Winmo Pros and Cons

Wimno provides me with relevant and real-time information on a veriety of companies and organizations I am prospecting as potential clients. It has information that is critical in my outreach and subsequent conversations while meeting with prospects. Gives me vital pieces of infroamtion about organizational changes and key contacts movements. Review collected by and hosted on G2.com.

For my role in particular, some information can be buried or somewhat difficult to find. Review collected by and hosted on G2.com.

Data is current and accurate.When I want to find acontact I am certain it will be timely. New Positions and trends are constantly sent to my inbox to keep me engaged! Review collected by and hosted on G2.com.

Too many options, honestly I love the options, I just have not found 1 way I want to search and save. Information is in multiple places. If there was an integration to our SalesForce that would be of interest. Review collected by and hosted on G2.com.

I like that it has an estimated spend breakdown across broadcast, radio, print, digital. It shows Agency of Record relationships, a few contacts here and there. The WinmoEdge system is great to see executives making moves, new creative launching, rating system across potential new opportunities. Review collected by and hosted on G2.com.

My biggest beef is when a company or brand is not even listed. Winmo seems to be catered towards huge brands with massive spend. For an agency like mine where we deal in small to medium-sized businesses, there seems to rarely be data available. I find maybe 10% of the companies I search for. When I find a company, the data is phenomenal. I feel like they only populate a company in their system when they have a full profile built across the board with tons of insights --- there does not seem to be partial data or limited data on companies. Which means it's either phenomenal insights or nothing at all, if that makes sense. Perfect is the enemy of good-enough and I'd almost rather have more companies and brands listed even if that meant partial data sets. Review collected by and hosted on G2.com.

Winmo has been a huge help for me in terms of prospecting for new brands and finding the best contacts! The Winmo edge tool is especially useful with detailed brand updates (new CMO, new campaigns, etc.) that help me frame my outreach emails to best fit the brands initiatives. I also like that the service allows us to narrow down our search based on brand and location. Review collected by and hosted on G2.com.

I think the main issue I've experienced with Winmo is that the contacts and data aren't always up to date. There have been times when a majority of the contact list are people who are no longer with the company and have been gone for a few years. Review collected by and hosted on G2.com.

Our team starts each day consuming the latest brand advertising intent from WinmoEdge. The insights allow us to target our outreach efficiently. We utilize the personality insights for more personalized and unique outreach. The response rates have dramatically increased since shifting to this approach. We have also utilized the research services and have always received prompt responses to those requests. Review collected by and hosted on G2.com.

The terminology utilized by Winmo continues to improve in detail, we only wish there was a glossary to better help understand the definitions and/or action that can be taken. Additionally, it would be helpful to have a beter understanding of how agencies are classified. For example, if an agency is listed as "digital" for a brand, what does that encompass. Review collected by and hosted on G2.com.

The ease of navigation is a huge upside to seeing many employees from one org. WinmoEdge gives me insight into prospects and I love that they aren't warm leads to me specifically, but I know they are interested in marketing. I love that the LinkedIn is linked in most profiles and the personality insights that are unique to the employee. Really interesting and innovative platform! Review collected by and hosted on G2.com.

I wish there were more political leads. I work for an agency that assists political, agencies, companies & brands, and we are trying to expand our political arm a little more. Review collected by and hosted on G2.com.

The research team is incredible, they respond quickly to requests and always have valuable information when they do. Absolutley clutch team over there! Review collected by and hosted on G2.com.

I have yet to run into any issues, Winmo does everything I expect it to. Review collected by and hosted on G2.com.

I really like the fact that Winmo does not try to be everything for everyone. They have built their platform with the media/brand/agency customers in mind, and gone really deep into that space.

If you are in this space and looking at sales intelligence solutions, Winmo should be an easy pick. Review collected by and hosted on G2.com.

The UI is pretty functional and easy, but lacks the jazz of some other players.

I don't mind it, but I think it will help both the users and Winmo if they revamped the UI elements while keeping UX as it is. Review collected by and hosted on G2.com.

Winmo is an amazing tool for marketing and advertising. I love the variety of features that they offer from prospecting tools, to contact information, to media spend. Finding new prospects with the advanced search feature is so easy and useful and I have found several new clients this way. I love that you can filter advertisers in a variety of ways from media spend to industry to location. I would recommend Winmo for anyone looking for new business. Review collected by and hosted on G2.com.

I wish that Winmo was able to provide more examples of the creatives that advertisers are running. As someone working in television/streaming, sometimes it is hard to gague whether a client is spending on video and display or solely display. Review collected by and hosted on G2.com.

The most helpful part about Winmo is being able to see what agencies are working with certain companies. Also being able to see recent add campaigns with insights such as the target audiencences. Review collected by and hosted on G2.com.

The lest helpful thing about Winmo for me is when they have the agencies/brands listed but they're not showing the agenciesy/brands they're working with. Also, there are many times in which there are recent add campaigns but they're not in Winmo Review collected by and hosted on G2.com.