Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Seamless user experience, incredible customer service"
4.5/5
What do you like best about Viant Technology?

The Viant DSP user experience is very self explanatory and easy to use! I also appreciate our representatives who are so friendly, accommodating, and helpful. It is easy to create campaigns, upload creatives, and receive feedback from the viant team about optimizing our campaigns. I cannot express how helpful our Viant reps are when we need to troubleshoot! Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

I dislike that you are unable to bulk edit creative flights and a couple other missing features, like seeing reports across seat IDs/companies for ease of sharing/use Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"The platform is simple to use, and the Viant team is very helpful"
5/5
What do you like best about Viant Technology?

The platform is very easy to navigate compared to other platforms. It gives clear insights into campaigns, it's easy to adjust budgets and plans when live, and easy to make optimizations within as well. The customer support is amazing. The best reps work at viant Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

Honestly, I don't think there's many. I do notice that there are some days when the platform is extremely slow and it seems to happen a good amount with Viant compared to some other platforms Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Neuances but overall solid paltform"
3.5/5
What do you like best about Viant Technology?

We recently transitioned to Viant and it has been a relatively smooth transition. The customer support is good, there are a lot more robust features than our old platform, and certain features have been easier while others have been more difficult. Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

The platform has a rough UI. It can be very confusing at times to figure out what section you are in or where you should be to complete certain tasks. Not everything is intuitive or makes sense. Review collected by and hosted on G2.com.

Gisele .
G
Gisele .
Assistant Digital Planner
Mid-Market (51-1000 emp.)
"I would highly recommend viant to anyone working in the digital space"
5/5
What do you like best about Viant Technology?

I love how easy the interface is to use, but most importantly the support. We have an awesome viant team that answers all of our questions and are always there when we need them. Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

Honestly the only one I have encountered so far is the lack of bulk upload option for creative flighting. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"DSP with the best conversion attribution system & expert team"
5/5
What do you like best about Viant Technology?

Compared to other DSPs I've worked with, Viant has the most robust and comprehensive attribution and measurement. Not to mention how experienced and helpful their team is! Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

the user interface can be a bit more complex for new users & limited data targeting capabilities outside of the US Review collected by and hosted on G2.com.

Ken E.
KE
Ken E.
Programmatic Trader
Enterprise (> 1000 emp.)
"Efficient and intuitive"
5/5
What do you like best about Viant Technology?

How efficient it is and how easy it is to find every aspect and setting of the platform Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

So far, it is the DSP that I like the most. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Viant Adelphic DSP Review"
5/5
What do you like best about Viant Technology?

Viant is user-friendly, easy to navigate and pretty straight forward when it comes to setting up campaign builds. I've had a lot of great success using the audiences from the Identity Management tool. The customer support with our account team is unmatched, always willing to help quickly and go above and beyond to support our client's needs. Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

The downsides of Viant technology are the lack of accuracy and difficulty to use the forecasting tool. I wish this was easier to use and more reliable for planning purposes. Another downside is that there is limited scale and targetability in international countries. Review collected by and hosted on G2.com.

Claudio M.
CM
Claudio M.
Senior Programmatic Trader
Enterprise (> 1000 emp.)
"User friendly"
5/5
What do you like best about Viant Technology?

It is easy to determine in which level of the hierarchy you are. Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

Some metrics like "Video Plays" are not available. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Verified User in Entertainment
Enterprise (> 1000 emp.)
"overall good platform but doesnt drive the best performance compared to other platforms"
4/5
What do you like best about Viant Technology?

I like all the available technology like the machine learning segments and ease of use in platform. Additionally, we have an exceptional Viant support team who is very good and responsive. Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

We are not driving the best performance when we compare it to our other DSPs we're running in. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Small-Business (50 or fewer emp.)
"Friendly DSP"
4/5
What do you like best about Viant Technology?

The campaign summary with all KPIs and the ease of implementation. Review collected by and hosted on G2.com.

What do you dislike about Viant Technology?

In the report section don't have all the KPIs, like video complete view. Review collected by and hosted on G2.com.