--- title: Wati Reviews meta_title: 'Wati Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 494 reviews by the users' company size, role or industry to find out how Wati works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 494 scale: '5' date_modified: '2026-07-14' parent_category: name: Development url: https://www.g2.com/categories/development --- # Wati Reviews **Vendor:** Wati **Category:** [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service-cpaas) **Average Rating:** 4.6/5.0 **Total Reviews:** 494 ## About Wati Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. © Wati 2026. Clare.ai Limited. GDPR Compliant. ISO/IEC 27001 Certified. ## Wati Pros & Cons **What users like:** - Users find WATI's platform **intuitive and easy to use** , making WhatsApp automation simple and efficient. (102 reviews) - Users highlight the **efficiency of Wati's automation** , appreciating its intuitive design and excellent technical support. (71 reviews) - Users appreciate the **excellent customer support** offered by Wati, highlighting its prompt and helpful assistance. (65 reviews) - Users value the **easy setup** of Wati, enabling quick implementation and efficient communication for their needs. (64 reviews) - Users appreciate the **user-friendly interface** of Wati, enhancing the ease of bulk messaging and automation tools. (54 reviews) - Users value the **seamless integrations** of Wati, enhancing their WhatsApp communication and streamlining business processes. (52 reviews) - Time-saving (43 reviews) - Easy Integrations (42 reviews) - Simple (39 reviews) - Helpful (38 reviews) **What users dislike:** - Users find Wati **expensive** , particularly for small businesses, despite its great potential and features. (39 reviews) - Users find WATI to be **too expensive** for small businesses, impacting its overall accessibility and value. (32 reviews) - Users express concerns about **pricing issues** with Wati, as the lack of transparency affects trust and affordability. (23 reviews) - Users find the **missing features** of Wati limiting, especially regarding automation, reporting, and user access. (16 reviews) - Users express frustration over the **poor customer support** of Wati, highlighting difficulties in reaching assistance and slow response times. (16 reviews) - Limited Customization (12 reviews) - Users report **messaging issues** with Wati, citing delays, undelivered messages, and restrictions from the WhatsApp API. (12 reviews) - Slow Loading (12 reviews) - Chat Functionality Issues (11 reviews) - Chat Issues (11 reviews) ## Wati Reviews ### 1. Wati: Best Whatsapp tool **Rating:** 5.0/5.0 stars **Reviewed by:** Raman S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2025 **What do you like best about Wati?** Ease of Use , even for the beginners..... **What do you dislike about Wati?** Most of the things are ok , analytics can be improved some what **What problems is Wati solving and how is that benefiting you?** Reaching the existing or prospective customer has become very easy ### 2. Wati - paioneer in whats app business apis **Rating:** 4.5/5.0 stars **Reviewed by:** Bhavik S. | Admin Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2024 **What do you like best about Wati?** ** They offer 7 days free trial that makes start without worry. ** You can peacefully explore the platform and its features. ** They were i guess the pioneer in whats app business api, when no one was they were promoting platform and providing services. ** They have excellent support and prompt response rate ** You can schedule messages in wati platform ** They provide ready integration with lot of tools including zoho, hubspot, woocommerce, shopify and zapier and many many more ** There is whats app chatbot builder in wati which is quite easy to design and implement ** Their click to whats app ads are best to generate leads for the business via meta ads and then monitor and follow up with the leads - just right in 1 platform. **What do you dislike about Wati?** -- Wati is relatively expensive as compare to few other available platforms **What problems is Wati solving and how is that benefiting you?** Wati allows to connect with other systems easily with ready integraiton and makes communication flowless. It allows you to connect via automated systems where everyone is that is whats app. ### 3. Best tool for whatsapp automation for D2C Brands **Rating:** 4.0/5.0 stars **Reviewed by:** Sebin T. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2024 **What do you like best about Wati?** The ease of setting up automations is the most useful feature of wati. Workflow-based triggers, scheduled messages, and automated responses reduces our customer support team works drastically. The ability to create, submit, and get approval for template messages directly on the platform is a huge plus. **What do you dislike about Wati?** The cost can be a bit steep, especially for a startups like ours. I think a more flexible pricing model or additional tiers would make it more inclusive. **What problems is Wati solving and how is that benefiting you?** I own a single product D2c store, so most questions questions customers ask is same. So the automation can be able to reply to those messages all time. ### 4. Great integration with CRM, very good Bot and automatic templates. **Rating:** 5.0/5.0 stars **Reviewed by:** Ron H. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2025 **What do you like best about Wati?** Smart separation for agents and great automatic templates. **What do you dislike about Wati?** UI need to be more like whatsaap and speed - very slow to search in meseges for example. **What problems is Wati solving and how is that benefiting you?** Managing multipul agents ### 5. Bulk Whatsapp Marketing platform i ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Akshay D. | Manager - Global Product Marketing and GTM Strategy, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Wati?** Easy interface and if you have putted the correct content as per the rules and conditions it is approving the templates within minutes, thats very nice i like about WATI **What do you dislike about Wati?** I personally think, there are hidden charges and payment calculations thing is little but tricky to calulate based on you broadcast messages sent and delivered. **What problems is Wati solving and how is that benefiting you?** personally Reach out to bulk audiences within short time span. it is benefitting us in getting the new enquires by whatsapp marketing at low cost than the digital marketing campaigns ### 6. Simple Solution for Customer Support with META Biz Api **Rating:** 4.5/5.0 stars **Reviewed by:** Wellthy T. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2025 **What do you like best about Wati?** Simple interface and the ease of setting up the new account **What do you dislike about Wati?** Support services can be better, some features are missing as compared to others **What problems is Wati solving and how is that benefiting you?** Supporting Consumer with responses and queries, automated marketing messages and the conversational bot flows ### 7. It works very well! **Rating:** 5.0/5.0 stars **Reviewed by:** Alejo A. | TRAFFICKER DIRECTOR, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2025 **What do you like best about Wati?** It is a good system for managing WhatsApp chats. **What do you dislike about Wati?** That the premium features were expensive... and the system itself was costly monthly... **What problems is Wati solving and how is that benefiting you?** Manage chat tags and automated messages for Shopify ### 8. Best platform for cold leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Majo O. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2025 **What do you like best about Wati?** It really makes easy to contact leads through WhatsApp, which is the beta contact social media. **What do you dislike about Wati?** That it doesn’t have the first name and last name personalization option. **What problems is Wati solving and how is that benefiting you?** Automation and contacting a lot of people at the same time ### 9. Fully Featured Pack of WhatsApp Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Prasad B. | Wordpress Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Wati?** WATI provides all that features which are required to start a new business and helps to reach customers. also WATI have multiple integration options. **What do you dislike about Wati?** User Interface is very poor. It is not user friendly. We have to take the help of customer support but it is also busy. **What problems is Wati solving and how is that benefiting you?** WATI provides WhatsApp marketing platform with all features which requires for startup. I have used it as Bulk WhatsApp Messaging tool. We have online Ecommerce business. For customer reach and send updates we came across WATI platform. ### 10. Very performant and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Emiliano B. | Rappresentante legale, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Wati?** We probably don't use it to its full potential, but it is truly reliable and efficient! I recommend it. **What do you dislike about Wati?** It would be useful to have the version in Italian, since many of us use it. **What problems is Wati solving and how is that benefiting you?** Without Wati, we could not communicate with all our clients. ### 11. Whatsapp automation at its best! **Rating:** 5.0/5.0 stars **Reviewed by:** Suhail S. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2024 **What do you like best about Wati?** Wati has helped automate promotion of my business on whatsapp **What do you dislike about Wati?** All the features on WATI are super useful. I cant think of anything i dislike! **What problems is Wati solving and how is that benefiting you?** Manual whatsapp messaging has been completely replaced by WATI saving lots of time and manpower ### 12. Works very well **Rating:** 5.0/5.0 stars **Reviewed by:** Pratik K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2025 **What do you like best about Wati?** The functionalities are pretty solid. Reliable tool. My marketing team has been using it for more than a year now. **What do you dislike about Wati?** Some minor UI improvements are needed. Material UI would be a great addition. **What problems is Wati solving and how is that benefiting you?** Reaching out to people on WA ### 13. Easy to Use, efficient and Value for Money **Rating:** 4.5/5.0 stars **Reviewed by:** Mayank G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Wati?** Wati is a fantastic solution for businesses, offering an easy-to-use platform that simplifies customer communication. The intuitive interface allows teams to manage multiple chats effortlessly, while features like automated and broadcast messages gives a boost productivity. Best of all, their prices are very competitive, making it an excellent value for businesses looking to enhance their customer service through WhatsApp. **What do you dislike about Wati?** The customer support responce is slow sometimes **What problems is Wati solving and how is that benefiting you?** WATI solves the problem of managing high volumes of customer messages on WhatsApp by offering multi-agent support, automation, and CRM integration. It helps businesses respond faster, automate common queries, and organize customer data efficiently. These features save time, improve customer satisfaction, and allow businesses to scale their communication efforts easily. ### 14. Simple and Affordable Solution for Small to Medium Projects **Rating:** 4.5/5.0 stars **Reviewed by:** Shraddha Suman D. | Sr. Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2025 **What do you like best about Wati?** The best part is the automations and the features in the chatbots. **What do you dislike about Wati?** The cost embedded with the chatbot triggers,its a challenge when you look for bigger scaleup **What problems is Wati solving and how is that benefiting you?** Connecting with the end user, day to communication for support and queries. ### 15. Helped Us with Marketing alot! **Rating:** 5.0/5.0 stars **Reviewed by:** Naman T. | Product Head, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Wati?** Our Sales Conversion has solely increased due wati **What do you dislike about Wati?** Sometimes the Google sheet plug-in stops working. **What problems is Wati solving and how is that benefiting you?** Engaging with leads ### 16. 10/10 Recommend to all Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Marziya D. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Wati?** What struck me the most is the fact that there are various automation options available which have cut down on repetitive activities. There is much better engagement now thanks to the segmentation of the clients and sending them specific messages which we can now build upon. Something I should point out is the analytics of WATI.io as they would give you more insights about what you should or are doing right. **What do you dislike about Wati?** Occasional message delays, limited integrations. **What problems is Wati solving and how is that benefiting you?** WATI.io addresses this difficulty of managing large volumes of customer interactions via WhatsApp by simplifying the conversations, automating replies and allowing audience targeting. As a support creative, it boosts effectiveness, spend less time and consistently interact with your target audience in a more personalized manner. ### 17. Super reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Vaishnavi K. | Business Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2024 **What do you like best about Wati?** The most helpful this about WATI is that it is very relaible. It is made with a very good user interface. Everything is very intuitive and doesn't need much expertise to navigate. Broadcasting is a matter of few clicks. The automations and chatbot are super amazing tools as well. They help us save a lot on mundane operations. The customer support is super fast. I can just message them in real time and they respond quickly. Never had an issue that was not taken care of. **What do you dislike about Wati?** Sometimes, after importing users with parameters, it takes a bit time to reflect those parameters in the broadcast window. That's the only issue I noticed. Apart from it, the tool is super reliable and reduces a lot of my stress. I can just schedule broadcast and forget about it **What problems is Wati solving and how is that benefiting you?** It is helping me broadcast to users at specific time and with dynamic paramters. It helps me improve show-up to my webinars. It also helps me automatically send them messages once they opt-in or purchase my coaching product!! this improves customer experience ### 18. A good platform for whatsapp marketing and personalize engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Wati?** Personalization and template options are very good, as they are already giving some ready templates in each category . and also broadcast analytics with details information i really liked. **What do you dislike about Wati?** user interface can be more better and they should work on reducing the message delivery failures. **What problems is Wati solving and how is that benefiting you?** reaching out to cold prospects in a personalized way via whatsapp at very low cost is the biggest problem they are ressolving ### 19. Great tool with a large feature set to run your business on WhatsApp **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2025 **What do you like best about Wati?** Very comprehensive tool, helps us manage our whatsapp funnel very easily with ability to trigger bots and templates as and when needed **What do you dislike about Wati?** The User Experience could be better, many features are hidden **What problems is Wati solving and how is that benefiting you?** Helping us solve Customer support and queries using bots ### 20. Great product for managing operations automation **Rating:** 5.0/5.0 stars **Reviewed by:** Shubham B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Wati?** wati is easy to use, and workflow is simple. Even without any technical knowhow one can easily setup the chat automation and workflow. **What do you dislike about Wati?** Nothing as such, but the UI can be made a bit more clean **What problems is Wati solving and how is that benefiting you?** We run education business and use wati fro class notification, attendance, sending notes, bulk announcements and also for customer query about cancellation, rescheduling and all. ### 21. WATI has been a game-changer for our customer support team **Rating:** 4.5/5.0 stars **Reviewed by:** Kipson P. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Wati?** .The ability to manage all WhatsApp conversations in one place has streamlined our workflow and allowed us to provide faster and more efficient support to our customers. The automation features have also saved us a significant amount of time and resources. **What do you dislike about Wati?** WATI has been a game-changer for our customer support team. The ability to manage all WhatsApp conversations in one place has streamlined our workflow and allowed us to provide faster and more efficient support to our customers. The automation features have also saved us a significant amount of time and resources. **What problems is Wati solving and how is that benefiting you?** WATI is a solid tool for managing WhatsApp conversations, but it's not perfect. The interface can be a bit clunky at times, and there are occasional bugs that require troubleshooting. Customer support is generally responsive, but resolution times can vary. Overall, it gets the job done, but there's room for improvement in terms of user experience and reliability ### 22. Efficient Communication Tool with Great Customer Support **Rating:** 4.5/5.0 stars **Reviewed by:** Narendra P. | Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Wati?** I've been using Wati for several months now, and it has been a fantastic addition to our communication strategy. The platform is user-friendly and has significantly improved how we manage customer interactions via WhatsApp. The integration process was smooth, and the features such as broadcast messaging, template management, and contact segmentation are very useful for our team. What stands out most about Wati is its customer support. The team is responsive and helpful, addressing any issues or questions we have promptly. This level of service has made the experience even more positive. However, there are a few areas where Wati could improve. The reporting features could be more robust, with more detailed analytics to help us better understand our messaging performance. Additionally, it would be great to see more customization options for automated messages to better tailor our communications to different customer segments. **What do you dislike about Wati?** While Wati has been a great tool overall, there are a few areas that could use improvement. The reporting and analytics features are somewhat limited and don't provide as much insight into message performance as we would like. Having more detailed and customizable reports would be incredibly helpful for optimizing our communication strategies. **What problems is Wati solving and how is that benefiting you?** Wati is solving several key challenges for us in managing customer communications efficiently through WhatsApp. Before using Wati, handling a large volume of customer inquiries was time-consuming and often led to delays in response times. With Wati's broadcast messaging and automated responses, we've been able to streamline our communication process, ensuring that all customer queries are addressed promptly and consistently. ### 23. Wati is the ultimate tool for businesses of any size to manage their WhatsApp automation effectively **Rating:** 4.5/5.0 stars **Reviewed by:** Abhijit B. | Director, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Wati?** Best thing about wati is simple Dashboard and Team Inbox feature. **What do you dislike about Wati?** they have customer support only through email. **What problems is Wati solving and how is that benefiting you?** Meta provide only API, but by using wati then we can Team inbox frature so we can check incoming Whatsapp messages of customers also resond them. ### 24. WATI has been a lifesaver for my coaching business **Rating:** 4.5/5.0 stars **Reviewed by:** Joyful P. | Founder CEO, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Wati?** WATI has been a lifesaver for my coaching business! As a solo life coach, managing client communications efficiently is crucial, and WATI has made it incredibly easy. The platform's automation features allow me to set up quick responses for common inquiries, which saves me so much time. Even though I don't have a team, the Team Inbox feature helps me stay organized by keeping all client messages in one place, ensuring I never miss a beat. The ability to send out personalized broadcasts to my clients has been fantastic for sharing updates, resources, and motivational messages. Plus, the integration with my CRM helps me keep track of all interactions, making my follow-ups smoother and more effective. WATI has truly enhanced the way I connect with my clients on WhatsApp, and I can't recommend it enough for other solo professionals! **What do you dislike about Wati?** We need more AI features and need to improve customer service. **What problems is Wati solving and how is that benefiting you?** Follow-Up CRM Chat Automation ### 25. Enhancing Customer Engagement: My Experience with Wati **Rating:** 4.5/5.0 stars **Reviewed by:** Vilal S. | Marketing Manager, Renewables & Environment, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Wati?** The platform has really streamlined our customer communication, making it much easier to handle inquiries and respond quickly. Plus, the integration with WhatsApp has been seamless, allowing us to connect with our customers in a more personal and effective way.Simplifying Customer Communication and Boosting Engagement **What do you dislike about Wati?** Great for Engagement, But Pricing Can Be a Bit High **What problems is Wati solving and how is that benefiting you?** The built-in flows have really streamlined our processes by automating tasks like order confirmations, COD confirmations, and abandoned cart follow-ups on WhatsApp. The WhatsApp chat feature is also a big plus, as it allows us to connect with genuine customers who provide valid numbers. ### 26. New Horizon of Opportunities & More Learner Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Majo M. | Chief Technology Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2024 **What do you like best about Wati?** Wati has been a wonderful tool for us to Grow Beyond just Learner Admissions. It has opened us a horizon of opportunities with Chatbot option. **What do you dislike about Wati?** Nothing Much to Dislike, But it would be great if Wati has more CRM integrations. **What problems is Wati solving and how is that benefiting you?** Wati enhances learner engagement & learner retention and automates examination notifications, fee reminders and intructor reminders. ### 27. The best chatbot service and the most user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed S. | Marketing Specialist / Project Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2024 **What do you like best about Wati?** The ease of chatbot automation, User friendly UI, and the Fast customer support. **What do you dislike about Wati?** Occasionally, the automation does not function as expected, resulting in delays in some of the automated replies. This can disrupt workflow and impact the user experience. **What problems is Wati solving and how is that benefiting you?** wati has solved us a sales and support team comunication issue, and created a way for us to connect with our customers with ease. ### 28. Best WhatsApp Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nithin G. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2025 **What do you like best about Wati?** Very easy to use software which even kids can use without any hassle **What do you dislike about Wati?** Price is higher compared to other platforms **What problems is Wati solving and how is that benefiting you?** It's helping me do all my WhatsApp marketing ### 29. The best whatsapp api **Rating:** 5.0/5.0 stars **Reviewed by:** Walid E. | Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Wati?** Fast support. great features. Bots are ameazing and easy to use. **What do you dislike about Wati?** integration need some work. nothing more **What problems is Wati solving and how is that benefiting you?** emails are dead iwas looking for better commencation with high open rate. ### 30. Amazing software for whatsapp messaging and broadcasts **Rating:** 5.0/5.0 stars **Reviewed by:** Siddharth C. | Founder & CEO at Gobikes, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2025 **What do you like best about Wati?** 1. Messaging sync 2. Broadcast 3. Chatbot 4. Report **What do you dislike about Wati?** Nothing, everything seems to be good and working fine. **What problems is Wati solving and how is that benefiting you?** Communication with the customer is seamless and properly synced. ### 31. Ensuring customer satisfaction through WATI **Rating:** 4.5/5.0 stars **Reviewed by:** Akhil S. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Wati?** I have been using WATI for my brand Use Me Works for more than a year. It's automation and communication has helped us keep our customers informed about the order status, abandoned carts, and various promotions we want to roll out. The best thing about WATI is that it was very easy to integrate with both our website and logistic platform. Customer support is also quite active and provide solution within a day. **What do you dislike about Wati?** It rarely happens but sometimes same message is sent multiple times to a customer. It could be an automation bug. **What problems is Wati solving and how is that benefiting you?** Customer notifications on order status Abandoned cart recovery messages Marketing promotion ### 32. very good **Rating:** 5.0/5.0 stars **Reviewed by:** rodrigo b. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about Wati?** tool that brings me closer to my buyers **What do you dislike about Wati?** Difficult to get used to the tool, requires a lot of training. **What problems is Wati solving and how is that benefiting you?** improving my sales ### 33. Best WhatsApp Automation and Customer Support Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Harikumar P. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Wati?** Wati is very userfriendly platform for WhatsApp automations and customer engagements. It has helped alot to drive Click to WhatsApp ad and to do the automations. It is a powerful platform to increase the reengagments, remarketing and build a customer list. Plays very crucial role in Bulk WhatsApp communication. **What do you dislike about Wati?** I don't have any negatives about Wati. It does a great job to save time and cost **What problems is Wati solving and how is that benefiting you?** Click to ads automation , WhatsApp Bulk, Chatbots etc a great features of Wati which saves tons of manual work and also cost effectively ### 34. Instrumental in E Commerce Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Omkar W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2024 **What do you like best about Wati?** Wati has been instrumental for us in our journey of automating our clients's various online commerce communication. The process has streamlined and reduce lot of manual workload of agents. Important communication regarding orders, shipping now get delivered instantly without any manual intervention. We have been using wati for marketing needs also. The conersion rates for the Whatsapp braodcasts are much higher than traditional approaches like email. **What do you dislike about Wati?** Cost is slightly higher as compared to other platforms. **What problems is Wati solving and how is that benefiting you?** We have seen reduced customer inbound communication for basic quries, Many basic issues are now being solved by chat automation. ### 35. Great Automation Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 15, 2025 **What do you like best about Wati?** It has been a great experience using Wati. It is easy to set up and operate **What do you dislike about Wati?** The plans/pricing per message is a bit expensive **What problems is Wati solving and how is that benefiting you?** The broadcast messages got easy to send with more great features ### 36. The Best Tool for Whatsapp Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Sarfarajahmed D. | IT Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Wati?** I like the support for third-party Integration using Wati APIs. It is effortless to Integrate. The UI & Reporting also good. **What do you dislike about Wati?** Once in a while, in the wake of bringing in clients with boundaries, it requires a piece investment to mirror those boundaries in the transmission window. That is the main issue I took note. Aside from it, the device is really solid and decreases a ton of my pressure. **What problems is Wati solving and how is that benefiting you?** Communicating with our customer was headache for us, Wati solved this and minimized the work with Wati Chatbot and autoreply. ### 37. Good service for WhatsApp api **Rating:** 4.5/5.0 stars **Reviewed by:** Salvatore G. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2024 **What do you like best about Wati?** I tried this service two years ago , and I use nowadays for my customer service app. This is good for WhatsApp business official API , it integrates all the guides for meta account link . The customer support is fast and kind **What do you dislike about Wati?** Only the message pricing but this is not a wati problem, but from meta business suite **What problems is Wati solving and how is that benefiting you?** I automated all the customer service support to agents linking my CRM with api ### 38. Enhancing Engagement and Automating Communication **Rating:** 3.5/5.0 stars **Reviewed by:** Abhishek C. | Backend developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2024 **What do you like best about Wati?** The Wati platform is an outstanding tool for increasing user engagement while automating communication processes. It allows businesses to streamline tasks such as sending reminders, follow-ups, and personalized messages, ensuring timely and efficient customer interactions. By leveraging WhatsApp's real-time messaging capabilities, the platform helps maintain strong relationships, driving customer satisfaction and loyalty. Its automation features save time and improve communication consistency, making it an ideal solution for businesses looking to enhance engagement and simplify their communication workflows. **What do you dislike about Wati?** A key drawback is the delay in adopting new features released by Meta, which can take a long time to appear on platforms like WATI. Additionally, access to automation tools requires a Pro plan, limiting features for basic users. **What problems is Wati solving and how is that benefiting you?** Automating user queries ### 39. WhatsApp marketing made simple by wati **Rating:** 5.0/5.0 stars **Reviewed by:** Keshav S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Wati?** It makes it easier to manage customer communications at large. The platform's automation features, such as chatbots and broadcast messaging, significantly enhance operational efficiency. The ability to segment customers and send personalized messages has been instrumental in improving engagement. **What do you dislike about Wati?** workflow automation, can be a bit complex to set up initially, requiring more in-depth tutorials or support. Additionally, the pricing structure might be a bit steep for smaller businesses, especially for those just starting to explore WhatsApp Business solutions. **What problems is Wati solving and how is that benefiting you?** With WATI, I can automate repetitive tasks like responding to FAQs, segment customers for targeted messaging, and track the performance of each campaign through detailed analytics. This has led to significant time savings, improved customer satisfaction, and a more personalized communication experience, ultimately boosting our overall business efficiency. ### 40. High **Rating:** 5.0/5.0 stars **Reviewed by:** Ortal S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Wati?** I have connected the WATI to my website, I can provide very comfortable customer service, and get notifications of orders and its statuses straight to my phone. **What do you dislike about Wati?** To use the app and connect it to the website, you need to use a developer service - it has an additional cost. **What problems is Wati solving and how is that benefiting you?** I get less phone calls that can water the agents time. with WATI the agent can take care on a couple of customers at the same time. ### 41. Good for the startups **Rating:** 5.0/5.0 stars **Reviewed by:** Devesh G. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2024 **What do you like best about Wati?** ease to use and comunicate with my customer's and can run promotions campaigns to boost sale and send new updates **What do you dislike about Wati?** Unable to login in mobile, it getting error when i was trying to login in mobile **What problems is Wati solving and how is that benefiting you?** Wati solve automation benfits it's easy to schedule the campaigns and wati system automatically send promotions and updates to my users ### 42. Support **Rating:** 5.0/5.0 stars **Reviewed by:** Šimon J. | Vlastník, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Wati?** support is always available and if I had a problem, they solve everything with me. thank you for your help **What do you dislike about Wati?** the initial setup can be tedious, but after that everything works. **What problems is Wati solving and how is that benefiting you?** Automatic sending of messages when the cart is abandoned on the e-shop. ### 43. Wati Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2025 **What do you like best about Wati?** Ease of templates getting approved, and comfort. **What do you dislike about Wati?** There is no contact number to get in touch with the support team. **What problems is Wati solving and how is that benefiting you?** Reaching out to multiple stakeholders at one point of time. ### 44. Easy to Use, and reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Wati?** UI is very light and quick, compared to heavy UIs. Also, easy to use since looks very similar to Whatsapp. **What do you dislike about Wati?** When you upload new contacts, i think it removes the earlier settings of "broadcast sms". I maybe wrong, and happy to get corrected. **What problems is Wati solving and how is that benefiting you?** being able to send bulk messages on whatsapp in an easy manner is the most value that Wati gives. ### 45. Incredible Service and Excellent After Sales Team **Rating:** 5.0/5.0 stars **Reviewed by:** Feras F. | Prescription/Presales/Technical Promotion Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Wati?** Incredible Service and Excellent After Sales Team **What do you dislike about Wati?** All things are good so far but I recommend to increase the Technical support team **What problems is Wati solving and how is that benefiting you?** Chatbots helped up to enhance the customer engagement conversation ### 46. Amazing WhatsApp CRM Solution for Client Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Kishan S. | AVP-Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Wati?** The interface is user-friendly, allowing my team to quickly get onboarded and use it effectively for broadcasting messages, customer support, and lead management. **What do you dislike about Wati?** While WATI offers great functionality, the pricing structure could be more competitive, especially for smaller businesses looking to scale their messaging capabilities. **What problems is Wati solving and how is that benefiting you?** WATI's automation features have eliminated that issue by allowing us to schedule broadcasts and send personalized messages in bulk, ensuring that our communication is timely and consistent. ### 47. Wati is Really good, but to make it best from better my suggestions are **Rating:** 4.0/5.0 stars **Reviewed by:** sneha B. | Business support officer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2024 **What do you like best about Wati?** Good customer support // Good follow ups by wati team Implementation is easier easy to use // doesnt require any techical skills N number of messages can be sent in a day // frequency of our use is high **What do you dislike about Wati?** Wati live chat option should be imporoved as we cant wait for 24 hrs for mail reply in all the situations we need one colum in report where we can download the response in the report (Eg :- if im giving two buttons in the template ( as yes and no ) so in report i can see they replied but i dont have option to download what they have replied ) Im suggesting wati to give more updates (If there is change in Token number or Rate updates ) **What problems is Wati solving and how is that benefiting you?** we can send N number of message in a day ### 48. Streamlining WhatsApp Communication for My Business **Rating:** 5.0/5.0 stars **Reviewed by:** Vadhi P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2024 **What do you like best about Wati?** Ease of Use: WATI's intuitive interface makes setting up automated workflows and chatbots a breeze, even for users without extensive technical knowledge. Reliable Integration: The WhatsApp Business API integration is smooth and dependable, ensuring seamless communication with customers. Shared Inbox Functionality: The shared team inbox facilitates efficient collaboration among my support team, leading to faster response times. Automation Features: WATI's automation capabilities, including keyword-based responses and chatbots, have saved me significant time and improved customer experiences. **What do you dislike about Wati?** Customization Limitations: I would like to see more flexibility in customizing the chatbot's responses for greater personalization. **What problems is Wati solving and how is that benefiting you?** Manual workload: WhatsApp is great for customer interaction, but manually handling large volumes of messages can be overwhelming and time-consuming. Inefficient team collaboration: Without a centralized platform, managing customer conversations on WhatsApp across a team gets messy and leads to miscommunication. Limited automation: WhatsApp itself has basic automation but lacks the sophistication needed for complex customer journeys. ### 49. User Friendly UI **Rating:** 5.0/5.0 stars **Reviewed by:** Adarsh H. | Database Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2023 **What do you like best about Wati?** User Friendly experience in using and managing the services and dashboard provided by WATI. **What do you dislike about Wati?** I'm not sure at this point in time. As we are non profit organization, it would be great, if you can waive off or reduce the charges applied on purchasing the credits, also on the standard plan. **What problems is Wati solving and how is that benefiting you?** Donor Retention Touch points are covered using WATI, so helping the organization become self sustainable in India to fund the projects. ### 50. We found WATI to be very reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Wati?** We have been using WATI for more than a year and have found it to be very reliable and flexible. WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool. We are very satisfied with WATI and will definitely recommend it to budding/growing consumer businesses worldwide! **What do you dislike about Wati?** Chats being close after 24 hours apart from this all are good **What problems is Wati solving and how is that benefiting you?** Using WATI as a platform for centralized customer communication ## Wati Discussions - [How to include pictures as a button option?](https://www.g2.com/discussions/how-to-include-pictures-as-a-button-option) - 1 comment, 2 upvotes - [Can i send custom pdf by template by providing custom link tomy customer?](https://www.g2.com/discussions/can-i-send-custom-pdf-by-template-by-providing-custom-link-tomy-customer) - 2 comments, 2 upvotes - [What is the best way to generate leads with WATI, Can you please provide various case study?](https://www.g2.com/discussions/what-is-the-best-way-to-generate-leads-with-wati-can-you-please-provide-various-case-study) - 1 comment, 1 upvote - [Automation problem](https://www.g2.com/discussions/automation-problem) - 1 comment, 1 upvote - [Can we know from which website we recieved the chat on whatsapp](https://www.g2.com/discussions/can-we-know-from-which-website-we-recieved-the-chat-on-whatsapp) - 1 comment, 1 upvote - [View Wati pricing details and edition comparison](https://www.g2.com/products/wati/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+16%3A46%3A08+-0500&secure%5Bsession_id%5D=69b39044-466a-4e4b-9f8c-33a391722daa&secure%5Btoken%5D=c4a5334c80f953f31530632d38b0d5dc2ed46a46fe3b883a6377965ea01bc5c6&format=llm_user) ## Wati Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Astra by Wati](https://www.g2.com/products/wati-astra-by-wati/reviews) - [Bitrix24](https://www.g2.com/products/bitrix24/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Kylas Sales CRM](https://www.g2.com/products/kylas-sales-crm/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Swipe](https://www.g2.com/products/swipe-swipe/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [viaSocket](https://www.g2.com/products/viasocket/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Yotpo](https://www.g2.com/products/yotpo/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Wati Features **Functionality** - Ease Of Integration - API Call Speed - Communication Varieties **Responses** - Customization - Control - Route To Human - Menu bars - Drip sequences **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Messaging Channels** - SMS Messaging - Voice Messaging - Two way messaging **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Process** - Mentions - Tickets - Macros **Design** - Communications Strategy Development - Create Content - Personalization - Inbound Identification - Regulatory Compliance **Support** - Documentation - Community Support - Professional Support **Platform** - Live chat - Integrations - Branding - Analytics - Role-based access - Collection of information **Support Automation** - Intelligent Routing - Seamless Escalation - Transcripts - Self-Serve Support **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Channels** - Social - Live Chat - Phone - Text **Generative AI** - AI Text Generation **Generative AI** - AI Text Generation - AI Text Summarization **Insight** - Surveys ## Top Wati Alternatives - [Gallabox](https://www.g2.com/products/gallabox/reviews) - 4.6/5.0 (164 reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (458 reviews) - [respond.io](https://www.g2.com/products/respond-io/reviews) - 4.8/5.0 (498 reviews)