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Waymark Reviews & Product Details

JS
Account Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

I love that I can make commercial specs for prospects so they can see what a potential commerical could look like for their business! I also love the ability to work with templates so I can choose what kind of design and flow of the creativce works best woth the prospect. I also love how easy it is to create something and dowload a video preview - I nevcer have to wait long at all! Review collected by and hosted on G2.com.

What do you dislike about Waymark?

I don't dislike anything, but their are some reccomendations I have more improvement. Sometimes, the system gets overworked and it can be difficult to work through and the videos lag. I usually have to close out of the application and restart it when this happens. I would reccomend working on troubleshooting this for efficieny purposes. My last reccomendation would be adding more templates and AI voices. I have found myself repeating some of the same templates and have run out of ideas. Likewise, I think adding some more voice options woukd help with some of the more niche prospects. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

Waymark is is solving my problem of not having enough creative ideas at my disposal to show to prospects. Review collected by and hosted on G2.com.

Waymark Overview

What is Waymark?

Waymark AI gives you the power to scale custom video production without sacrificing quality. Win new customers and thrill existing ones with our high-performance AI video generation and effortless editing. With video for broadcast TV, streaming, social media, and web, Waymark is the only AI platform with video certified for every channel. Try our interactive demo today at https://waymark.com/marketing/interactive-demo.

Waymark Details
Languages Supported
English
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Product Description

Waymark is an art and technology company that specialises in creating smart marketing tools to grow businesses and drive more traffic to websites.


Seller Details
Seller
Waymark
Year Founded
2012
HQ Location
Detroit, US
Twitter
@waymark
2,499 Twitter followers
LinkedIn® Page
www.linkedin.com
43 employees on LinkedIn®
Description

Waymark is the breakthrough AI production platform that uses a single prompt to create stunning, personalized commercials and spec spots in minutes - no creative skills needed. Whether you work in media, sales or an agency, Waymark empowers you to use video in your workflows like never before, boosting your performance, revenue and growth. Experience the power of Waymark.


Asrah M.
AM
Overview Provided by:

Recent Waymark Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"nice new features but still difficult to navigate"
ease of use , speedy production time, quality of the finished product
Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.0 out of 5
"A high level of graphic skill is needed to make the process efficient."
I like the IDEA of Waymark the best. In practice the system has been too difficult for me to use quickly. I like the selection of voice overs.
Robert E.
RE
Robert E.Small-Business (50 or fewer emp.)
4.5 out of 5
"Creating quality commercials easily"
It is quick and easy and all parts are customizable. Down to the Music. A large selection of voices and being able to change the script as needed...
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Waymark Media

Waymark Demo - Make AI videos with just your company's name!
Enter your business name and location. Waymark's AI scans the web for data, and creates a custom, on-brand video.
Waymark Demo - Download and manage videos
Download a digital or TV-ready version of your video file. Share a preview link with your friends, clients, or colleagues before you download.
Waymark Demo - Ready to air on any screen
Our video ads are on spec for digital display, broadcast TV and streaming.
Answer a few questions to help the Waymark community
Have you used Waymark before?
Yes

177 out of 178 Total Reviews for Waymark

4.6 out of 5
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177 out of 178 Total Reviews for Waymark
4.6 out of 5
177 out of 178 Total Reviews for Waymark
4.6 out of 5

Waymark Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for WaymarkQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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BH
Account Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Waymark?

Ease of use and the variety of templates. Plus they are constantly generating new templates and editing options. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

Here's my list - the length of list doesn't indicate unhappiness, just things that I wish could be adjusted

1) I always want more - especially when it comes to editing options and controls. I would like ability to ADD TEXT whenever and wherever I see fit - rather than being relegated to the template's text box location. It's a big ask - and I'm aware of the coding nightmare this would require.

3) Rather than selecting the voiceover read type (friendly, professional, serious, etc) - I would love to hear different examples from the voice talents (that too is a big ask, as I'm sure your voice talents are constantly changing)

4) I often wish every template had a version where a client logo or text line could be visible throughout the commercial. Currently, only a select templates have that ability.

5) I also wish I had a bit more control of the size/position of a logo. Often the imported logo needs to larger than what is allowed.

6) and finally, and this may be possible now but I'm just not aware, but could an option be provided to drop in audio (something like a jingle sing-out at the end of the spot). Review collected by and hosted on G2.com.

Recommendations to others considering Waymark:

Do it. I seriously doubt you will find a more robust creative production platform. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

For most of my direct businesses (and some of my agency clients as well), Waymark is solving the issue of needing immediate, quality TV creative. While I have toyed with the new AI platform, I find the traditional Waymark platform to be more customizable. Review collected by and hosted on G2.com.

TN
Advertisng, Marketing, and Sales
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

I like the ease of using all of the features that Waymark has to offer. The way you are able to send your product to potential clients is awesome. Every sale I have gotten since starting my job has had a Waymark video. I use Waymark almost every time on every project. the customer support is quick to respond on any questions that I have. I am a fan of Waymark. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

I don't dislike anything on Waymark. I wish you were able to use your own voice-over and music. The new integrations that are coming in 2025 will be great. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

Waymark allows me to have a visual when convaying a project, marketing, advertising, or sales idea. It has been an incredible tool. I highly recommend any one involved with marketing, advertising, or sales to reach out to Waymark and see the wonderful ways in which it can help. Review collected by and hosted on G2.com.

EK
LDFE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

Waymark is a game-changer for creating professional videos quickly and easily, allowing me to generate high-quality content with just a few prompts. I love how simple it is to use, and the final product always looks polished. Highly recommend it for anyone needing video content without the hassle of complex editing. Customer service has always been quick and friendly, despite me being in a different continent. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

I do feel like the customisation options feel quite limited in comparison to more advanced editing software. I would like more control over the video, like moving text and images on the screen, and I would really appreciate more UK-based voices (there aren't any fast-paced feminine UK voices, for example!). The templates can sometimes feel a bit restrictive, and so I would prefer more customisation options. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

Video creation is much easier and looks more professional. Review collected by and hosted on G2.com.

DB
Account Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

Being able to show a client a commercial in seconds is great. They are always surprise how fast it can happen and how you can get an immediate concept to build from. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

The robotic AI voices have to be explained to clients. If you work hard, you can find a voice that can read the script well, but even so they all have an AI sound rather than human. I don't see much difference in picking Imsperational or Fun, etc. I love being able to pick a template to build from, but I would like them broken down into better catigories. I would like to be able to enter the client website and the client social media. When I am trying to build a final commercial to run on air, I am more picky in changes I would like to make than the system allows me to adjust. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

Sometimes my production department is not able to create a spot fast enough to hit a production deadline. I can create a spot, even if it is not perfect and get it on air very quickly Review collected by and hosted on G2.com.

SA
Assistant Sales Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

I love the seemingly endless variations of themes and templates that allow for so many different aspects and highlghts of the ad. I like ow quickly it creates a fully coherent and good quality AI ad. Editing is extremely intuitive and it have a lot of options for voices/videos/pics etc. Customer Service is always super respondent and quick to help. I use it frequently for selling, creative inspiration, and for actual ads. I have aired 4 actual Waymark created ads on our station with much satisafaction of the client. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

I wish we could give more direction prior to creation of the ad rather than just a keyword or a sentence. If we could give more detailed instructions about the ad that the AI Waymark could implement it could be way more efficient. I also have trouble searching the correct theme r background music. It takes longer than i would like to find the right background music than i would like. That may also just be user error or a lack of my knowledge of what keywords to search to find the sounds I am looking for. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

Time crunch to get ads created in no time to air in 24 hours, inspiration for ads, having a quick effortless tool to assist in trying to prospect and sell new clients, Adding to, enhancing or optimizing existing creatives. Review collected by and hosted on G2.com.

Robert E.
RE
Multimedia account executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

It is quick and easy and all parts are customizable. Down to the Music. A large selection of voices and being able to change the script as needed. Fast, friendly customer service people able to answer questions via chat. Editing tools are easy to use. Easy to get videos up and running. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

Certain text boxes can only be manipulated so far. Had one video that was absolutely perfect except that it covered the eyes of every person in the video. There are a lot of choices for types of videos. I haven't spent enough time trying them out. (not on waymark) Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

Allows me to produce videos in little to no time. Review collected by and hosted on G2.com.

BD
senior advertising account coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Waymark?

I like that we are able to create marketing videos quickly for all industries. I think some of the templates are great. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

I dont love the voiceovers. They sound a bit robotic. I also hate that when your on the templates tab there is no search bar to type the template you are looking for. I spend a lot of time scrolling through the templates trying to find the ones I like. I also feel like there are a lot of templates that could use work. For example sometimes videos will stay on one image for too long or one phrase will be on for too long. Or they will have the logo come out in the middle of the video and it feels very out of place. I also feel when using the ai generate video feature it does not do a good job of picking the right images or videos for what the voiceover is saying at that moment. Same with the copy on screen. I almost always have to edit all the copy to make it make sense Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

it is helping my advertisng agency be able to create marketing videos quickly. This is helping our sales team by my team being able to provide them custom videos to use when prospecting clients Review collected by and hosted on G2.com.

ES
Account Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Waymark?

I genuinely enjoy utilizing Waymark as a powerful tool to create customized commercials for my clients. The platform's user-friendly interface and seamless functionality make the entire process both efficient and enjoyable. I particularly value the convenience it offers, enabling me to produce high-quality, professional-grade content in a fraction of the time it might take with other tools. Waymark’s ease of use empowers me to focus more on tailoring each commercial to meet my clients’ unique needs and brand identity, ensuring a polished final product that truly resonates with their audience. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

I find certain aspects of the Waymark platform concerning, particularly its approach to categorizing African American voiceovers. Specifically, the platform appears to label these voiceovers with stereotypical "Black" names, which can come across as offensive and culturally insensitive. While I appreciate the effort to provide diverse voiceover options, this method of categorization risks reinforcing harmful stereotypes rather than celebrating authentic representation. A more thoughtful and inclusive approach would better reflect the richness and diversity of African American voices and experiences. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

Quicker turn arround on commercials. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

The AI voiceover feature is very useful, especially when you have an existing spot that just needs to be re-voiced. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

Many of the templates are too "graphic-heavy", making spots almost seem as if they were created using powerpoint.

It would be nice if there was a way to create a spot from scratch without AI, or have the ability to edit more elements after the AI video is generated. I have Canva Pro and it offers a ton of freedom to add/edit graphics, images, video, etc. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

It's great for local franchises to take national ad creative and use one of the "upload your video" templates to add their local website/QR code, etc.

Waymark is also good for potential clients who have never done video ads before, and would like to see a few different examples of what their video ads could look like. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Waymark?

The software is easy to use and speedy at creating videos.

There is a large variety of unique templates to choose from.

You can fine-tune details of your video like music, voiceover, script, copy, and imagery and videos. Review collected by and hosted on G2.com.

What do you dislike about Waymark?

The templates can be quite limiting - you cannot make changes to the length of a clip, the placement of the copy, or the spacing of the voiceover speech, to name a few limitations. You also cannot change most elements of the template or add in different slides from different templates. The voiceover voice selections are also limited, especially in the male voices. Review collected by and hosted on G2.com.

What problems is Waymark solving and how is that benefiting you?

We now have a faster way to produce spec videos to our existing and potential clients to drive business growth, sales, and new client acquisition. Review collected by and hosted on G2.com.