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As a seller in smaller markets, my clients don't always have the highest marketing budgets. Waymark allows me to still give my clients high quality productions without having to sacrifice any spending on their overall marketing campaign. Review collected by and hosted on G2.com.
Not being able to tweak/change the amount of time between the transitions of onscreen font/images. It's rare that it happens, but I have from time to time had clients bring this to my attention. The solution we've used now is to either find a new template or determine how neccessary is the change they are reqeusting. Review collected by and hosted on G2.com.
177 out of 178 Total Reviews for Waymark
Overall Review Sentiment for Waymark
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Ease of use and the variety of templates. Plus they are constantly generating new templates and editing options. Review collected by and hosted on G2.com.
Here's my list - the length of list doesn't indicate unhappiness, just things that I wish could be adjusted
1) I always want more - especially when it comes to editing options and controls. I would like ability to ADD TEXT whenever and wherever I see fit - rather than being relegated to the template's text box location. It's a big ask - and I'm aware of the coding nightmare this would require.
3) Rather than selecting the voiceover read type (friendly, professional, serious, etc) - I would love to hear different examples from the voice talents (that too is a big ask, as I'm sure your voice talents are constantly changing)
4) I often wish every template had a version where a client logo or text line could be visible throughout the commercial. Currently, only a select templates have that ability.
5) I also wish I had a bit more control of the size/position of a logo. Often the imported logo needs to larger than what is allowed.
6) and finally, and this may be possible now but I'm just not aware, but could an option be provided to drop in audio (something like a jingle sing-out at the end of the spot). Review collected by and hosted on G2.com.
I love that I can make commercial specs for prospects so they can see what a potential commerical could look like for their business! I also love the ability to work with templates so I can choose what kind of design and flow of the creativce works best woth the prospect. I also love how easy it is to create something and dowload a video preview - I nevcer have to wait long at all! Review collected by and hosted on G2.com.
I don't dislike anything, but their are some reccomendations I have more improvement. Sometimes, the system gets overworked and it can be difficult to work through and the videos lag. I usually have to close out of the application and restart it when this happens. I would reccomend working on troubleshooting this for efficieny purposes. My last reccomendation would be adding more templates and AI voices. I have found myself repeating some of the same templates and have run out of ideas. Likewise, I think adding some more voice options woukd help with some of the more niche prospects. Review collected by and hosted on G2.com.
I like the ease of using all of the features that Waymark has to offer. The way you are able to send your product to potential clients is awesome. Every sale I have gotten since starting my job has had a Waymark video. I use Waymark almost every time on every project. the customer support is quick to respond on any questions that I have. I am a fan of Waymark. Review collected by and hosted on G2.com.
I don't dislike anything on Waymark. I wish you were able to use your own voice-over and music. The new integrations that are coming in 2025 will be great. Review collected by and hosted on G2.com.
Waymark is a game-changer for creating professional videos quickly and easily, allowing me to generate high-quality content with just a few prompts. I love how simple it is to use, and the final product always looks polished. Highly recommend it for anyone needing video content without the hassle of complex editing. Customer service has always been quick and friendly, despite me being in a different continent. Review collected by and hosted on G2.com.
I do feel like the customisation options feel quite limited in comparison to more advanced editing software. I would like more control over the video, like moving text and images on the screen, and I would really appreciate more UK-based voices (there aren't any fast-paced feminine UK voices, for example!). The templates can sometimes feel a bit restrictive, and so I would prefer more customisation options. Review collected by and hosted on G2.com.
Being able to show a client a commercial in seconds is great. They are always surprise how fast it can happen and how you can get an immediate concept to build from. Review collected by and hosted on G2.com.
The robotic AI voices have to be explained to clients. If you work hard, you can find a voice that can read the script well, but even so they all have an AI sound rather than human. I don't see much difference in picking Imsperational or Fun, etc. I love being able to pick a template to build from, but I would like them broken down into better catigories. I would like to be able to enter the client website and the client social media. When I am trying to build a final commercial to run on air, I am more picky in changes I would like to make than the system allows me to adjust. Review collected by and hosted on G2.com.
I love the seemingly endless variations of themes and templates that allow for so many different aspects and highlghts of the ad. I like ow quickly it creates a fully coherent and good quality AI ad. Editing is extremely intuitive and it have a lot of options for voices/videos/pics etc. Customer Service is always super respondent and quick to help. I use it frequently for selling, creative inspiration, and for actual ads. I have aired 4 actual Waymark created ads on our station with much satisafaction of the client. Review collected by and hosted on G2.com.
I wish we could give more direction prior to creation of the ad rather than just a keyword or a sentence. If we could give more detailed instructions about the ad that the AI Waymark could implement it could be way more efficient. I also have trouble searching the correct theme r background music. It takes longer than i would like to find the right background music than i would like. That may also just be user error or a lack of my knowledge of what keywords to search to find the sounds I am looking for. Review collected by and hosted on G2.com.
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It is quick and easy and all parts are customizable. Down to the Music. A large selection of voices and being able to change the script as needed. Fast, friendly customer service people able to answer questions via chat. Editing tools are easy to use. Easy to get videos up and running. Review collected by and hosted on G2.com.
Certain text boxes can only be manipulated so far. Had one video that was absolutely perfect except that it covered the eyes of every person in the video. There are a lot of choices for types of videos. I haven't spent enough time trying them out. (not on waymark) Review collected by and hosted on G2.com.
I like that we are able to create marketing videos quickly for all industries. I think some of the templates are great. Review collected by and hosted on G2.com.
I dont love the voiceovers. They sound a bit robotic. I also hate that when your on the templates tab there is no search bar to type the template you are looking for. I spend a lot of time scrolling through the templates trying to find the ones I like. I also feel like there are a lot of templates that could use work. For example sometimes videos will stay on one image for too long or one phrase will be on for too long. Or they will have the logo come out in the middle of the video and it feels very out of place. I also feel when using the ai generate video feature it does not do a good job of picking the right images or videos for what the voiceover is saying at that moment. Same with the copy on screen. I almost always have to edit all the copy to make it make sense Review collected by and hosted on G2.com.
I genuinely enjoy utilizing Waymark as a powerful tool to create customized commercials for my clients. The platform's user-friendly interface and seamless functionality make the entire process both efficient and enjoyable. I particularly value the convenience it offers, enabling me to produce high-quality, professional-grade content in a fraction of the time it might take with other tools. Waymark’s ease of use empowers me to focus more on tailoring each commercial to meet my clients’ unique needs and brand identity, ensuring a polished final product that truly resonates with their audience. Review collected by and hosted on G2.com.
I find certain aspects of the Waymark platform concerning, particularly its approach to categorizing African American voiceovers. Specifically, the platform appears to label these voiceovers with stereotypical "Black" names, which can come across as offensive and culturally insensitive. While I appreciate the effort to provide diverse voiceover options, this method of categorization risks reinforcing harmful stereotypes rather than celebrating authentic representation. A more thoughtful and inclusive approach would better reflect the richness and diversity of African American voices and experiences. Review collected by and hosted on G2.com.
The AI voiceover feature is very useful, especially when you have an existing spot that just needs to be re-voiced. Review collected by and hosted on G2.com.
Many of the templates are too "graphic-heavy", making spots almost seem as if they were created using powerpoint.
It would be nice if there was a way to create a spot from scratch without AI, or have the ability to edit more elements after the AI video is generated. I have Canva Pro and it offers a ton of freedom to add/edit graphics, images, video, etc. Review collected by and hosted on G2.com.