--- title: VWO Insights - Web Reviews meta_title: 'VWO Insights - Web Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 62 reviews by the users' company size, role or industry to find out how VWO Insights - Web works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 62 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # VWO Insights - Web Reviews **Vendor:** VWO AB Tasty **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.2/5.0 **Total Reviews:** 62 ## About VWO Insights - Web Find the unmet needs of your website visitors with VWO Insights - Web. Our powerful and precise behavior analytics engine, VWO Insights - Web, helps you identify bottlenecks and opportunities in your website visitors' purchase journeys. VWO Insights - Web stands apart as the only visitor behavior analytics solution in the market that offers a connected view of visitor behavior analytics, capturing the complete journey of website users. This unique capability allows businesses to access session recordings of every user visit, providing unprecedented insight into visitor interactions. Additionally, VWO Web Insights encompasses of four powerful tools – heatmaps, session recordings, surveys, and form field analytics – into a single, cohesive product. Our advanced segmentation filters let you hone in on specific user groups by device type, operating system, geography, user status (new or returning), language, and more. Custom event filters give you the power to track and analyze visitor actions during key moments in your website, providing the context you need to optimize the visitor experience. These insights drive informed decision-making, ultimately reducing churn and lifting conversion rates. Privacy is paramount; we ensure your data collection complies with GDPR, SOC2, and other privacy standards. Learn about our privacy practices at VWO Privacy Principles - https://vwo.com/compliance/privacy-principles/ ## VWO Insights - Web Pros & Cons **What users like:** - Users value the **ease of use** of VWO Insights, enjoying quick installation and intuitive navigation. (3 reviews) - Users appreciate the **AI-driven summaries** and **advanced features** , enhancing usability and integration with GA4. (2 reviews) - Users value the **AI summarization** feature of VWO Insights for efficiently analyzing recordings and utilizing funnels and heatmaps. (1 reviews) - Users value the **AI summary of recordings** in VWO Insights, appreciating its convenience alongside funnels and heatmaps. (1 reviews) - Users value the **automation features** of VWO Insights, especially AI-driven recordings and convenient funnels and heatmaps. (1 reviews) - Customer Support (1 reviews) - Users appreciate the **fun AI features** of VWO Insights, enhancing their experience with easy summaries and visualizations. (1 reviews) - Funnel Creation (1 reviews) - Users value the **interactive and easy-to-navigate heatmaps** that help visualize customer pain points effectively. (1 reviews) - Insights (1 reviews) **What users dislike:** - Users find the **limited features** of VWO Insights frustrating, particularly regarding survey responses and template options. (2 reviews) - Users find the **complexity issues** of VWO Insights frustrating, especially when making multiple customizations in the editor tool. (1 reviews) - Users find **customization difficult** , especially when using the core editor for multiple adjustments or complex needs. (1 reviews) - Users find the pricing of VWO Insights to be **expensive** , desiring more flexibility and customizable options. (1 reviews) - Users are frustrated by the **limited filtering options** for surveys and inability to view response recordings. (1 reviews) - Learning Curve (1 reviews) - Users find the **limited survey options** and inability to view response recordings frustrating and restrictive. (1 reviews) - Users find the **limited AI insights** frustrating, particularly due to restricted survey template options and inability to view recordings. (1 reviews) - Users find the **limited capabilities** of VWO Insights frustrating, especially regarding survey response viewing and template options. (1 reviews) - Users find the **limited customization** options frustrating, especially in viewing survey responses and templates. (1 reviews) ## VWO Insights - Web Reviews ### 1. Great A/B Testing Tool, But A Bit Pricey **Rating:** 3.5/5.0 stars **Reviewed by:** Kaitlyn G. | Optimization Specialist & Website Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** User friendly and attractive design; VWO is easy to use and the heatmaps are very helpful. The visual editor made setting up tests very simple. **What do you dislike about VWO Insights - Web?** The price point isn't bad, but I've found another A/B testing tool that gives me more users for a lower price which is the only thing I disliked. This is a great option for those who only need to use testing for less than 10,000 visitors. **Recommendations to others considering VWO Insights - Web:** For those who only need A/B testing for 10,000 visitors or less, this is definitely the best option out there. **What problems is VWO Insights - Web solving and how is that benefiting you?** A/B testing is without a doubt the best way to increase conversions. Using data to make informed decisions for your business is a must. ### 2. VWO is a simple to use solution for optimizing any web page **Rating:** 5.0/5.0 stars **Reviewed by:** Russell M. | CEO, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** The initial setup of VWO is super easy. We did not need any help from our developers to get it going, and I can easily make changes to our key landing pages using VWO without any coding experience. **What do you dislike about VWO Insights - Web?** I do with VWO had a scroll map in addition to heat maps. **What problems is VWO Insights - Web solving and how is that benefiting you?** We have been able to make changes to our landing pages more quickly than ever before leading to increased conversions. ### 3. High Quality A/B Testing Tool -- Plus Much More! **Rating:** 4.5/5.0 stars **Reviewed by:** Alexander P. | Retail Sales Consultant, Telecommunications, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2016 **What do you like best about VWO Insights - Web?** Great user interface. Highly editable pages. Overall an extremely useful tool for A/B testing -- Heatmaps are also a great feature of VWO. The customer service is top class -- our designated rep Abhay Arora is a pleasure to work with; he is knowledgeable and consistently makes himself available to our queries. Abhay always has an answer to our questions, when he doesn't know an answer off the top of his head (which is rare) he looks it up with lightning speed and accuracy! **What do you dislike about VWO Insights - Web?** There is not much that I dislike about VWO. If I could make one improvement it would be having the ability to save/download multiple heatmaps and visitor records in large batches. **What problems is VWO Insights - Web solving and how is that benefiting you?** We are able to test our variations before making them live; this is essential in our business as we want to make sure the variation is a winner, and at the same time have data to show the client that reflects this. ### 4. Great for Conversion Optimization **Rating:** 4.5/5.0 stars **Reviewed by:** Justin H. | Marketing Director, Consumer Electronics, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** Easy a/b split testing, heat maps, all the things you need for getting going with conversion optimization. **What do you dislike about VWO Insights - Web?** Not much. Clean tool, as a developer I'd like to have a little more control, but it's still good. **What problems is VWO Insights - Web solving and how is that benefiting you?** Increase in funnel conversions in multiple areas. ### 5. Powerful software we can't live without **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** Heatmaps and customer surveys. But my favorite is the user recordings. **What do you dislike about VWO Insights - Web?** none so far. But still a new customer. Clients like it so far. **What problems is VWO Insights - Web solving and how is that benefiting you?** The customer surveys were helpful in identifying new content to add to our client's website ### 6. Great product, easy to use and feature rich. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2016 **What do you like best about VWO Insights - Web?** The ease of implementation and simplicity of setting up tests are a killer feature. Non technical users are able to create in depth tests. **What do you dislike about VWO Insights - Web?** The web app can be a bit heavy and slow. **Recommendations to others considering VWO Insights - Web:** Do a trial implementation to ensure it meets your needs. **What problems is VWO Insights - Web solving and how is that benefiting you?** A/B testing conversion rates on checkout, we also use heatmaps and recordings to understand how our users use specific complex tools. ### 7. Visual Website Optimizer helps me and my clients make more money **Rating:** 5.0/5.0 stars **Reviewed by:** Lee T. | Owner and Online Marketing Specialist, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2014 **What do you like best about VWO Insights - Web?** Simple and intuitive to use. It requires very little technical skill to get it up and running and no technical skill to create tests. I like the fact that everything I need is in one package - heatmaps, a/b test, multivariate test etc. I like the fact that they help you make better use of the product by providing tools such as the idea factory and the Landing Page Analyzer. The online help has also helped clarify my understanding of the test results. As a bonus they also provide some nice security features which allow you to be notified when people login or the status of a test changes. **What do you dislike about VWO Insights - Web?** It is difficult to think of something I dislike but one thing I would like is to have the Sub Accounts feature available in the smaller packages. **Recommendations to others considering VWO Insights - Web:** Get your moneys worth and test everything you can. Use the idea factory if you can't think of things to test and get an idea of how your landing pages are likely to perform by using the Landing Page Analyzer **What problems is VWO Insights - Web solving and how is that benefiting you?** Conversion Rate Optimisation for my own business and that of my clients. Through using VWO we have seen an increase in testing due to the ease of use and an increase in conversions. VWO has also provided us a greater insight into the minds of our customers. This comes from the tests that we run telling us what our customers prefer. ### 8. Amazing product with awesome people behind it **Rating:** 4.5/5.0 stars **Reviewed by:** Victor C. | Online Conversion Manager, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2014 **What do you like best about VWO Insights - Web?** The possibility to test way more that it seems when reading a review or the product specs. Asking customer service you get a better picture about VWO possibilities, I think it's essential to read their blog and attend their webinars, they provide with really good information. And when you don't know how to or if possible the best is to ask them, raise a ticket or get direct help over a skype call. **What do you dislike about VWO Insights - Web?** Sometimes is not so straight forward and it takes longer than expected to get tests running correctly. For complex sites it takes quite some time and coding when you want to test more advance funcionalities. **Recommendations to others considering VWO Insights - Web:** Get a front end developer close to you if you're getting into complex tests or your site is complex itself. **What problems is VWO Insights - Web solving and how is that benefiting you?** It helps to understand how our visitors and customer behave and how we should optimize different flows. Running CR tests and always getting heat maps it helps a lot. Segmentation of results is key. ### 9. Visual Website Optimizer Offers The Insights You Need And User Friendliness You Deserve **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 01, 2014 **What do you like best about VWO Insights - Web?** Visual Website Optimizer has been a huge asset to me in my online marketing career. With an easy to use platform, heat map integration and valuable insights, testing has never been so easy. I love that the code is so easy to implement on site and that you only have to do it once. Also, the reporting features are nice and allow us to efficiently communicate results to clients. **What do you dislike about VWO Insights - Web?** The system does not allow for multi-page testing. Therefore, I am not able to follow a visitors complete flow throughout a site and must setup multiple tests instead. Additionally, I would like to see the system have the ability to have multiple logins allowing clients to go in and see their tests and results without seeing all of our clients listed. **What problems is VWO Insights - Web solving and how is that benefiting you?** Visual Website Optimizer has given us greater insights into high performing landing page designs and has allowed us to significantly increase our clients' conversions rates. ### 10. Multivariate testing without the confusion **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy R. | Principal, Human Resources, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2014 **What do you like best about VWO Insights - Web?** Visual Website Optimizer allows you to easily test multiple changes on web pages. It's the best multivariate page testing tool on the web. It's easy to setup different variations of pages and see how conversions occur with different changes. **What do you dislike about VWO Insights - Web?** There are times where visitors see a visual flicker as changes on the pages are made. **Recommendations to others considering VWO Insights - Web:** The heatmap is a great function and will give you insights into your landing pages. **What problems is VWO Insights - Web solving and how is that benefiting you?** We use this to test conversions for a website. It has allowed us to also see a heatmap of how people are clicking on the pages to best test the page layout and content. ### 11. excellent tool with good support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising **Reviewed Date:** December 03, 2014 **What do you like best about VWO Insights - Web?** the simple user interface, the simplistic editor and the detailed reporting. its really easy for us to pick up a campaign and check its progress using the reporting, especially with the segmentation of reports . The preview section is also very useful for quickly checking dev progress of a test. **What do you dislike about VWO Insights - Web?** the lack of jquery editing. It would be really useful to have this functionality in VWO. Also, the lack of mobile/tablet apps for when Im on the move, trying to view a campaign on an iphone is a nightmare. Addtionally, the time it takes to load the heatmaps is very long and slows down reporting time. **Recommendations to others considering VWO Insights - Web:** mobile/tablet app. Jquery functionality, scroll maps/ more in depth heat map analysis. **What problems is VWO Insights - Web solving and how is that benefiting you?** We find and work on opportunities for websites to improve conversion rate optimization. ### 12. A/B testing made simple **Rating:** 4.0/5.0 stars **Reviewed by:** Amrdeep S. | Performance Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2014 **What do you like best about VWO Insights - Web?** The ease of use, the in built heat maps for each of your variants, the advanced targeting features, mobile testing and the ideas bank make it a testing tool that can do the job of 2-3 different software packages. **What do you dislike about VWO Insights - Web?** The interface can feel a little clunky at first but efforts have been made to improve this. **What problems is VWO Insights - Web solving and how is that benefiting you?** Lack of conversions is a critical thing to solve. Have benefited from quick insights and increased conversions ## VWO Insights - Web Discussions - [What is VWO Insights used for?](https://www.g2.com/discussions/what-is-vwo-insights-used-for) - [View VWO Insights - Web pricing details and edition comparison](https://www.g2.com/products/vwo-insights-web/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+02%3A02%3A15+-0500&secure%5Bsession_id%5D=8c23e6bf-85c8-4a81-b228-e7fda300407b&secure%5Btoken%5D=2046b5229ba85197bbe3dbf7c07ceca38c6b15537cb682d620e42609dccc9527&format=llm_user) ## VWO Insights - Web Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Segmentation** - A/B Testing - Customer Profiles **Experience** - Real-Time Monitoring - Session Replay - Behavioral Analysis **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Agentic AI - Digital Experience Monitoring (DEM)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Survey Management** - Brand Design Consistency - Survey Deployment - Feedback Collection - Device Responsiveness **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Administration** - Data Storage - A/B Testing - Integrations **Targeting** - Behavioral Targeting - Contextual Targeting **Management** - Content Management - Alerts - Budget Analysis **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Process Management** - Feedback Aggregation - Trigger Alerts - Real-Time Analysis - Real-Time Action **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation **Insights** - Analytics - Collaboration - Sorting **Visitor Information** - User Identification - Search Box **Triggered Content** - Geofencing - Triggered Messages **Performance** - Uptime Monitoring - Performance Monitoring - Issue Tracking - Resource Monitoring **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **System Management** - Security - System Monitoring **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Personalized Discounts - Website Personalization **Generative AI** - AI Text Summarization **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top VWO Insights - Web Alternatives - [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) - 4.3/5.0 (331 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) - 4.6/5.0 (688 reviews)