level strategy and decisions to help meet or exceed our goals. ### 13. Such a powerful tool for scaling Amazon Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Xnurta?** Xnurta gives us the flexibility and control we need to run and scale complex Amazon ad strategies. The DSP and AMC capabilities are standout features. AMC audience building is super powerful, it lets us create really refined audiences that drive performance. DSP management is also excellent, much more efficient than working directly in Amazon’s UI. The platform is fast, data loads quickly even across large accounts and the rule-based automation helps reduce manual work without losing control. The Xnurta team is also a huge asset: they’re proactive, responsive, and constantly improving the tool based on real user feedback. They’re usually among the first to roll out support for new Amazon features, which is a big plus. **What do you dislike about Xnurta?** There’s a bit of a learning curve, especially early on or if you’re managing multiple regions and clients. Some parts of the interface could be more user-friendly but the team is always available to help. **What problems is Xnurta solving and how is that benefiting you?** We use Xnurta to manage advertising across multiple Amazon brands and marketplaces. It helps us scale without sacrificing precision. Rule automations, keyword harvesting, and advanced DSP setups save time and improve performance. AMC audiences and fast integration of new Amazon features give us a competitive edge. ### 14. Great Product and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Matt K. | Director of Paid Media, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Xnurta?** I love the sophistication of the the software and its technical abilities to draw meaningful insights for our clients leveraging AMC. I also love working with the team we have shared software feedback and seen improvements made **What do you dislike about Xnurta?** Nothing really, the only thing is it can take a bit of time to learn the platform and their tools **What problems is Xnurta solving and how is that benefiting you?** They are helping us get advanced insights and analytics for our agency clients. ### 15. Best AI Ad Software I've Used **Rating:** 5.0/5.0 stars **Reviewed by:** Ani Y. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Xnurta?** Xnurta has drastically improved how I manage advertising. The platform makes it easy to lower ACOS, get more out of every ad dollar, and confidently make data-driven decisions. **What do you dislike about Xnurta?** There's a small learning curve, as with any software, but its easy to learn. **What problems is Xnurta solving and how is that benefiting you?** The AI Copilot and intuitive dashboard have saved me hours each week, freeing me up to focus on other areas of my business. ### 16. A great PPC tool to help you find productivity and new advertising approaches **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Xnurta?** It is a very intuitive tool made with an inmense ammount of customization options from dashboards to AI behaviors and strategies. The team is very open to feeback and to add new features. This tool has become essential to our daily operations. **What do you dislike about Xnurta?** It is still on development so there are some more advanced features that we hope to see in the future. **What problems is Xnurta solving and how is that benefiting you?** We have very large accounts that require a lot of time to optimize weekly, Xnurta has allowed us to shift our focus to bigger picture strategies. ### 17. An Exceptional Advertising Partner **Rating:** 4.5/5.0 stars **Reviewed by:** Tim D. | Senior Advertising Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Xnurta?** Xnurta is an outstanding advertising software with a robust set of tools to support any advertising strategy. The platform is constantly evolving, thanks to a team that is not only highly skilled but also genuinely committed to improving the technology. More importantly, the team at Xnurta goes above and beyond what we’d expect from a software partner. Their support, dedication, and genuine collaboration make it hard to imagine ever using another platform. We truly value our partnership with them! **What do you dislike about Xnurta?** There is a bit of a steep learning curve to fully understand the AI which can take a while to get used to. **What problems is Xnurta solving and how is that benefiting you?** They make Amazon advertising management much less time consuming. ### 18. Great Tool to improve Amazon performance **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Xnurta?** The complete data you can manage and the filters that allow you to have amazing insights. It's easy to use and have great customer support. **What do you dislike about Xnurta?** Sometimes the data delays a few days to be complete so it's difficult to make daily decisions **What problems is Xnurta solving and how is that benefiting you?** A better and complete way to manage amazon campaigns ### 19. It's an all around great tool that can really help speed up some processes. **Rating:** 4.5/5.0 stars **Reviewed by:** Griffin W. | Senior Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2025 **What do you like best about Xnurta?** AI copilot, ads/DSP MGMT, product list, customer service **What do you dislike about Xnurta?** Reporting might be my one issue, although it is customizable, it's a little "clunky". **What problems is Xnurta solving and how is that benefiting you?** Managing ads at scale and trying to use AI to our advantage. ### 20. A strong streamlined experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Xnurta?** Simplicity in bulk adjustments (much quicker than bulk sheets), speeds up reporting, ability to create custom dashboards **What do you dislike about Xnurta?** Some UX adjustments needed - but the team is willing to help and is constantly iterating! **What problems is Xnurta solving and how is that benefiting you?** AI helps aid in lowering ACOS on tricky accounts, able to trust "autopilot" for accounts that don't need as much attention to free up capacity. Big help in speeding up reporting/bulk edits to campaigns. ### 21. Works well **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Small-Business (50 or fewer emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Xnurta?** Easy to use. quick changes. lots of options. **What do you dislike about Xnurta?** some of the features did not work. and the AI generated results need to be reviewed **What problems is Xnurta solving and how is that benefiting you?** Ease of use. quick updates - [View Xnurta pricing details and edition comparison](https://www.g2.com/products/xnurta/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-02+15%3A48%3A24+-0500&secure%5Bsession_id%5D=12adf7ac-fb86-44ed-8877-0560a3fb887e&secure%5Btoken%5D=3c0c924b10f147e9b90e9462b1abab5bea73c1cab0e8e7c5ac99d9e3339b1627&format=llm_user) ## Xnurta Features **Integration** - Import - Export - APIs **Store Management** - Localization - Marketplaces **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration - Natural Language Interaction ## Top Xnurta Alternatives - [Webgility](https://www.g2.com/products/webgility/reviews) - 4.6/5.0 (371 reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - 4.4/5.0 (367 reviews) - [A2X](https://www.g2.com/products/a2x/reviews) - 4.9/5.0 (306 reviews)