# Winmo Reviews **Vendor:** Winmo **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 423 ## About Winmo Winmo is the leading Sales Intelligence Software helping Disney, The NFL, TikTok, Reddit, Wavemaker, R/GA, Omnicom, WPP, Hulu, Digitas, Salesforce, Kern and many more. Winmo helps sales teams with connecting the dots between brands, agencies and the executives who control their purse-strings, Winmo paves a clearer path to engaging the right decision-makers at the right prospects. Integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results. Other uses for Winmo can be found here: https://www.winmo.com/why-winmo/problems-we-solve/ ## Winmo Pros & Cons **What users like:** - Users value the **current and accurate data** in Winmo, enhancing their confidence in finding contacts effectively. (1 reviews) - Users praise the **incredible responsiveness** of Winmo's support team, always providing valuable information promptly. (1 reviews) - Users value the **current and accurate data** from Winmo, ensuring timely access to contacts and industry trends. (1 reviews) - Users praise the **incredible responsiveness** of Winmo's research team, consistently providing valuable information efficiently. (1 reviews) ## Winmo Reviews ### 1. Daily Winmo User - Accurate and Concise Information Always Accessible **Rating:** 5.0/5.0 stars **Reviewed by:** Peter T. | Director of New Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** Wimno provides me with relevant and real-time information on a veriety of companies and organizations I am prospecting as potential clients. It has information that is critical in my outreach and subsequent conversations while meeting with prospects. Gives me vital pieces of infroamtion about organizational changes and key contacts movements. **What do you dislike about Winmo?** For my role in particular, some information can be buried or somewhat difficult to find. **What problems is Winmo solving and how is that benefiting you?** The problemt that Winmo helps solve for me is determining the marketing/media agency a compnay works with for their media purchasing. This benefits me because in my course of business, we have history and working relationships with particualr agencies. ### 2. Winmo for the Win **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2024 **What do you like best about Winmo?** Data is current and accurate.When I want to find acontact I am certain it will be timely. New Positions and trends are constantly sent to my inbox to keep me engaged! **What do you dislike about Winmo?** Too many options, honestly I love the options, I just have not found 1 way I want to search and save. Information is in multiple places. If there was an integration to our SalesForce that would be of interest. **What problems is Winmo solving and how is that benefiting you?** Winmo assists in getting the correct contact person. Instead of contacting random email addresses, Winmo has the information at my fingertips. ### 3. For a marketing agency, specifically one targeting large brands, this system is best of breed **Rating:** 4.0/5.0 stars **Reviewed by:** Michael O. | Director of Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** I like that it has an estimated spend breakdown across broadcast, radio, print, digital. It shows Agency of Record relationships, a few contacts here and there. The WinmoEdge system is great to see executives making moves, new creative launching, rating system across potential new opportunities. **What do you dislike about Winmo?** My biggest beef is when a company or brand is not even listed. Winmo seems to be catered towards huge brands with massive spend. For an agency like mine where we deal in small to medium-sized businesses, there seems to rarely be data available. I find maybe 10% of the companies I search for. When I find a company, the data is phenomenal. I feel like they only populate a company in their system when they have a full profile built across the board with tons of insights --- there does not seem to be partial data or limited data on companies. Which means it's either phenomenal insights or nothing at all, if that makes sense. Perfect is the enemy of good-enough and I'd almost rather have more companies and brands listed even if that meant partial data sets. **What problems is Winmo solving and how is that benefiting you?** Finding insights, spend breakdown, contacts, and company information ### 4. Winmo has been an amazing resource for me! **Rating:** 5.0/5.0 stars **Reviewed by:** Alison M. | Sales Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** Winmo has been a huge help for me in terms of prospecting for new brands and finding the best contacts! The Winmo edge tool is especially useful with detailed brand updates (new CMO, new campaigns, etc.) that help me frame my outreach emails to best fit the brands initiatives. I also like that the service allows us to narrow down our search based on brand and location. **What do you dislike about Winmo?** I think the main issue I've experienced with Winmo is that the contacts and data aren't always up to date. There have been times when a majority of the contact list are people who are no longer with the company and have been gone for a few years. **What problems is Winmo solving and how is that benefiting you?** My role in my company is to prospect new and existing brands in our portfolio for potential partnerships. I use Winmo every day to keep up to date with media and marketing trends, as well as find contacts and brands in our region to reach out to. Winmo is my number one resource for prospecting, as even if I don't find all the contacts for a company, I can use the email format provided to find the right people! It has made a huge impact on my role and has actually led to some successful sales! ### 5. Critical for efficient brand and agency outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Justin G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** Our team starts each day consuming the latest brand advertising intent from WinmoEdge. The insights allow us to target our outreach efficiently. We utilize the personality insights for more personalized and unique outreach. The response rates have dramatically increased since shifting to this approach. We have also utilized the research services and have always received prompt responses to those requests. **What do you dislike about Winmo?** The terminology utilized by Winmo continues to improve in detail, we only wish there was a glossary to better help understand the definitions and/or action that can be taken. Additionally, it would be helpful to have a beter understanding of how agencies are classified. For example, if an agency is listed as "digital" for a brand, what does that encompass. **What problems is Winmo solving and how is that benefiting you?** Efficient targeting of brands. We are a very small team. Our time spent doing outreach is very valuable and Winmo helps drive efficiency of that time. ### 6. I love using Winmo, most emails are valid and it is very easy to navigate when prospecting. **Rating:** 4.5/5.0 stars **Reviewed by:** Melissa S. | Assistant Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Winmo?** The ease of navigation is a huge upside to seeing many employees from one org. WinmoEdge gives me insight into prospects and I love that they aren't warm leads to me specifically, but I know they are interested in marketing. I love that the LinkedIn is linked in most profiles and the personality insights that are unique to the employee. Really interesting and innovative platform! **What do you dislike about Winmo?** I wish there were more political leads. I work for an agency that assists political, agencies, companies & brands, and we are trying to expand our political arm a little more. **What problems is Winmo solving and how is that benefiting you?** Leads that I don't find on other prospecting resources I can usually find a relevant contact through Winmo. I also have trouble with finding random companies with no interest, so having these prospects that are established in Winmo gives me ease of mind. ### 7. There is no nostalgia for the days before finding Winmo... **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Winmo?** The research team is incredible, they respond quickly to requests and always have valuable information when they do. Absolutley clutch team over there! **What do you dislike about Winmo?** I have yet to run into any issues, Winmo does everything I expect it to. **What problems is Winmo solving and how is that benefiting you?** Winmo gives me an updated look into the heirachy of companies we want to connect with and the research team fills any gaps I may run into. ### 8. Probably the best sales intelligence for the media segment **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Winmo?** I really like the fact that Winmo does not try to be everything for everyone. They have built their platform with the media/brand/agency customers in mind, and gone really deep into that space. If you are in this space and looking at sales intelligence solutions, Winmo should be an easy pick. **What do you dislike about Winmo?** The UI is pretty functional and easy, but lacks the jazz of some other players. I don't mind it, but I think it will help both the users and Winmo if they revamped the UI elements while keeping UX as it is. **What problems is Winmo solving and how is that benefiting you?** Finding contact details is not hard anymore, but getting them just at the right time with the right context and relevance is critical. Winmo has done a pretty neat job of that via scoops, news, edge products etc. I am also a big fan of their recent personality AI and email personalization features. Like I said, finding the people is not that hard anymore, but talking to them for the right reason and in the right manner is. ### 9. An amazing tool for marketing and advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Jacqui H. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** Winmo is an amazing tool for marketing and advertising. I love the variety of features that they offer from prospecting tools, to contact information, to media spend. Finding new prospects with the advanced search feature is so easy and useful and I have found several new clients this way. I love that you can filter advertisers in a variety of ways from media spend to industry to location. I would recommend Winmo for anyone looking for new business. **What do you dislike about Winmo?** I wish that Winmo was able to provide more examples of the creatives that advertisers are running. As someone working in television/streaming, sometimes it is hard to gague whether a client is spending on video and display or solely display. **What problems is Winmo solving and how is that benefiting you?** Winmo has helped us solve the question "how much money does this advertiser spend on media?". Sometimes when we speak to clients, they can keep this number close to their chest, so having this intel has been extremely helpful when acquiring new clients. ### 10. Great tool but could be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Elisa B. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** The most helpful part about Winmo is being able to see what agencies are working with certain companies. Also being able to see recent add campaigns with insights such as the target audiencences. **What do you dislike about Winmo?** The lest helpful thing about Winmo for me is when they have the agencies/brands listed but they're not showing the agenciesy/brands they're working with. Also, there are many times in which there are recent add campaigns but they're not in Winmo **What problems is Winmo solving and how is that benefiting you?** I work for a market research company that can track a brand's health, so I prospect to a lot of brands and agencies to sell the tool. Winmo helps me find relevant marketing campaigns to send to prospects ### 11. Great Rolodex Builder and Sales Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jake W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** I appreciate the extra info Winmo provides about brand spend, activity, and context for contacts. I also like how quick Winmo works when a contact is outdated or incorrect to update you. **What do you dislike about Winmo?** Because Winmo mostly services larger agencies or media agencies, for my company as an influencer/talent company, there are sometimes not the right contacts at specific brands for our need. But generally, it's a good starting point to get directed internally. **What problems is Winmo solving and how is that benefiting you?** Winmo is solving the issue in knowing who to target when pitching talent for sponsorship and making sure we get responses or at least have intel on who the right point people are to discuss with. ### 12. Love Winmo! **Rating:** 5.0/5.0 stars **Reviewed by:** Randy N. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** I've been a user of Winmo for several years and continue to find it to be an incredibly useful tool. The site is easy to navigate, and the latest info and insights are easy to locate. The site is modern and visually appealing - not boring, which makes you want to stay on the site. **What do you dislike about Winmo?** Like any Biz Dev resource, you always wish the contacts and responsibilities were 100%, but with so many people changing jobs, it is understandably a challenge. **What problems is Winmo solving and how is that benefiting you?** Using to find new business opportunities: Contact info, Leads, Spend data ### 13. Winmo Review **Rating:** 5.0/5.0 stars **Reviewed by:** Hiten D. | Sales Developement Rep, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** For me , Winmo has been a comprehensive sales intelligence platform with detailed profiles on decision-makers and companies. We can also access to current marketing spend and agency relationships. **What do you dislike about Winmo?** It certainly has a bit of complex interface that may require training. **What problems is Winmo solving and how is that benefiting you?** Sales and Marketing Efficiency: Provides detailed profiles of decision-makers, enabling targeted outreach and reducing time spent on prospecting. Market Intelligence: Offers insights into companies' marketing spend and agency relationships, helping businesses identify potential clients and partners. Competitive Analysis and Business Growth ### 14. Great tool for agency sales and competitive insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** Winmo is different than other platforms because it offers spend, channel, and agency of record information right next to key contact information. While the information isn't always comprehensive or completely accurate - it's better 9 of 10 times than anything else I've used. CRM integrations are extremely helpful. **What do you dislike about Winmo?** The data is extremely useful but not always comprehensive or completely so other tools are required. **What problems is Winmo solving and how is that benefiting you?** Winmo allows me to get a high-level pulse of key channels, budgets, approaches or initiaitives before ever hitting call or send. In addition to that it allows me to identify most key decision makers all within a simple platform. This and the CRM integrarion allow for huge time savings. ### 15. Winmo has been integral to keeping up with industry updates and insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Kenya I. | Coordinator, US Brand Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** My favorite feature of Winmo is WinmoEdge. These daily updates have been helpful to me and my team for staying up-to-date with any industry news. I also like **What do you dislike about Winmo?** When building lists on Winmo, the filtering option is very helpful. It would be more helpful, however, if there were a more accurate way of identifying revenue for each company. I find that the revenue column is either inaccurate or non existent when building a list of companies or brands. I also find that some of the agency insights are not up-to-date. **What problems is Winmo solving and how is that benefiting you?** Winmo allows me to find media spend insight and contact information on companies/brands/agencies. This helps with outreach or relationships with clients. ### 16. Must-Have Media Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Michael A. | Vice President, Business Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** The breadth and depth of information is exceptional but the best part is should there be any gaps, the Winmo team is quick to respond and fill them completely! **What do you dislike about Winmo?** Sometimes incorrect media spend numbers are reported, as in a substantial budget for a very small brand. However, these are often rectified fairly quickly. **What problems is Winmo solving and how is that benefiting you?** Winmo fills gaps in media spend and agency of record knowledge as well as finding new advertisers. ### 17. Quick access to corporate decision makers **Rating:** 5.0/5.0 stars **Reviewed by:** John M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** Winmo enables me to quickly search for information on corporations and advertising agency decision makers. **What do you dislike about Winmo?** There is a lot of information and tabs to review. At times I feel like I need a masters degree or higher in order to sift through the landing pages. **What problems is Winmo solving and how is that benefiting you?** Provides an overview of target companies that I may be pursuing in order to establish business releationships. ### 18. The best direct contact to check buyers software you will ever find. **Rating:** 5.0/5.0 stars **Reviewed by:** Erica B. | Special Events Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** They have check writer's contacts and they even write emails for you based off the personality of the person you are contacting. Love this service. **What do you dislike about Winmo?** Nothing at all. This software really is a pleasure to use. **What problems is Winmo solving and how is that benefiting you?** We were not able to reach brands marketing departments and sponsorship directors. The software connects us directly to them. ### 19. Next Gen tool **Rating:** 5.0/5.0 stars **Reviewed by:** Krishnam M. | Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2024 **What do you like best about Winmo?** Winmo is super easy to use and improves our efficiency a lot. The customer success team is just amazing. We have seen a huge measurable impact from winmo. Winmo does indeed help us Win More. **What do you dislike about Winmo?** Nothing specific. Maybe the price could be a bit lower. **What problems is Winmo solving and how is that benefiting you?** Winmo Helps us sell more. It's an ingenious tool. We have seen a tremendous betterment of our lead quality. Our win percentage has almost doubled. The tool has also decreased our prospecting time and effort. ### 20. Winmo is the best marketing addition to our team! **Rating:** 5.0/5.0 stars **Reviewed by:** Cynthia S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** I love the Winmo serves as a business development partner to my agency. I love the in depth analysis that it provides for targeted leads. **What do you dislike about Winmo?** The price is extremely high for small and emerging businesses like mine. **What problems is Winmo solving and how is that benefiting you?** Winmo is helping me to identify viable leads for my business. ### 21. Amazing resource for sellers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Winmo?** I love being able to look up a brand and see names/titles/emails as well as find out who their agency is (and those contacts too). The search function makes it easy to look up brands/agencies by vertical/location. **What do you dislike about Winmo?** Data is not always 100% accurate (sometimes someone has left a company and it's not updated yet) but it's a minor issue. **What problems is Winmo solving and how is that benefiting you?** Finding out which agency to call on for a particular brand as well as the contacts at that agency. ### 22. Senior Sales Director - Professional seller and sales leader **Rating:** 5.0/5.0 stars **Reviewed by:** Nils O. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** I love the easy access to key stake holder contact information on the agency and brand side of the advertising business **What do you dislike about Winmo?** Some information is dated, incorrect or unsuable. **What problems is Winmo solving and how is that benefiting you?** I use Winmo for agency and brand contact information ### 23. Timely & Relevant **Rating:** 5.0/5.0 stars **Reviewed by:** Josh W. | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Winmo?** The breadth and depth of their research coverage. **What do you dislike about Winmo?** I would like to see them include more detailed measures in sports and entertainment-related event marketing with respect to brand activation, brand sponsorships, etc. **What problems is Winmo solving and how is that benefiting you?** 1. Identifying opportunities 2. Validating opportunities ### 24. Winmo is a great tool to trade information on your prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Kathy F. | Enterprise (> 1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** the WinmoEdge daily sales leads emails provide useful information **What do you dislike about Winmo?** Winmo is still lacking spend information on small to medium sized companies **What problems is Winmo solving and how is that benefiting you?** it's a great source for supplemental information ### 25. Worldclass access to advertising industry data **Rating:** 5.0/5.0 stars **Reviewed by:** Christine M. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** The tool gives access to an immense amount of data at a reasonable price. It is very useful in finding prospects and be able to send interesting emails based on news. **What do you dislike about Winmo?** Can't think of anything i dislike. Best tool ever. **What problems is Winmo solving and how is that benefiting you?** The news and data is up to date so you can send informative and intelligent emails vs. generic sales emails. ### 26. Fantastic Tool & Very Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley M. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Winmo?** The "daily sales leads" email is extremely helpful ... It shows highlights & is very easy to read... Always find new leads & updated contact information for existing leads. **What do you dislike about Winmo?** The email addresses are not always accurate... **What problems is Winmo solving and how is that benefiting you?** Great way to learn about new businesses & find new contact information for exisiting prospects. ### 27. Relatively positive, but I'm still surprised at dated information. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Winmo?** The Edge information. Lots of insight there. **What do you dislike about Winmo?** The dated information on contacts. And the filters for employee numbers are very off. **What problems is Winmo solving and how is that benefiting you?** Solving where to start. This is the best resource especially a starting point. ### 28. Winmo has added a lot of value for our talent agency in finding contacts for potential partnerships. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2023 **What do you like best about Winmo?** The ability to easily find brand contacts has been most helpful in using Winmo. It is especially helpful to access agency contacts along with the specific brands, so I am able to cast a wide net if necessary. **What do you dislike about Winmo?** I think the only downside to Winmo is the cost, that may prevent smaller businesses from being able to access the service, though I appreciate Winmo being flexible on working with us to get a price that fits for our midsize compay. **What problems is Winmo solving and how is that benefiting you?** As a relatively new talent agency to the digital space, we are in a place where finding and making contacts is one of our priorities. Having the access to contacts for so many popular brands helps us immensely in having the confidence that our emails will get into the right person's hands. ### 29. Great, timely information and tremendous industry insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan L. | Senior Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Winmo?** Accounts on the move is a fantastic way to prospect for new opportunities. They also do a great job of highlighting past and future spending trends for businesses and individuals. **What do you dislike about Winmo?** Sometimes the contact information isn't up to date. There are also instances where winmo doesn't have information on companies that are spending a lot in advertising. **What problems is Winmo solving and how is that benefiting you?** Finding the right contact, what they've done, what they're looking to do and what may interest them in the future. Winmo saves a lot of time prospecting compared to other means. ### 30. 3 years as my #1 sales tool **Rating:** 5.0/5.0 stars **Reviewed by:** Philippe Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2023 **What do you like best about Winmo?** It saves me sooooo much time. And the contacts are pretty up to date. **What do you dislike about Winmo?** Nothing much, sometimes the contact data is outdated but it is infrequent. **What problems is Winmo solving and how is that benefiting you?** Saving me so much time in data base formulation. ### 31. terrific content that is updated (for the most part) in a timely manner **Rating:** 5.0/5.0 stars **Reviewed by:** Alex F. | Managing Partner and Features Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2023 **What do you like best about Winmo?** The frequency with which the content is updated **What do you dislike about Winmo?** nothing I can think other than the high price... **What problems is Winmo solving and how is that benefiting you?** Setting up meetings ### 32. Very User-friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2023 **What do you like best about Winmo?** Keeping me up to date about current events and company updates for prospects I am targeting, Winmo makes searching and selling fast and accurate. **What do you dislike about Winmo?** There is not much I've seen yet that is negative. There are a few companies that I searched that do not appear to be recognized. **What problems is Winmo solving and how is that benefiting you?** Winmo is helping filling in the gaps other search engines are leaving incomplete. ### 33. Winmo is great for research **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Winmo?** You can get a bird's eye view of what is going on when it comes to new business. You can also ask for personal research on finding contacts. **What do you dislike about Winmo?** It is a little pricey. Sometimes the info isn't always up to date. **What problems is Winmo solving and how is that benefiting you?** Finding who company's marketing contacts are and their agency AORs. ### 34. Winmo: the software for the search of ideal customers **Rating:** 5.0/5.0 stars **Reviewed by:** Anya C. | Marketing and Communications Manager , Enterprise (> 1000 emp.) **Reviewed Date:** June 27, 2022 **What do you like best about Winmo?** It has an automatic segmentation of ideal clients, providing our agents with those prospects that meet the established requirements. The information generated by the system of ideal customers is very complete and varied, ranging from companies, individual customers and industries, to make sales not only with individuals, but also with companies. It provides intelligent lists of potential customers, where the system gives us suggestions of the strategies we should use for each customer. **What do you dislike about Winmo?** The contact information is not always updated, as sometimes the numbers do not match, or the prospect no longer works in that company, which causes delays. I would like to be able to somehow cross out the contacts we have already contacted, so as not to repeat, beyond writing it in a note. I would also like them to periodically update their database and include in the lists those small companies that are starting up, since I search for them on LinkedIn and find them, but not in the Winmo database. **Recommendations to others considering Winmo:** We highly recommend this software, as it is allowing us to win many more accounts, close more contracts and increase our sales, with all the leads it generates. All companies that wish to have a list of clients that are ideal for their business, invest in this software without hesitation. Thanks to this software our agents have important information to find potential customers and generate new sales and business relationships, providing companies with more profits. This platform also saves them a lot of time, allowing them to focus more time on making sales and less time searching for customers. **What problems is Winmo solving and how is that benefiting you?** We needed a software that would help us find those ideal clients that would be interested in our products and services and Winmo did it. It has a search engine for prospects and ideal clients, with filters according to industry, location and other specifications that make the search for the potential client perfect. It has integrations that allow the entire system to be coupled and work 100% as salesforce.com, Excel, HubSpot marketing hub, LinkedIn and more. It allows automatic segmentation of potential customers, generating a list of prospects according to the included filters such as location, company, etc. It also has an intelligent list of leads, including individual strategies for each customer and recommendations on how to sell. ### 35. Valuable Resource for Up-to-Date Information **Rating:** 4.5/5.0 stars **Reviewed by:** Matt R. | Business Development Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Winmo?** Winmo has served as a really important resource for me in terms of staying up to date on what brands are doing with their marketing and the appropriate contacts to reach out to. I use it daily to keep track of brands our company has an interest in doing business with, with emails tailored to those specific brands and industry segments. In my business development role, it's been an invaluable tool. **What do you dislike about Winmo?** I have not run into any major issues yet with using Winmo. My only criticism would be that our company works within the social impact space, and while Winmo offers one way to track news stories in that space ("Cause Marketing"), it'd be helpful if there were more. **What problems is Winmo solving and how is that benefiting you?** The biggest problems Winmo helps solve are staying knowledgeable about the most recent marketing decisions brands are making, as well as changes to relevant contacts on the brand and agency side. Winmo does both those things very well. ### 36. I use Winmo every single day and it saves me so much time **Rating:** 5.0/5.0 stars **Reviewed by:** Kevyn D. | New Business Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Winmo?** The level of detail that Winmo provides on the company pages is unmatched. I find myself looking at who companies are currently working for (agencies) more than anything else on the profile. I also LOVE WinmoEdge and the emails I get every day about new CMOs, moves in the industry, reviews that are likely to happen. **What do you dislike about Winmo?** Winmo pretty much just tracks large businesses. Some businesses aren't included which can be frustrating. Also, the breakout of brands (for example, it's tough to see the breakout of spending for each Coca-Cola brand under the umbrella). **Recommendations to others considering Winmo:** It's hands down the best advertising agency competitive tracking tool out there. All the information you need is in one place, with one log in. **What problems is Winmo solving and how is that benefiting you?** We are researching the brands we are talking to or want to go after. Through Winmo, we learn everything from current (and past) agencies they are working with to media spend to leadership. I have also been taking full advantage of Winmo Edge for prospecting efforts. ### 37. Winmo Review **Rating:** 3.5/5.0 stars **Reviewed by:** Jed A. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Winmo?** Very helpful customer service who are ready in good time to provide lists of contacts amongst other things. **What do you dislike about Winmo?** I'd like to set up automation beyond just email reminders/notifications, especially for bite sized industry news tailored to my needs. **What problems is Winmo solving and how is that benefiting you?** Winmo helps me find information about large lists to whom I may need further contact info. ### 38. Overall Winmo is an effective platform for sales support **Rating:** 4.5/5.0 stars **Reviewed by:** Tom S. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Winmo?** I find the most value in Winmo's deep database of agency & brand contacts. The ability to get granular with my search criteria helps me identify new clients easily. **What do you dislike about Winmo?** One dislike is that some of the contacts across the Winmo platform may be outdated or data is not available including email or phone numbers. I'd like to see improvements in the systems that check to make sure the data/contacts are completely up to date. **Recommendations to others considering Winmo:** Use Winmo as a supplementary support tool during your sales research cycle. **What problems is Winmo solving and how is that benefiting you?** Winmo has helped me with the struggles of the research phase in my sales cycle. Some of the benefits include accurate data points and news about the brands I am interested in. Winmo has helped uncover new opportunities. ### 39. Good way to source advertising contacts **Rating:** 3.5/5.0 stars **Reviewed by:** Chloe P. | Partnerships Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Winmo?** WinmoEdge articles are really helpful to stay updated on brands that are spending money, advertising campaigns, and industry changes. My favorite article is the weekly "CMO's on the Move" recap. **What do you dislike about Winmo?** Sometimes the information is outdated. However, you can request that Winmo source additional contacts when that is the case. You do this by submitting a help desk ticket. **What problems is Winmo solving and how is that benefiting you?** I'm able to source contacts for our sales team with Winmo. When we are not sure who to reach out to at a company, Winmo gives us that information. One thing that is especially helpful is that it tells you what time zone the contact is on, so if you need to call them, you can make sure it's an appropriate time. ### 40. I use Winmo almost daily for prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Karen K. | Director, Partnership Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Winmo?** Deep database of brands, agencies and companies. Insight into media spend broken out by medium, year, quarter. News alerts are relevant and thorough. I used MediaRadar in the past and the UI for Winmo is much more user friendly and intuitive. **What do you dislike about Winmo?** The contacts and accounts aren't always the most up to date. Improvements in this area would be nice. It would be helpful if I could integrate contacts into my Gmail. **Recommendations to others considering Winmo:** Ask your support team questions if you can't find something. They're super responsive and helpful. **What problems is Winmo solving and how is that benefiting you?** Finding what accounts are handled by certain agencies. Keeping up to speed on accounts moving or going into review. It helps me be more productive by having all the info in one place. ### 41. My thoughts on Winmo **Rating:** 3.5/5.0 stars **Reviewed by:** Lucas M. | Special Assistant to Chief Strategy Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Winmo?** Winmo's curated articles were always super helpful for prospecting for new business. Their writers were able to perfectly infuse spend insights into articles about new campaigns or brands hiring new marketing executives that could lead to an increase in spending. For us, that's where the value was, having a team proactively thinking about what brands spend money and when they typically spend it. The platform is fine and intuitive enough, especially with their partnerships with GumGum and Kantar, but if they offered a plan with just the WinmoEdge articles, I'd take it over the entire package. We've gone away from them recently for the reasons below but their staff has always been fantastic and responsive. **What do you dislike about Winmo?** On the news articles, as great at they are, so many other people see them as well so it's not a significant differentiator. Also, if you read a lot of marketing news, you could make the same inferences. Beyond that, they do have contact info for the majority of major companies (definitely all Fortune 500 I would say) but they are not agile enough to add new companies in a timely manner. Most startups, even those that have reached unicorn status, were not in the tool and those were the companies we were most interested in. If you want contacts found, I believe they ask for up to 3 days lead time which is a bit extreme. We opted to not renew because we wanted to look at tools that do a better job uncovering new leads and prospects. **What problems is Winmo solving and how is that benefiting you?** We were using it to identify new prospects and find contacts for people at those companies. The biggest benefit was understanding what companies were spending money on marketing and which quarters they were typically spending it. It made our sales team smarter and gave us the ability to build lead lists based on quantitative data instead of just guessing. ### 42. Great Platform for Business Development **Rating:** 4.5/5.0 stars **Reviewed by:** Steven F. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Winmo?** Winmo provides a great platform for Business Development folks to understand what a company does, who works for that company, news surrounding that company, and a means to be able to contact people within that company. **What do you dislike about Winmo?** Some companies are so new and their revenue is so small that there isn't enough information captured. For SMB accounts there could be a gap there. I would suggest running a scrape of the internet to find all companies SMB and Enterprise **Recommendations to others considering Winmo:** Great Platform to help with Business Development **What problems is Winmo solving and how is that benefiting you?** Finding new contacts, company information, company news, company spend, location, phone numbers, email addresses. Makes me more productive at work and helps me increase the amount of people I am contacting ### 43. Winmo Needs to Evolve **Rating:** 3.5/5.0 stars **Reviewed by:** Julien E. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Winmo?** It's easy to search for US leads through their filters since it's super targeted, you'll be able to filter what you're looking for. The other features such as articles, press releases, and media spending data are super helpful too. **What do you dislike about Winmo?** The fact that only America-based leads are only accessible makes the targeting limited. We'll need to consider a different database for international leads that we're trying to target. **What problems is Winmo solving and how is that benefiting you?** It's much easier to target leads and know more about them with the added data that Winmo provides. We can make the approach simpler through those data and of course, the time saved instead of manually researching for their additional information. ### 44. Winmo; part of my daily work routine **Rating:** 4.5/5.0 stars **Reviewed by:** Pamela S. | VP, Business Development; Direct Response & Pt-of-Sale Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2022 **What do you like best about Winmo?** I love the breadth of information on companies/agencies the ability to quickly link to a contact's linked-in profile, see the brands handled at each agency and immediate link to recent articles on the brand you're researching **What do you dislike about Winmo?** Sometimes missing certain contacts or emails of key contacts- might not have updated information on agency assignments **What problems is Winmo solving and how is that benefiting you?** Problems solving: Finding the right contacts at my assigned agencies/ Identifying brands to pursue and understanding where they are spending their ad budget Benefits realized: connecting with key contacts at my assigned agencies, and/or clients direct, finding new brands to pursue /potential new business. Winmo Edge articles are extremely helpful for me ### 45. Great contact info & solid news **Rating:** 4.5/5.0 stars **Reviewed by:** Russell J. M. | AVP, Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Winmo?** Their UI is very easy to navigate, the contacts listed are relevant, media spend information and agency relationships are readily available, and Winmo Edge publishes interesting, timely news stories. **What do you dislike about Winmo?** Contacts aren't kept up and verified as often as they should be. A contact will be listed as working at Company A and they've really moved on 8 months ago and now work at Company B, or their title/department has changed, etc. **Recommendations to others considering Winmo:** Easy to use, full of good info, well worth the investment. **What problems is Winmo solving and how is that benefiting you?** Contact info, articles can be used as a reason to reach out, and I get a better sense of my prospects' existing relationships. ### 46. WinMo is the top of Sales Business Intelligence tool options **Rating:** 4.5/5.0 stars **Reviewed by:** James M. | Sales Director, Enterprise, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Winmo?** I have used WinMo in the past with great success, then another competing tool over the last two years, and am now once again back using WinMo - and it is a relief because it is far superior to other products out there. **What do you dislike about Winmo?** Like any sales database, it is difficult to have 100% accurate data at all times, especially as things are changing so rapidly in the marketplace. **What problems is Winmo solving and how is that benefiting you?** Finding out who is spending money where, and how much. Finding out people connections as well as related connections, such as agencies. Getting fresh, relevant news about clients and industry verticals. ### 47. Winmo is extremely useful! **Rating:** 5.0/5.0 stars **Reviewed by:** O'Neil A. | Sales Account Director, Advanced TV, Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2022 **What do you like best about Winmo?** I like that you can search for any agency, company or brand and get recent information regarding account activity, personnel changes and media spend trends. **What do you dislike about Winmo?** Sometimes the contacts listed for the agency can be outdated. And this is likely due to high turnover at some agencies, and across the industry in general. **What problems is Winmo solving and how is that benefiting you?** Winmo helps understand how brands are spending in terms of their media mix. It's directional but super helpful during my prospecting. I've also been able to stay up to date with a marketing tactic that a brand may be implementing. ### 48. The incredibly value Winmo brings to the daily sales grind **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie R. | Director of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Winmo?** A combination of the people & resources. The prospecting data is easy to filter & our contact Whitney Hanauer is the best at helping us utilize all their tools. **What do you dislike about Winmo?** A common challenge for everyone is keeping current with prospects moving from job to job, but seeing more frequent data updates would be great. **What problems is Winmo solving and how is that benefiting you?** Winmo provides our sales org relevant information on prospects to help make our outreach stand out & be personalized. The new Pathmatics Explorer is the more recent Benefit we have seen. ### 49. Invaluable resource **Rating:** 4.5/5.0 stars **Reviewed by:** Larry M. | Sales Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 05, 2022 **What do you like best about Winmo?** WInmo is a robust tool providing a wealth of information to help me and my team with their sales propsecting, sourcing, research, and knowledge gap all in one easy-to-use platform. I use this tool everyday! **What do you dislike about Winmo?** One slight deficiency would be a quirk of my industry that most contacts listed are not relevant, but that doesn't mean they cannot be parsed to suit our needs. **Recommendations to others considering Winmo:** I highly recommend Winmo **What problems is Winmo solving and how is that benefiting you?** WInmo saves me time with a combination of wasy to source prospects, corporate insights and information, and ad spend by medium. ### 50. Excellent Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa G. | Director, Brand Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2022 **What do you like best about Winmo?** I like that I can find key contacts for business development. I also appreciate that I can determine where and how much a client is spending on their media to see if they are a good fit for our offerings. **What do you dislike about Winmo?** Sometimes I cannot find a particular client if they are not as widely known or sometimes the media dollars are not represented. **Recommendations to others considering Winmo:** It is an affordable useful tool for business development **What problems is Winmo solving and how is that benefiting you?** Evaluation of client fit prior to spending a signficant amount of time trying to communicate with them. ## Winmo Discussions - [there are so many on line businesses these days any way of starting category of companies that are strictly on line only companies with their contact info?](https://www.g2.com/discussions/31310-there-are-so-many-on-line-businesses-these-days-any-way-of-starting-category-of-companies-that-are-strictly-on-line-only-companies-with-their-contact-info) - 1 comment, 1 upvote - [How much does Winmo cost?](https://www.g2.com/discussions/how-much-does-winmo-cost) - 1 comment, 1 upvote - [Does Winmo work with any CRM platforms?](https://www.g2.com/discussions/does-winmo-work-with-any-crm-platforms) - 1 comment, 1 upvote - [View Winmo pricing details and edition comparison](https://www.g2.com/products/winmo/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+13%3A12%3A23+-0500&secure%5Bsession_id%5D=5470513e-995d-4824-aef0-67b0297a38bc&secure%5Btoken%5D=ec6d9cffd3f9f9333facbe53fe267faebee6e97ae953a7d17f8b56fc7230ca03&format=llm_user) ## Winmo Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - Performance and Reliability - Mobile User Support - APIs **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Segmentation/Filtering - Search - News/People Alerts - Connections ## Top Winmo Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,862 reviews) - [MediaRadar](https://www.g2.com/products/mediaradar/reviews) - 4.5/5.0 (132 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) - 4.5/5.0 (476 reviews)