--- title: Wati Reviews meta_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 494 reviews by the users' company size, role or industry to find out how Wati works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 494 scale: '5' date_modified: '2026-07-15' parent_category: name: Development url: https://www.g2.com/categories/development --- # Wati Reviews **Vendor:** Wati **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.6/5.0 **Total Reviews:** 494 ## About Wati Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. ## Wati Pros & Cons **What users like:** - Users find WATI's platform **intuitive and easy to use** , making WhatsApp automation simple and efficient. (102 reviews) - Users highlight the **efficiency of Wati's automation** , appreciating its intuitive design and excellent technical support. (71 reviews) - Users appreciate the **excellent customer support** offered by Wati, highlighting its prompt and helpful assistance. (65 reviews) - Users value the **easy setup** of Wati, enabling quick implementation and efficient communication for their needs. (64 reviews) - Users appreciate the **user-friendly interface** of Wati, enhancing the ease of bulk messaging and automation tools. (54 reviews) - Users value the **seamless integrations** of Wati, enhancing their WhatsApp communication and streamlining business processes. (52 reviews) - Time-saving (43 reviews) - Easy Integrations (42 reviews) - Simple (39 reviews) - Helpful (38 reviews) **What users dislike:** - Users find Wati **expensive** , particularly for small businesses, despite its great potential and features. (39 reviews) - Users find WATI to be **too expensive** for small businesses, impacting its overall accessibility and value. (32 reviews) - Users express concerns about **pricing issues** with Wati, as the lack of transparency affects trust and affordability. (23 reviews) - Users find the **missing features** of Wati limiting, especially regarding automation, reporting, and user access. (16 reviews) - Users express frustration over the **poor customer support** of Wati, highlighting difficulties in reaching assistance and slow response times. (16 reviews) - Limited Customization (12 reviews) - Users report **messaging issues** with Wati, citing delays, undelivered messages, and restrictions from the WhatsApp API. (12 reviews) - Slow Loading (12 reviews) - Chat Functionality Issues (11 reviews) - Chat Issues (11 reviews) ## Wati Reviews ### 1. Chat-bot automation for WhatsApp marketing channel **Rating:** 4.0/5.0 stars **Reviewed by:** Ebin E. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Wati?** WhatsApp automation and CRM tool. It helped to create a massive community of users on WhatsApp only. Easy to integrate and use. Easy WhatsApp bot builder **What do you dislike about Wati?** I sometimes felt the UI could be improvised a bit. We need to wait for about a week to start using the platform, WhatsApp API onboarding takes time. **What problems is Wati solving and how is that benefiting you?** This tool helps to manage many chats from WhatsApp. The automation they provide on the system is excellent; it saves time. Flow builder allows to keep in few seconds leads from a customer no matter the time ### 2. Best Whatsapp Support Chatbot Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Wati?** WATI is a fantastic platform that allows your company to communicate with customers easily through a single number. When there is a tremendous amount of customer inquiries coming in, you need multiple customer agents to handle them. WATI allows you to have multiple agents handling a single whtsapp account which is amazing. **What do you dislike about Wati?** The only thing I dislike about WATI is the time taken for setting up the Whatsapp Business API. Other than that, the platform is handy for Customer Relationship Management. **What problems is Wati solving and how is that benefiting you?** We use WATI to manage all our Whatsapp inquiries. Since we could use the platform with multiple agents, we could clear out several queries simultaneously. This really helped us in solving customer issues faster and efficiently. ### 3. I recomend wati service to many Business , My advice Just fellow steps 😅 **Rating:** 4.5/5.0 stars **Reviewed by:** marwa r. | Manager of store online, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Wati?** Well, Your service is ok. The budget is acceptable to small businesses, integrated with many services already. It takes some time for Newccomer to deal , video on your youtube is ok but help new on in the first month, not only mail but here in the platform and through WhatsApp you should help them **What do you dislike about Wati?** First, lack of help new ones you should offer sessions to new clients and help them to activate process **Recommendations to others considering Wati:** Of course, I recommend it **What problems is Wati solving and how is that benefiting you?** Monitor all processes of customer service alerts update of shipment is very helpful with integration with zapier, of course, chatbot deals with repeated questions make customer service work less stress ### 4. Highly recommended WhatsApp Business API platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Puneet T. | Head of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2022 **What do you like best about Wati?** From purchasing business API to onboarding and later integrating with in-house CRM. The whole process is smooth and easy to go. And thanks to customer support for quick and effective response every time. **What do you dislike about Wati?** Nothing as for now. Or you can say not experienced anything yet. **What problems is Wati solving and how is that benefiting you?** We wanted a faster channel of communication than any other channel that exists. Getting in touch with customers on WhatsApp is the most beneficial way to do business on a large scale. ### 5. Easy, quick to implement, latest technology ready to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Uday C. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2021 **What do you like best about Wati?** 1. Bulk broadcast messaging facility, 2. Automaton - easy bot design feature with the basic auto flow effortless to implement. 3. Google sheet integration 4. User interface is good, intuitive, user friendly. 5. Informative ready-to-use reports available. 6. Quick and easy to go live 7. Quick customer service and audio chat too. 8. Training videos available on YouTube 9. Lot of Guidelines available on wati website. **What do you dislike about Wati?** 1. Template message approval is a bit challenging as Whatsapp has its policies & they reject anything that deviates. So it takes time, but with experience, it gets quicker. And the good thing is you can send as many templates as you want. So we need to keep trying with different words sentences. Avoid words usually used in promotions like Free or profit etc. 2. Wati teambox chat:- - The user interface can be better. Should display content as in WhatsApp rather than raw text, e.g., With * in it or the bold characters. - is not as user friendly as WhatsApp chat 3. templates - are not viewable by applying language filters. Feature to filter messages based on various fields should be available. 4. Templates selection while sending broadcasts can be improvised. If you have a long list of templates, it becomes difficult to search, both on the web and Google sheet add-on. 5. If possible, the Google sheet add-on pop-up can have a better & fuller view instead of the compact view. 6. Keep a close track on the session messages & how they are charged or not. For even the messages sent within the 24 hours open window, we got charged as per template charges against the quotation, which mentioned complimentary 15000 session messages. Hopefully, my query should get resolved soon! **Recommendations to others considering Wati:** 1. Double check the pricing aspects. If you have heavy utility of session messages, the then wati might be costly for you as they provide limited free session messages after which they charge as per template message charges. 2. The autoflow design feature isn't available in the normal paid subscription. It's charged additionally. So clarity before proceeding. 3. Overall compared to other products they are offering a very good product and service too at competitive price. **What problems is Wati solving and how is that benefiting you?** 1. Automated customer service becomes easy and quicker. We are available 24 hours ont he WhatsApp through the new bot (auto replies). (We r still gradually implementing this feature) 2. Bulk broadcast messaging to people who want to follow us has become very easy now without any fear of being blocked by Whatsapp 3. We are now sending very professional-looking standard messages with button views for the quick reply with our organization's signature. 4. We can monitor the response of each broadcast as to how many have seen the message, replied, not seen etc. So we can have much better judgment and can initiate more effective customer service and event planning. 5. Human intervention has reduced, thereby reducing chances of human errors, delays, etc. ### 6. Seamless easy platform for whatsapp engagements with client **Rating:** 5.0/5.0 stars **Reviewed by:** Shobhit M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2021 **What do you like best about Wati?** It was very easy to start using WATI right after activation and all the features have been beautifully designed in a good UX format. **What do you dislike about Wati?** The integrations with other softwares is still less. The team is in the process of building it. **Recommendations to others considering Wati:** It is definitely a must try. take a trial, test it and you will not regret it! :) **What problems is Wati solving and how is that benefiting you?** We are solving financial problems for businesses by providing them timely data to make better decisions. Since WA has become the most used application, information sharing over there has been very easy now. ### 7. Cost Effective, all major features and supportive team: Best Whatsapp Api Solution Provider **Rating:** 4.5/5.0 stars **Reviewed by:** Paurush M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2021 **What do you like best about Wati?** 1. Automation (Chabot Feature) - We love this. Using this feature, we recently conducted Championship for 2000 students in which they have registered themselves automatically. 2. Webhook and Google Sheet Integration- We used webhook to pull all the videos in the google sheets 3. Customer Support: We ask them to add feature and they do it. 4. Pricing: Recently they have provided unlimited customer support messages in pro plan. **What do you dislike about Wati?** 1. Missing Entries: Sometimes due to user surge, we miss the entries who are submitting simultaneously. This was figured out by using attribute feature. 2. Duplicating Flow: Everytime to create a new flow, I have to start from scratch. I can't duplicate the feature. **Recommendations to others considering Wati:** Go for it. Best in market. **What problems is Wati solving and how is that benefiting you?** 1. Registrations: Students and parents do not wish to leave the existing platform, so Whatsapp along wati helped us to take the registration on whatsapp only. 2. Customer Engagement: Once registered, parent forget about us but Wati doesn't allow them because we are staying there in their WhatsApp chat. We have seen 62% submission through Wati. This is 10X as compared to industry standards. 3. Smooth Submission: Taking video entries on your portal is difficult for us as well as for students. Sending to a whatsapp chat is too easy and we are implementing that through Whatsapp. Further, we are trying to launch our own Whatsapp Course using Wati. ### 8. Life Changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Sofia A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Wati?** Its features have allowed us to consolidate all customer service into one single phone number, setting a robot to assist customers with regular processes, and assign them to the corresponding agent in a seamless way. Wati has definitely saved us an outstanding amount of time, improved our overall customer service quality, and made our business run much more efficiently. Unquestionably, I would recommend Wati to any business no matter what its branch or size is. **What do you dislike about Wati?** I wish I could manage my facebook inbox and instagram with Wati too :) **Recommendations to others considering Wati:** Trust me, if you are having a hard time keeping up with client communications and customer service through WhatsApp, WATI is your solution! **What problems is Wati solving and how is that benefiting you?** I have been the Marketing Manager of a leading company in the car rental business for almost 9 years. Having multiple locations across the country, including the 4 main cities, has made it extremely hard to maintain a good customer service. This meant assigning 8 different WhatsApp numbers trying to reply locals and tourists frequently asked questions and coordinating their reservations and traveling plans on a daily basis. We could never keep up, until we found Wati. ### 9. Great experience while developing but need support to give better experience to students. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2022 **What do you like best about Wati?** Chatbot & Template message through Flow. **What do you dislike about Wati?** I need to understand more on broadcast feature with sequence/follow-up message, could not able to perform **Recommendations to others considering Wati:** Sure **What problems is Wati solving and how is that benefiting you?** Direct engagement with potential students, openness with chatbot. Easy interaction with few keywords ### 10. This is the best WhatsApp CRM I have used **Rating:** 4.0/5.0 stars **Reviewed by:** Seed W. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Wati?** 1. UI design is good 2. The functions are the most complete (including automation functions) 3. Of course, the price is also the best **What do you dislike about Wati?** 1. The Chinese translation is not very good, and the font is also strange 2. The application before using WATI is the most complicated in CRM 3. The layout design is not very good. The homepage should increase the list function 4. I cannot log in from your webpage. I must use the URL sent to me by your email **Recommendations to others considering Wati:** I think you can learn from Activecampaign and others. For example, the automation function is more detailed, and there are more lead categories Because I think the list classification is not very careful, can not filter accurate targets (e.g., multiple options), and can not perform a large number of operations (E.g., complete a specified process on a specific "Tag") But WATI is a sound CRM system. Add oil **What problems is Wati solving and how is that benefiting you?** Our business doing digital marketing can help us have a better contact rate. And, it can allow us to use automation to handle work more effectively and reduce human resource problems. ### 11. Best Partner to excel in WhatsApp Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Cobus P. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Wati?** We absolutely love the easy user interface as well as the amazing support. **What do you dislike about Wati?** Can't think of anything! We simply love WATI! **What problems is Wati solving and how is that benefiting you?** Marketing Automation. Client coms and so much more. ### 12. Great comms tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2022 **What do you like best about Wati?** Broadcasts are very easy to setup and the bot flow is easy to setup. Their mobile app is great! **What do you dislike about Wati?** The Bot isnt as smart as i'd like it to be. It misses out on certain keywords, but that's still acceptable. **Recommendations to others considering Wati:** Easy to setup, costs are fairly low. **What problems is Wati solving and how is that benefiting you?** Reaching out to customers in a mass manner and its much easier to have a team manage it together. Definitely more productive. ### 13. One of the Great WhatsApp Helpdesk and Marketing Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Wati?** Pricing for different types of company Great support The best tool to outreach with my Customers on WhatsApp Free click to chat WhatsApp widget for website Multi-Agent chatpanel **What do you dislike about Wati?** Their trial period is way only 7 days it could be at least 1 month with full features Waiting for messenger, Instagram and Telegram support The pricing is expensive compared to competitors **Recommendations to others considering Wati:** One of the best WhatsApp Business API providers and great WhatsApp chatbot builder tool You can use it if your customers are using WhatsApp It gives conversion and read rate of messages compared to traditional emails **What problems is Wati solving and how is that benefiting you?** WhatsApp Outreach Custom Notifications using WhatsApp Payment reminders WhatsApp chatbots Agent chat panel WhatsApp integration with Google Sheets and much more using Zapier ### 14. Superb Experience. User Friendly. Easy to use. They provide Demo step by step. **Rating:** 5.0/5.0 stars **Reviewed by:** jinali n. | Business Development Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2022 **What do you like best about Wati?** Step By Step Demo. 24/7 Customer Service support. **What do you dislike about Wati?** Nothing. Not at all. They are the good in everything. **What problems is Wati solving and how is that benefiting you?** Lead generation. One app for everything. ### 15. The most easy and complete whatsapp solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Wati?** Easily configurable chatbots and their Configuration settings are the most admirable. Chatbots and flow powerful tools. Compact dashboards with great details. **What do you dislike about Wati?** Only Post APIs are available in triggering the messages; if GET API is available, that would be finer. Please add GET API also. Integration with Centra CRM is required **What problems is Wati solving and how is that benefiting you?** My customers are being updated instantly with all transactions related to their accounts. Wati reduces my employees' work burden and time a lot. It made my business performance far better than past. ### 16. I am impress with simplicity and UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2022 **What do you like best about Wati?** The Flow part of the whatsApp automation. **What do you dislike about Wati?** Facebook business verification is taking too much of time. **Recommendations to others considering Wati:** Best for Whatsapp Automation **What problems is Wati solving and how is that benefiting you?** business automation ### 17. Great Customer Communication Tool with Proactive notification & Shared inbox **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit k. | Digital Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2021 **What do you like best about Wati?** 1. The Installation and Integration setup was very quick and easy 2. It has improved our customer engagement process 3.The shared Inbox feature is just amazing 4. The Assigning Feature is Best 5. Keyword Action Feature has helped us a lot in segregating the leads 6. The Proactive Notification works Amazing and helps our team to attend the customer very quickly **What do you dislike about Wati?** We have 4 websites and all the 4 websites have one number so if we could have known that from which website we got the lead then it would have been best but in this version, it doesn't have this feature. **Recommendations to others considering Wati:** If you want centralize Solution for Whatsapp Chats then you should really opt for Wati **What problems is Wati solving and how is that benefiting you?** Our Chats have been centralized and it becomes easier for us to keep a track of all leads. Keyword action has been a great help to us for segregating the leads. ### 18. Super Simple yet Efficient tool for WhatsApp Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2021 **What do you like best about Wati?** Among all the tools that I have seen in the market that provide Shared Team Inbox on WhatsApp take a lot of time for setup. On WATI, the setup time is just under 2 days including WhatsApp API approval. The tool is very reliable and has a ton of features that are really simple to use. They have mobile apps that our agents can use on the go without being on a computer to reply to customer queries. Overall, I have been really happy to see WATI and the progress that they've been making. **What do you dislike about Wati?** My dislike is not for WATI, but for some limitations with WhatsApp Business API. It does not support group messaging. I would love to see that. **What problems is Wati solving and how is that benefiting you?** We were providing customer support on Whatsapp app, but the app does not allow multiple agents to be logged in. With WATI's Shared Team Inbox, we could allow multiple agents to be logged in with Team Collaboration that made our job really simple. Additionally, the dashboard that allows us to track agent performance makes our job really easy and we've been able to elevate the performance of the entire team ### 19. Excelente platform to build basic chatbots and to support clients through a single WA number **Rating:** 4.0/5.0 stars **Reviewed by:** Paulo M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2021 **What do you like best about Wati?** Easy to use and all our team can use it to give support to our clients from a single phone number. **What do you dislike about Wati?** More complex bots are not that easy to create in the platform, will require some programming. Also, reports could be better, although still good enough. **Recommendations to others considering Wati:** Finding support is not that easy as it always redirects to a bot and is not easy to get someone to pick up. **What problems is Wati solving and how is that benefiting you?** We wanted to give our users a simple way to get in touch with us and for all our team to chat with them. Now we are looking into sending automated proposals after a lead asks for more info, which will save us time and engage more with users. ### 20. Most Recommended and User Friendly Tool for WhatsApp **Rating:** 5.0/5.0 stars **Reviewed by:** Mark O. | Growth Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2021 **What do you like best about Wati?** I have explored so many tools for WhatsApp Customer Support and to build WhatsApp Chatbot. WATI is hands down the best I have seen till date. I am in love with the Flow Builder and I love how fast they ship features that are not only immensely useful, but also very user friendly. Their support is amazing and their training videos on YouTube are super useful. I am glad that I found WATI **What do you dislike about Wati?** Template approval takes a lot of time. I wish it happened faster, but despite that WATI has a feature to copy and re-submit templates so that rejected templates can be re-attempted. **Recommendations to others considering Wati:** Do consider what your needs are. If you're looking to use WhatsApp as a promotional channel, this tool is not for you. It is very difficult to get templates with promotional messages approved as WhatsApp does not allow that. However, their chatbot builder is amazing and you will really enjoy if you want to build a chatbot on WhatsApp without any technical knowledge. They have APIs too. **What problems is Wati solving and how is that benefiting you?** I thought I had to rely on a developer to build a WhatsApp Chatbot and also to maintain the chatbot. With WATI, I could build the chatbot myself using the Flow Builder, and any changes required, I can do within minutes.. It's the best WhatsApp chatbot builder that I have seen. ### 21. Highly Useful and Super Easy to Get Started! **Rating:** 5.0/5.0 stars **Reviewed by:** Abheejit . | Founder & Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Wati?** As a non-profit, we wanted to reach several of our beneficiries. WATI allows us to have multiple agents to respond large influx of queries in real time. We are able to desing automated flows, provide key-word detection led flows and automate several tasks saving manual effort of our volunteers. All of this with no-coding knowledge required. The dashboard is also very intutive, and **What do you dislike about Wati?** Currently it does not allow you to export chats directly. However there is a webhook function which you can use to do that. It takes some coding experience. To edit the user permissions, you need to 'search' name, it should be available by default. Took me a while to figure that out. **Recommendations to others considering Wati:** You can use this as a CRM, a Support System and to build intituve bots. The support is also very good. **What problems is Wati solving and how is that benefiting you?** We support a lot of micro entrepreneurs for helping them gain knowledge and apply to various schemes of the government. Our volunteers use this platform to connect with them from a single Whatsapp number. This reduces maintaining several whatsapp accounts, collating data and human effort. Very recently, we are using WATI to provide support in COVID Response. We built an automated bot to help suppliers provide real time information and feed this information to another frontend bot. ### 22. Awesome Service and Promising Product **Rating:** 4.5/5.0 stars **Reviewed by:** Kingsley A. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2021 **What do you like best about Wati?** WATI is an Awesome Software as a Service and a very Promising Product. What I love most about WATI is the periodic updates it comes with. It just makes me and my team believe with WATI, everything is possible as we look forward to new awesome features every month. When we initially started using WATI a few months back, there were limited features. Within a few months, there have been several amazing updates. I also love the fact that WATI allows me to set "Contact custom parameters" and "Notes" which makes it serve as a great CRM tool by enabling us to add additional information about our clients and their projects. The pricing and billing is also good and quite affordable for startups who already have a lot of cost to settle every month. **What do you dislike about Wati?** Sometimes, during an update, there is downtime and we tend to lose data/conversations during these downtimes. Also, the Flow Builder feature is a little difficult to be used without some technical knowledge. I believe this can be further worked on to be more intuitive. In terms of the UI, WATI can also learn a thing or two from Messagebird and make some improvements on the user interface and may be a possible integration of omnichannel capabilities as its found on Messagebird. **Recommendations to others considering Wati:** WATI is a great product. If you are looking for a simple and affordable CRM and chat tool combined in one dashboard then WATI is your best bet. **What problems is Wati solving and how is that benefiting you?** WATI has really improved our customer relationship management in many tremendous ways. We are now able to automate our chats/responses and better manage customers via an easy to use chat system. ### 23. Great tool for increasing service and sales **Rating:** 5.0/5.0 stars **Reviewed by:** Cristina C. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2022 **What do you like best about Wati?** Easy to use, great features, possibility to have everything in one place **What do you dislike about Wati?** The time messages are available which I think it's WhatsApp feature **What problems is Wati solving and how is that benefiting you?** Having all messages from clients in one same places and being able to have multiple agents an easily assign them ### 24. User friendly CRM tool for WhatsApp **Rating:** 4.0/5.0 stars **Reviewed by:** Eddie C. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Wati?** WATI is a great tool to build WhatsApp bot and automation without any code. It can be build and deploy fast to adapt your business needs anytime. Besides that, webhook widget in flow builder comes in handy to integrate it with other software. **What do you dislike about Wati?** Limited number of WATI API. Would like to have management API like submit template message for approval. **What problems is Wati solving and how is that benefiting you?** Customer engagement. Businesses are having a customer database but not utilizing the benefit of a customer database. We help businesses to build automation that engages with their customers to increase their customers' lifetime value. ### 25. Great Product. Best WhatsApp API in the Market. **Rating:** 5.0/5.0 stars **Reviewed by:** Kewal K. | D, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Wati?** Chatbots and Stability of the Platform. Easy to integrate with other platforms. **What do you dislike about Wati?** I think there is nothing to dislike about WATI **What problems is Wati solving and how is that benefiting you?** Customer acquisition and transaction communication automation. ### 26. Developing tool on whatsapp, more stable now and the sorting function final working **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Wati?** Multi people communication and handling the inquiries, now adding the country flag on the incoming message is good as we serve many overseas clients—nice deal for the pricing. **What do you dislike about Wati?** The quick reply is not well designed, the sorting function not working smooth, cannot do the chatbot design, and also, the dashboard cannot see how many total messages we broadcast. one of the crazy things is one time I hit the 1,000 messages limit, and the alert sent after 5 hours and then the whole night cannot send out the OTP to the client. long delay == **Recommendations to others considering Wati:** Sorting function need to be working smooth, the dashboard need to reflect in real time, quick reply can be any bottom or messages stored. **What problems is Wati solving and how is that benefiting you?** I am solving the customer enquiries from HK employers and overseas domestic helpers. Wati can easily make us connect with all people and I love the template message function. ### 27. The best whatsapp api in terms of cost-effectiveness and support **Rating:** 5.0/5.0 stars **Reviewed by:** Eder P. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Wati?** The service, the cost, the speed, the usability, the support, the reliability made me po **What do you dislike about Wati?** Nothing yet! I believe the price in relation to the real, but this is a specific situation in my country. **What problems is Wati solving and how is that benefiting you?** - Bot - Service - Contact list - whatsapp api - Official tool Solved problems like - increased sales - assertiveness in communication - innovation ### 28. Super pleasant experience **Rating:** 4.0/5.0 stars **Reviewed by:** Whitney L. | operation, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2021 **What do you like best about Wati?** It is user friendly~ Allow me and my colleague to share the same conversation box. Send messange via Google Sheet The template approval speed is super fast! **What do you dislike about Wati?** Why is Malaysia message cost more than others ): Can we have the REPLY button also? **Recommendations to others considering Wati:** Can I have the REPLY button in WATI please~ :3 **What problems is Wati solving and how is that benefiting you?** Broadcast message from Google Sheet!! ### 29. Best-in-class WhatsApp Business Solution! **Rating:** 4.5/5.0 stars **Reviewed by:** Mateen H. | Co-founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2021 **What do you like best about Wati?** Amazing Customer Support and Onboarding Experience User friendly UI/UX and Interactive Dashboard Hassle free User and Broadcast Management Automation Seamless Integration with other services (Google sheet, zapier etc.) Highly Competitive Pricing **What do you dislike about Wati?** Have not come across anything yet, still exploring. **Recommendations to others considering Wati:** Go for it! I have used other services and this is the best so far. **What problems is Wati solving and how is that benefiting you?** Customer engagement has become much better by utilising the automation / bots. We always have a complete view of our message outreach. ### 30. I consider it a good tool for startups that need an easy and fast implementation **Rating:** 4.0/5.0 stars **Reviewed by:** Franco M. | Customer Experience Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Wati?** The simplicity and speed to be implemented **What do you dislike about Wati?** The metrics dashboard won't let me measure message flow per hour. **What problems is Wati solving and how is that benefiting you?** We were able to order our Customer Experience team. Measure your performance and have first response time metrics. ### 31. Great product. **Rating:** 4.5/5.0 stars **Reviewed by:** Tanya G. | Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2022 **What do you like best about Wati?** The product is out of league from others, the bot function is great. **What do you dislike about Wati?** If we could get Gst bill it would be better **What problems is Wati solving and how is that benefiting you?** We can chat to multiple users via bot. ### 32. VERY FAST SETUP VERY USEFUL UX! **Rating:** 5.0/5.0 stars **Reviewed by:** Manuel S. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2021 **What do you like best about Wati?** We started to use WATI a few weeks ago, and today my customers are so thankful because our support team can help them very fast! The User interface is really productive and intuitive, the iOS/Android App works perfectly!. **What do you dislike about Wati?** As far anything dislikes from WATI. Every support request we made was resolved really fast. **Recommendations to others considering Wati:** Translations into Spanish. **What problems is Wati solving and how is that benefiting you?** Customers support timeout, Customer relationships. ### 33. A great simple tool to handle WhatsApp support **Rating:** 4.5/5.0 stars **Reviewed by:** Alex T. | Product Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2021 **What do you like best about Wati?** - Affordable monthly cost - All incoming messages are saved as contacts - Easy to compose template messages and submit to FB for approval - Able to send template messages to multiple contact segments - Able to create simple chatbot for common queries **What do you dislike about Wati?** - Once you move to WATI, it means that you can no longer receive WhatsApp voice or video calls to that number. Your previous customers may be affected if they are already used to calling you over WhatsApp **What problems is Wati solving and how is that benefiting you?** - Multiple customer service staff can monitor the WhatsApp support line and respond faster - No more having to "pass the support mobile phone around" ### 34. Good Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2022 **What do you like best about Wati?** Integration is very easy and work with best sofwtare in the market **What do you dislike about Wati?** None applied I did not find any issues with software and **What problems is Wati solving and how is that benefiting you?** Customer Engagement ### 35. Best WhatsApp API platform for any business **Rating:** 5.0/5.0 stars **Reviewed by:** Shamit G. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2021 **What do you like best about Wati?** The simplicity of user interface, tons of customizable options and unparalelled efficiency. Last but not the least, best possible interface for managing chat transactions with customers **What do you dislike about Wati?** Nothing at all as of now. Maybe price is slightly on the higher side. **Recommendations to others considering Wati:** Leverage the most out of WhatsApp business by using WATI, the best platform to meet and exceed all your customer management issues **What problems is Wati solving and how is that benefiting you?** Customer interaction, that too instant across the globe, which always was a challenge has been met beyond our expectations. Both profitability and customer satisfaction has increased since we started using the WATI platform ### 36. Comprehensive product and responsive customer service support **Rating:** 4.5/5.0 stars **Reviewed by:** Carson Y. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2021 **What do you like best about Wati?** The customer success team is very helpful and responsive. They not only make sure your a smooth usage, but they also help you make the most out of the product features by understanding your business needs. The product is also flexible and accommodated our use cases well with the comprehensive API. **What do you dislike about Wati?** Not much. Maybe there can be more colors and icons in the UI. **What problems is Wati solving and how is that benefiting you?** With WATI we deliver transaction notification messages to our customers via WhatsApp, the stability and flexibility make our customers well informed with the most updated order status! ### 37. Our experience with WATI is being incredible **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2021 **What do you like best about Wati?** I like the simplicity of use in the day-to-day operations with my company's services and especially with the simplified automations. I have been working on different powerful workflows without necessarily having advanced technical knowledge for it. The layout is very similar to WhatsApp itself, so it greatly helps with familiarity. **What do you dislike about Wati?** I am quite satisfied with everything, but I think the mobile app can improve in some aspects, such as being able to reply to messages by clicking on them, among some other functions that are easier to use in the WhatsApp app itself, things more related to UX really. But they are on the right track. **What problems is Wati solving and how is that benefiting you?** Support, customer service, and message automation for communication with my customer base. ### 38. Wati, Best CRM for Whatsapp **Rating:** 5.0/5.0 stars **Reviewed by:** Netra C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Wati?** Autobot flow and how easy it is to set up the routing **What do you dislike about Wati?** Not much - hourly based filter in dashboard. **What problems is Wati solving and how is that benefiting you?** Ecommerce business and customer queries. ### 39. The BEST Team Inbox for WhatsAp **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2022 **What do you like best about Wati?** Simplicity. Every WhatsApp user can easily understand WATI instantly, and no training was required for our agents. **What do you dislike about Wati?** Their flow designer is challenging to create complex flows. Also, sometimes we wish WATI was a little faster. **What problems is Wati solving and how is that benefiting you?** Earlier, with 5 agents we were able to handle only 100 customers a day. Now it is 500 customers per day. ### 40. Easy to use and makes the client interactions effortless! **Rating:** 5.0/5.0 stars **Reviewed by:** Chirag f. | Client Experience Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Wati?** The Bot features make it easy to communicate with clients. The broadcasting feature helps me connect with all my clients with just one touch. **What do you dislike about Wati?** Same broadcast was sent to the same person multiple times. **What problems is Wati solving and how is that benefiting you?** We are able to solve the problem of lack of communication with our clients as with WATI; we can keep track of all the client interactions and ensure quick and effective communication. ### 41. A great product for all online startups looking to scale customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Wati?** Ease of use and automation of process are amongst the best features WATI offers. **What do you dislike about Wati?** Nothing really. Currently we use WATI for complete end to end support and product recommendation. **What problems is Wati solving and how is that benefiting you?** We have made the entire process of customer support on whatsapp using WATI. The best is that on a single signup, multiple users can be added, and that too without any problem, so that the right issue is resolved by the right team, in time. ### 42. WATI has opened new doors for us enabling us to filter general browsing from the genuine customers **Rating:** 4.0/5.0 stars **Reviewed by:** Robert S. | managing director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Wati?** being able to tailor our responses to customer types **What do you dislike about Wati?** we have not found anything to dislike yet **What problems is Wati solving and how is that benefiting you?** We are removing unnecessary inquiries and are able to respond more quickly and accurately to potential customers requirements ### 43. Autoreply function help us a lot!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2021 **What do you like best about Wati?** Autoreply function and the condition function can help us to reply to customers when we are busy or dayoff. It can reduce our workload and keep contact with customers when we are not on duty. **What do you dislike about Wati?** We think that It's not convenient if we can not recall the message when we type something wrong. **What problems is Wati solving and how is that benefiting you?** It solved Manpower issues. Autoreply robot can ask clients some question first before we are on duty. ### 44. Best WABA solution in the market! **Rating:** 4.5/5.0 stars **Reviewed by:** Philippe S. | Chief Product Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2021 **What do you like best about Wati?** First, since they are not an omnichannel solution, they can focus on everything WhatsApp provides to a business, from labels to properties, passing by buttons, and many more. Second, Wati brought an incredible concept of keywords, like a chatbot 1.0, excellent to be used together with templates and buttons. **What do you dislike about Wati?** Just two small things: 1. the UI is a little ugly; and 2. They don't have Portuguese support. **What problems is Wati solving and how is that benefiting you?** Becon provides solutions to small and medium businesses in Brazil. This kind of customer, here, loves to solve every aspect of their business routine through WhatsApp. Thanks to Wati, we manage to provide superb customer service, ranging from support to Customer Success, everything using WhatsApp. ### 45. Dynamic and usefull **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel D. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2021 **What do you like best about Wati?** Api interface available that allows easy integrtion and ability to create a flow **What do you dislike about Wati?** no integration for prestashop ecommerce platform **What problems is Wati solving and how is that benefiting you?** customer contact , comunicating status of orders with custoemr ### 46. Feedback of WATI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Wati?** Customer support option is the best option **What do you dislike about Wati?** Broadcasting is expensive. We tried that but very expensive. **Recommendations to others considering Wati:** Go for it **What problems is Wati solving and how is that benefiting you?** New and Returning customer queries ### 47. Nice CP and good customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Wati?** 1. WATI provides Chinese and Chinese customer support; 2. reasonable price-performance; 3. very helpful and quick customer support; 4. nice UI. **What do you dislike about Wati?** seems cannot create group chat but I guess other service may have the same problem **What problems is Wati solving and how is that benefiting you?** Connect with hong kong customers and using WATI shows we are a professional company. ### 48. Wonderful support and Assistance **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit K. | Company Head of India Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Wati?** The service helped us help in our Donation Drive for Covid to help people provide grocery in this time of Covid; Wati Io service is super easy to integrate and worked great for us to send via Api. **What do you dislike about Wati?** Nothing, for now. I am happy with the service. **What problems is Wati solving and how is that benefiting you?** We are working on helping families of Covid Patients to supply food via Covid Donation Portal. People will get Donation receipts via WhatsApp and updates about their Donations to keep the trust in donations. ### 49. Wow Experince **Rating:** 4.0/5.0 stars **Reviewed by:** Arokia n. | Head Technology, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2021 **What do you like best about Wati?** The support from the team is amazing, you get instant replies and all queries clarity instant. **What do you dislike about Wati?** Nothing as of now. Every experience has been amazing and cheerful. **What problems is Wati solving and how is that benefiting you?** We had tried with another vendor, but a waste of time and just beating around the bush ### 50. WATI helped us to reach our customers over WhatsApp, and provide much better support **Rating:** 5.0/5.0 stars **Reviewed by:** Shai A. | CO-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2021 **What do you like best about Wati?** Conversion rate ten times bigger than SMS **What do you dislike about Wati?** Language support for templates in none Latin languages still need some improvement **Recommendations to others considering Wati:** If you still communicate with your customers with text messages, it's time to move to WhatsApp. I think WATI has an excellent solution for that **What problems is Wati solving and how is that benefiting you?** We can communicate with our customers using WhatsApp by sending bulk messages which was not available before ## Wati Discussions - [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) - 1 comment, 2 upvotes - [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) - 2 comments, 2 upvotes - [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) - 1 comment, 1 upvote - [Automation problem](https://www.g2.com/discussions/automation-problem) - 1 comment, 1 upvote - [Can we know from which website we recieved the chat on whatsapp](https://www.g2.com/discussions/can-we-know-from-which-website-we-recieved-the-chat-on-whatsapp) - 1 comment, 1 upvote - [View Wati pricing details and edition comparison](https://www.g2.com/products/wati/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+03%3A59%3A20+-0500&secure%5Bsession_id%5D=e98d6f09-6ac7-4ac9-b3fc-860b86864cf4&secure%5Btoken%5D=3dfc44c3b6ae085744062fa5ee184c65554fa62e13214eb0a8722a56db9671d8&format=llm_user) ## Wati Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [AiTrillion](https://www.g2.com/products/aitrillion-com-aitrillion/reviews) - 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