Varify.io® Pros and Cons

Where should I start?

varify is integrated extremely quickly, one line in the store is enough. the tracking is via ga4, which means the data quality is extremely high, provided that ga4 is properly integrated in the store.

varify does not work with cookies, but with local storage, so there are no cookie problems and no user losses.

on the subject of users we come to the next point, here no overpriced sofware is paid depending on the user, but it always costs the same, no matter how many tests and no matter how much traffic.

the team is also lean and quick to respond if you need help.

i have used bsierhe in some tools and also recommend varify to all my customers and work with it in more than 5 stores. Review collected by and hosted on G2.com.

it's grumbling on a high level, perhaps the home page with the tests could be designed a little more ux so that you can find your way around more quickly. Review collected by and hosted on G2.com.

Varify.io has taken us to the next level. In my projects I especially use Split URL Testing which enables me and my clients to test super flexible. Always when I struggle with my complex test setup the Varify teams assists me and we come up with some very clever test setups. Review collected by and hosted on G2.com.

In the reporting section I would love to see more segment filters. As I have no data discrepancy between the imported data in the tool and my GA4 data it is not an issue but still it would be nice to have the filters. Review collected by and hosted on G2.com.

Varify is great for beginners but also for professionals. I can integrate Varify with Hotjar easily and can gain also other qualititive insights. A Game changer for us is obviously the great support, which always helps us with good recommendations how we can build our A/B tests. I like it that this tool is not only made for technical people. I am more a marketing guy and also for me it is super easy to use. Review collected by and hosted on G2.com.

Sometimes it is a bit difficult to select the right element in the editor but after a few tries it is possible. This is not a very big issue for me because most of our tests are developed with JS anyway. Review collected by and hosted on G2.com.

I like best the creation of Auto Goals. In other A/B testing tools you need to be a developer in order to create all the Goals or you have to pay a lot of money for an tool setup. I also like the customer support they usually answer in less than 2 hours. Review collected by and hosted on G2.com.

The overview in the dashboard could be a little bit better. Sometimes I need a moment to find the right experiment. Review collected by and hosted on G2.com.

What I really like about Varify.io is the simplicity and flexibility of the platform. You can easily create A/B tests without technical know-how. I like the intuitive visual editor. The best part is the unlimited experiments and traffic for a fixed price. This allows us to test as many ideas as we need without additional costs. It's beneficial because of its comprehensive set of features, which can be incredibly empowering even for those new to A/B testing. Review collected by and hosted on G2.com.

The software is fantastic, but for beginners, the wide array of options could initally a bit overwhelming. However, once you get used to it, everything is straight forward. Review collected by and hosted on G2.com.

As a freelance test developer, I’ve been using Varify.io for a few months, and it has truly changed the way I approach A/B testing. The platform’s focus on a "single source of truth" means that all my data is consistent and easy to track. Plus, the integration with BigQuery allows for super-fast data analysis, which saves me a lot of time and helps me make quick decisions for my clients. Review collected by and hosted on G2.com.

I don't like how underrated it is. Few people I talk to have heard about Varify, which is a shame because it is affordable and its Bigquery integration means that its one of the ONLY testing tools with 100% accurate tests. Review collected by and hosted on G2.com.

I like the ease of use, the pricing and how effective it was for me to do A/B testing on my platform. Whenever I struggled with something, the customer support was really helpful. Review collected by and hosted on G2.com.

The audience targeting is a little too hard for me to use because it's using javascript, which I am not too familiar with. Review collected by and hosted on G2.com.

It simplifies the A/B testing process. Its intuitive interface, fast setup, and clear, actionable reporting make managing experiments a breeze, allowing me to focus on optimizing conversion rates without unnecessary complexity. Review collected by and hosted on G2.com.

There’s nothing I dislike about Varify.io. It works seamlessly for my needs, and I’ve had a great experience using it. Review collected by and hosted on G2.com.

What's really cool about Varify.io is how simple everything is. You can set up A/B tests and your own pages really quickly without much prior knowledge. The visual editor is awesome because I can throw my ideas right in there and bam, it’s done. And the support is awesome. Review collected by and hosted on G2.com.

Honestly, it would be nice if there were more integration options. It's good as it is, but more would be better. But there are more comming soon, I was told. Review collected by and hosted on G2.com.

TheGreat tool, it is best beneficial for those who are just starting out with testing. The tool is simple to use, results are crisp and I like their visual editor Review collected by and hosted on G2.com.

The inability to slice and dice data, it must be provided Review collected by and hosted on G2.com.