# Webtrends Optimize Reviews **Vendor:** Webtrends Optimize **Category:** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools) **Average Rating:** 4.8/5.0 **Total Reviews:** 217 ## About Webtrends Optimize Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair. ## Webtrends Optimize Pros & Cons **What users like:** - Users praise the **exceptional customer support** from Webtrends Optimize, valuing their knowledgeable and responsive assistance throughout the process. (36 reviews) - Users find Webtrends Optimize to be **easy to use and quick to set up** , with excellent customer support. (25 reviews) - Users value the **exceptional support** from Webtrends Optimize, highlighting the team's quick and helpful assistance throughout the process. (18 reviews) - Users appreciate the **easy setup** of Webtrends Optimize, complemented by responsive team support for seamless implementation. (16 reviews) - Users value the **easy integrations** of Webtrends Optimize, enhancing their setup with seamless collaboration and support. (14 reviews) - Users value the **easy-to-use visual editor** of Webtrends Optimize, enabling quick and successful A/B tests effortlessly. (13 reviews) - Users commend the **flexibility** of Webtrends Optimize, appreciating accessible features, contract options, and exceptional support. (13 reviews) - Analytics (12 reviews) - Implementation Ease (12 reviews) - Intuitive (12 reviews) **What users dislike:** - Users note a **steep learning curve** initially, suggesting more tooltips could help less technical users. (10 reviews) - Users find **learning difficult** due to complex setup processes and inadequate documentation, necessitating experienced developers. (6 reviews) - Users find **learning difficulties** with Webtrends Optimize due to complex setup and inadequate documentation, despite recent improvements. (5 reviews) - Users note a **steep learning curve** with Webtrends Optimize, which may challenge those lacking technical expertise. (5 reviews) - Users feel the **current UI lacks intuitiveness** , suggesting more tooltips would aid less technical users in test building. (5 reviews) - Users find the **dashboard overwhelming** for smaller teams and seek better data export and audit trail functionalities. (4 reviews) - Poor Documentation (4 reviews) - Users find the **poor interface design** of Webtrends Optimize challenging, affecting usability and requiring frequent updates. (4 reviews) - Required Expertise (4 reviews) - Time-Consuming (4 reviews) ## Webtrends Optimize Reviews ### 1. Straightforward, Cost-Friendly A/B Testing with WTO and Outstanding Support from Justin **Rating:** 5.0/5.0 stars **Reviewed by:** Havva H. | Gobal CX Solutions Director, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Webtrends Optimize?** WTO is a great A/B testing tool which is straightforward and cost friendly. I really enjoy the tool and working with a great team inparticular working with Justin. Over the years, Justin has been endlessly supportive, adaptable, and collaborative, always ready to help explore new ideas or tweak things so they work in the real world. The platform itself is flexible and intuitive, which makes experiments easy to run, but having Justin alongside you is what really turns it into a partnership that delivers results. **What do you dislike about Webtrends Optimize?** with very complex testing that we have with some clients, the setup can take a little extra time, but the flexibility makes it worth it and it would be similar with other tools. **What problems is Webtrends Optimize solving and how is that benefiting you?** its flexible and with Justin support, we can offer a very cost effective approach to clients who are new to testing. It solves social proofing and surveys which is a high demand for the customer experience. and because of the partnership with Justin, adapting the model and offering is very easy ### 2. Proactive, pleasure-to-work-with Support & Partnership Team with Excellent UI/UX & Platform Features **Rating:** 5.0/5.0 stars **Reviewed by:** Vassilis T. | Global Senior CX Lead, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Webtrends Optimize?** I value and enjoy most, the proactivity & professionalism of the whole team! from exceptional BAU support to meet our clients needs and trully listening to new feature requests to a real, meaningfull and super productive partners relationship. While the pricing is second to none, the platform's overall UI/UX and up time performance are excellent! **What do you dislike about Webtrends Optimize?** An area where the Webtrends Team have in the past listened to feedback and completely nailed it is the incorporation of surveys within the Experiemntaiton environment. Another that i would love to see them evolve is prompted driven variation creation. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends Optimize solves for facilitation of Web and App Experience experimentation, surveying and personalization orchestration allowing us to help clients hit their KPI targets. ### 3. Easy to Use, Great Account Management, and Responsive to Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Darren H. | Group VP Solution Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Webtrends Optimize?** Ease of use, account management style and openness to listen to feedback and act on it. **What do you dislike about Webtrends Optimize?** I never used to like the UI but that changed. So in reality I don't dislike anything but perhaps additional predictive AI features and plug ins would be ideal/. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends Optimize is a low load effective tool for all my AB & MVT testing. I really like the server side options it offers. My remit is to drive effective optimisation and digitisation (when applicable) for specific customer journeys predominantly through the application of technology such as AI and orchestration layers. I've always been a fan of driving different conversation tone & style through behavioural nudging and Webtrends Optimize allows me to quantify the differing variants I have crafted. The reaction to this content, for example in conversational style in a digital assistant, also allows me to build in-depth behavioural models for content which is a critical component for me. ### 4. Innovative Visual Editor, Needs UX Enhancements **Rating:** 5.0/5.0 stars **Reviewed by:** Coco P. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Webtrends Optimize?** I really like being able to use the visual editor in Webtrends Optimize to experiment with different experiences. It's particularly helpful because I can test how banners will look on the website before it goes live, and I think it's cool that it automatically pulls in our branded fonts. I appreciate the ability to experiment with different visual features without needing to use code. **What do you dislike about Webtrends Optimize?** I'm new to the platform, as some features of the product could do with more explanation or have better UX. Core categories when creating an experience e.g. when selecting 'Target' or labeling conversions. **What problems is Webtrends Optimize solving and how is that benefiting you?** I use Webtrends Optimize to experiment with visual features without coding. The visual editor lets me test how banners look before going live and automatically integrates branded fonts, which I find really cool. ### 5. Simple New UI That Just Works **Rating:** 4.5/5.0 stars **Reviewed by:** Chris R. | Head of CX Intelligence & Optimisation - Digital Application Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2026 **What do you like best about Webtrends Optimize?** The new UI is very simple to work with, and it works exactly the way you want it to—no need to adjust for any complex quirks. **What do you dislike about Webtrends Optimize?** Honestly, there isn’t much to dislike. The price is good, too. Before the latest UI update it felt a bit dated, but now it looks great. **What problems is Webtrends Optimize solving and how is that benefiting you?** we use this across multple clients, helping solve the '2 designs' issue and conversions through funnels of key journeys ### 6. Granular Data, Responsive Support, and Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Fabien C. | Experience Optimisation Director, Mid-Market (51-1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Webtrends Optimize?** I really like how Webtrends Optimize is quite granular in the data you can track. The team is super responsive and very friendly, which is great. The platform is also quite easy to set up. Plus, you can run all types of campaigns for the same price, whether it's AB testing, redirect, server-side, client-side, or app-based — everything is covered. **What do you dislike about Webtrends Optimize?** It used to be a bit difficult for non-technical profiles, it has greatly improved in the past year. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends Optimize helps us create A/B tests at scale, track the right goals, and bring our testing ideas to life. It's crucial for delivering conversion optimization programs for our clients. ### 7. Webtrends Optimise Review - Mpho N **Rating:** 5.0/5.0 stars **Reviewed by:** Mpho N. | Intermediate Full Stack Developer, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Webtrends Optimize?** Webtrends Optimize’s new UI is a major improvement. The interface is clean, modern, and intuitive, making it much easier to set up and manage experiments. I especially appreciate the streamlined navigation and the way reporting dashboards surface actionable insights quickly. The workflow for creating A/B tests is straightforward, and the visual editor is responsive and user-friendly. Overall, the new UI helps me work faster and reduces the learning curve for new team members. **What do you dislike about Webtrends Optimize?** While the new UI is a big step forward, there are still some areas that could be improved. Occasionally, I notice that some advanced settings are buried or require extra clicks to access, which can slow down power users. The documentation for new features sometimes lags behind releases, making it harder to fully leverage all capabilities. Additionally, integration with third-party analytics tools could be more seamless. **What problems is Webtrends Optimize solving and how is that benefiting you?** It is solving the challenge of making website optimization accessible and effective for marketing teams. By providing robust A/B and multivariate testing tools, it helps me quickly identify which changes drive better engagement and conversions. The platform’s personalization features allow me to tailor content and experiences to different user segments, increasing relevance and boosting results. Its new UI is intuitive and clean, making it easy to set up experiments, analyze data, and share insights with my team. As a result, I can make data-driven decisions faster, improve website performance, and maximize ROI without needing deep technical expertise. ### 8. Great Tool for Website Optimization and Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Ajay Y. | Writer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Webtrends Optimize?** Webtrends Optimize strikes a great balance between power and usability. The interface is clean and intuitive, so it’s easy to spin up A/B tests, create audience-based personalization, and quickly understand results through real-time analytics and advanced reporting. Implementation was refreshingly straightforward—we deployed via our tag manager with clear documentation and minimal developer time—and integration with our existing analytics and marketing stack was just as smooth, with data flowing reliably from day one. The feature set is comprehensive without feeling bloated, and the platform scales well as our optimization program grows. I’m in the tool daily to monitor performance and typically launch or iterate on tests and personalization each week. When we do need help, customer support is prompt, knowledgeable, and genuinely helpful, which makes the whole experience even easier. **What do you dislike about Webtrends Optimize?** While the platform is generally easy to work with, there’s still a learning curve especially for less technical users which can slow initial setup and implementation. And although the core feature set covers most optimization needs, it doesn’t have every advanced capability, so more sophisticated strategies may require workarounds or custom development. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends Optimize helps us take the guesswork out of improving our site. We use it to run A/B tests and personalize content, which makes it easier to pinpoint what’s helping or hurting conversions and act on it quickly. The real-time analytics and clear reporting surface performance issues as they happen and show the impact of our changes. It’s also flexible and scalable, so we can start small, ramp up as needed, and support multiple teams even with limited resources. ### 9. Excellent testing & personalisation software **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah B. | Group Digital Optimisation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2024 **What do you like best about Webtrends Optimize?** The thing that sets Webtrends apart from other companies is its customer service. They have a very open & fair approach to providing professional services and have an extremely responsive support team. Their willingness to take on complex asks and their meticulous attention to detail has made them brilliant to work with. **What do you dislike about Webtrends Optimize?** They have made some recent UI changes to make the platform easier for non-technical users, however having in-house developers trained in Webtrends is still essential to get the most out of the tool. **What problems is Webtrends Optimize solving and how is that benefiting you?** Ability to A/B test complex features to customers before adding into the development roadmap - ability also to quantify incremental benefit of these features. Ability to personalise the website at a 121 & segment customer level ### 10. Amazing product for tracking, conversion and A/B Test **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2024 **What do you like best about Webtrends Optimize?** I've been using Webtrends Optimize tool for a while now and the recent UI update has been a big improvement. It’s much cleaner and easier to navigate, which makes working with the platform a lot smoother, especially when jumping between tests, reports, and dashboards. As a frontend developer, I really appreciate how simple it is to set up experiments and track user interactions. The platform gives clear insights into how users behave on our site and the things like clicks, engagement, and the drop-offs helps us make informed design and UX decisions. The custom dashboards are also really handy. I can set them up to show only the data that matters to our team, and it’s easy to share those insights with others. Overall, Webtrends Optimize has become a valuable part of our workflow, and the new UI makes the whole experience even better. **What do you dislike about Webtrends Optimize?** Overall, I’ve had a good experience with Webtrends Optimize, but there are a couple of things that could be better. Some parts of the UI still feel a bit clunky and took me a little while to find where everything was. Also, a few of the advanced features weren’t super easy to figure out at first and a better documentation would definitely help. **What problems is Webtrends Optimize solving and how is that benefiting you?** Offers in-depth data analysis to track user behavior and engagement. ### 11. Great for personalisation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Webtrends Optimize?** The technical consultancy and general willingness to be helpful separates these guys from other people we work with. When we need help, they just help. **What do you dislike about Webtrends Optimize?** Nothing really - the tool delivers on everything we want to do with it, and the team there are really good at making sure we're getting good use out of it. They're also pretty easy to get a hold of which helps **What problems is Webtrends Optimize solving and how is that benefiting you?** Improving the journey in our app, so we can get more people engaged and using it ### 12. The Perfect Platform For Data Driven Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Webtrends Optimize?** Webtrends Optimize is a great platform for any company looking to improve their site based on a data driven approach. it has meant that rather than releasing blind changes to my site I can now collect data on any change I am planning to make and then take away any doubt in stakeholders eyes that we are heading in the right direction with a site optimization we may be planning. Not only is it a great platform but the team at Webtrends are also so helpful and are always on hand to help you whether that may be in using the platform or looking for assistance in considering the conclusions and results of tests. They were also very helpful when it came to integrating with our website and we now use Webtrends far more than we could ever imagine. Furthermore since fully integrating with Webtrends I have found that they have always been pushing to improve the product they provide. A recent user interface update has meant that it is now easier than ever to implement my tests and the fact that I was included in the beta meant that I could contribute to the design and functionality in order to have a platform that matches my needs on a personal and company level. **What do you dislike about Webtrends Optimize?** Although I don't have a problem with this, being from a technical background. I think more tooltips and help points may benefit a less technical user trying to build more complex tests. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends is benefiting our business as it is allowing us to test future changes that we want to make to our site. This has meant that where we have previously blindly deployed changes to our site, we are now testing these changes and making them permanant based on their performance on the site, therefore when we do finally deploy these changes we can confidently do so knowing that we have the data behind us. ### 13. A highly professional, supportive team with an intuitive UI platform **Rating:** 5.0/5.0 stars **Reviewed by:** David W. | Chief Operating Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Webtrends Optimize?** Our experience with WebTrends Optimize has been outstanding. From day one, their team has provided knowledgeable, responsive support that feels genuinely invested in our growth. The platform itself is powerful yet easy to navigate, allowing us full visibility of A/B tests and optimise key areas of our website. For a growing business like ours, it's been invaluable to have enterprise-level tools that are accessible and flexible, backed by a team that treats you like a partner. We’ve already seen measurable improvements in user engagement and conversion, and we’re excited to keep scaling with their support. **What do you dislike about Webtrends Optimize?** There isn’t anything we dislike. It’s a first-class service—we only wish we had more internal capacity to deliver the test recommendations faster! **What problems is Webtrends Optimize solving and how is that benefiting you?** We’re still relatively early in our journey with Webtrends Optimize, but it’s already proving to be a vital tool in our e-commerce strategy. So far, we’ve delivered A/B split testing across the homepage of our website in defined phases. In Phase 1, we implemented a simple change by replacing our burger menu with a mega nav. The results were impressive—Webtrends provided clear, actionable data that showed marked improvements in all key e-commerce metrics, including product views and add-to-basket rates. Most significantly, the test version of the site outperformed our current site by 32% in product purchases. This kind of insight is incredibly valuable as we continue refining our customer experience. ### 14. A fantastic AB Testing tool that offers great flexibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2025 **What do you like best about Webtrends Optimize?** Webtrends offers a great AB testing solution for the non-technical users but really excels when in the hands of developers. You can pretty much achieve anything you want to if you delve into the Advanced Editor and use the OBF tool. You can inject HTML, CSS and JavaScript and have full control over how the code runs. There are integrations including Google Analytics, although the built in analysis tools are pretty robust on their own. **What do you dislike about Webtrends Optimize?** Like most AB testing tools there is some flicker visible when making changes to the DOM. However, there are very robust masking tools available, from masking the whole page as changes take place or just the elements affected. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends helps use to test different ideas we have to increase conversion. ### 15. Reliable Platform Backed by Good Customer Support **Rating:** 3.5/5.0 stars **Reviewed by:** Lynda R. | Head of Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2025 **What do you like best about Webtrends Optimize?** The platform is intuitive once you get familiar with the interface. One of the biggest strengths is the customer support. The Webtrends Optimize team is responsive, proactive, and genuinely invested in helping us succeed with experimentation The reporting is clear, and the integrations with analytics platforms work well. **What do you dislike about Webtrends Optimize?** I have occasionally run into saving issues, and when switching between accounts the interface doesn’t always update information correctly - requiring a refresh to see the latest changes. **What problems is Webtrends Optimize solving and how is that benefiting you?** Helps improve conversion rate of several of our clients websites ### 16. First class support and technology **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa H. | Commercial Support Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Webtrends Optimize?** The updates to the reporting screens and UI this year have been absolutely fantastic. The tests we've run in the first year or so have all been really positive and had a major impact on improving our ticket booking funnel in particular. Whether the Webtrends Optimize guys have been helping building the actual tests or just providing insights and ideas for our team to build the support they have provided has consistently been top notch. **What do you dislike about Webtrends Optimize?** Not come across anything or had anything flagged to me from the team from a nagative perspective that hasn't been resolved very swiftly. They're very good at responding and resolving any questions or concerns raised. **What problems is Webtrends Optimize solving and how is that benefiting you?** We're pretty much starting from scratch and so wanted to improve the general user experience on our website and also look to increase our online sales and streamline our selling processes. From almost day one we've seen that improvement start. The platform has obviously been key to that but also the support/guidance/advice the team has given us has made the whole process so much more effective and has made it really easy for us to communicate those benefits to internal stakeholders. ### 17. Webtrends Optimize Review **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart B. | Head of E-commerce, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Webtrends Optimize?** One of Webtrends Optimize's strongest areas is in their account management, consultancy and strategy. The overall planning, project management, hitting of deadlines, and the collaborative approach is second-to-none - all with a customer-centric attitude. Being able to pull from their pool of experience is of great benefit, especially when the account managers are experienced across such a huge range of different e-commerce businesses. Their developers haven't failed any tasks - even incredibly complex personalisation pieces that required bespoke development. Webtrends Optimize are now fully embedded, helping our business to shape and implement our online optimisation and personalisation strategy. 2024 Update: We've now been working with Webtrends Optimize for 7 years. They're still contributing a huge return on investment every single year without fail and have shaped so much of our customer facing development in this time. 2025 Update: Another rewarding year working with Webtrends Optimise. With a record-breaking ROI from the last 12 months and some incredible insights gathered on our customers. Most notable in the last 12 months, Webtrends Optimize helped us create a "Fill my basket" functionality, that automatically populates a customers basket with up to 12 wines specifically matched to their buying preference, greatly reducing speed to purchase. The function is now being used by 12% of our site visitors. Optimisations in the final stage of the checkout have also proved highly beneficial. **What do you dislike about Webtrends Optimize?** After 8 years, still nothing to dislike. Can't imagine life without them! **Recommendations to others considering Webtrends Optimize:** If you're looking for expert consultancy to help shape and implement your online optimisation and personalisation strategy and establish a test and learn culture, while delivering a ROI and a better experience for your customers - the I'd personally choose Webtrends Optimize. Webtrends Optimise came highly recommended to us, and we can highly recommend Webtrends Optimise too. **What problems is Webtrends Optimize solving and how is that benefiting you?** Over the last 3 years we've completed over 35 projects together. This has led to an increase in customer satisfaction, conversion rate and bottom line profits. Aside from optimising layout and functionality, the most impressive projects we've done together have been hugely complex personalisation pieces that have greatly improved the overall online experience for our customers. 2024 Update: 7 years in, we've now run in excess of 80 experiments together and are now planning huge improvements to our recommendations and site search. 2025 Update: We've now competed 110 tests and have dozens more in the roadmap. The velocity is fantastic. These aren't just button colour or copy tests either, these are complex pieces of customisation and personalisation. ### 18. Essential for CRO, with fantastic account management **Rating:** 4.5/5.0 stars **Reviewed by:** Shaun S. | Digital and Data Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Webtrends Optimize?** Webtrends Optimize offers us an additional layer of options for improving our supporters' user journey and enhancing engagement across our website, as well as the websites for some of our external vendors. Their platform is incredibly easy to use, and if I do ever have any questions their team is very helpful. **What do you dislike about Webtrends Optimize?** Being pedantic, WTO can take a little while to get to grips with. However, they have recently worked on improvements to aid functionality and the UX of the platform has improved substantially recently. **What problems is Webtrends Optimize solving and how is that benefiting you?** The main focus for us is helping conversions for users wishing to buy tickets to our matches. The user journey on our external ticketing partner's website has been problematic for some of our fans, but through WTO we have been able to test various enhancements to the user journey, such as adding navigational aides, countdown timers, pop-up banners and so on. The success we have seen in a short space of time has been exponential, and a lot of these enhancements would never have been possible if it wasn't for WTO. ### 19. The support team are helpful and try their best, but the software has a lot of issues that eat up a lo of time **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Webtrends Optimize?** The support team are friendly and will help where they can. It's easy to get in touch with your account manager and above if needed. **What do you dislike about Webtrends Optimize?** The software is unfortunately very buggy. Maybe it's due to the nature of it and every site is different, I don't know. However almost every test we have put live has had issues that we've had to get support with. Some having multiple issues. It takes significant time to test & monitor and has lead to customers / partners finding issues on our site. **What problems is Webtrends Optimize solving and how is that benefiting you?** Allowing us to make informed descions on changes, rather than guessing what we want to use. ### 20. Webtrends is driving our culture of tests and learn **Rating:** 4.5/5.0 stars **Reviewed by:** Neil O. | Delivery Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2025 **What do you like best about Webtrends Optimize?** The Webtrends dashboard provides stong reporting which clearly identifies when a variant has won **What do you dislike about Webtrends Optimize?** Using the Advanced editor as we do has required a larger amount of technical resources to get going **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends helps us make decisions based on data rather than assumptions and bias. We have been able to run tests and make changes based on the results which benefit us and our users ### 21. User Friendly CRO experience that causes no issues! **Rating:** 4.0/5.0 stars **Reviewed by:** Charles R. | Jr Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Webtrends Optimize?** The process of implementing the software and each test is easy and user friendly. If you ever have issues the team have always been prompt in replying to my queries and helpful when doing so. **What do you dislike about Webtrends Optimize?** The data export for test data does not line up exactly with what is seen in the dashboard. This is annoying as it makes reporting harder and slower and less in depth. **What problems is Webtrends Optimize solving and how is that benefiting you?** They are helping us improve the conversion rates. This doesn't matter whether it is for ecommerce or otherwise as anything can be tracked if needs be. ### 22. Easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Magnolia C. | Senior Conversion Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about Webtrends Optimize?** The results of experiments is very useful, you can track certain elements too which come up in the results section - we use this often to show our clients the results of experiments. It is really easy for our clients to implement on their websites and the level of customer support is amazing. We use it on a daily basis to check on experiments running and our devs build experiments within the tools. **What do you dislike about Webtrends Optimize?** The flicker can sometimes be a downside to using WTO. **What problems is Webtrends Optimize solving and how is that benefiting you?** We work with a lot of clients that want to make changes on the website, many changes you can make on a website can actually harm conversion, so we test these changes to ensure it doesnt harm their conversion rate. We also run research and come up with ideas to test; without saying "you should make this change to your website" we test it first to understand the impact it will have. ### 23. One of the best mid-priced CRO tools on the market today **Rating:** 4.0/5.0 stars **Reviewed by:** Sebastian L. | Senior Conversion Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Webtrends Optimize?** - All features are included in one very reasonable price. No need to upgrade to access personalisation, survey tools, social proof or product recommendations. - The recently upgraded interface is great and has solved a lot of the issues that I used to have with the tool. - Responsive customer service - The upgraded reporting dashboard is best in class. Easy segmentation and customisation makes it easy to monitor and report on test results. - Good for entry level companies but also very powerful options for those with more advanced needs. - If you can think of something you'd like to use the tool for it's very likely that they can work with you to set it up and create something custom that fills your needs. - Easy and quick implementation and WTO will work with you to validate event setup and make sure that everything is working as expected. **What do you dislike about Webtrends Optimize?** - Setting up custom goals for each test is still a bit complicated. It's possible but using the advanced editor for it isn't very intuitive and can be confusing at the start - The documentation needs some work, it's not always easy to find answers if you're stuck but the customer service makes up for some of this issue. - There are still some confusing parts of setting up a test using the advanced editor but I assume that this might come next after the upgrade to the dashboard and reporting interfaces. **What problems is Webtrends Optimize solving and how is that benefiting you?** As an agency we work with multiple clients that have very different needs. Webtrends Optimize suits companies across the entire scale of CRO maturity. From companies just starting with AB testing to those who need very complicated and bespoke solutions involving personalisation, product recommendations and social proof that combines things like offline data feeds, real time information etc. ### 24. A Platform That Excels in Clarity and Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Barry T. | CRO Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Webtrends Optimize?** I have been using Webtrends as part of an agency for the past three years, and among the various tools I have encountered, this platform stands out as my preferred choice. I rely on Webtrends on a nearly daily basis, and its user-friendly interface, along with its seamless A/B testing capabilities, has significantly simplified the process of setting up experiments, eliminating unnecessary complexities. The suite of built-in tools provided by Webtrends allows us to efficiently work with diverse website structures, including single-page applications, without encountering any major challenges. I have complete confidence in this product’s ability to support me as a developer in delivering high-quality testing for our websites. Webtrends has consistently proven its value by driving meaningful results in the past, reinforcing my trust in its capabilities. **What do you dislike about Webtrends Optimize?** There's nothing much I can dislike about webtrends. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends Optimize effectively addresses several key challenges associated with A/B testing and website optimization. One of the primary issues it solves is the complexity involved in setting up and managing tests across different types of websites, including dynamic and single-page applications. Its intuitive interface and robust built-in tools eliminate the technical hurdles that often accompany experimentation, allowing me to focus on optimizing performance rather than dealing with implementation challenges. ### 25. Brilliant platform to use all round! **Rating:** 5.0/5.0 stars **Reviewed by:** Lucy H. | SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2025 **What do you like best about Webtrends Optimize?** The best thing about Webtrends is the service we get from them. Everything is dealt with promptly and thoroughly, no hold up in the process is ever from their end. **What do you dislike about Webtrends Optimize?** Honestly there is nothing I actually dislike about the product or the service. As a company we haven't utilised the self-service tests as yet but we will be very soon. **What problems is Webtrends Optimize solving and how is that benefiting you?** The most valuable thing Webtrends provides is data that backs up whether or not we develop new features for our website. It's often difficult to predict how our customers will react to new designs and features so this data is very important to us. ### 26. Very good tool, even better support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Webtrends Optimize?** The new tool is great and was definitely needed! It looks and feels so much better with added features. The updated visual editor is a lot more user friendly like other products out there. **What do you dislike about Webtrends Optimize?** QA teams sometimes missed easy-to-spot errors **What problems is Webtrends Optimize solving and how is that benefiting you?** Changes of these types of test are not possible with our CMS or IT supplier, so this solution allows us to make drastic changes and implement according to trusted data. ### 27. Great partnership, well-rounded testing software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2025 **What do you like best about Webtrends Optimize?** Good customer support and robust reporting **What do you dislike about Webtrends Optimize?** Force Experiment tool can be a little tricky on initial use, some of the help documentation is very tech heavy **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends help speed up reporting, building tests to a high standard and offers a lot of targeting and personalization options to help us expand our testing initiatives and get even greater results for our clients. ### 28. Fastest Support and Service Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Webtrends Optimize?** They're extremely responsive and quick on the mark to help fix any errors/issues you might be having. Always engaging with your suggestions/requests which is extremely helpful in stressful situations. A lot of our tests can come in very last minute but Sandeep and the team are always on the ball to help out when we need it. **What do you dislike about Webtrends Optimize?** Sometimes we can run into errors whilst saving tests which can be frustrating at times but this would still fall back on what I also like about the company with them being very quick to respond should these errors come about. We could put this down to the amount of tests we have running though throughout the months/year. **What problems is Webtrends Optimize solving and how is that benefiting you?** We were experiencing quite a few problems with the UI previously which we mentioned to the team. WebTrends went so far as to bring in a UI designer to recreate the interface and also listened to our requests/suggestions. I believe this is still an ongoing process but it goes to show that it's a company that really values their customers opinions. ### 29. Great SaaS product for experimentation and conversion rate optimisation **Rating:** 5.0/5.0 stars **Reviewed by:** Richard C. | Head of Experimentation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Webtrends Optimize?** Daily user of WebTrends across multiple accounts. WebTrends is a great product for conversion rate optisation and experimentation. With some of its additional features (social proofing), it is now beyong a standard testing tool. You get EVERYTHING at one price point which makes life less complicated compared to competitors so you dont feel like you're being sold to constantly to upgrade and spend more. Onboarding and install is made very easy with their tech support team on hand to help with everything. The team are exceptional to deal with from tech support, account managers and commercial team. They make your life much easier. **What do you dislike about Webtrends Optimize?** The current UI is not great but this is being worked on and should be updated soon. **What problems is Webtrends Optimize solving and how is that benefiting you?** WebTrends as facilitating the ability for my clients to make rational business decisions on website changes based on data from experiments run in WebTrends. From an admin perspective, they also make life very easy with contracts and onboarding so you can focus on whats important. ### 30. Excellent Support and Intuitive Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Dani B. | CRO Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Webtrends Optimize?** The team are very responsive and helpful if you have any questions or need assitance with any features. I really like how all the features are included and there isnt an endless number of bolt ons. I run multiple tests a month through the platform which handles it really well. The visual editor is easy to use and its simple to switch between accounts if you work on multiple sites. **What do you dislike about Webtrends Optimize?** The implementation is a little more involved than other services but does provide much more confidence. **What problems is Webtrends Optimize solving and how is that benefiting you?** Allowing us to test across multiple clients and minimise development time with the visual editor ### 31. Good product and service, has made our life a lot easier **Rating:** 5.0/5.0 stars **Reviewed by:** Leon S. | UK Market Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2019 **What do you like best about Webtrends Optimize?** The new UI and reporting is spot on, makes it a lot easier to understand the test results and lots clearer **What do you dislike about Webtrends Optimize?** no, they have been supoer helpful over the years **What problems is Webtrends Optimize solving and how is that benefiting you?** We needed to try and get more conversions on our product and by running various experiments we managed to get around 310% year on year uplift ### 32. great tool for personalizing site experience for users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Webtrends Optimize?** easy to use templates and good connectivity with external sources. **What do you dislike about Webtrends Optimize?** i have not yet come across anything that i dislike **What problems is Webtrends Optimize solving and how is that benefiting you?** personalize users journey on a 1-1 basis ### 33. Fantastic support, from a team that makes optimization eays to digest and delivers fantastic results **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie B. | Digital Communications Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Webtrends Optimize?** From the minute we began working with them, our account manager took us along the journey with them, explaining every part of the journey in easy to understand language. Our weekly meetings are extremely efficient and productive. **What do you dislike about Webtrends Optimize?** Nothing, they delivered on what they said they would! **What problems is Webtrends Optimize solving and how is that benefiting you?** The main issues we had with our product was the complexity of our customer journey. Our account manager ran through a series of A/B tests which helped us to identify issues along that journey and then create solutions. We have seen extremely positive results in nearly every single test/recommendation they ran for us. ### 34. Webtrends optimise helps me perfect my landing pages **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan D. | Senior UX Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Webtrends Optimize?** I’ve been using Webtrends Optimise to improve my landing pages, and it’s been brilliant. The bespoke reports and easy-to-read analytics make it simple to see what’s working and what needs tweaking. A must-have for anyone focused on optimisation. I use it every day. The customer support team are super helpful with any queries. **What do you dislike about Webtrends Optimize?** sometimes the UI isn't as intutive as I would like but once you've learned it it's okay **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends Optimise is solving the problem of understanding what’s driving performance on my landing pages. It provides clear, customisable reports and user-friendly analytics that make it easy to identify what’s working and what needs improvement. This means I can make data-driven decisions quickly, test changes effectively, and ultimately boost conversion rates. It’s saved me time and helped me get better results with less guesswork. ### 35. Great CRO platform with some nice added extras **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Webtrends Optimize?** As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to cover any ‘gotchas’ or allow you to sense check what you are building. The UI also looks pretty good in the visual editor too and having had a play around can see the appeal of that to the marketing guys etc. NB the new UI update is very easy to use and looks great. The integration is smooth and they have great customer support. **What do you dislike about Webtrends Optimize?** Nothing major but there were a couple of things I flagged up which I thought could be improved and they have already been implemented NB the new UI update has resolved any issues **What problems is Webtrends Optimize solving and how is that benefiting you?** To be able to optimise the content within our site and roadtest their product to see how robust and adaptable it is - we were impressed with the capabilities ### 36. Great developer experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Webtrends Optimize?** As a developer of CRO test's i really appricate the effort that's gone into make the system really flexible. They have thought of lots of little edge cases and built in ways to aid development like different points to exceuce code etc Also, there support as has been fantastic with their develops supporting on techincal issues when needed. **What do you dislike about Webtrends Optimize?** Developer documenation isn't perfect with some bits clacking clarity. **What problems is Webtrends Optimize solving and how is that benefiting you?** As a developer, I use Webtrends to support our CRO testing team. I build comple AB tests using JS injecting via the web trends tool. We build complex headless websites and webtrends allows us to approach cro test devloment in a way that works for our sites. ### 37. User-friendly platform for testing with excellent support team **Rating:** 5.0/5.0 stars **Reviewed by:** Yi Sheng T. | Senior Digital Merchandiser, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Webtrends Optimize?** The platform is really easy to use and required little time to set up our first test on our own. The onboarding process was smooth, and I can't praise the customer service team enough. They have gone above and beyond for us; whenever we encountered issues, they swiftly addressed them. **What do you dislike about Webtrends Optimize?** As a smaller firm, we’ve faced challenges in reaching conclusions on some tests due to limited traffic on our side. However, their customer service team has stepped in, provided guidance, and helped us move forward. **What problems is Webtrends Optimize solving and how is that benefiting you?** We have been struggling to track the impact of our content and new features across the site. With Webtrends, we can analyse the data from all our tests and generate new ideas. ### 38. Webtrends Experience as Developer **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2025 **What do you like best about Webtrends Optimize?** The API is well-documented and intuitive, making it easy to integrate experiments into our codebase without unnecessary headaches. The JavaScript snippets are lightweight and don’t bloat the site, which is a huge plus for performance. **What do you dislike about Webtrends Optimize?** One thing I find limiting about Webtrends Optimize is the lack of flexibility when it comes to targeting different pages with unique code snippets for each. It’s not as straightforward to implement page-specific variations without some workarounds, which can get messy and time-consuming. **What problems is Webtrends Optimize solving and how is that benefiting you?** They are streamlining the process of running A/B tests and multivariate experiments, which saves a ton of time compared to manually implementing and tracking changes ### 39. Brilliant service and support **Rating:** 3.5/5.0 stars **Reviewed by:** Steven G. | Product Owner Web, Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2023 **What do you like best about Webtrends Optimize?** The support we receive from Raquel and the Devs is absolutely brilliant. They work in such an agile way to support our constant requests and often urgent deadlines. We often get last minute urgent tests that need to be run and Optimize help out in any way they can and it's much appreciated. **What do you dislike about Webtrends Optimize?** I really like the tool and can't fault it as it's very easy to use. **What problems is Webtrends Optimize solving and how is that benefiting you?** Cost savings and customer UX ### 40. Fantastic software for your optimization needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Webtrends Optimize?** Webtrends optimize is a really robust and flexible tool that really covers all of your testing needs! Its really customisible to your business needs and its really easity to tailor to what you want to track and do. Its also suitable for all levels of experience, you can use really simple visual tools to build your experiences or their more sophisticated editors which require some more dev knowledge but really allow syou to do pretty much everything. Also i really have to say a few words about their support team which is oustanding! Anything you need, weather its an update to a goal, you have a question, you needs someone to help with a build etc they are always there to help and they are really quick to respond and action requests! By far the best support team i've ever encountered. **What do you dislike about Webtrends Optimize?** There isn't anything i dislike but i think more work on being able to segment your results and display differnet goals in different graphs would be benefitial. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends allow you to customise experience sto a very specific segment of audience and allow syou to really tailor tests that match different behaviours. ### 41. Flexible tool with great support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Webtrends Optimize?** The support from the team is great. We're a small team without dev resources and the added support hours factored into the decision to go with WebTrends. It's been great to be able to rely on the team to implement our designs and suggest improvements. The team are flexible and supportive, which has been fantastic. **What do you dislike about Webtrends Optimize?** I find the reporting suit difficult to use and understand, I'd like to see an improvement in the UI here. **What problems is Webtrends Optimize solving and how is that benefiting you?** We're using the tool for front end testing and implementation of campaigns through Target, this enables us to be much more flexible than our internal setup allows. We're learning about what works for out customers and a much faster rate than we have before. ### 42. Tangible commercial improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Martin B. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2025 **What do you like best about Webtrends Optimize?** Have worked with them for years. Straight forward but innovative services across the whole digital marketing funnel. That evidence increased revenue for your business **What do you dislike about Webtrends Optimize?** They spell optimise incorrectly………………….. **What problems is Webtrends Optimize solving and how is that benefiting you?** Increasing conversion of sales journeys with tangible increases in numbers ### 43. simple AB testing soloution **Rating:** 5.0/5.0 stars **Reviewed by:** John W. | Junior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Webtrends Optimize?** Simple design and tentative customer support team **What do you dislike about Webtrends Optimize?** there is no mobile emulation too quality assuring AB tests **What problems is Webtrends Optimize solving and how is that benefiting you?** providing a simple web-based tool for AB testing with tentatiove cutsomer service team ### 44. Excellent Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley M. | CRO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Webtrends Optimize?** Working with WebTrends is great because the team really help integrate with how our business works with backend 3rd parties and how we can still AB test using their ServerSide functionality, that is more suited to us with the larger technical changes we want to make **What do you dislike about Webtrends Optimize?** There was an instance where the set up of ServerSide testing wasn't clear, however this was resolved quickly through the Service Desk team **What problems is Webtrends Optimize solving and how is that benefiting you?** Without WTO, the company would still be making direct changes to the site without being able to measure impact. ### 45. Delivering as we hoped - great tech, great support **Rating:** 5.0/5.0 stars **Reviewed by:** Will B. | Financial Planner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Webtrends Optimize?** Excellent support and guidance, especially for a team like ours without much experience in-house. They made sure in the initial stages that we were fully engaged and aligned with the implementation at every stage. And then their expertise and know-how has really stood out since, ensuring we are achieving our goals. **What do you dislike about Webtrends Optimize?** I have nothing to dislike. Nothing to note. **What problems is Webtrends Optimize solving and how is that benefiting you?** Improving user experience and sales on our website. We need the site to be easier to use/navigate so that people can find what they are looking for and also to help support online sales process. ### 46. Inightful & powerful platform combined with 1st class support **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan H. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Webtrends Optimize?** The flexible support and onboarding processes - they seem to be excellent at providing the right level of support required and working with our technology partners to fill any gaps in knowledge and/or upskilling where necessary. **What do you dislike about Webtrends Optimize?** I have not come across anything in particluar. **What problems is Webtrends Optimize solving and how is that benefiting you?** We wanted ensure that our users were able to find the information they need on our website as easily as possible - using Webtrends Optimize to analyze the data at a granular level and then test & make informed changes is allowing us to do just that ### 47. Perfect for daily A/B testing and UX improvement! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Webtrends Optimize?** Webtrends Optimize is brilliant for running daily A/B tests and refining the user experience. It's easy to use and makes UX optimisation straightforward. **What do you dislike about Webtrends Optimize?** There's not much to dislike. Whenever we’ve had any issues, they’ve always been promptly investigated and resolved by support. **What problems is Webtrends Optimize solving and how is that benefiting you?** Webtrends Optimize allows us to make data-driven decisions quickly. By continuously testing and refining user journeys, it ensures a more personalised and seamless experience for our users. This has led to improved engagement and higher conversion rates, ultimately driving better business outcomes. ### 48. Extensive testing and customization tools, multivariate testing, server-side testing, and more. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Webtrends Optimize?** Webtrends Optimize is an exceptionally versatile platform renowned for its robust experimentation capabilities and developer-centric functionalities. Its well-rounded design strikes a harmonious balance between user-friendly, no-code options and comprehensive coding capabilities, making it accessible for teams with varying levels of expertise. Whether you are operating a small business or overseeing intricate, enterprise-scale websites, Webtrends Optimize serves as an outstanding solution for enhancing conversion rates and optimizing overall website performance. **What do you dislike about Webtrends Optimize?** The dashboard, while feature-rich, might feel overwhelming for smaller teams or those new to CRO tools. It lacks a dedicated mobile app, which would make managing tests on the go more convenient **What problems is Webtrends Optimize solving and how is that benefiting you?** Conversion Optimization through Testing ### 49. A versatile and feature-rich tool for A/B testing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 04, 2024 **What do you like best about Webtrends Optimize?** Variety of Testing Options: A/B and multivariate testing to split URL tests. Ease of uploading code Advanced personalisation capabilities - target audiences with precision, segment audiences based on behaviors, demographics, real time data Integrations with other tools such as GA and adobe **What do you dislike about Webtrends Optimize?** Better reporting, doesn't always match or seem as accurate as GA. Can be quite slow to load bigger campaigns. **What problems is Webtrends Optimize solving and how is that benefiting you?** Encouraging clients to experiment with websites keeps them as clients, therefore earning more money for the business! ### 50. Great tool for testing **Rating:** 4.5/5.0 stars **Reviewed by:** David O. | Digital Growth Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Webtrends Optimize?** This is a great tool for testing professionals. I am a medium advanced user and for me it was easy to get started and chat + possibility to get personal training sessions was very helpful in getting started. Im very happy with the decision to use WTO as our testing tool **What do you dislike about Webtrends Optimize?** The getting started guides could be more developed at the moment, on the other hand you get GREAT help with training in personal sessions. **What problems is Webtrends Optimize solving and how is that benefiting you?** A/B testing Betting some personalisation on site Base line tracking ## Webtrends Optimize Discussions - [In the reporting, whats a unique view?](https://www.g2.com/discussions/in-the-reporting-whats-a-unique-view) - 1 comment, 2 upvotes - [View Webtrends Optimize pricing details and edition comparison](https://www.g2.com/products/webtrends-optimize/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-29+02%3A16%3A13+-0500&secure%5Bsession_id%5D=0088755b-eab7-4b78-ac21-2558da76a87f&secure%5Btoken%5D=a48c3354b7340c73136e8d7d14de40aa5829be04df08b83a1394cd37f788ee8d&format=llm_user) ## Webtrends Optimize Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Heap](https://www.g2.com/products/heap/reviews) - [Jira](https://www.g2.com/products/jira/reviews) - [Microsoft](https://www.g2.com/products/microsoft-2025-10-29/reviews) - [Microsoft Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - [Salesforce CRM Connector](https://www.g2.com/products/salesforce-crm-connector/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tealeaf by Acoustic](https://www.g2.com/products/tealeaf-by-acoustic/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Zuko Analytics](https://www.g2.com/products/zuko-analytics/reviews) ## Webtrends Optimize Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Management** - Flag Management - Rollout & Rollback Control - Monitoring **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Multi-Environment Control - Feature Testing - Low-Code Interface **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Messages **Analytics** - Reporting and Analytics **Multichannel** - Web - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Webtrends Optimize Alternatives - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - 4.2/5.0 (401 reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (914 reviews)