Jeni J.
JJ
Jeni J.
Software Dev , Ai Agents Builder
Information Technology and Services
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Effortless Web Building with Room for Improvement"
4/5
What do you like best about Wix?

I use Wix to build personal and portfolio websites quickly. I like that it lets me create professional websites without learning to code. I appreciate that it solves problems like hosting, templates, and design tools all in one platform. I enjoy its drag and drop editor, which makes designing easy and fast, and I also like the wide variety of templates and customization options. The initial setup of Wix was very easy. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Sometimes the websites can load slowly if they have many elements. Also, advanced customization is limited compared to fully coded websites. Review collected by and hosted on G2.com.

Liz K.
LK
Liz K.
Sales and Marketing
Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-Friendly and Cost-Effective for Beginners"
3.5/5
What do you like best about Wix?

I use Wix for launching, creating, maintaining, and updating websites for people. I find it somewhat user-friendly and appreciate the customization it allows for my customers. Wix is great because it has a low cost to entry, making it perfect for first-time users wanting to launch a website. It offers a lot of basic features necessary for website building and getting found online and is much less frustrating to work on compared to WordPress. The initial setup of Wix was rather simple. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I've had clients have 2 and 3 menus, have items off in left field, had huge blank spaces, all because the system allows you to do that. The system should constrain users a bit so that this type of thing doesn't happen. Having custom menus and the ability to place things where you want is great AND when you can just put things all over with no constraints makes for horrible looking websites that take a lot of work to clean up and confuses users that have little to no knowledge on how websites work. Review collected by and hosted on G2.com.

Verified User in Computer Software
GC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Easy to Start, Great for Small Businesses"
3/5
What do you like best about Wix?

What I like best about Wix is how easy it is to get started and see something come together quickly.

The drag & drop editor is honestly the biggest advantage because I don’t need to think too much about structure or coding, I can just place things however needed and then probably tweak visually. I am technically sound but for someone who’s not very technical, it would be a nice tool.

I also like that it comes with a lot of features already without needing 3rd party integrations for forms, basic SEO settings, integrations. I don’t feel like I have to install a bunch of plugins just to make a simple website.

I also want to point out about the variety of templates. They’re not all great but there are many good ones to get a base setup ready faster especially for personal sites..

Overall, it feels very beginner friendly and easy to work with which is I think is its biggest strength. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Once I start building more seriously, I mean larger websites, I feel a bit limiting with the features.

Like mainly, I have issues and difficulty with data migration. Webflow and wordpress offers beeter data migration, this is one of the things I would like Wix to improve

Another thing is performance, when the websites become a bit larger, it starts to feel a bit heavy or slower than expected. I think it could be optimized better. Review collected by and hosted on G2.com.

Tarun K.
TK
Tarun K.
IT Consultant
Information Technology and Services
Small-Business (50 or fewer emp.)
"A website builder I use daily to manage client websites"
3.5/5
What do you like best about Wix?

I use Wix daily in my professional work as a website builder for client projects. I manage multiple active client websites from my Wix account, including business websites, blogs, landing pages and small online stores. I’m logged into the Wix dashboard throughout the day to update content, adjust layouts, manage settings and respond to client requests.

Getting started on new projects is fast. I usually begin with a pre-built template or, for some projects, the AI website builder to generate an initial structure. From there, I customize the design, pages and sections based on client requirements. This approach saves time while still allowing full creative control.

Day-to-day tasks like editing content, rearranging sections in the editor, checking site settings and managing multiple sites from one dashboard are straightforward. Everything is organized clearly, which is important when I’m switching between several client websites in one day.

For e-commerce or paid services, I also set up payments for clients. Wix’s PayPal integration works reliably, which is essential since many of my international clients specifically request PayPal. When I need help, Wix’s help articles and support resources are easy to access and helpful while I’m actively working inside the platform. Review collected by and hosted on G2.com.

What do you dislike about Wix?

One downside I’ve noticed when managing client websites long-term is that domain renewal costs can be higher compared to some standalone domain providers. Additionally, very advanced custom functionality sometimes requires third-party apps or workarounds rather than being handled directly within the editor. Review collected by and hosted on G2.com.

UK
Umesh K.
IT Team
Mid-Market (51-1000 emp.)
"Easy Website Building with WIX’s Simple Drag-and-Drop Editor"
4/5
What do you like best about Wix?

WIX is a platform that help us in building our website for our company. This software made sure that we were able to update all the details related to our company on a online platform and also create a website without the professional knowledge of coding. Working with this tool is much easier you just need to do some drag and drops with the basic knowledge of it's user interface. Review collected by and hosted on G2.com.

What do you dislike about Wix?

You will have to create the design of the website with limited templates available on this software. Also after selecting a template it becomes very difficult to change it later on. You will have to design your website according to the available templates only. This is the major disadvantage of this tool according to my experience Review collected by and hosted on G2.com.

Laraja .
L
Laraja .
Small-Business (50 or fewer emp.)
"Unmatched Flexibility and Stellar Customer Service"
5/5
What do you like best about Wix?

I love the phenomenal customer service from Wix. It made it easy to navigate concerns, find the appropriate solution, and maintain site continuity. The initial setup was super simple, and I use most of the Wix suite and connected apps. Compared to other platforms like Shopify, Wix offers unmatched flexibility, excellent customer service, and site-building tools suitable for any level of webmaster. Review collected by and hosted on G2.com.

What do you dislike about Wix?

The creative design freedom and customer service are second to none. Review collected by and hosted on G2.com.

Samantha A.
SA
Samantha A.
Book Author
Small-Business (50 or fewer emp.)
"Comprehensive Platform with a Steep Learning Curve"
5/5
What do you like best about Wix?

I like that Wix has everything you need all under one roof. I also value their customer services because if I've got any problems, they're very quick to help and resolve them. The apps make things easier, like for drop shipping and SEO, to support my website. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I'm the one-man band, and sometimes I feel so overwhelmed with everything that needs doing, such as all the accessibility, the SEOs. Everything. I just feel sometimes I'm overwhelmed by everything and that I'm drowning in everything that needs doing. Also, it was very difficult for me to set up initially because I didn't know what I was doing. I've never had a website before, so I was blind, and there was little to help. Finding how to actually set up the layout of your website and how Wix can help you to do that wasn't immediately visible. You have to actually hunt for it. Some of the apps are very expensive. Review collected by and hosted on G2.com.

Verified User in Market Research
GM
Verified User in Market Research
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"Intuitive, Reliable Wix E-commerce Management with No Coding Needed"
5/5
What do you like best about Wix?

Having managed a Wix e-commerce store for a business owner, what I like best is how intuitive and streamlined the daily operations are. The backend dashboard makes it incredibly easy to upload new product variations, track inventory, process orders, and handle customer data. I don't need any coding or technical skills to keep the site updated, which means I can quickly refresh the homepage layout or add promotional banners using the drag-and-drop editor without having to wait on a developer. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Honestly, I don’t dislike anything about it. From an operational standpoint, it does exactly what our team needs to run the online store smoothly. It is reliable, intuitive to navigate, and hasn't given us any technical headaches or downtime while processing orders. Review collected by and hosted on G2.com.

Andrew B.
AB
Andrew B.
Co-Founder
Small-Business (50 or fewer emp.)
"Frustrating Setup and Costly Add-Ons"
0.5/5
What do you like best about Wix?

Creating an account with Wix was easy, and it wasn't outrageously expensive to get started. The initial account opening wasn't expensive. Review collected by and hosted on G2.com.

What do you dislike about Wix?

Creating the website was difficult and the new AI platform made it more challenging than ever. It was a very frustrating and difficult experience that I eventually had to abandon. Customer service acknowledged there was a problem with the AI but didn't have a fix for it. The refund policy wouldn't allow me to get my money back because I was outside the fourteen-day window. The premium pricing and payments made the costs well over $400. I found the initial setup to be a nightmare. Review collected by and hosted on G2.com.

ZG M.
ZM
ZG M.
E-commerce
Small-Business (50 or fewer emp.)
"Effortless Website Building for Beginners"
4.5/5
What do you like best about Wix?

I love Wix because it allowed me to build my first website without needing any coding background. It's great for beginners and offers customizable professional websites. The platform helped me create amazing websites with all the features I needed, like linked images and web support. I really appreciate the wide range of templates they offer for different categories. Whether you're building an e-commerce or a support website, they have different templates that offer various designs, themes, images, and functionalities. The initial setup was really very easy for us. Review collected by and hosted on G2.com.

What do you dislike about Wix?

I think most of the features are already included in the free version but if you want some features you must have to purchase the premium version. Like custom domain we can only get at on a premium option and storage options. Review collected by and hosted on G2.com.