Vero Cloud Pros and Cons

This is a very good app to work with , specially the interface is really good and we think this should be there on everyone's phone or pc

I recommend this software Review collected by and hosted on G2.com.

The only disadvantage of this is it has a few bugs we can work on and the developer can surely fix it soon Review collected by and hosted on G2.com.

The ability to segment users by any user or tracked event property (or event in general) and program automated campaigns based on the user's tracked events and properties. Review collected by and hosted on G2.com.

The inability to mass-prune user properties, like in the case where you need to remove a certain property from all users equally. The API can handle single-user property removals, but not all users all at once. Review collected by and hosted on G2.com.

The possibilities to fetch data remotely from other services inside our company. And there good support in the slack channel. Review collected by and hosted on G2.com.

The lack of performance of the application, can be really slow sometimes. Review collected by and hosted on G2.com.

It is designed to cater the needs of modern marketing teams and can be used to send customised marketing messages. Review collected by and hosted on G2.com.

It is very much dependent on the development team on how they using it. Review collected by and hosted on G2.com.

I can make my mail templates easily and send it to lot of customers across different platforms. Review collected by and hosted on G2.com.

Some extensions are lagging sometimes otherwise its good. Review collected by and hosted on G2.com.

Its was very intuitive and allowed me to easily craft and send messages across platforms to boost product sales. We interpreted it with our email system to allow quick follow ups. Review collected by and hosted on G2.com.

I didn't like that some of the integration features did not work as smooth as I would have liked. Review collected by and hosted on G2.com.

At OpenAgent we run all our transactional emails though Vero and have been very impressed with i's performance and functionality. The tool provides both great APIs as well as interface to create segments, campaigns, email templates as well as push in parameters.

The customer service is also top notch and local - for us in Australia anyway. Highly recommended Review collected by and hosted on G2.com.

Pushing a lot of event can quickly scale up the account in terms of the plan cost. I think a more sensible approach there based primarily on send volumes would be much more preferable to us. But I do understand the national in the pricing approach. Review collected by and hosted on G2.com.

Simple interface, feature rich:

- user segmentation,

- log searching,

- quite complex flows building

- possibility to insert parts of emails from our "dictionaries" (retrieved live from our servers)

One of the best things is good contact with Vero staff and their helpfulness and friendly attitude. :-) Review collected by and hosted on G2.com.

Some dev-focused features, like versioning wouldn't hurt. :-) Review collected by and hosted on G2.com.

We've been a customer of Vero's for years now. I've been incredibly impressed with their continued focus on customer feedback. They have always been transparent with where our requests fit in on their roadmap. I've always felt like they were willing to dig deep into any issues we were having and put the appropriate amount of resources behind investigating and resolving issues. You really feel like you have a true partner when working with Vero. It's not just another service you use -- it's a team that is there to grow alongside your business. Review collected by and hosted on G2.com.

Selfishly I would like some of our companies' requests to be prioritized above other product requests. It's a minor dislike, since I understand that may not always be realistic -- they have a business to run. Perhaps just more transparent voting on product requests that individuals can see where their requests would end up on a roadmap. Review collected by and hosted on G2.com.

Vero initially shines in its versatility. It tries to be your single source for all things messaging. While I've mostly used it for emails, it also does push notifications and the like. One area where it really simplified our flow was in its ability to not only tackle newsletter emails, but also transactional emails. A product like Mailchimp formerly relied on a companion product, Mandrill to achieve the same feat. With Vero, it's all built-in.

While previously having an acceptable 'live' email template interface for tweaking emails, they now have a fully WYSIWYG interface that allows marketers to not have to create their own emails without much knowledge of the intricacies of email HTML/CSS. Pair this with a robust rules interface that you can use to target specific segments and for specific events, and you get a pretty powerful solution for engaging with your customers.

Vero has steadily been improving their UI, and it's now quite good. This used to be a point of friction, as it could lag and some elements suffered from glaring usability issues, like email templates.

Lastly, the team is a pleasure to deal with. They're always very accommodating with customer support requests and are thoughtful. Review collected by and hosted on G2.com.

While not specifically a detraction of Vero itself, I don't believe it supports a direct integration with Salesforce. While there are solutions out there to connect the two, it's not as robust as a solution like Pardot that is tightly integrated with Salesforce. Customers that need that level of integration are probably better off with that, but for most, especially those with another CRM solution, Vero gets the job done admirably. Review collected by and hosted on G2.com.