The ease of use of the platform was very appreciated. I was able to easily navigate through a variety of screens, quickly and easily. I can not compare to other competitors as this is the first DSP I have used. Review collected by and hosted on G2.com.

I do not like how reporting delays can be a pain. Most importantly the time it takes the Adelphic to figure out a solution to these problems. When clients have deadlines, it is important to have these issues resolved ASAP. This was not my experience. Review collected by and hosted on G2.com.

Comprehensive bulk editing tool which allows us to replace, add or remove almost all settings from our line items and quick reporting suite which pulls reporting quickly. Review collected by and hosted on G2.com.

It has a slight learning curve the UI is not as intuitive for someone who would have no prior experience to a DSP. The ability to not be able to place bid factors at the line item level. Review collected by and hosted on G2.com.

We use adelphic for multiple purposes but one of the most useful features is the ability to understand customer 3rd party audiences and segments. We use this feature all the time to present media plans and discuss custom audience layers and it's a major value-add. Review collected by and hosted on G2.com.

The interface is a little jarring to get used to. But to be honest you can say that about every platform that's out there with similar capabilities. A more streamlined path to audience planning would be amazing (minor note). Review collected by and hosted on G2.com.

Viant's proprietary ACR data powers a strong dataset for targeting and their customer support team is always willing to assist. Review collected by and hosted on G2.com.

In working with different reps our results in platform would cary wildly depending on the rep which is hard to sell through to clients. Review collected by and hosted on G2.com.

I like how we're able to monitor all the spend, see all the packages, and buys being made in the platform. It's very transparent with how it spends money and I enjoy the openness that Adelphic has. It makes it easier to trust them. Review collected by and hosted on G2.com.

Sometimes we'll encounter certain bugs (which has happened twice) and it can halt our progress. I understand it can happen but it's a bummer when it affects our campaing performance. Review collected by and hosted on G2.com.

Adelphics functions make the majority of tasks easy to accomplish in the DSP, in particular I appreciate the top view metrics at the top of the page for ech level within the campaign Review collected by and hosted on G2.com.

There are some choices in the DSP that I find frustrating, like duplicated lines being automatically enabled, which has caused serious mistakes on our team. It cna also be difficult to manage psend bbetween lines in an order and you are generally pushed not to by the UI's design. Review collected by and hosted on G2.com.

Professional and understanding individuals Review collected by and hosted on G2.com.

missing some features for high performance fpor certain clients Review collected by and hosted on G2.com.

Viant always goes above and beyond to assist with campaign setup, optimizations, and maintenance. Review collected by and hosted on G2.com.

Billing discrepancies due to margin and markups Review collected by and hosted on G2.com.

The inventory availability for DOOH, which improved our scale significantly. Review collected by and hosted on G2.com.

The inventory it's only available in certain countries, however, as we advertise for APAC (Chinese) campaigns, the isn't inventory available there. Review collected by and hosted on G2.com.

Helpful support team, easy to use DSP layout Review collected by and hosted on G2.com.

I have really enjoyed using the platform. Much better than some of the competitors. Review collected by and hosted on G2.com.