Wishpond Features

Integration (3)

Data Import & Export Tools: Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs: Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications: To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Customization: System provides sufficient customization to meet business requirements
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization: Enables users to view and transact business with the same content in multiple languages and currencies.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Building and Personalizing Emails: Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails: Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability: Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses: Set up automated nurturing emails based on events, online activities, and lead scores

Landing Pages and Forms: Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content: Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing: Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized: Support mobile-optimized emails, online forms, and landing pages.

Marketing Lead Database: A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management: Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation: Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading: Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing: Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking: Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks: Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration: Sync lead, contact, account, and opportunity information with your CRM system.

Basic Reporting: Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics: Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

CRM/Email Integrations: Integrates with popular CRMs and email marketing software
WCM Integrations: Integrates with web content management systems
E-Commerce Integrations: Integrates with e-commerce platforms
Social Media Integrations: Integrates with social networks
E-Commerce Integration: Integrates with e-commerce platforms.
Email Marketing Integration: Integrates with email marketing providers to share captured lead data.
Domain Integration: Allows companies to connect landing pages to their existing domain.

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives