# Winmo Reviews **Vendor:** Winmo **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 423 ## About Winmo Winmo is the leading Sales Intelligence Software helping Disney, The NFL, TikTok, Reddit, Wavemaker, R/GA, Omnicom, WPP, Hulu, Digitas, Salesforce, Kern and many more. Winmo helps sales teams with connecting the dots between brands, agencies and the executives who control their purse-strings, Winmo paves a clearer path to engaging the right decision-makers at the right prospects. Integrated news, recommendations and alerts, sales teams can track known opportunities, identify new leads, and execute their outreach for optimal results. Other uses for Winmo can be found here: https://www.winmo.com/why-winmo/problems-we-solve/ ## Winmo Pros & Cons **What users like:** - Users value the **accuracy** of Winmo, ensuring timely access to current contacts and relevant market trends. (1 reviews) - Users praise the **responsive customer support** of Winmo, always providing valuable information promptly. (1 reviews) - Users value the **current and accurate data** from Winmo, ensuring timely access to contacts and trends. (1 reviews) - Users highlight the **incredible responsiveness** of Winmo's research team, consistently providing valuable information promptly. (1 reviews) ## Winmo Reviews ### 1. Robust prospecting database that is updated frequently **Rating:** 4.5/5.0 stars **Reviewed by:** Michael O. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2020 **What do you like best about Winmo?** Search function has a wide selection of options for drilling down. Exports easily to HubSpot with relevant and necessary fields (brands, company name). Updates via WinmoEdge are helpful and following both contacts and companies for updates and changes has been working excellent. Every contact in the database is updated at least every 90 days (with promises for 2020 to lessen that time), so bounce rate on emails was very low (3-4%). Winmo team is excellent doing custom research via the Custom Research function. Can find basically any company or contact. **What do you dislike about Winmo?** Drilling down by job title and function can be very cumbersome and is done after a Contact List is made, not during the search process. For example, eliminating all digital-focused marketing contacts vs OOH or print is tedious. **Recommendations to others considering Winmo:** Drill down to your preferred prospects and lean on the customer service team for anything you don't know or information you wish you could get. They have went far above and beyond for some research. **What problems is Winmo solving and how is that benefiting you?** One stop shop for all prospecting needs. Makes individual scrappers redundant and the additional features and information make this vital to our targeting efforts. Additionally, the breakdown in marketing/advertising spending throughout the marketing mix makes identifying appropriate targets even easier. Initial campaigns have been very fruitful! ### 2. WINMO REVIEW **Rating:** 5.0/5.0 stars **Reviewed by:** Kim Anthony J. | Sponsorship Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Winmo?** Easy access to a variety of contacts for agencies, brands and service providers. **What do you dislike about Winmo?** The downsize of suing Winmo, not all contacts are updated in realtime, with regards to current employment status. **Recommendations to others considering Winmo:** Like a car you're buying for the first, take it for a demo and try our the features to see if they meet your business goals and objectives. **What problems is Winmo solving and how is that benefiting you?** Winmo helps me connect with marketing executives from top agencies. ### 3. Winmo is an Asset **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Winmo?** The number of verified high level contacts. **What do you dislike about Winmo?** Sometimes positions change and Winmo can be a little delayed updating contact information but there is a tool to report changes to help them keep up with change. **What problems is Winmo solving and how is that benefiting you?** I am able to get in touch with C-level individuals, understand the level of advertising that a business participates in and the AOR attached. ### 4. Brilliant resource **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Winmo?** The detail it has to offer is incredible! The responsiveness of the staff is always on point and makes resolving issues a breeze. I can ensure that it will help your business succeed. **What do you dislike about Winmo?** Currently I can’t think of anything I dislike. Any issues (which were minor) were resolved quickly! Their updates also continue to quickly make everything more efficient and user friendly. **What problems is Winmo solving and how is that benefiting you?** The content provided is extremely valuable and allows me to get access to information about prospective companies. Since it’s so user friendly it also saves a lot of time and provides access to accurate information. ### 5. Good Source of Media Info **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2020 **What do you like best about Winmo?** The current nature and depth of analysis in Winmo is exceptional. I like the content better than MediaRadar, though in terms of raw data that might be more of a toss up. The ratings and rankings are useful too, especially their top-100 lists. I also really like the way they have contacts broken out for each prospect, with very complete profiles readily exportable into Excel or CSV formats, and easily importable into Salesforce. **What do you dislike about Winmo?** It would be nice if the contacts could as readily be imported into other CRM systems. We don't use Salesforce for really valid reasons in my current company so that function is just annoying and seems to bolster their monopolistic position. **What problems is Winmo solving and how is that benefiting you?** It helps me identify timely opportunities pursuant specific brand prospects, and informs ways that I can reach out to them with relevant content that attracts their attention. That feature dovetails aptly with their contact finder and information repository to facilitate a whole campaign effort from inception through the whole sales approach. ### 6. Nonprofit use of Winmo for Fundraising efforts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Winmo?** The contacts - having access to that many contacts and insights about their communication style is great. **What do you dislike about Winmo?** We are using it in a less traditional way, and so I dont feel that we benefit from all the platform has to offer **What problems is Winmo solving and how is that benefiting you?** Fundraising - seeking new opportunities and outreach to secure dollars for our nonprofit. We have been able to make connections with corporations that are funding education needs. ### 7. Very helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2020 **What do you like best about Winmo?** Being able to navigate within very large companies with complex marketing and sales structures to find the right people to connect with **What do you dislike about Winmo?** It's impossible, but it's not always up to date. **Recommendations to others considering Winmo:** Shop around **What problems is Winmo solving and how is that benefiting you?** Finding the right prospects. A few more sales. ### 8. Winmo the survey tool for your sales. **Rating:** 4.0/5.0 stars **Reviewed by:** Camila B. | Media Supervisor, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Winmo?** It is a tool that will guarantee you relevant information of potential customers through email alerts, will quickly notify your customers about changes and modifications made to campaigns and ads. Quickly lets customers know the cost of their advertising. Instead of inquiring for information on improving your sales, with Winmo you can quickly carry out a survey, speeding up your process and making known the future possibilities of executing your sale. **What do you dislike about Winmo?** The only fault that I have found so far is that sometimes it shows the incorrect contact information, it would be excellent to have an option that allows us to first examine the information and verify that it is correct. **Recommendations to others considering Winmo:** It is a very nice tool for the tasks of an organization, however it would be necessary to improve and reinforce in several of its functions that allow to give greater support to the software and be more efficient in the activities of a company. Through this tool you can have a better relationship between the organization and the client. It allows you to build a prospecting program to get new business and at the same time know what resources are available to carry out future business. **What problems is Winmo solving and how is that benefiting you?** Winmo is a tool that the organization gave itself to the task of implementing it in the sales departments, to use it as a prospecting tool and to know what resources are available to carry out our future sales, and thus make a decision among the members to be able to start the execution of the sale with our client. It also allows us to receive email notifications of recommendation from potential customers and at the same time carry out the prospecting for the sale. The organization feels comfortable with the tool because it offers us accurate and constantly updated data. ### 9. Great industry insights for AdTech companies **Rating:** 4.0/5.0 stars **Reviewed by:** Erin A. | Manager Business Development, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Winmo?** Every morning, there's an email in my inbox from Winmo Edge informing me about various industry happenings. Imminent Campaigns, Media Ops, Decision Makers on the Move - all of it is relevant and often times, leads to new meetings and new business. It's like a one stop shop for hot leads. **What do you dislike about Winmo?** There's really not much to dislike about WinmoEdge. It's an added value feature you don't get with other platforms and it's been invaluable to us when evaluating other services. **Recommendations to others considering Winmo:** Groups like ZoomInfo and DiscoverOrg offer too much information across too many industries at a much higher cost. WinmoEdge goes above and beyond to provide industry specific news and it really is hard to find another platform with the same offering. **What problems is Winmo solving and how is that benefiting you?** On top of providing insight with each article, WinmoEdge provides links to the company profiles and key contact info, making it super easy to reach out to individuals when the article is fresh. ### 10. Great up-to-date brand information, outdated contacts **Rating:** 4.5/5.0 stars **Reviewed by:** Dana O. | Vice President, West, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Winmo?** I love the daily Winmo updates that give you the latest and greatest on brands you are working with or potentially will. It really helps me and my team to make our outreach relevant and build trust with clients. **What do you dislike about Winmo?** The contact information for points of contact within an organization is frequently out of date (ex. the VP of Marketing is listed as the person who left a year ago). **What problems is Winmo solving and how is that benefiting you?** The ability to filter by brands, agencies, regions and then download the information needed makes our prospecting efforts extremely seamless. ### 11. Great and easy to use prospecting tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2019 **What do you like best about Winmo?** Winmo helps me and the rest of the team find the right contacts at a company. It makes it easy to confirm the contact on LinkedIn by adding their LinkedIn profile to their Winmo profile. As well, their phone numbers are easy to find. I love the addition of WinmoEdge to find new articles about prospects and clients in the space. I have used other companies in the past that provide similar services, but Winmo has a much larger number of companies/contacts in their database. As well, the quality of their contacts and companies are great! **What do you dislike about Winmo?** The price of Winmo is definitely a large expense for a start-up. As well, previous companies will provide the service of putting together contact lists as a complementary service. The amount they charge per contact is a bit pricy compared to our old service As well, some contacts are added without emails which wastes our number of downloads. Lack of smaller companies information. **Recommendations to others considering Winmo:** Definitely try it out! **What problems is Winmo solving and how is that benefiting you?** I am able to find more information about the clients we currently work with as well as the agencies and clients that my company is trying to work with for future opportunities. **Official Response from Marilyn Mead Brutoco:** > Thank you so much for your kind words! Your vote of confidence means the world to us, especially our research team. Quick tip on the contacts without emails - while 99% of contacts in Winmo have emails, you can omit the few who don't in settings - hover over your username in Winmo (top right) > My Account > User Settings and under Pre-Selected Filter Settings, check Only Include Contacts with Email. Thanks again for sharing your experience, if there's anything else we can do to help you win more with Winmo, let us know. ### 12. I used this agency a few times already and it's awesome **Rating:** 4.5/5.0 stars **Reviewed by:** Alexandra H. | Owner , Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Winmo?** I really liked how they helped me with anything I needed, I was very confused at first then the customer service walked me through exactly what they do. I really love how much information is available, a huge attribute for small businesses trying to grow in the ad world. **What do you dislike about Winmo?** Don't really have any dislikes about AC, it really helps me when I have new clients so its just really helpful. **Recommendations to others considering Winmo:** Just please keep your customers in the loop when you change things so we can be aware of whats changing so we can keep up with our quality of business and both have amazing companies and happy customers. **What problems is Winmo solving and how is that benefiting you?** Retrieving information on advertising, keeping up to date about accounts I have, creating my contact list for future clients. I see more and more clients realizing I work with AC and they love that because it's such a helpful site and I can always see what region and industry I can try and work with. ### 13. Winmo is awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Winmo?** Can nearly find the email for any reputable company. **What do you dislike about Winmo?** Not a huge database. Some contacts have no contact info. **Recommendations to others considering Winmo:** If you can afford it, definitely worth it. **What problems is Winmo solving and how is that benefiting you?** Finding small companies is tough. Reached out to the biggest companies in the World. For the screenshot, we all use one company log-in. ### 14. The best resources, accuracy and results **Rating:** 5.0/5.0 stars **Reviewed by:** Chase H. | VP Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2018 **What do you like best about Winmo?** Winmo not only helps me to keep a strong pulse on the business world, with features like WinmoEdge (which I look at every single morning), but more importantly, it helps me to find the right person at a company to connect with. Going a step further, features like Crystal Insight allow me to view that individual’s personality traits and even provides me with advice on how to communicate with them to yield the highest rate of success. It is absolutely incredible. I have used a number of different companies in the past claiming to provide similar services, but nothing has come close to the actual resources, accuracy and RESULTS of Winmo. **What do you dislike about Winmo?** My company is a sponsor based company dedicated to donating gear to public high schools. Although I believe there is a lot of value in Winmo, as a small company it is a large expense and the money that we are allocating is coming from budget to run other programs and get more gear, in hopes of being able to attract more sponsors. It would be great if there were ways to apply for discounted rates. **Recommendations to others considering Winmo:** Do it! **What problems is Winmo solving and how is that benefiting you?** We are 100% sponsor based as a company, so we utilize Winmo to bring new partners on to keep our existing programs alive and create new programs that benefit public high school students. We have made contact with a number of brands with the prospect of sponsorship, along with partnerships with brands who act as strategic partners in lieu of financial contribution. ### 15. I Start My Work Day With Winmo **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Winmo?** The ppersonality insight provided on a profile arms you to prepare accordingly when meeting with them. **What do you dislike about Winmo?** The short trial period. I would have loved to have been able to check other companies that I work with to access the information that I know to be current. **Recommendations to others considering Winmo:** You can't choose a better software than Winmo for your sales team. **What problems is Winmo solving and how is that benefiting you?** People are in transition and lead information on other platforms is outdated. Winmo profiles are relevant and provide all the necessary intel needed on a company and key business executives to communicate business opportunities. Best lead source by far for a sales organization. ### 16. Great tool to assess markets **Rating:** 3.5/5.0 stars **Reviewed by:** Wadie M. | Postdoctoral Scholar, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Winmo?** I really like their customer service, they are quick to respond and very efficient. I also like that Access Confidential keeps their information up to date and even if you have concerns about some of that information they can do a personalized search for you, very handy! **What do you dislike about Winmo?** In my opinion it takes quite sometime to get use to all the functionalities and options that this tool has. It is also hard to access the tool as a mobile version. **Recommendations to others considering Winmo:** Great tool if you are not sure where to start when assesing a potential client **What problems is Winmo solving and how is that benefiting you?** We can do very through analyses of possible clients ### 17. Best Assistance Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2019 **What do you like best about Winmo?** The availability of the options that allow for quick information to help my company make decisions better for choices. The detailed options for the aspects needed for my company. **What do you dislike about Winmo?** The lack of speed to get their info for certain parts of the system. However when you know information they haven't inputted, they'll be quick to update it, so that's a plus. **Recommendations to others considering Winmo:** A basic necessity that ends up being the go-to tool if your company requires data and information of companies, and wants a better outlook of them! **What problems is Winmo solving and how is that benefiting you?** Seeing new information about companies to determine the final decision for my provided task to continue investing to make filing for the data easier. ### 18. Basic tool that's best for Marketing companies **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2019 **What do you like best about Winmo?** It's easy to use and very intuitive. It's the most legitimate resources I've used and is widely known across agencies. **What do you dislike about Winmo?** Most of the contacts have marketing focused roles. It's hard to find product or digital focused people. **Recommendations to others considering Winmo:** It's great for building marketing outbound lists. **What problems is Winmo solving and how is that benefiting you?** I'm helping my company with outbound marketing efforts - we use Winmo to find leads for events and outbound sales. It's a reliable resource for finding verified e-mail addresses. ### 19. Cool Tool! **Rating:** 3.0/5.0 stars **Reviewed by:** Diane F. | Human Resources Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Winmo?** Access gives a quick overview of any prospective clients. It provides pertinent information needed which saves time. **What do you dislike about Winmo?** Sometimes data gets outdated so we're always having to manually update it. **What problems is Winmo solving and how is that benefiting you?** It provides critical business information in a crunch. ### 20. Excellent Platform for Prospcting **Rating:** 5.0/5.0 stars **Reviewed by:** Gail G. | Account Executive, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Winmo?** accuracy, details, customer service, ease of usage **What do you dislike about Winmo?** Lack of insights into the digital spending **What problems is Winmo solving and how is that benefiting you?** I'm solving the problems of not being at quarterly sales budgets due to lack of business with Winmo. I have found plenty of solid prospects through this platform that has generated over $500k in revenue for me! ### 21. Winmo works for me! **Rating:** 4.0/5.0 stars **Reviewed by:** Patrick M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Winmo?** Over the past several years, I have used Winmo to uncover the best decision makers for my work in corporate fundraising. Of all the research tools, I have used in my career I have found Winmo to be the most reliable and up-to-date on the best contact names within corporate organizations for me to connect with. I am pleased to share that on more than one occasion, I have secured funding from national and regional contacts discovered using Winmo that otherwise would not have been available to me. Additionally, I find the Winmo Talk feature one of the most useful industry group “chat” tools I have ever used. The Winmo team is always responsive when I need assistance or help and is incredibly mindful at managing my membership, reaching out regularly to check in. **What do you dislike about Winmo?** Quite honestly - because I am such a loyal user, I dont really have much to complain about. Find the interface easy to use and the downloading of contacts is a breeze. **What problems is Winmo solving and how is that benefiting you?** Uncovering new sponsorship opportunities using Winmo Edge. I feel the information is informative and uptodate on what corporate entities are doing in the realm of sponsorship ### 22. Access Confidential **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2019 **What do you like best about Winmo?** Useful nuggets of information that are helpful in intelligence for advertising agency new business professionals on a steady basis. **What do you dislike about Winmo?** Sometimes the material isn't exclusive and I'v'e read it elsewhere but generally it's high quality and smart information. **What problems is Winmo solving and how is that benefiting you?** Helpful with intelligence of new business efforts and strategic targeting. ### 23. The Ultimate Prospecting Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Madeline B. | Territory Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Winmo?** Winmo gives me direction in my day and opens my eyes to prospects I had never considered. **What do you dislike about Winmo?** Email accuracy issues and the lack of lead downloads that my team is allowed. **Recommendations to others considering Winmo:** If your job consists of prospecting/sellings/client relationships, this is the tool for you. The search and filtering components of Winmo make it easy to dissect one industry or territory at a time, which is a lot of what my personal job consists of. I target one state at a time or the finance industry one day then the travel industry the next. This tool helps me to separate my lists and give me accurate data that I need in that situation. **What problems is Winmo solving and how is that benefiting you?** I am able to uncover more about the clients we currently work with and the agencies and clients we hope to work with. I know who is working on what accounts, which saves me time and saves the person I am reaching out to time. ### 24. Access Confidential **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Winmo?** I can set in order to get to my priority prospects and news about them instantly. **What do you dislike about Winmo?** I cannot think of any at the moment but I will sure post an update if or when I do. **What problems is Winmo solving and how is that benefiting you?** The ability to prioritize and segment prospects is very important. ### 25. Very quick to find the right contacts! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Winmo?** Whether it be searching by organization or job title, finding the right people has never been easier! **What do you dislike about Winmo?** Sometimes I am able to independently find more contacts than are listed here. **What problems is Winmo solving and how is that benefiting you?** The ability to more broadly target an organization, and discover key decision makers across different functions. ### 26. Winmo - a key business development and prospecting tool **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Winmo?** Winom is so easy to use, it truly allows a sales or marketing person to get to the heart of the matter, understand the granular data required for business development, and take action. The platform makes it so simple to build and export lists, making campaign building fast and problem free. **What do you dislike about Winmo?** I wish Winmo included lower level employees in their lists, sometimes it feels like I am required to reach out to more senior members of ad ops or trafficking teams when I'm simply looking for a lower level contact. **Recommendations to others considering Winmo:** Reach out! They have great customer service. **What problems is Winmo solving and how is that benefiting you?** I use Winmo to find out what brands certain agencies are working with, to find out contact information, and to prospect. There is a huge benefit to having all of the above information sourced in one place. ### 27. Winmo Review **Rating:** 4.5/5.0 stars **Reviewed by:** Mollie W. | National Strategic Partnerships Representative, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Winmo?** I think the customer service and training has been great, making sure the whole team was onboarded and using the system correctly was so helpful. The actual usability of the platform as well is amazing - from the look and feel to the actual search & create a list function, to WinmoTalk & WinmoEdge, every tool has been beneficial to our team and myself. **What do you dislike about Winmo?** The only thing I dislike is that sometimes there are people missing, or titles/emails slightly wrong, etc. But I will say they're great about updating if you report something missing/wrong, and I'm sure it's not easy to keep the whole system up-to-date at all times. **What problems is Winmo solving and how is that benefiting you?** I'm using Winmo to find contacts for brands I'd like to partner with, as well as learn more about what's happening in the industry for specific brands via WinmoEdge. I haven't tied any specific revenue to them but have countless leads I'm working on at all times thanks to their contacts and information, and I know my coworkers have reported the same. ### 28. Live 1 Sports is set to win with Wino **Rating:** 5.0/5.0 stars **Reviewed by:** Dameon R. | Business Owner, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2018 **What do you like best about Winmo?** Ad spend info from so many companies allow us to effectively tailor our message. **What do you dislike about Winmo?** The price is pretty high. But I get why they do it. It just prices a lot of people out. **What problems is Winmo solving and how is that benefiting you?** Ad spends and habits ### 29. Clear, inspiring and so useful. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Winmo?** The alerts and brand RFP updates, and movers around companies are really helpful. **What do you dislike about Winmo?** Searching can involve jumping through quite a few hoops. **Recommendations to others considering Winmo:** Do it. **What problems is Winmo solving and how is that benefiting you?** Keeping our own database up to date when people move companies ### 30. National Account Executive **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley J. | National Sales Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Winmo?** I like the mix of the latest news & ability to find the appropriate contact within an Account. All information is up to date and accurate and it often is a great convo starter when cold-calling or reaching out to a client you haven't spoken to in a while. **What do you dislike about Winmo?** I am overall happy with Winmo. It would be nice if they expanded the competitive spend per media format in more depth. **Recommendations to others considering Winmo:** This is the most up-to-date resource I have found as a salesperson. **What problems is Winmo solving and how is that benefiting you?** Finding contacts, email addresses, how you are connected mutually on LinkedIn, latest news and account shifts. I also find this a great tool when prospecting new accounts, as the highlights of the day include new accounts that are spending. ### 31. Prospecting - use it multiple times per week including Winmo Edge **Rating:** 3.5/5.0 stars **Reviewed by:** Katrin B. | Account Executive, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Winmo?** - The newsletter function is great since it keeps you updated about any company changes - Accounts on the Move - direct connection to LinkedIn is very helpful to connect with your new contact - setup of the page is great **What do you dislike about Winmo?** - since I work in a global organization I am in need for global prospects, while it's great that you can search for specific global job functions, it would be great to also get access to global media budgets, market activity, etc. - contacts are not always updated **Recommendations to others considering Winmo:** Great layout of search function **What problems is Winmo solving and how is that benefiting you?** I am looking for US brands and agencies that are looking to spend advertising budgets on presence in other markets (global media buying) ### 32. Great tool for scoping out new business **Rating:** 4.0/5.0 stars **Reviewed by:** Nicole B. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2018 **What do you like best about Winmo?** The Research Request capability is a huge plus in Wimno. Often times I come across an advertiser that I cannot find in the system and they get back to be pretty quickly with the info I ask for. **What do you dislike about Winmo?** Cant export Media spend by Quarter and there's no option to pick which ones you want to export. The print profile only breaks it out by year and includes all media. **Recommendations to others considering Winmo:** This has all the info you need on brands/advertisers in one place. If any further info is needed their research team can get back to you within 48 hours. **What problems is Winmo solving and how is that benefiting you?** Getting an idea of the total spend for companies and each brand that falls under them. ### 33. Winmo is a great tool for the type of business I do, but there is always room for improvement. **Rating:** 4.0/5.0 stars **Reviewed by:** Nick M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2018 **What do you like best about Winmo?** The plethora of information Winmo has to offer is quite impressive, and the response time whenever I have an inquiry is lightning fast. Whether I need help with a contact, an AOR change, a promotion, etc., usually able to get an answer almost immediately, and if further research is necessary, I'm always pleased with what I get back. **What do you dislike about Winmo?** The fact that Winmo does not include target demo can be annoying/ troublesome (Ad Data Express included target/ guaranteed demo information, which I wish Winmo also included with each profile. **Recommendations to others considering Winmo:** The software truly is great for the type of business we do/ the industry we are a part of; however, I do think Winmo should do a little better job of staying on top of who is associated with which accounts / agencies. I have noticed on several occasions someone is no longer with an agency/ client listed; also, as mentioned the demos would be a huge plus. Overall, would certainly recommend this product, in conjunction with maybe one or two more industry search tools. **What problems is Winmo solving and how is that benefiting you?** Contacts, agency assignments, promotions/ linear shifts, among other things. ### 34. Valuable Information, Organized Well, Solid Service **Rating:** 4.5/5.0 stars **Reviewed by:** Jon S. | Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2018 **What do you like best about Winmo?** Winmo has their act together. They provide consistently updated, insightful, and economically organized information. It allows a sales or marketing person to get to the heart of the matter, digest the meat and potatoes data required for business development, and take action. **What do you dislike about Winmo?** No matter what the effort, data could always and forever be more complete and accurate than it is. I don't like when I don't know 100% of the info and contact info avail. That said, I am a tuff critic, and Winmo is 80 to 90% effective in most cases. **Recommendations to others considering Winmo:** Winmo provides solid product and service. **What problems is Winmo solving and how is that benefiting you?** Winmo helps me to sell to strangers. I can't rely only on people I already know. Winmo tells me who is where, what they might be interested in, and I can reach out from there and attempt to sell. ### 35. Can't live without it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Winmo?** Prospecting and deep dive of agency and brand contact information **What do you dislike about Winmo?** Nothing to dislike. This is an amazing product. **What problems is Winmo solving and how is that benefiting you?** bringing in more new business. Finding decision makers faster ### 36. Winmo Review **Rating:** 4.0/5.0 stars **Reviewed by:** Alexandra W. | National Director Of Business Development, Real Estate, Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Winmo?** I love that Winmo is connected to LinkedIn. It makes it easy to see if I'm connected with anyone in the company I'm researching. **What do you dislike about Winmo?** That some but not many of the contacts are outdated or don't have an email address. It's very far and few between that I find this happening but it does happen from time to time. **Recommendations to others considering Winmo:** If you need a tool to help find the right connections at some of the biggest agencies and clients in the country, give Winmo a try. Again it helps but it doesn't solve all of your needs. **What problems is Winmo solving and how is that benefiting you?** Making meaningful connections with the right people at the companies I'm trying to reach. ### 37. Great tool and top notch customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Holly J. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Winmo?** I like how I can filter it to my specific geographical region for sales. If I don't choose the filter, I end up doing a lot of time-consuming reading. The information is always really good and very well-written, so I enjoy spending time on the site -- but the filter saves a lot of time. Also -- their customer service is incredibly responsive. They have helped me save time and be more productive. **What do you dislike about Winmo?** To be honest, I'm not sure there is anything I dislike. This isn't a knock on them, but I can find myself spending a lot of time on this site just because it is well-written and very informative. So -- if there is a "dislike" -- it could be that it's too well done and I end up spending more time there than necessary. **Recommendations to others considering Winmo:** There is a lot of information on this site -- good information, but a lot. Make sure you use your filters to save time...with all of the information -- which is well-written and very informative -- it can end up taking a lot of your time. **What problems is Winmo solving and how is that benefiting you?** Getting decision maker names and contact information is huge. Not having to go through a gate keeper is a huge time-saver for me. ### 38. Sales Planner **Rating:** 5.0/5.0 stars **Reviewed by:** Kalen B. | Sales Planner, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Winmo?** I love Winmo Sales Edge! It keeps me updated on what is happening in the industry and with certain advertisers. Winmo is super user friendly and easy to navigate as well. **What do you dislike about Winmo?** It is a little difficult searching through pages and pages of agencies for certain companies, I would like to see a more clear indication of linear, digital, creative (etc) agency contacts for advertisers. **Recommendations to others considering Winmo:** Take the time to do the training webinar! It was super helpful when I was first learning to use the product. **What problems is Winmo solving and how is that benefiting you?** Lead generation, account research-- the biggest benefit by far is the ability to research certain contacts at certain companies. ### 39. Winmo has changed my life **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Winmo?** I've been using Winmo for over 8 years and I am not sure what I would do without it. I can easily search for prospects, find contacts, direct lines, e-mail addresses and I can search for any recent press about the prospect before I reach out for the first time. For a media salesperson, this is my favorite lead source. **What do you dislike about Winmo?** The only thing that I wish I could upgrade is the access to smaller accounts. **Recommendations to others considering Winmo:** If you lead a sales team that needs to find the right contacts and their agencies, this is the source for it. My company even conducted an audit to make sure that the contacts are up to date and found that 99% of the contacts had been updated within the last 2 months. **What problems is Winmo solving and how is that benefiting you?** Being in sales, WinMo provides me with easy access to hard-to-find contacts and their contact information. ### 40. Winmo is indispensable **Rating:** 5.0/5.0 stars **Reviewed by:** Liz H. | National Account Director - New York Public Radio, WNYC Studios, Broadcast Media, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2018 **What do you like best about Winmo?** Winmo allows me to do most of my research in one place so I'm educated before I approach a prospect. One of the most appreciated and convenient features is export to Salesforce. **What do you dislike about Winmo?** When exporting data to Salesforce, creating a new account vs existing account is super confusing. Most don't get how that works because it's not obvious so it forces a lot of dups into Salesforce. **Recommendations to others considering Winmo:** Take advantage of the free training **What problems is Winmo solving and how is that benefiting you?** I'm able to fully educate myself bout a prospect before I make a call. Because I can do a deep dive in one place, it saves time and helps me to creates intelligent communication. ### 41. It is an invaluable sales tool that I use virtually on a daily basis. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Winmo?** > Ease of use > Direct link to LinkedIn > Ability to upload to Salesforce **What do you dislike about Winmo?** > Lack of data on Automotive Dealer Association accounts > Sometimes the data can be dated or incorrect (account assignments of individuals **What problems is Winmo solving and how is that benefiting you?** > Identify agency relationships > Identify clients contacts ### 42. Daily Information Email and Spend Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Adam G. | Senior National Client Partner, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Winmo?** I like that I can see my prospects current and previous advertising budgeting. **What do you dislike about Winmo?** A lot of information I don't need but that isnt a big issue. **Recommendations to others considering Winmo:** This is a great product for all your marketing, sales, and customer success employees. Consider having all of this knowledge at your finger tips. How nice is it to know if you are talking to the correct DM, NDM, Influencer, etc. Also isn't it nice to have an understanding on what the client is budgeting and in what categories: broadcast, print, display, digital, radio, search, etc. **What problems is Winmo solving and how is that benefiting you?** Hunting the right budgets ### 43. Winmo is a great sales tool **Rating:** 5.0/5.0 stars **Reviewed by:** Emma H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Winmo?** WinmoEdge articles give great insight to brands and the advertising industry. You get to see who has budgets, where they are spending, and tehn are given contacts to reach out to! **What do you dislike about Winmo?** Contacts at the agencies are often updated, and it's hard to know who works on what accounts as that is always changing. **What problems is Winmo solving and how is that benefiting you?** Reading WinmoEdge articles teach me about the industry and who is spending, and then I can dig deep and look at the brand and get contacts (emails) of people at the brand and at their buying agencies to help target my sales pitches ### 44. Just ok - Media Radar is better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Winmo?** You can sometimes find valuable contacts **What do you dislike about Winmo?** Layout is confusing, information is not up to date **Recommendations to others considering Winmo:** I think it is hard to navigate. My other issue is that the information is not up to date. I realize people move around alot in this industry, but it is still not as up to date as it could be. **What problems is Winmo solving and how is that benefiting you?** Prospecting, finding new clients on both the agency and the client side of the business **Official Response from Marilyn Mead Brutoco:** > Hi there - we'd love to get more detailed feedback from you and see if we can address some of the issues you're having. Would you reach out to your account manager or to Marilyn Mead marilynm(at)thelistinc(dot)com? ### 45. Account Director **Rating:** 5.0/5.0 stars **Reviewed by:** carine s. | Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Winmo?** The fact that I can prospect new business. I also look to it to find who the client contact is and agency contact so that i can set meetings with the right people. **What do you dislike about Winmo?** I wish you could type in a name of a person and see where they are. I wish it would indicate best person to call in the media team. In other words, titles are diff in every company so if it knows I am looking for the media decision maker, it should just bold that out. **What problems is Winmo solving and how is that benefiting you?** prospecting! ### 46. winmo- invaluable tool for sales **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Winmo?** information is relevant, updated and real **What do you dislike about Winmo?** no dislikes at this time-- the platform is essential **What problems is Winmo solving and how is that benefiting you?** incorrect emails, being able to contact prospects directly ### 47. Prospecting made easy **Rating:** 4.5/5.0 stars **Reviewed by:** Sam H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2018 **What do you like best about Winmo?** Winmo has allowed our team to prospect new agency clients like never before. We can easily search by industry, size and media spend to hone in on decision makers that we want to work with. It has mad prospecting a breeze. **What do you dislike about Winmo?** People move companies often, and I believe Winmo updates their data every 6 months or so. It would be nice if they either 1) updated more often or, 2) allowed users to request info more often. **Recommendations to others considering Winmo:** Its worth it. Even having the insights for a year will help you grow as a company. We utilized alerts to reach out to prospects when the time was right, and would back up our outreach with the media spend data that WinMo provides. **What problems is Winmo solving and how is that benefiting you?** Winmo collects data on media spend, media vehicle, and sometimes even 'who spent what for who,' which has allowed us to enter meetings with more direct knowledge about their past experience, and tailor solutions for them specifically. ### 48. I love Winmo! **Rating:** 4.0/5.0 stars **Reviewed by:** Andy C. | Global Business Development, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2017 **What do you like best about Winmo?** I like the fact that I can search by categories and then segment my markets and find the contacts within those markets. Great user experience! **What do you dislike about Winmo?** I wish Winmo offered information from other countries (Europe and South America). **Recommendations to others considering Winmo:** It's a great software. You will dive into a sea of information, so my recommendation is to focus on specific target markets each week, so you don't get overwhelmed. **What problems is Winmo solving and how is that benefiting you?** It's easy for me to find marketing executives at top companies like Nike and Visa. Otherwise I would be having to guess their contact info. **Official Response from Marilyn Mead Brutoco:** > Aww shucks, thanks Andy! Our product team is delighted to hear your thoughts on user experience. Regarding outside countries, we don't cover South America, but we do have a Winmo UK product as well as a partnership with a company that provides other European data. Your account manager Christine would be happy to send you more info on these. In the meantime, thank you and keep on winning more! ### 49. Win More with WINMO **Rating:** 5.0/5.0 stars **Reviewed by:** Colin R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Winmo?** There is easy access from email updates. I appreciate that Client and Agency info available. I also appreciate the work done by WINMO to find contact at client and agencies. **What do you dislike about Winmo?** I'd like to see more Public Relations agency contact info for clients. As PR becomes even more important to content development, I'd like to see more of the PR agency contacts that are affiliated with what client. **What problems is Winmo solving and how is that benefiting you?** WINMO helps me quickly garner client contact information - address, phone, email in addition to ad spend and agencies affiliated with the client. ### 50. Winmo for account prep and planning **Rating:** 5.0/5.0 stars **Reviewed by:** matt c. | Enterprise (> 1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about Winmo?** Anyone working with national brands can find a ton of great info about clients and prospects on Winmo. I use it primarily for business overview information such as annual sales revenue and trends as well as for advertising expenditure data for measured media. **What do you dislike about Winmo?** When brands or private companies are not included or have only sketchy data **Recommendations to others considering Winmo:** it's a good source **What problems is Winmo solving and how is that benefiting you?** Account prep and planning, prioritization and targeting. It's a big help to know what a brand spends on digital and search advertising, typically it dwarf their investment with our company ## Winmo Discussions - [there are so many on line businesses these days any way of starting category of companies that are strictly on line only companies with their contact info?](https://www.g2.com/discussions/31310-there-are-so-many-on-line-businesses-these-days-any-way-of-starting-category-of-companies-that-are-strictly-on-line-only-companies-with-their-contact-info) - 1 comment, 1 upvote - [How much does Winmo cost?](https://www.g2.com/discussions/how-much-does-winmo-cost) - 1 comment, 1 upvote - [Does Winmo work with any CRM platforms?](https://www.g2.com/discussions/does-winmo-work-with-any-crm-platforms) - 1 comment, 1 upvote - [View Winmo pricing details and edition comparison](https://www.g2.com/products/winmo/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-18+07%3A15%3A12+-0500&secure%5Bsession_id%5D=4e12decf-22b3-49b0-a127-402a72b5397f&secure%5Btoken%5D=c968d25eafc6bae40394f96f243558369af53f9040dc83c9c276d5774a2a2d07&format=llm_user) ## Winmo Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - Performance and Reliability - Mobile User Support - APIs **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Segmentation/Filtering - Search - News/People Alerts - Connections ## Top Winmo Alternatives - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,852 reviews) - [MediaRadar](https://www.g2.com/products/mediaradar/reviews) - 4.5/5.0 (132 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) - 4.5/5.0 (476 reviews)