# Winning by Design Reviews **Vendor:** Winning by Design **Category:** [Sales Training Companies](https://www.g2.com/categories/sales-training) **Average Rating:** 4.8/5.0 **Total Reviews:** 761 ## About Winning by Design Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth. ## Winning by Design Pros & Cons **What users like:** - Users praise the **high-quality content** of Winning by Design, appreciating its structure and real-world applicability. (6 reviews) - Users commend the **engaging delivery** by Alia Pirani, making training relatable and practical for diverse experiences. (6 reviews) - Users commend the **expert delivery** of training by Alia Pirani, noting its applicability and structured approach for all backgrounds. (5 reviews) - Users commend the **practical training examples** in Winning by Design, enhancing their skills and confidence in customer success. (5 reviews) - Users commend the **structured clarity** of the program, facilitating effective preparation and maximizing learning outcomes. (5 reviews) - Users love the **highly interactive activities** that make learning engaging and applicable to real-world situations. (4 reviews) - Real-life Scenarios (4 reviews) - Users praise the **effective teaching** methods of Antoine and Shane, enhancing understanding and engagement throughout the course. (3 reviews) - Instructor Quality (3 reviews) - Methodology (3 reviews) **What users dislike:** - Users feel that the **time management** of the program is challenging, making participation difficult due to scheduling conflicts. (3 reviews) - Users find the **long session durations** of Winning by Design time-consuming and inconveniencing due to scheduling conflicts. (2 reviews) - Users feel disappointed by the **irrelevant content** and training quality, leading to unmet expectations. (1 reviews) - Users express a **lack of focus** in sessions due to scheduling during the busiest season, affecting engagement and participation. (1 reviews) - Users find the **lengthy duration** of the program to be time-consuming and challenging to fit into their schedules. (1 reviews) - Low Engagement (1 reviews) - Time Zone Barriers (1 reviews) ## Winning by Design Reviews ### 1. Highly Effective for Targeted Sales Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Alton M. | Bartender/Server at Husk, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Winning by Design?** I appreciate Winning by Design for helping us get in touch with prospects and conduct targeted outreach using frameworks like the RRR and WWW. This approach has increased our email response rates and open rates. It's also a good way to bring on new SDRs and EDRs. Additionally, I think it's great and wouldn't change a thing about it. Antoine from Winning by Design is very helpful and knowledgeable. **What do you dislike about Winning by Design?** Too much homework **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design helps us get in touch with prospects and conduct targeted outreach using the RRR and WWW frameworks, boosting our email response and open rates. It's great for bringing on new SDRs and EDRs. ### 2. Helpful Videos and Role-Plays Made Learning Enjoyable **Rating:** 4.0/5.0 stars **Reviewed by:** Carolyn V. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2026 **What do you like best about Winning by Design?** The videos and and role plays were most helpful in the learning process. **What do you dislike about Winning by Design?** I didn't feel like there was a downside. I enjoyed the class. The only thing I might suggest is some practice quizzes or a practice exam before the certification exam. **Recommendations to others considering Winning by Design:** If you are looking for a course on enterprise selling you won't be disappointed with Selling into Enterprise Accounts. The course material was easy to follow along with and the blueprints and video sessions were engaging and helpful. The two hour class each week was very interactive and went by quick. Antoine made the material fun and was great at explaining different sales call scenarios and answering questions. **What problems is Winning by Design solving and how is that benefiting you?** It provided me with a clear framework on how to effectively manage my stakeholder meeting calls and to think differently on how to interact with the professionals in those meetings and with customers. ### 3. Antoine | Gamechanger |Practical Course with Plenty of Useful Information **Rating:** 5.0/5.0 stars **Reviewed by:** Sulayman M. | Sales Manager Education & Healthcare, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Winning by Design?** It’s practical and provides a good amount of information. **What do you dislike about Winning by Design?** This course was only available online for me, since I’m based in an EMEA country. **Recommendations to others considering Winning by Design:** This is a really helpful course if you’re looking for extensive material to help you get started coaching with the Winning by Design material. **What problems is Winning by Design solving and how is that benefiting you?** Good, practical coaching skills and a real deep dive into how you can combine results and behaviour to achieve the greatest impact. ### 4. Exceptional Training for Customer Success Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Liz D. **Reviewed Date:** November 21, 2025 **What do you like best about Winning by Design?** I found the trainer, Alia Pirani, to be absolutely amazing. She was engaging, knowledgeable, and had significant expertise in both the training delivery and the broader field of customer success. Aliyah made the material feel incredibly applicable, even for those of us without direct situations to apply it to immediately, showing that she was adept at ensuring the content resonated with a diverse range of experiences. I particularly appreciated how the training helped me draw parallels between my previous coaching background, which was primarily in higher education, and the customer success processes in SaaS. This helped bridge the gap between my past experiences and what I'm aiming to achieve in the SaaS industry. The structured approach of the training, including the blueprints and activities, was fantastic and offered concrete, tangible support. The activities were not only engaging but also very useful, providing practical tools and insights. Although I haven't completed all the reflections and challenges, I am definitely planning to revisit them because the initial encounter was so substantial. The ability to fit content into my existing skills and develop my understanding of communication, impact, and value was invaluable. The recommendation to use a platform like Bomb Bomb or Vidyard was appreciated, and I found using video in communication quite beneficial. Overall, the program is deeply enriching, and it has provided me a significant boost in confidence and competence as I aim to make my mark in the SaaS customer success arena. **What do you dislike about Winning by Design?** I wouldn't say there is anything I specifically dislike - though I think you have opportunity to have a specific I focus on helping individuals in career transitions, especially those transitioning into SaaS customer success roles. Additionally, it would be beneficial if the training incorporated more AI-focused content. I am also trying to better understand what organizations use the Winning by Design training, to help tailor my job search accordingly, and I wonder if there’s a way to partner more closely with organizations to facilitate job placements for training graduates. **What problems is Winning by Design solving and how is that benefiting you?** I use Winning by Design to enhance my SaaS sales and customer success skills, bridging my past experience with new industry practices and building confidence in my contributions to the SaaS world. ### 5. Great Class with Practical Tips **Rating:** 4.5/5.0 stars **Reviewed by:** Barbara F. | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Winning by Design?** Great class, learned some good tips. Antoine kept it entertaining and engaging. **What do you dislike about Winning by Design?** Wish there were examples specific to my function in pre-sales **Recommendations to others considering Winning by Design:** These primary roles don't fit at all. **What problems is Winning by Design solving and how is that benefiting you?** Giving ideas on coaching when there's no time for it ### 6. Loved the Instructor’s Approach **Rating:** 5.0/5.0 stars **Reviewed by:** Massimiliano V. | Manager Pre Sales, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Winning by Design?** The instructor's approach is amazing, stimulating **What do you dislike about Winning by Design?** nothing specifically, probably some applicable schemas about the lessons would be better **Recommendations to others considering Winning by Design:** Learn how to manage and change your behaviour **What problems is Winning by Design solving and how is that benefiting you?** How to manage a team and their “reactions” during confrontations. ### 7. Winning By Design | Customer Success Leadership Training **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea B. | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2025 **What do you like best about Winning by Design?** The most helpful aspect is how actionable and repeatable their content is. The training isn’t just theory—it’s grounded in real-world examples and provides tools and templates that we could start using immediately. Their focus on recurring revenue principles and data-driven CS strategy has helped our team elevate conversations with customers and internal stakeholders alike. Our trainer Alia, is a rockstar! She delivered each session with high energy, enthusiasm and created a safe and collaborative space for both leaders and individual contributors alike. I appreciated how skilled Alia was at taking the Winning by Design framework and breaking it down into simple actions/mindset shifts we could easily adopt without the need to create more meetings to deliver the framework to share with our teams. Alia made herself available in between sessions to answer any questions from our cohort. Her session recaps were thoughtful, detailed and valuable to keep us on track and ensure we were prepared for the weekly sessions. She is a natural leader who delivers the content with a servant mindset demonstrated by listening, seeing each attendee, welcomes feedback and her superpower is making learning fun again - especially for adults/seasoned professionals! **What do you dislike about Winning by Design?** I don't have any dislikes to report about Winning by Design. **Recommendations to others considering Winning by Design:** If you’re considering Winning by Design, go in ready to adopt a new mindset. This isn’t just a training—it’s a shift in how you operate your CS organization. Be prepared to challenge old habits and embrace a more structured, scalable approach to driving customer outcomes. The investment pays off, especially if you fully commit to applying the methodology. **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design is helping us solve one of the most fundamental challenges in Customer Success: how to drive consistent, scalable impact across the customer journey. Their science-based frameworks give our CS leaders and teams a clear methodology to engage customers, drive adoption, and deliver measurable value. This has helped us move from reactive to proactive, aligning our efforts with business outcomes and reducing churn as a result. ### 8. Clear, Useful Strategy That Delivers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Winning by Design?** a clear and usefull strategie and very well presented by Antoine **What do you dislike about Winning by Design?** none to be honest , its all clear and usefull **Recommendations to others considering Winning by Design:** I will absolutely recoment Winning by Design to Others **What problems is Winning by Design solving and how is that benefiting you?** bringing us up to date on the Saas sales methode ### 9. Winning by Design: A Powerful Training to Elevate Your Skills and Boost Success **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2025 **What do you like best about Winning by Design?** I like the fact that it was highly interactive and fun I liked it was a small group so that we could really by the ends of the last courses we would have ease sharing and participating **What do you dislike about Winning by Design?** I was disappointed that, being in France, the training sessions fell on two public holidays—May 1st and May 8th. Unfortunately, there were no alternative sessions available this month, leaving me with no choice but to attend on those days. **Recommendations to others considering Winning by Design:** Go for it without hesitation—it’s an excellent training program, exceptionally well delivered. I truly appreciated the enthusiasm of our training leader; he had a remarkable ability to engage everyone and create a dynamic, inclusive learning experience. **What problems is Winning by Design solving and how is that benefiting you?** It will benefits me have greater chances to have : More confidence having a successful meeting Likewise for my customer with ACE method. Making sure everyone is aligned on what should be discussed. More informatins in regards to my prospect and the project he works on with SPICED ### 10. Great Course with an Outstanding Facilitator – Highly Recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2025 **What do you like best about Winning by Design?** The Customer Success for Impact course was incredibly practical and well-designed, but what made it exceptional was our facilitator, Alia. She was engaging, knowledgeable, and brought real-world experience that made the content click. Her energy and clarity made the sessions feel collaborative and worthwhile. **What do you dislike about Winning by Design?** Honestly, nothing stood out as a negative. The pacing and content delivery were on point, and the sessions were highly interactive. I wished we had more time to spend together- our sessions flew by. **Recommendations to others considering Winning by Design:** If you’re looking to grow your impact, this course is well worth the time. Alia and Winning by Design deliver a top-notch learning experience that’s both insightful and immediately applicable. Take the opportunity if it arises and go all in. Commit to the process, it’s well worth the time. **What problems is Winning by Design solving and how is that benefiting you?** The course helped us better understand how to drive measurable impact in customer facing roles. I left with actionable frameworks and a more strategic mindset that I’m already applying in my day-to-day work and ready to help facilitate future courses within our organization as well. ### 11. Incredible course **Rating:** 5.0/5.0 stars **Reviewed by:** Ather R. | Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2025 **What do you like best about Winning by Design?** The structure and content of the entire program **What do you dislike about Winning by Design?** absolutely nothing to dislike. the entire course is amazing **What problems is Winning by Design solving and how is that benefiting you?** I have just completed my Selling for Impact Certification Course by winning by design and I must say that the overall content, structure and high energy of our trainer Chris is beyond praise. I loved each bit of it and as a sales professional I would highly recommend others in the field of Sales and Business development to avail these gems of knowledge. ### 12. Excellent Experience with the Winning by Design Course **Rating:** 5.0/5.0 stars **Reviewed by:** Paskal Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Winning by Design?** I liked how the course was structured - 4 weeks with 2 hour courses. Our tutor Chris Allison was absolutely fantastic, easy to work with, thoughtful, and funny. Kudos to him, he's a great resource to the Winning by Design team! **What do you dislike about Winning by Design?** Nothing really comes to mind at the moment. **What problems is Winning by Design solving and how is that benefiting you?** It helps with my professional development as a sales professional in the SaaS world. ### 13. I highly recommend them for any company looking to improve sales. **Rating:** 5.0/5.0 stars **Reviewed by:** Samue S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2024 **What do you like best about Winning by Design?** What I like best about Winning by Design is their ability to combine a structured, data-driven approach with practical, real-world sales strategies. **What do you dislike about Winning by Design?** I haven't found any drawbacks with Winning by Design. The lessons were really interesting and focused on both sales strategies and the individual needs of each salesperson. Their approach made it easy to apply what I learned to real situations. **Recommendations to others considering Winning by Design:** I highly recommend Winning by Design to anyone looking to improve their sales performance. Their approach is practical and focuses on both team strategies and individual needs. The lessons are easy to follow and directly applicable to real-world situations. If you want to boost your sales skills and get better results, this is definitely the right choice. **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design focuses on optimizing the sales approach by implementing a structured, data-driven methodology that improves sales performance. Their approach helps teams adopt best practices, refine their sales strategies, and use insights to close more deals efficiently. ### 14. Good training and great trainer! **Rating:** 5.0/5.0 stars **Reviewed by:** Alan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Winning by Design?** The energie and interactions. Its really a good training from Chris i really love this guy. Its never a punishment to go in this training with im **What do you dislike about Winning by Design?** nothing at all............................. **What problems is Winning by Design solving and how is that benefiting you?** Helping me do better discovery calls. ### 15. Winning by Design trainer Antoine is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** John J. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2025 **What do you like best about Winning by Design?** Trainer Antoine is excellent and using the techniques and plays back the practical application. Always happy to dig deep into the issue and be challenged. **What do you dislike about Winning by Design?** Nothing. My expectation was higher and that is down to the content and the trainer. **Recommendations to others considering Winning by Design:** Get these guys in. They will make a difference IF you are ready to make the time and budget available. If you use them 100% you will see success. Managers need to be empowered to continue the regular coaching sessions. **What problems is Winning by Design solving and how is that benefiting you?** I love the science behind selling and WbD break it down into very clear parts using the SPICED framework. We have implemented this and use across all our GTM team. ### 16. Eye opener and great reminders **Rating:** 4.5/5.0 stars **Reviewed by:** Khairul A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Winning by Design?** ACE Agenda & REKS - measuring team members initiatives, knowldge/skills **What do you dislike about Winning by Design?** SSSS Role Play - most of the time we are chasing for time and do not have the luxury of role plays, maybe can do once a month **Recommendations to others considering Winning by Design:** Manage meetings with fun elements and manage your 20% talents instead of 80% under performers **What problems is Winning by Design solving and how is that benefiting you?** Managing performers/talents & productive/meaningful team meetings ### 17. Selling for imapct course with Chris Allison was amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Winning by Design?** I really liked the instructor Chris Allison and his approach to teaching the subject, as well as the overall structure of the whole sales journey from discovery to trading. **What do you dislike about Winning by Design?** Nothing, all was great and really clear. **What problems is Winning by Design solving and how is that benefiting you?** Getting the overall structure of the sales journey, the frameworks and everything else will make my sales career a lot more efficient and drive better results. ### 18. The perfect course for refining your outbound game! **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis R. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Winning by Design?** The sessions are structured in a super organised manner, providing participants with the educational-stack in advance and defining clear agendas. This simplified preparing for each session and making the most out of the time. **What do you dislike about Winning by Design?** Nothing to mention here! Everything was great! **What problems is Winning by Design solving and how is that benefiting you?** The Prospecting for Impact course was tailored to provide new SDRs / AEs with an outline of how to establish an efficient outbound strategy, as well as follow predefined processes. Even with 5-years of experience in Sales, this course really helped refine my skills and review prior processes. A big shoutout to my trainer Shane McGrath for his insights and the great experience ### 19. Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Kandace H. | English Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Winning by Design?** Chris Allison was the trainer for my group and he was excellent. He is a fantastic trainer and clearly knowledgeable about the subject. I also really liked that he had a background in sales and that he was able to bring his experience to the table. I learned so much in his course. Also, he was a proper trainer and created engagement in the course. It wasn't a death by powerpoint sort of training, which I greatly appreciate. Thanks Chris! **What do you dislike about Winning by Design?** I don't have much to say. I think it's a sound methodology. **Recommendations to others considering Winning by Design:** I have already recommended Winning by Design to friends working in other companies. The methodology just makes sense. **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design taught us how to win sales in the Saas world. ### 20. An Engaging & Practical Program for Remote Leadership **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus S. **Reviewed Date:** December 03, 2024 **What do you like best about Winning by Design?** Great format, high quality collateral and interactive sessions. **What do you dislike about Winning by Design?** It was time-consuming. When you consider the pre-work and the live sessions the program was nearly 12 hours long. **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design gave me the tools to enable my team to reach their highest potential. Our session leader, Antoine Mandy did a phenomenal job modelling the skills. The program gave me the paradigm to evaluate my team's strengths, conduct attention-grabbing remote meetings, lead effective roleplays and how I can provide high impact coaching. Working remotely offers many benefits and some novel challenges for leadership. Winning by Design has given the me the tools I need to lead my team to success. ### 21. It was so insightful and helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Polina T. | Country Manager Bulgaria/ Managing Director at myPOS, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Winning by Design?** It was so helpful to receive in-depth information on how to manage the 1:1 process with our team and what questions we can ask them to obtain the needed information. I like the interaction and sharing of personal insights. **What do you dislike about Winning by Design?** I can not share any because all the information that has been shared was so clear, with valuable additional materials, not only a theory. **Recommendations to others considering Winning by Design:** I do not have other recommendations. **What problems is Winning by Design solving and how is that benefiting you?** I gained two benefits from the WbD training: the REKS analysis for people and the questions and process for 1:1 meetings. I will continue using these two in my job. ### 22. Selling for Impact with Shane McGrath - highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** James L. | Sales Lead (APAC), Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2024 **What do you like best about Winning by Design?** Providing practical frameworks on every aspect of modern SaaS sales - from opening a call, to building rapport, driving engagement and getting a win win for buyers and sellers alike. **What do you dislike about Winning by Design?** No downsides - the course was extremely well put together. **What problems is Winning by Design solving and how is that benefiting you?** Providing a framework and structure for selling SaaS in the modern day. So much of sales is around confidence, which arises from structure and practice. Selling for Impact course provides a practical structure for sales reps that will improve skills, knowledge and confidence, and result in better outcomes for sellers and buyers ### 23. One of the best learning experience **Rating:** 5.0/5.0 stars **Reviewed by:** Pasquale V. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Winning by Design?** The content was 100% related andthe way it has been presented was superb. The are no words to decribe the professionalism and the fantastic approach Antoine kep for the entire sessions **What do you dislike about Winning by Design?** All the session have been scheduled during the busiest season. I guess WBD should take this into consideration when planning some learning moment, to keeppartecipat more engaded and not letting the company mainf the decision on their own **Recommendations to others considering Winning by Design:** Reccomanding WBD ofr your team learning session **What problems is Winning by Design solving and how is that benefiting you?** Filled the knowledge gap in terms of communication stile prospects management ### 24. Great class ! **Rating:** 5.0/5.0 stars **Reviewed by:** Aziz B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Winning by Design?** Chris' dynamism and smile ! The way the course is designed : videos - theory - practice (three layers of knowledge) **What do you dislike about Winning by Design?** Nothing to declare, I enjoyed everything **Recommendations to others considering Winning by Design:** Go for it ! **What problems is Winning by Design solving and how is that benefiting you?** Sales strategy and methodology ### 25. Thank you Winning by Design! **Rating:** 4.0/5.0 stars **Reviewed by:** Radelina V. | Sales Enablement Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2025 **What do you like best about Winning by Design?** What I like best about WbD is the delivery of the trainings **What do you dislike about Winning by Design?** I cannot think of anything I dislike about WbD **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design and their trainers have done an amazing job outlining essential practices and methodologies within the Sales and Management processes. Their trainers conduct the sessions in a comprehensive and engaging way with interactive elements and live practices. ### 26. Fantastic training with a great leader! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Winning by Design?** Engaging, specific trainings that are tailored to individual, customized outcomes. **What do you dislike about Winning by Design?** I think the physical workbooks could be distilled and a little more tailored to active note-taking. **What problems is Winning by Design solving and how is that benefiting you?** WBD does a great job of very advanced AE training, which is often hard to come by as many programs are more general. Antoine is fantastic - super attentive, creative, and knowledgable. He is a great teacher and knows what he is doing. As sellers advance and become more experienced, improving can be harder and harder. WBD does a great job of aligning trainings to specific skill levels as well as products and companies. ### 27. Selling for Impact **Rating:** 5.0/5.0 stars **Reviewed by:** William M. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Winning by Design?** I liked the live lessons and thought they provided a lot of value to the course material. Our instructor Chris was very knowledgable and engaging, and did a great job facilitating interactive learning. **What do you dislike about Winning by Design?** I thought that some of the tips and frameworks for the course were generalisations not all specifically relevant to my role. I understand that this is near impossible to avoid in a general Saas sales course, because we all sell different solutions with different impacts across a range of industrues. **Recommendations to others considering Winning by Design:** Anyone entering into a role or want to review foundational skills then this program is perfect. **What problems is Winning by Design solving and how is that benefiting you?** Taking the buy through each stage of the buyer's journey, from structuring a discovery call to understanding the uncovering the right informaiton to close the deal. ### 28. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2024 **What do you like best about Winning by Design?** Great mix of media, including text, videos, and in-person instruction. **What do you dislike about Winning by Design?** I didn't find much to dislike, honestly. **Recommendations to others considering Winning by Design:** This was a really solid course, spread out over a few weeks, which allowed time for reflection and assigned reading. I appreciated the repitition of key points, and the interactive nature of the in-person instruction. I also appreciated that the instructor did his homework on my company, and was able to craft examples of situations that I might encounter. **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design is helping me hone my sales skills. ### 29. Sales Training for the SaaS generation **Rating:** 4.5/5.0 stars **Reviewed by:** Nigel H. | Director of Strategic Partnerships - EMEA **Reviewed Date:** November 25, 2024 **What do you like best about Winning by Design?** Very interactive sessions with Chris Allison and of course, learning by doing. Very powerful methodology and great tips on overcoming typical issues in the sales cycle. **What do you dislike about Winning by Design?** I can't think of anything to dislike about the course **What problems is Winning by Design solving and how is that benefiting you?** Updated sales training that complements our Sales and Marketing go-to-market and how sales creates value for the rest of the organisation. ### 30. Boris delivered highly insightful training sessions, packed with detailed sales techniques. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Winning by Design?** The focus on practice through role plays. Even though I feel a bit pressured and shy at times, I find them incredibly helpful for improving my skills. Shoutout to Boris, we never felt embarassed when we don't know the right answers! **What do you dislike about Winning by Design?** The sessions are 2 hours long. I think they could be just as effective if shortened to 1 hour and 30 minutes. Good thing is the sessions aren't overwhelming and Boris' playlist is fire! **Recommendations to others considering Winning by Design:** Perfect as is! **What problems is Winning by Design solving and how is that benefiting you?** This training helped me improve my talk tracks with customers, making my sales meetings more strategic and a better flow. By applying these techniques, I am more confident in handling various customer types, equipped with better (open-ended) questions and more effective talk tracks moving forward. ### 31. Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Winning by Design?** If I am honest my trainer Shane McGrath. He made the program interactive and fun and also has taught me a lot **What do you dislike about Winning by Design?** Nothing comes to mind. I thought the program was perfect for me **Recommendations to others considering Winning by Design:** Engage in all of the roleplays and exercises to really immerse yourself in the program **What problems is Winning by Design solving and how is that benefiting you?** Taught me key prospecting skills that I will be using in my role as a BDR ### 32. Winning By Design - Selling for Impact Course Review - Trainer: Chris Allison **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander T. | Account Executive - EMEA & MENA, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Winning by Design?** I loved the interactive element. Having sold training myself in the past (for 5 years), I know how difficult it can be to make training effective when someone won't keep their camera and mic on. I felt like I was getting personal tuition from Chris the entire time and that he really cared about my learning experience. **What do you dislike about Winning by Design?** I honestly couldn't criticise it at this point. **Recommendations to others considering Winning by Design:** Be prepared for the trainer to ask you questions, engage with you throughout the course and ensure you're involved. This course focuses on proactive learning and you'll see the benefits from it. **What problems is Winning by Design solving and how is that benefiting you?** The areas I needed to improve are better qualification and higher win rate on deals. This will help me to hit company revenue goals (and my own). ### 33. Great experience to improve CSM skills **Rating:** 4.5/5.0 stars **Reviewed by:** Greg W. | Senior Customer Success Manager (Strategic Accounts), Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2020 **Describe the project or task Winning by Design helped with:** We worked on implementing changes to our processes to make them more streamlined. This including call coaching, listening and provide active feedback. Some of the topics were around introduction of customers calls, difficult calls and customer journey. **What do you like best about Winning by Design?** Alia was a great coach, she was easy to work with, fun and engaging, it made the experience even better! **What do you dislike about Winning by Design?** I did not like that we only had 5 sessions, if we had more, it would of been better I think! **Recommendations to others considering Winning by Design:** Easy to work with team, that helps you standardize your process and make it more streamlined across customer interactions. **What problems is Winning by Design solving and how is that benefiting you?** The main problems we solved were around having more tailed customers calls. We also talked about how to solve issues with difficult customers and having challenging customers. ### 34. Winning by Design: A Blueprint for Success in Sales Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica E. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Winning by Design?** Antoine was a fabulous coach in our private session we had as a company. His ability to keep a large group engaged and the learnings he is able to pull out from breakout sessions is masterful. At winning by design, the course is not a slide presentation where you just sit and listen, it is a collaborative training with breakouts sessions and active conversations. Antoine really was able to dig into our business and make the training super relevant to our business model and specific nuances. (If you can, ask for him as your trainer! :)) **What do you dislike about Winning by Design?** No bad things to say! From prework to check in questions to live sessions, winning by design has nailed it **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design is nothing short of a game-changer for anyone looking to elevate their sales strategy and drive business success. The course delivers a comprehensive and actionable guide to mastering the art and science of sales. Our team came in with many different backgrounds and experience levels in selling and this course really levelled the playing field and armed each member of the team with the tools and conversational techniques to become masters in all phases of the sales cycle. ### 35. Antoine & WbD are AMAZING! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Winning by Design?** The training course and the materials provided that I can actually use in day to day work! **What do you dislike about Winning by Design?** Lack of availability for class schedules. Only offering one day and time was pretty difficult for me so would be great if your provided more options when signing up. **What problems is Winning by Design solving and how is that benefiting you?** I am currently a team lead and trying to get introduced to how I can swiftly transition into a managerial role in the next few months and I feel much better prepared after taking this course! Working at a fast scaling start up things change on a dime, so I need to be ready and effective when the situation calls for it and that's exactly what I learned from this course. They give you tangible skills and tools (actual collateral) you can use and implement to be effective immediately. This was immensely valuable, more than i anticipated so I'm thrilled with the results! Antoine was truly an INCREDIBLE coach. He made each session interesting and relatable, so it was never boring or mundane. He made it super interactive (but not forced or awkward) which made for a great learning environment. I'd highly recommend taking one of his classes if you can! ### 36. Account Executive **Rating:** 5.0/5.0 stars **Reviewed by:** Dale B. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Winning by Design?** Practical exercises conducted with team members, allowed us to practice material taught in the lessons. **What do you dislike about Winning by Design?** Perhaps having the course at time other than Monday am. However that was out of their control. (perhaps) **Recommendations to others considering Winning by Design:** The teaching methods combined with the knoweldge shared by the Winning by DesignTeam will help you and you and your Sales Associates close business. **What problems is Winning by Design solving and how is that benefiting you?** The Winning By Design course tackles real life sales situations with practical, effective sales techniques that drive results. The instructor Antoine Mandy was particular knowledgeable and enthusiastic. ### 37. The instructors from Winning by Design are some of the most brilliant people I have ever met. **Rating:** 5.0/5.0 stars **Reviewed by:** Alec G. | Inside Sales Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Winning by Design?** They make their workloads very manegeable and the instructors are extremely skilled in their respective fields of expertise. **What do you dislike about Winning by Design?** I can't think of anything that I do not like. **Recommendations to others considering Winning by Design:** Don't hesitate! Sign up for their program and use every piece of information that they give you because it is what gives you the competitive edge over the average person. The instructors are very good at what they do and I have never had such a wonderful experience in my entire education. **What problems is Winning by Design solving and how is that benefiting you?** Winning by design has created a proven formula for success and are so knowledgeable and experienced in their respective fields that they could teach even the most complex of subjects to a child. They create a learning environent that encourages participation & learn by doing, they present the learning material in very manegeable sections for even full time working folks or full time students, and provide a gold mine of information that is actually practical in the modern world. This has helped my fellow students and I in ways that I could never repay them. ### 38. Great course ! Fun and engaging, learned material that I can apply to my day to day. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2024 **What do you like best about Winning by Design?** Alia was a fantastic teacher. The course was easy to follow, and it was very engaging. Each session of 2 hours flew by. **What do you dislike about Winning by Design?** Nothing, really. I would have liked to spend a bit more time of the Impact Review portion (QBR/EBR), but I understand there is a lot to cover in 4 sessions. **Recommendations to others considering Winning by Design:** If your first role in Customer Success or a client facing role, I would definitely recommend it. It helped solidify my understanding of the role and gave me a confidence boost. **What problems is Winning by Design solving and how is that benefiting you?** I took the Customer Success for Impact course. We covered topics such as how to conduct meetings, how to ask great questions, how to get our client to provide impact, how to have difficult conversations, how to conduct business reviews, how to tell stories, etc. These are all tools that can be applied to our role and to any client we work with. ### 39. Easy to follow, and interactive sales training! **Rating:** 3.5/5.0 stars **Reviewed by:** Kendra B. | Yoga Teacher, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Winning by Design?** I enjoyed that the sessions were intimate and interactive. I enjoyed having the pre-work ahead of time and already knowing what would be discussed on the live training sessions. **What do you dislike about Winning by Design?** I thought there could have been more time to get to know the other sellers in the class. We often found ourselves wanting to do this during the breakout activity segments which interfered with skill development. **Recommendations to others considering Winning by Design:** The training can be globally applied, and comes with many resources that can be used well after the course ends. **What problems is Winning by Design solving and how is that benefiting you?** The course I took was focused on foundational sales skills. I think WBD is providing a great option to either enhance the sales training given by your organization, or could even act as a vendor partner to outsource foundational training to. ### 40. great content, the trainers have experience and it's fun to have the learning sessions with them **Rating:** 5.0/5.0 stars **Reviewed by:** Johannes D. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2024 **What do you like best about Winning by Design?** Their own frameworks, the content is really practical **What do you dislike about Winning by Design?** What I would add is making the content more specificial to certain business models or GTM motions (e.g. SMB, Enterprise, low touch, PLG) etc. **What problems is Winning by Design solving and how is that benefiting you?** Helped a lot developing our approach, methodologies and stragevy for Customer Success @ emlen.io ### 41. I am so honored and humbled to have had the chance to take this course. **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor V. | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Winning by Design?** The way the content was prsented and the amount of help my instructor Antoine Mandy was during the course and even after the course as questions arose. **What do you dislike about Winning by Design?** There was nothing about this course that I didn't like or would change. **Recommendations to others considering Winning by Design:** A must have for all sales teams. I would love for my SDR Team to be able to take this course. **What problems is Winning by Design solving and how is that benefiting you?** I thought of myself as a good salesman, but after taking this course I realized how much there was for me to learn. In my role we mostly focus on the S & the P of SPICED. This course really expaneded my knowlege base around the I / C / E & D. It also helped a lot with story telling and how to properly run a demo like a tru proffessioanl. ### 42. Best Sales training around **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Winning by Design?** - VERY interactive! This is great as it never becomes boring, and it's not only instructor-lead, some really great discussions came up spontaneously in the sessions. - It switches the cadence around and starts with pre-work (rather than homework), which makes you come into the week's session a bit prepared for the conversation. - During the pre-work you're encouraged to bring a real-life "anchor account", which also means you're leaving the course with a fully-fledged account plan, and plan for upsell and cross-sell of a real account! **What do you dislike about Winning by Design?** Some of the methodologies are quite detailed and structured, which might not be easily implementable for smaller businesses. **What problems is Winning by Design solving and how is that benefiting you?** I took the AM For Growth course led by Alia Pirani. Winning by Design has a clear sales methodology that can be used in all parts of the sales cycle. For account managers, this means having a clearer view on everything that happens post-sales, and particularly focuses on value communication, driving impact, and aligning priorities with customers. There is also a session on planning and executing upsells and cross-sells. ### 43. WBD - Practical building blocks to use to elevate your skills **Rating:** 4.5/5.0 stars **Reviewed by:** Sadie E. | AE, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Winning by Design?** I liked that there was a mix of at home learning and in class learning to reinforce the concepts. Super interactive classes which really help hammer home the key take aways. **What do you dislike about Winning by Design?** Nothing really that stands out. The thing I found most difficult was that they get you to do work on real life situations which I think is great but I found difficult as I was just tranistiong to the role. **What problems is Winning by Design solving and how is that benefiting you?** WBD offers great courses to help understand how to best facilitate various parts in the GTM organziation. It's a really digestable and interactive format which makes concepts easy to learn. ### 44. Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Costanza B. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Winning by Design?** It enhances sales success while promoting a customer centric approach. The training also provides invaluable insight into the world of SaaS, redefining entirely the traditional sales cycles as well as the meaning of success in its shift from arm wrestling to win-win. The trainer, Chris Allison, also contributed massively to the value of the training with his high expertise, unrivaled engagement and distinctive humor. **What do you dislike about Winning by Design?** It's important to not get caught up in the frameworks too literally, and maintain a natural conversation flow. **Recommendations to others considering Winning by Design:** Definitely worth the time. **What problems is Winning by Design solving and how is that benefiting you?** It provides invaluable frameworks and paths to successful outcomes. ### 45. Winning by Design with Antoine kick started my sales career **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Winning by Design?** The engagement and style of retention learning was something I haven't experienced much of, I expect to remember much of what we learned! **What do you dislike about Winning by Design?** There wasn't anything I particularly disliked about the training, more time would have been beneficial though **Recommendations to others considering Winning by Design:** It is completely worth the investment. It will level up the quality of leads and conversations after the first interaction. **What problems is Winning by Design solving and how is that benefiting you?** Being very fresh in sales, I needed to learn the fundamentals of customer handling and navigating conversations to last longer and be more productive. Each learning section provided pieces of the puzzle to train the mind to be ready for every interaction. ### 46. Winning By Design Wins! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Winning by Design?** The flipped classroom style was unique and helped me retain information better. The live training sessions were fast-paced and had a good mix of presentation style learning with breakouts and discussion. The trainers were all good at keeping energy up during recorded and live sessions. **What do you dislike about Winning by Design?** Some of the material includes things I've heard before, but sometimes I think it can be healthy to have a refresher on the basics. **Recommendations to others considering Winning by Design:** This training is great for account managers, whether you are brand new to an AM role or want new ideas for how to refresh your workflow. **What problems is Winning by Design solving and how is that benefiting you?** This training series helped me refresh on some of the basic principles of account management and also gave me new ideas for how to reimagine the way I run my account management business. ### 47. Antoine was great! **Rating:** 4.5/5.0 stars **Reviewed by:** Audrey S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Winning by Design?** It is practical and actually makes sense. **What do you dislike about Winning by Design?** It's a lot of information and I will need to practice. **What problems is Winning by Design solving and how is that benefiting you?** I have been in sales for over 10 years and thought I had been through all of the sales methodology trainings. I wish I had just learned this one first. ### 48. Winning by Design - Relevant, Realistic, & Riveting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Winning by Design?** Antoine is an amazing course instructure. The material is presented in a varied and digestible manner. This helped tremdendously with my understanding and engagement as the course is a mix of self-taught and instructor-led. Finally, it avoids the major traps that other sales trainings fall into of not being cheesy or unrealistic in the role-playing segments. **What do you dislike about Winning by Design?** It's really hard to think of any major downsides. My training was that well executed. **What problems is Winning by Design solving and how is that benefiting you?** As someone new to SaaS sales, Winning by Design's - Impact for Selling course filled the most important knowledge gaps I had. It gave me new ways to think about my sales approach and focus on consulatative selling. ### 49. Great added value for every (Saas)sales professional **Rating:** 4.5/5.0 stars **Reviewed by:** Wim V. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Winning by Design?** Easy to digest, straight to the point and tailored for the SaaS world. @Chris Allison is a great trainer by the way! **What do you dislike about Winning by Design?** nothing much, the only thing is that you have the theory and the real life. SOmetimes things that are unforsseen still pop up or it doesn't go "by the WBD book ;-)" **Recommendations to others considering Winning by Design:** Great added value in your day to day Sales profession, or even your private life, some elements really come in handy! **What problems is Winning by Design solving and how is that benefiting you?** Structured and defined sales processes with frameworks that are tested and work if you stick to it! ### 50. Fantastic, well thought out course. Would highly recommend. Chris Allison was brilliant. **Rating:** 5.0/5.0 stars **Reviewed by:** Luc C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Winning by Design?** Winning by Design gives me a great sales framework to use that feels natural. Chris was an amazing teacher, he really made the course enjoyable and kept us engaged through every session. **What do you dislike about Winning by Design?** There isn't anything I particular dislike about winning by design. **Recommendations to others considering Winning by Design:** I would reccomend taking the course and start applying their advice. **What problems is Winning by Design solving and how is that benefiting you?** Winning by Design is helping our start up solve the problem of putting well proven sales structures in place. Especially when selling to Enterprise customers. ## Winning by Design Discussions - [What is Winning by Design used for?](https://www.g2.com/discussions/what-is-winning-by-design-used-for) - [Are there any other users out there that do not use this for an external customer facing role?](https://www.g2.com/discussions/52217-are-there-any-other-users-out-there-that-do-not-use-this-for-an-external-customer-facing-role) - 1 upvote - [View Winning by Design pricing details and edition comparison](https://www.g2.com/products/winning-by-design/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-05+06%3A07%3A37+-0500&secure%5Bsession_id%5D=0cdf1639-d3a9-46be-98a0-ac2e601d6e5e&secure%5Btoken%5D=7dafd18522a9891baa13258ba1bd2ab57533838a8461c7a61e2f828e21b181f9&format=llm_user) ## Winning by Design Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Support** - Go Live Support - Documentation - Training - Metrics - Admin Services **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Winning by Design Alternatives - [SuccessCOACHING](https://www.g2.com/products/successcoaching/reviews) - 4.6/5.0 (938 reviews) - [JB Sales](https://www.g2.com/products/jb-sales/reviews) - 4.8/5.0 (409 reviews) - [Skaled](https://www.g2.com/products/skaled/reviews) - 4.7/5.0 (134 reviews)