--- title: Voluum Reviews meta\_title: 'Voluum Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 151 reviews by the users' company size, role or industry to find out how Voluum works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 151 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Voluum Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Voluum's **customer support exceptional** , as team members actively listen and provide effective, tailored assistance. [(20 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509307&qs=pros-and-cons#reviews) Users find Voluum Tracker to be **incredibly user-friendly** , allowing for easy campaign management and optimization. [(18 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509333&qs=pros-and-cons#reviews) Users love Voluum for its **comprehensive analytics** , allowing precise tracking and optimization of marketing campaigns. [(13 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509260&qs=pros-and-cons#reviews) Users value the **powerful tracking features** of Voluum, enhancing campaign management and supporting data-driven decisions. [(11 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509283&qs=pros-and-cons#reviews) Users value the **tracking efficiency** of Voluum, enabling optimized campaign management with detailed analytics and reporting. [(8 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509220&qs=pros-and-cons#reviews) Users find a **difficult learning** curve with Voluum, requiring time to understand basic functions for effective use. [(13 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509235&qs=pros-and-cons#reviews) Users find the **cost of add-ons** and features quite high, making it expensive for comprehensive access. [(9 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509227&qs=pros-and-cons#reviews) Users find the initial **learning difficulty** challenging, though it can be eased with proper guidance and documentation. [(6 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509315&qs=pros-and-cons#reviews) Users find that **improvement is needed** due to outdated support articles and missing features like postback visit timestamps. [(3 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509215&qs=pros-and-cons#reviews) Users note the **initial complexity** of Voluum, but extensive documentation helps newcomers navigate the system effectively. [(2 mentions)](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509208&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Voluum ##### 1. Helpful Users find Voluum's **customer support exceptional** , as team members actively listen and provide effective, tailored assistance. [ See 20 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509307&qs=pros-and-cons#reviews) See Related User Reviews ![Daniel F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel F.") DF Daniel F. Small-Business (50 or fewer emp.) 5.0/5 "Great Experience with Jan D. from Voluum" What do you like about Voluum? Jan D. was very helpful in my onboarding process. He answered all of my questions, and showed me the various features of Voluum, like the rules-based ML Mari L. Small-Business (50 or fewer emp.) 5.0/5 "Great Customer Service" What do you like about Voluum? I am new to Affiliate Marketing and Voluum. I have received excellent customer support from Lizaveta. She is my angel. Gone are the days when I contac ##### 2. Ease of Use Users find Voluum Tracker to be **incredibly user-friendly** , allowing for easy campaign management and optimization. [ See 18 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509333&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Must-have for a performance marketer" What do you like about Voluum? Voluum has significantly elevated my performance marketing efforts with its drill-down feature to find "pockets of profits". The interface is user-fri ![Ruslan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruslan Z.") RZ Ruslan Z. Small-Business (50 or fewer emp.) 5.0/5 "Unleash Your Online Traffic Potential with Expert Support and Powerful Tracking" What do you like about Voluum? If you're into online traffic and want to take your game to the next level, let me tell you about my awesome experience with Voluum. It's not just ano ##### 3. Analytics Users love Voluum for its **comprehensive analytics** , allowing precise tracking and optimization of marketing campaigns. [ See 13 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509260&qs=pros-and-cons#reviews) See Related User Reviews ![Ruslan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruslan Z.") RZ Ruslan Z. Small-Business (50 or fewer emp.) 5.0/5 "Unleash Your Online Traffic Potential with Expert Support and Powerful Tracking" What do you like about Voluum? If you're into online traffic and want to take your game to the next level, let me tell you about my awesome experience with Voluum. It's not just ano KS Kevin V S. Small-Business (50 or fewer emp.) 5.0/5 "Superior Tracking Made Simple with Voluum!" What do you like about Voluum? User-Friendly Interface: Even if you're a beginner in the tracking world, Voluum's interface is well-organized and easy to grasp. The dashboard provid ##### 4. Features Users value the **powerful tracking features** of Voluum, enhancing campaign management and supporting data-driven decisions. [ See 11 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509283&qs=pros-and-cons#reviews) See Related User Reviews ![Daniel F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel F.") DF Daniel F. Small-Business (50 or fewer emp.) 5.0/5 "Great Experience with Jan D. from Voluum" What do you like about Voluum? Jan D. was very helpful in my onboarding process. He answered all of my questions, and showed me the various features of Voluum, like the rules-based DK David K. Small-Business (50 or fewer emp.) 5.0/5 "The Gold Standard" What do you like about Voluum? Voluum is one of the most critical parts of our advertising business. It is our eyes and ears. Voluum has a beautiful UI, plenty of integrations, an ##### 5. Tracking Efficiency Users value the **tracking efficiency** of Voluum, enabling optimized campaign management with detailed analytics and reporting. [ See 8 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509220&qs=pros-and-cons#reviews) See Related User Reviews KS Kevin V S. Small-Business (50 or fewer emp.) 5.0/5 "Superior Tracking Made Simple with Voluum!" What do you like about Voluum? User-Friendly Interface: Even if you're a beginner in the tracking world, Voluum's interface is well-organized and easy to grasp. The dashboard provid ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Voluum Tracker: The Luxurious Ad-Tracking Marvel with a Side Note of Pricing" What do you like about Voluum? So, first off, if you've been snoozing on this tech, time to wakey-wakey! Voluum Tracker is a game-changer, folks. It's like the swiss-army knife of a ### 5 Cons or Disadvantages of Voluum ##### 1. Difficult Learning Users find a **difficult learning** curve with Voluum, requiring time to understand basic functions for effective use. [ See 13 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509235&qs=pros-and-cons#reviews) See Related User Reviews ![Ruslan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruslan Z.") RZ Ruslan Z. Small-Business (50 or fewer emp.) 5.0/5 "Unleash Your Online Traffic Potential with Expert Support and Powerful Tracking" What do you dislike about Voluum? At the beginning it looks super complicated, but if you have the right guide, you'll get it quickly. KS Kevin V S. Small-Business (50 or fewer emp.) 5.0/5 "Superior Tracking Made Simple with Voluum!" What do you dislike about Voluum? A point to note is the initial complexity for newcomers. This can be mitigated by delving into their comprehensive documentation on procedures and fun ##### 2. Expensive Users find the **cost of add-ons** and features quite high, making it expensive for comprehensive access. [ See 9 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509227&qs=pros-and-cons#reviews) See Related User Reviews ![Daniel F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel F.") DF Daniel F. Small-Business (50 or fewer emp.) 5.0/5 "Great Experience with Jan D. from Voluum" What do you dislike about Voluum? The price can seem pretty steep, just being honest. But the value and easy to use user interface makes it easier to overlook, despite the pricing. AJ A J. Small-Business (50 or fewer emp.) 5.0/5 "Voluum is highly recommended" What do you dislike about Voluum? I couldn nit pick a bit on the interface, but those issues are more personal preference. My only real issue is the cost of add ons like custom domains ##### 3. Learning Difficulty Users find the initial **learning difficulty** challenging, though it can be eased with proper guidance and documentation. [ See 6 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509315&qs=pros-and-cons#reviews) See Related User Reviews ![Ruslan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruslan Z.") RZ Ruslan Z. Small-Business (50 or fewer emp.) 5.0/5 "Unleash Your Online Traffic Potential with Expert Support and Powerful Tracking" What do you dislike about Voluum? At the beginning it looks super complicated, but if you have the right guide, you'll get it quickly. KS Kevin V S. Small-Business (50 or fewer emp.) 5.0/5 "Superior Tracking Made Simple with Voluum!" What do you dislike about Voluum? A point to note is the initial complexity for newcomers. This can be mitigated by delving into their comprehensive documentation on procedures and fun ##### 4. Improvement Needed Users find that **improvement is needed** due to outdated support articles and missing features like postback visit timestamps. [ See 3 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509215&qs=pros-and-cons#reviews) See Related User Reviews ML Mari L. Small-Business (50 or fewer emp.) 5.0/5 "Great Customer Service" What do you dislike about Voluum? Some of their support articles are outdated. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Voluum Support" What do you dislike about Voluum? White labeled pixels are a more difficult when you're clint doesn't have access to the advertiser URL whee one is being redirected to. ##### 5. Complexity Issues Users note the **initial complexity** of Voluum, but extensive documentation helps newcomers navigate the system effectively. [ See 2 mentions ](https://www.g2.com/products/voluum/reviews?filters%5Bsentiment_snippet%5D=2509208&qs=pros-and-cons#reviews) See Related User Reviews ![Ruslan Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ruslan Z.") RZ Ruslan Z. Small-Business (50 or fewer emp.) 5.0/5 "Unleash Your Online Traffic Potential with Expert Support and Powerful Tracking" What do you dislike about Voluum? At the beginning it looks super complicated, but if you have the right guide, you'll get it quickly. KS Kevin V S. Small-Business (50 or fewer emp.) 5.0/5 "Superior Tracking Made Simple with Voluum!" What do you dislike about Voluum? A point to note is the initial complexity for newcomers. This can be mitigated by delving into their comprehensive documentation on procedures and fun ## Top-Rated Alternatives [ ![RedTrack.io](https://images.g2crowd.com/uploads/product/hd_favicon/bac65425ecb6ff908af102296f61f2bf/redtrack-io.svg "RedTrack.io") RedTrack.io 4.5/5(39) ](https://www.g2.com/products/redtrack-io/reviews) [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ View All Alternatives ](https://www.g2.com/products/voluum/competitors/alternatives) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/5/2022 "Good Product" 4/5 What do you like best about Voluum? It is easy to use, lets you track all your sales in one place, and positive ROI! Review collected by and hosted on G2.com. What do you dislike about Voluum? Can be hard to setup in the first place, could do with better redirect functions when offers reach a cap or you need to set up a new campaign. Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? Affiliate marketing tracking, and postback Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/7/2022 "The best tracking software available" 5/5 What do you like best about Voluum? I like that technical support for any issue that I have Review collected by and hosted on G2.com. What do you dislike about Voluum? Nothing so far that I dislike, totally the best tracker Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? Solving many integration and all instructions that can be used across whole industry Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Raj G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raj G.") RG Raj G. Project Manager Mid-Market (51-1000 emp.) 1/28/2022 "Optimization Made Easy" 5/5 What do you like best about Voluum? A simple easy to use tool as a traffic distributor and quick statistcal analysis of your campaign performance. Its a straightforward dashboard and quick to set up, yet robust enough to let you do what you need to if you are an experienced Media Buyer. Review collected by and hosted on G2.com. What do you dislike about Voluum? I don't think I have any complaints. My biggest challenge has always been understanding postbacks because I don't come from a tech background, however, they have always been there to help me. Review collected by and hosted on G2.com. Recommendations to others considering Voluum: If you run multiple campaigns then this is the way to go. This technology will save you time and make you money. Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? Smartlinks help you optimize your traffic within minutes rather than having to occupy valuable developer time changing out URLs. Auto optimization features allow you to set it and forget it. If you want more control of you optimization that is an option also. Ability to view your dashboard with the columns necessary is excellent way to check campaign performance as well. Review collected by and hosted on G2.com. Show More 7/28/2022 Current UserValidated ReviewerSource: Organic DD Daniel D. CEO Marketing and Advertising Small-Business (50 or fewer emp.) 11/24/2022 "Great tracking software - even for beginners" 5/5 What do you like best about Voluum? user-friendly, professional support, good price Review collected by and hosted on G2.com. What do you dislike about Voluum? Nothing special as this software is always adding new features. Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? As a tracking software I can track a lot of different traffic channels in one application to optimize my different affiliate marketing processes. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Iulia U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iulia U.") IU Iulia U. Team Manager Mid-Market (51-1000 emp.) 3/31/2022 "Best solution for marketing professionals" 5/5 What do you like best about Voluum? I've been using Voluum for 7 years and during this time have never considered moving to another solution. I've also worked with Binom and analogs but they are all lacking smth if you've previously worked with Voluum. As for now, I'm more than sure that Voluum has all the best integrations and features that competitors are still missing. it might be pricey at times but at the end of the day, it's all worth it. Review collected by and hosted on G2.com. What do you dislike about Voluum? Might be pricey if you have tons of traffic. Review collected by and hosted on G2.com. Recommendations to others considering Voluum: If you're looking for the best solution on the market, choose voluum- never disappoints. Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? I'm using Voluum for all our marketing activity, for a/b testing, for campaign optimizations, for tracking costs, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![David A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David A.") DA David A. CEO Small-Business (50 or fewer emp.) 3/28/2022 "best in class tracking software" 5/5 What do you like best about Voluum? it is done by pros that understand the business completely. more over - the support team is out of this world, super helpfull and very insightfull, they know all the little details and offer great solutions i never figured is possible. it is a great great tool. Review collected by and hosted on G2.com. What do you dislike about Voluum? none really, i will always stick with voluum as a tracker. Review collected by and hosted on G2.com. Recommendations to others considering Voluum: get someone to help with the set up, now everything is clear to me but at first, it was a bit tricky to understand everything. anyone coming from other tracking software would probably have no problem, for me it was a first. Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? affiliate marketing tracking. S2s tracking with major networks. on the fly conversion rates comparisons between offers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic FS Fedor S. media buyer Small-Business (50 or fewer emp.) 12/15/2022 "1 year with Voluum" 4.5/5 What do you like best about Voluum? quick update of data in statistics good support Review collected by and hosted on G2.com. What do you dislike about Voluum? high prices, though I do not personally pay for services Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? I can't remember any problems lately Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Aurélie B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aurélie B.") AB Aurélie B. Fondateur Small-Business (50 or fewer emp.) 6/9/2022 "Great tool and customer support!" 5/5 What do you like best about Voluum? I"m a media buyer and i'm using Voluum for 4 years now. It's an amazing tracking tool, really easy to use and set up. Everything is made to make your life easier when you want to create, analyze and optimize your marketing campaigns. The customer support is amazing! I've never had an experience with a support like that with any other platform. They are always available, super patient and very helpful. They can always find a solution for you (special thanks to Aleksandra and Katarzyna). It's a must-have ! Review collected by and hosted on G2.com. What do you dislike about Voluum? There is nothing really that I dislike in Voluum. If there is any issue, I contact the support and they resolve it. Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? i don't see any problems Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic LH László H. Senior Business Development Manager Mid-Market (51-1000 emp.) 3/16/2022 "A good tracker" 4/5 What do you like best about Voluum? The tracker does what its supposed to do. It has a nice design and a user friendly interface that provides a good overview about our affiliate marketing operations. Review collected by and hosted on G2.com. What do you dislike about Voluum? When analyzing campaigns, its not possible to display more than 3 dimensions in the trackers interface. Sometimes very slow loading times. Other smaller limitations, like setting an offer cap is only possible on a global level -\> you cant set the cap on the offer per campaign/device/GEO etc. Review collected by and hosted on G2.com. Recommendations to others considering Voluum: Its a good tracker to start with for any affiliate marketer Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? We use it as a campaign management system where we track and optimize our affiliate marketing operations. Its helping us organize our work and keep an overview about all our campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic PM Paul M. Founder, Media Buyer Small-Business (50 or fewer emp.) 3/10/2022 "Voluum is the best tracker around" 4.5/5 What do you like best about Voluum? Voluum is an easy to use tool that lets you report on traffic for attibution and set up complex routing rules. I have not seen any downtime after using it for more than 4 years. I recommend voluum! Review collected by and hosted on G2.com. What do you dislike about Voluum? A small one, but annoying and its been like this for years. There is only a single line of tabs for reporting on entities (eg campaigns/flows/offers) for when you want to open up more than say 5-6 tabs, the navigation through the tabs is tedious through a dropdown. Tabs shold form lines stacked on top of each other for easier navigation. Review collected by and hosted on G2.com. What problems is Voluum solving and how is that benefiting you? Voluum lets you analyse your traffic in great detail. The routing functions are quite complex so let you create elaborate flows Review collected by and hosted on G2.com. 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