Studio Discussions

Witailer Studio Witailer Studio is an advanced SaaS Business Insights platform powered by Artificial Intelligence, designed to support brands active on Amazon at both local and global levels. Studio connects sales performance data with market data, providing actionable insights quickly and intuitively. Main Features Custom Dashboards Studio allows the creation of personalized dashboards that combine KPIs from various modules, offering a comprehensive view of business performance and simplifying sharing with stakeholders. - Create dashboards that aggregate KPIs from different modules for a 360-degree view of performance. - Easily export reports to share them with stakeholders quickly and simply. - Save dashboards with filters and widgets, allowing fast access to data without needing to rebuild reports. Studio Copilot The integrated artificial intelligence accelerates data analysis and simplifies the communication of complex insights. Copilot is present throughout the tool and offers a conversational interface to delve into specific analysis requests. - Speeds up the identification of trends and insights, reducing analysis times. - Makes it easier to explain data to non-experts, facilitating communication with stakeholders. - Interactively explore data through specific questions, obtaining targeted and detailed answers. QuickWins Provides a weekly overview of performance, highlighting key KPIs and suggesting optimizable activities, ideal for planning the upcoming week. - Receive a quick summary of weekly performance to set intervention priorities. - Identify the most urgent areas for improvement to enhance sales and traffic. - Set data-driven priorities and plan the most impactful actions. Sales & Inventory Insights Sales Module Offers a unified view of sales data from various countries and vendor codes, allowing global monitoring of growth and decline trends. - Aggregates sales data from different markets into a comprehensive view, simplifying the analysis process. - Quickly identifies which products are driving growth or experiencing declines, enabling rapid and informed decisions. - Uses customized taxonomies to align sales data with the company's internal structures. Sell-In Module Tracks Amazon orders, monitors inventory status, and analyzes forecasts to optimize promotional planning and inventory management. - Visualize the status of Amazon orders and analyze potential lost sales due to low confirmation rates. - Analyze inventory health to better plan promotional activities and prevent stock-outs. - Compare Amazon’s forecasts with actual data to improve forecast consistency and optimize planning. Media Module Analyzes the impact of advertising campaigns on organic and inorganic sales, offering a comprehensive view to optimize investment strategies. - Evaluate how advertising investments influence organic and inorganic sales, optimizing allocated budgets. - Analyze advertising performance at the product level to improve future strategies. - Integrate search and DSP data for a holistic view of advertising campaigns. Competitive & Pricing Insights BuyBox Module This module allows real-time monitoring of the BuyBox status, analyzing losses and estimating the impact on sales, providing insights into competitors winning the BuyBox. - Monitor in real-time when and why you win or lose the BuyBox. - Estimate sales losses related to BuyBox losses, identifying the most affected products. - Analyze the retailers winning the BuyBox, providing information to improve partner relationships. Price & Deals Module Checks if Amazon's pricing aligns with the brand's expectations and monitors the impact of promotions on sales. - Ensure Amazon prices are consistent with the brand’s strategy. - Evaluate product performance at different price points to optimize pricing strategy. - Analyze the impact of promotions on sales to refine future strategies. Content & SEO Module Assesses the optimization status of product pages and compares them with category best sellers, optimizing visibility and SEO performance. - Analyze the optimization status of catalog content and compare it with category best sellers. - Identify products to focus on for content and sales optimization. - Monitor the frequency of product page content updates and how quickly they are implemented. Customer Voice Module Analyzes customer review trends and their impact on sales, providing detailed insights into what customers are saying. - Monitor how reviews influence sales over time. - Explore customer feedback to improve product positioning. - Identify patterns in reviews that can enhance product performance. Category Insights Category Module Analyzes market performance of products, identifying growth opportunities and monitoring competition to refine brand positioning. - Examine market trends to identify seasonal and long-term opportunities. - Monitor competitor activities to improve the brand’s competitive positioning. - Identify growing market segments to develop strategies that maximize brand growth opportunities. Why Studio? Witailer Studio stands out from other solutions on the market due to its innovative approach to data integration and visualization. Studio combines the advanced knowledge of the Witailer team with powerful AI features, offering a platform that not only provides insights quickly but also helps make strategic decisions with less effort. Studio Copilot simplifies data analysis and communication, while QuickWins and Custom Dashboards ensure that every brand can tailor the Studio experience to its specific needs. Data Reliability The unified data approach ensures that the insights provided by Witailer Studio are cohesive and accurate, offering a comprehensive view of performance. Frequent data collection and daily updates ensure maximum precision, allowing brands to make timely and informed strategic decisions. The Witailer team of experts constantly works to improve and update data sources, ensuring that users can always rely on up-to-date and relevant information. Success Stories The effectiveness of Witailer Studio is demonstrated by the tangible results achieved by our clients. Here are some examples of how Studio has transformed the e-commerce strategies of various brands, improving their operational efficiency and increasing sales. One success story is Barilla, which identified an increase in demand for sugar-free products thanks to Witailer Studio. Using the Content & SEO and Media modules, Barilla optimized content and advertising campaigns for the "Mulino Bianco Armonia" product, achieving a 40% increase in sales and a 10% increase in views year-over-year. Another success case involves Manetti & Roberts - Bolton Group. Thanks to Studio's intuitive interface, the team can quickly discover the most relevant KPIs, significantly reducing the time required to make decisions. The platform's level of customization has allowed them to further evolve their strategy with all the relevant information needed. Sanifarma saw a significant improvement in strategic agility using Studio. The intuitive interface enabled faster, data-driven decision-making, reducing decision-making time by 50%. GroupeSeb benefited from Studio's centralized platform, eliminating data silos. Now they can easily access and analyze critical metrics, improving workflow efficiency by 35%. Markwins Beauty Brands revolutionized their decision-making approach thanks to Studio. With tools to quickly act on insights, they increased market responsiveness by 55%. Conclusion Witailer Studio is synonymous with innovation and efficiency, combining the specific know-how of the Retex team with advanced technological solutions. With over a billion datapoints analyzed daily, Studio offers reliable and consistent data to provide quality insights and support strategic decisions. This platform is the ultimate solution for brands looking to maintain a competitive edge on Amazon, transforming data into concrete actions and measurable results. 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