--- title: WideOrbit Reviews meta_title: 'WideOrbit Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 50 reviews by the users' company size, role or industry to find out how WideOrbit works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 50 scale: '5' date_modified: '2026-07-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # WideOrbit Reviews **Vendor:** Lumine Group **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 4.1/5.0 **Total Reviews:** 50 ## About WideOrbit Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder. ## WideOrbit Pros & Cons **What users like:** - Users value the **reliable automation** of WideOrbit, ensuring seamless programming even with system failures. (1 reviews) - Users appreciate the **ease of use** of WideOrbit, highlighting its reliable and familiar layout that ensures seamless operation. (1 reviews) - Users praise the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during system failures. (1 reviews) - Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless broadcasting even during computer failures. (1 reviews) - Users value the **reliable performance** of WideOrbit, ensuring seamless programming even during studio failures. (1 reviews) - Results Performance (1 reviews) - Speed (1 reviews) **What users dislike:** - Users face **budget management delays** with WideOrbit, leading to slow performance and unpredictable program behavior. (1 reviews) - Users experience **delayed implementation** with WideOrbit, facing issues like playback lag and program instability during live usage. (1 reviews) - Users experience significant **delay issues** with WideOrbit, affecting live usage and playback functionality. (1 reviews) - Users experience **editing difficulties** with WideOrbit, including delays, crashes, and a clumsy interface affecting usability. (1 reviews) - Users experience **functionality limitations** with WideOrbit, such as playback delays and bugs affecting performance during live usage. (1 reviews) - Not User-Friendly (1 reviews) - Poor Analytics (1 reviews) - Poor Interface Design (1 reviews) - Poor Usability (1 reviews) - Slow Loading (1 reviews) ## WideOrbit Discussions - [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit) - [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit) - [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic) - [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for) - [View WideOrbit pricing details and edition comparison](https://www.g2.com/products/wideorbit/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+10%3A58%3A23+-0500&secure%5Bsession_id%5D=9acf6a82-d66b-432e-a4ba-51bc48a19803&secure%5Btoken%5D=8f2c0e7f82476f129b4d97433e4c008f3d3f065506929f811c164f1208a44d60&format=llm_user) ## WideOrbit Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Sales Workflow Management - Media Sales Software** - Contract & Deal Management - Workflow Automation & Approvals - Order & Booking Management - Proposal & Quote Creation - Rate Card Management **Video Functionality** - Video Functionality **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory & Forecasting - Media Sales Software** - Multi-Channel Inventory Management - Inventory Forecasting - Audience & Targeting Integration - Yield & Revenue Optimization - Inventory & Availability Management **Campaign Execution & Trafficking - Media Sales Software** - Ad Server Integration - Campaign Booking & Scheduling - Campaign Performance Tracking - DSP & Programmatic Integration - Trafficking & Delivery Management **SSP Functionality ** - SSP Functionality **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Billing & Revenue Management - Media Sales Software** - Payments & Collections - Revenue Recognition & Tracking - Billing & Invoicing - Financial Reconciliation **Reporting & Integrations - Media Sales Software** - CRM Integration - Revenue & Sales Reporting - Inventory Utilization Reporting - Custom Dashboards & Analytics - Data Export & API Access **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top WideOrbit Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (864 reviews)