Friendly platform and very good audiences, very easy to use! Review collected by and hosted on G2.com.

nothing , when I started using the platform the team at Viant were very helpful Review collected by and hosted on G2.com.

I like the ease of updating multiple buy lines in one fell swoop, using spreadsheet editor and the bulk edit tool.

I also like the data integrations and custom audience building capabilities that are 100% cookieless.

Last but not least, advanced reporting (foot traffic /visitation lift, conversion lift, brand lift) all super helpful in proving impact and incrementality, not just volume. Review collected by and hosted on G2.com.

I wish there was an easier way to report out on reach and frequency. Review collected by and hosted on G2.com.

The Ai tool. Controlling your budget and pacing Review collected by and hosted on G2.com.

The dashboard and how everything is on one page Review collected by and hosted on G2.com.

We have used other DSP's biggest to smallest. There is just no comparison. Review collected by and hosted on G2.com.

The UIUX of the platform is a bit confusing. More help from AI with regard to bid optimization would be awesome. Review collected by and hosted on G2.com.

The ability to see real time data for almost every metric in the campaign. The bid multipliers section is great and really easy to use. It's nice to be able to filter live campaign reporting by dates and see all the data without needing to pull a report. Overall it's much more easy to use than other platforms. Review collected by and hosted on G2.com.

Sometimes when filtering dates in the top left on a campaign the page doesn't change. I need to reload the browser. sometimes multiple times.

When I copy a line and try and either copy or associate creatives they don't get copied over to the new line. Review collected by and hosted on G2.com.

Ability to drive traffic and impressions Review collected by and hosted on G2.com.

Difficult to measure in Google Analytics Review collected by and hosted on G2.com.

Percise targeting and being able to advertise across the web with ease make it a preferred DSP to use. Their are plenty of resources to learn and our account manager has been helpful with questions and assistance. Review collected by and hosted on G2.com.

My knowledge with DSP isn't that broad so it's hard for me to say what is lacking. I would say, I still occassionally struggle with the ad hiechary and layering inside of adelphic. Review collected by and hosted on G2.com.

We have great support from the Viant team and they go above and beyond to support us. The UI is easy to use and navigate. Able to target/deliver at the zip+4 level. Review collected by and hosted on G2.com.

There is no API integrations with SSP's, so you have to manually add deals and there is no way to control the volume of spend going toward a particular deal within a single line item. It is a waste of time and resources to have to set up a line item per publisher. With the numbers of publishers we work with this limited functionality means we cannot manage all our publishers within the Viant DSP. Review collected by and hosted on G2.com.

Viant's platform is very user friendly. Despite the complexity of their tools, the interfaces easy to navigate. Review collected by and hosted on G2.com.

Although the platform is generally user-friendly, some of the more advanced features can be a bit daunting for newcomers. A more extensive onboarding process or additional training resources could help users understand better. Review collected by and hosted on G2.com.

Viant technology is intuitive, user-friendly, cutting-edge and best of all, accompanied by a dedicated, responsive customer service team. Campaigns are easy to set up and manage and the team we work with frequently reaches out proactively with optimization opportunities. Review collected by and hosted on G2.com.

The data library can be a tad overwhelming, but the search feature is useful and the team is more than willing to help you pull together custom data segments that complement your goals. It's also my understanding that an AI chat feature is on the horizon that would be able to assist with building out audiences. Review collected by and hosted on G2.com.