The new AI planning tool has been great. Hoping to get to use the audience builder tool more for future buys! Review collected by and hosted on G2.com.

The AI is a lil AI-y, if that makes sense at all. The suggestions can be interesting but are fairly broad in scope or answer Review collected by and hosted on G2.com.

I like how easy it is to navigate the platform. Review collected by and hosted on G2.com.

I wish reporting metrics were easier to view within each campaign. For example breakdowns of audience metrics instead of having to go through report builder. Review collected by and hosted on G2.com.

Viant's platform is very easy to navigate while also providing high quality data recognition and updating in real time. Building and setting a campaign live is very simple, and if trouble arises the support team is always quick and helpful in finding the issue. Review collected by and hosted on G2.com.

I don't have many dislikes when it comes to Viant techonlogy. Review collected by and hosted on G2.com.

Customer support, Reporting, varoius CTV sources Review collected by and hosted on G2.com.

Not that much being easy to know how to optimize Review collected by and hosted on G2.com.

Platform is straight-forward and easy to learn/start implementing. Review collected by and hosted on G2.com.

Something that is missing is the ability to apply bulk edits or uploads for mass updates across all campaigns. It can become tedious to make the same update to each order one at a time. Review collected by and hosted on G2.com.

Ease of Use, Ease of Implementation, Data accessibility is easy to use. Review collected by and hosted on G2.com.

Downsides are sometimes data on a day by day level isn't able to be exported correctly. Review collected by and hosted on G2.com.

Easy to use platform and the level of support from the Viant Team is unmatched. Review collected by and hosted on G2.com.

Viant is very easy to use compared to other DSPs. Review collected by and hosted on G2.com.

Customer support is solid, questions are always addressed fairly quickly Review collected by and hosted on G2.com.

Some of the nuanced items, such as things not uploading Review collected by and hosted on G2.com.

It's so easy to set a campaign and follow the performance. Review collected by and hosted on G2.com.

Sometimes is not easy to follow some updates. Review collected by and hosted on G2.com.

The Viant platform is well integrated with many suppliers and capabilities and provides great access into targeting and audiences for campaigns. Particularly, the integration with Commerce signals across the Adelphic DSP is a great as well as the off the shelf PMPs curated in the marketplace. Review collected by and hosted on G2.com.

The reporting functionality could be improved across self service to be able to see Reach/Frequency and be improved for a smoother user experience (slow/laggy download of reports). Review collected by and hosted on G2.com.