--- title: Verisk Marketing Solutions Reviews meta_title: 'Verisk Marketing Solutions Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Verisk Marketing Solutions works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 6 scale: '5' date_modified: '2026-07-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Verisk Marketing Solutions Reviews **Vendor:** Verisk **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.3/5.0 **Total Reviews:** 6 ## About Verisk Marketing Solutions Verisk Marketing Solutions is a strategic partner providing foundational data and insights to help brands achieve predictable, profitable, personalized, and privacy-compliant consumer interactions across all stages of the customer funnel. Our award-winning identity resolution and enrichment solutions—coupled with shopping behavior data delivering millions of signals per day—empower brands to craft informed lead management decisions in real time, while maximizing ROI from their campaigns with more precise targeting and propensity capabilities. ## Verisk Marketing Solutions Pros & Cons **What users like:** - Users value the **ability to generate insights** seamlessly, enhancing compliance and benefiting from a strong user base. (1 reviews) - Users value the **insight generation** of Verisk Marketing Solutions, noting its compliance and strong user community. (1 reviews) - Users appreciate the **Real-Time Compliance Tools** feature of Verisk Marketing Solutions for enhancing lead generation efficiency. (1 reviews) - Users praise the **Real-Time Compliance Tools** for being their most valued feature, enhancing overall effectiveness. (1 reviews) **What users dislike:** - Users find the **dashboard UI lacking** , but still functional for their needs. (1 reviews) - Users find the **dashboard UI lacking** , suggesting improvements for a better overall experience despite its functionality. (1 reviews) ## Verisk Marketing Solutions Reviews ### 1. Platform that helps to be compliant **Rating:** 3.5/5.0 stars **Reviewed by:** Sanket O. | QA, Enterprise (> 1000 emp.) **Reviewed Date:** August 09, 2025 **What do you like best about Verisk Marketing Solutions?** Its ability to generate insights, and making the system compliant, and they have strong user base **What do you dislike about Verisk Marketing Solutions?** The UI of the dashboards could be a little better, though it gets the job done **What problems is Verisk Marketing Solutions solving and how is that benefiting you?** A solution was required that could help us in storing user consent and interactions, with journaya's features the problem was solved and it is helping to be compliant ### 2. Hassle free experience with Marketing solution **Rating:** 5.0/5.0 stars **Reviewed by:** Pratik N. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2025 **What do you like best about Verisk Marketing Solutions?** Their Real-Time Compliance Tools features is the most wonderful feature. **What do you dislike about Verisk Marketing Solutions?** Nothing so far I mean everything in the tool is useful for what I work for. **What problems is Verisk Marketing Solutions solving and how is that benefiting you?** Real-Time Compliance Tools.. It is benefiting me in the various aspects of identifying the compliance stuffs. ### 3. Wonderful company and so willing to help **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan S. | Marketing Operations and Reputation Management , Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2023 **What do you like best about Verisk Marketing Solutions?** What I enjoy most about working with Jornaya is the ability to access the data that we need easily. When we may need help getting information, my team lead is quick to respond and get the files over to me within a few days! **What do you dislike about Verisk Marketing Solutions?** I have no negative feedback at this time. **What problems is Verisk Marketing Solutions solving and how is that benefiting you?** They help provide us the ability to update languages as well as get token playbacks for when we need further information on a specific case! ### 4. Infutor Helps Us Market To Our Clients' Target Audience **Rating:** 4.0/5.0 stars **Reviewed by:** Hannah H. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Verisk Marketing Solutions?** We use Infutor to purchase data or get intender data for our agency. This data helps us then market for dealers that sign on with us. I like that it is easy to order and get counts. The filters they provide help ensure we get the most accurate data that we need. **What do you dislike about Verisk Marketing Solutions?** The interface, while easy to select filters, is not the best. I wish I could go back and see when an order was placed. I have tried to find when we last ordered data, but with my dashboard, I am unable to see when orders were places or when I ran a count. This would help me know how long ago I ordered data and when I need to order again for clients. **Recommendations to others considering Verisk Marketing Solutions:** Infutor is a fantastic resource for a great price. Our company uses it to make sure we market successfully for our clients. **What problems is Verisk Marketing Solutions solving and how is that benefiting you?** We use Infutor to order brand and intender data for our clients that we then market to. This data is incredibly helpful and also helps us now how many people are in a dealer's radius to let us know if we will be successful in their area. ### 5. Effective Customer Journey Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan G. | Director of Digital Marketing, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Verisk Marketing Solutions?** LeadID was easy to set up - in our forms, our database and with the client. It was a requirement of the client but only took a few minutes and a few emails to get everything in place. **What do you dislike about Verisk Marketing Solutions?** As easy as it was to set up - it still involved multiple people to implement. I worked with a DB admin and two different front-end developers. Then there was testing with the client. It would be great if some of this could be consolidated. **Recommendations to others considering Verisk Marketing Solutions:** excellent option to layer into lead validation strategy **What problems is Verisk Marketing Solutions solving and how is that benefiting you?** LeadID provides verification and clarity into the user experience. It helps our advertisers validate leads. It also allows us to demonstrate that we are a credible/reliable lead source. ### 6. Insights you can use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Verisk Marketing Solutions?** Intuitive, easy to use, set up and training time is minimal **What do you dislike about Verisk Marketing Solutions?** Better integration with Google Analytics **What problems is Verisk Marketing Solutions solving and how is that benefiting you?** Quick way to glean insights about consumer decision journey outside of our own site. ## Verisk Marketing Solutions Discussions - [What is Infutor used for?](https://www.g2.com/discussions/what-is-infutor-used-for) - [View Verisk Marketing Solutions pricing details and edition comparison](https://www.g2.com/products/verisk-marketing-solutions/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-14+12%3A59%3A05+-0500&secure%5Bsession_id%5D=13ee2531-1c3c-473e-bc17-1385d548d210&secure%5Btoken%5D=499cf6320a36bf50880f3ff70bdb9074dbd276f462d7226ef42216f44febadde&format=llm_user) ## Verisk Marketing Solutions Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Platform Basics** - Dynamic Segmentation - Journey Optimization **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Management** - Conversion Viability - Workflow **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Platform** - Data Synchronization - Analysis ## Top Verisk Marketing Solutions Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) - 4.1/5.0 (1,029 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews)