Wix Features
Merchandising/Marketing (7)
Storefront Design Tools
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
Provides standard and ad-hoc reporting ability to meet business requirements
Security
Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime
Customizations (4)
Templates
Provides ready-made templates for simplified website creation.
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
HTML Input
Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
Provides insight into words that would increase search engine optimization.
Site Analytics
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
Provides tools that aid in user marketing efforts.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosting
Hosts domains within the tool.
Content (4)
Email Integrations
Provides an email for users to field communication within their website builder too.
Content Management
Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
Website Builder
Page Customization (4)
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
Templates
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (3)
Mobile Responsive
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Optimizes content to increase search engine result rankings.
Integrations (8)
E-Commerce Integration
Integrates with e-commerce platforms.
Email Marketing Integration
Integrates with email marketing providers to share captured lead data.
Domain Integration
Allows companies to connect landing pages to their existing domain.
Multi- Calendar Integration
Integrates with multiple calendars, such as: Google Calendar, Microsoft Outlook, iCloud Calendar, etc.
Website Integration
Provides the ability to be embedded into websites
Payment Acceptance
Integrates with payment processing software to accept payment from customers
Video Conferencing
Integrates with video conferencing tools to allow for virtual appointments
Communication
Integrates with SMS providers or instant messaging platforms to communicate directly with customers
Support (1)
Customer Support
Customer Support
Notifications (3)
Confirmations & Reminders
Ability to send confirmation and reminder emails & texts
Appointment Follow-Up
Ability to send automated follow-up emails/texts upon conclusion of appointment
Scheduling Notifications
Receive a notification whenever a customer schedules an appointment
Settings (3)
Time Zone Detection
Automatically detects the time zone of both parties to avoid booking mistakes
Availability Settings
Ability to set preferred availability to ensure appointments are only booked during approved times
Blocked Time Settings
Ability to block off additional time between appointments for travel or preparation
Personalization (2)
Branding
Personalize booking page with custom logos and colors to match branding
Links
Personalize a booking link to share with customers
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM
Platform Basics (4)
Templates Library
Contains a library of templates and web frameworks that can be customized for the desired website.
Visualization Tools
Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website.
HTML and CSS Editors
Has the ability to create, edit and export HTML and CSS files for the creation of the website.
Content Elements Libraries
Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites.
Platform Additional Functionalities (3)
WYSIWYG Editor Integration
Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
Marketing Tools Integrations
Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website.
Vector Graphics Tools Importing and Integration
Allows users to import or integrate with vector graphics tools to provide additional design functionality.
Generative AI (8)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Image-to-Text
Converts images into a textual description, identifying key elements.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Performance - Cloud Web Hosting (4)
Caching
Provides caching features to ensure the website is fast and there is no latency.
Intuitive Control Panel
Offers user-friendly control panels or dashboards for easy management and monitoring of hosting environments, improving efficiency and user experience for administrators.
Opering System
Offers flexibility in terms of the operating systems they support, allowing clients to choose between different operating systems such as Linux or Windows.
Server Redundancy
Offers a site backup to take over the existing server if it becomes redundant.
Support - Cloud Web Hosting (4)
Free SSL
Offers free Secure Sockets Layers (SSL) certificate to ensure maximum security of web traffic and sensitive data.
Auto-scaling
Allows automatic scaling of server resources based on web traffic as and when required.
Flexible Pricing - Cloud Web Hosting
Offers flexible pricing model to match the amount of resources used in the event of surge and dip in traffic levels.
Support
Provides 24/7 technical assistance to resolve technical issues, network, security and server performance concerns.
Security - Cloud Web Hosting (3)
Compliance and Certifications
Adheres to industry-specific compliance standards and obtain certifications such as GDPR, HIPAA, SOC 2, and ISO 27001 to ensure the security and privacy of clients' data.
Backup
Provides automated backups on a daily basis to ensure protection of files and databases.
Data Security
Implements robust security measures such as multi-factor authentication (MFA), role-based access, advanced firewalls and more to safeguard data.
Security - Domain Registrar (3)
Advanced DNS management
Offers features like custom nameservers, DNSSEC (Domain Name System Security Extensions), and enhanced control over DNS settings for advanced users.
WHOIS privacy protection
Protects personal information from being publicly available in the WHOIS database, reducing spam and privacy risks.
Two-factor authentication (2FA)
Adds an extra layer of security to your account, protecting against unauthorized access.
Convenience and automation - Domain Registrar (3)
Bulk domain management
Allows users to register, transfer, and manage multiple domains at once, simplifying the process for users managing many domains.
Domain parking
Provides the option to park unused domains with a simple web page or advertisements until they’re ready for use.
Auto-renewal
Automatically renews domain registrations before they expire, preventing accidental loss of the domain.
Support and service - Domain Registrar (3)
Knowledge base and tutorials
Helpful documentation, guides, and FAQs to assist users in managing their domains effectively.
Domain transfer assistance
Provides support for transferring domains between registrars.
24/7 customer support
Around-the-clock support via multiple channels (chat, phone, email) to assist with issues or questions.
Advanced management and features - Domain Registrar (3)
Email forwarding and hosting
Offers basic email forwarding or hosting services tied to the domain, allowing users to set up professional email addresses easily
Website builder integration
Offers built-in website building tools for users who want to quickly create a website along with registering their domain.
Domain auction and backordering
Offers services to help users purchase expired or premium domains, or backorder domains they wish to acquire when they become available.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Web Design (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Appointment Scheduling (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Natural Language Interaction
Engages in human-like conversation for task delegation
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.





