Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Claimed
Claimed

Top Rated Varify.io® Alternatives

Varify.io® Reviews & Product Details

Varify.io® Overview

What is Varify.io®?

Imagine being able to optimize the conversion rate of your website easily and data-driven, all without needing any programming skills. We are the Google Optimize alternative with full features and no limitations, at a fair price. This is why companies choose us: Traffic Flatrate A/B testing tools calculate the costs depending on the traffic. With Varify.io® you always pay the same price regardless of the traffic. Visual Editor Want to start testing without JavaScript, HTML or CSS? We got you! Easily customize your website content, including images, text, and videos without code. Immediately applicable With Varify.io® tracking, website functions and your consent layer work as usual. Just integrate a JS code snippet on your page and you're ready to go.

Varify.io® Details
Languages Supported
English
Show LessShow More
Product Description

With Varify.io®️ A/B tests and dynamic landing pages can be created. The platform is aimed at marketers with no programming knowledge through to professional developers of A/B tests. The German software is 100% GDPR-compliant and also offers the option of being used without user consent. Varify.io®️ is a cost-effective solution and can be used as an alternative to Google Optimize.


Seller Details
Seller
Varify
Year Founded
2019
HQ Location
Grünwald, DE
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®
Description

With Varify.io you can create A/B tests and dynamic landing pages. The platform targets marketers without programming skills all the way up to professional A/B testing developers. The German software is 100% GDPR-compliant and also offers the possibility to be used without user consent. Varify.io is an economical solution and can be used as an alternative to Google Optimize.


Thomas K.
TK
Overview Provided by:

Recent Varify.io® Reviews

AH
Alex H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Easy to use, and effective"
I like the ease of use, the pricing and how effective it was for me to do A/B testing on my platform. Whenever I struggled with something, the cust...
🤖 David F.
🤖F
🤖 David F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Loving BigQuery with Varify"
As a freelance test developer, I’ve been using Varify.io for a few months, and it has truly changed the way I approach A/B testing. The platform’s ...
MO
Michell O.Small-Business (50 or fewer emp.)
5.0 out of 5
"Awesome product and best support"
Varify.io has taken us to the next level. In my projects I especially use Split URL Testing which enables me and my clients to test super flexible....
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Varify.io® Media

Varify.io® Demo - No developer skills needed
Optimize effortlessly with our Visual Editor — create variations easily, no programming skills required.
Varify.io® Demo - Multivariant testing
Craft endless variations and optimize your website with precise A/B/n testing.
Varify.io® Demo - Complete command
Schedule tests, define audiences, and customize delivery, all at your fingertips.
Varify.io® Demo - Guidance guaranteed
Effortless start, swift support, and extensive guides – we've covered it all.
Varify.io® Demo - Agency advantage
Enjoy tailored terms and dedicated management for every client under your wing.
Varify.io® Demo - Adapt with ease
Leverage our seamless GA4, GTM, Matomo integrations, or employ any tracking tool you prefer.
Answer a few questions to help the Varify.io® community
Have you used Varify.io® before?
Yes

16 Varify.io® Reviews

4.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
16 Varify.io® Reviews
4.8 out of 5
16 Varify.io® Reviews
4.8 out of 5

Varify.io® Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Varify.io®Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Niko S.
NS
E-Commerce & Online-Shop Betreiber
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Varify.io®?

Where should I start?

varify is integrated extremely quickly, one line in the store is enough. the tracking is via ga4, which means the data quality is extremely high, provided that ga4 is properly integrated in the store.

varify does not work with cookies, but with local storage, so there are no cookie problems and no user losses.

on the subject of users we come to the next point, here no overpriced sofware is paid depending on the user, but it always costs the same, no matter how many tests and no matter how much traffic.

the team is also lean and quick to respond if you need help.

i have used bsierhe in some tools and also recommend varify to all my customers and work with it in more than 5 stores. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

it's grumbling on a high level, perhaps the home page with the tests could be designed a little more ux so that you can find your way around more quickly. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

clean ab tests with high data quality Review collected by and hosted on G2.com.

MO
Growth Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Varify.io®?

Varify.io has taken us to the next level. In my projects I especially use Split URL Testing which enables me and my clients to test super flexible. Always when I struggle with my complex test setup the Varify teams assists me and we come up with some very clever test setups. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

In the reporting section I would love to see more segment filters. As I have no data discrepancy between the imported data in the tool and my GA4 data it is not an issue but still it would be nice to have the filters. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

It helps me to work with my clients on the right topics. In the beginning it was hard to convince my clients to start with AB testing, but varify and the team helped me to convince them staring A/B testing and work based on data driven decisions. Review collected by and hosted on G2.com.

AB
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Varify.io®?

Varify is great for beginners but also for professionals. I can integrate Varify with Hotjar easily and can gain also other qualititive insights. A Game changer for us is obviously the great support, which always helps us with good recommendations how we can build our A/B tests. I like it that this tool is not only made for technical people. I am more a marketing guy and also for me it is super easy to use. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

Sometimes it is a bit difficult to select the right element in the editor but after a few tries it is possible. This is not a very big issue for me because most of our tests are developed with JS anyway. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

I can made data driven decisions for my clients. It is a must have for everybody optimizing their own website. Review collected by and hosted on G2.com.

MJ
Online Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Varify.io®?

I like best the creation of Auto Goals. In other A/B testing tools you need to be a developer in order to create all the Goals or you have to pay a lot of money for an tool setup. I also like the customer support they usually answer in less than 2 hours. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

The overview in the dashboard could be a little bit better. Sometimes I need a moment to find the right experiment. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

It helps us to finally run A/B tests again. Other platforms like VWO or Convert charges so much money a month that we simply couldn't afford A/B Testing anymore. Now we can offer our clients a very good solution and everybody is happy. Review collected by and hosted on G2.com.

CK
Online Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Varify.io®?

What I really like about Varify.io is the simplicity and flexibility of the platform. You can easily create A/B tests without technical know-how. I like the intuitive visual editor. The best part is the unlimited experiments and traffic for a fixed price. This allows us to test as many ideas as we need without additional costs. It's beneficial because of its comprehensive set of features, which can be incredibly empowering even for those new to A/B testing. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

The software is fantastic, but for beginners, the wide array of options could initally a bit overwhelming. However, once you get used to it, everything is straight forward. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

Varify.io has been awesome in optimizing our websites UX. We easily implement changes and immediately see their impact. With the tool we are agile and continually refine our marketing strategies. I really like the new GA4 Reporting inside the tool. Review collected by and hosted on G2.com.

🤖 David F.
🤖F
Senior Software Engineer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Varify.io®?

As a freelance test developer, I’ve been using Varify.io for a few months, and it has truly changed the way I approach A/B testing. The platform’s focus on a "single source of truth" means that all my data is consistent and easy to track. Plus, the integration with BigQuery allows for super-fast data analysis, which saves me a lot of time and helps me make quick decisions for my clients. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

I don't like how underrated it is. Few people I talk to have heard about Varify, which is a shame because it is affordable and its Bigquery integration means that its one of the ONLY testing tools with 100% accurate tests. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

A/B testing, its allowing me to run A/B tests and get totally accurate results with a single source of truth. Review collected by and hosted on G2.com.

AH
Online Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Varify.io®?

I like the ease of use, the pricing and how effective it was for me to do A/B testing on my platform. Whenever I struggled with something, the customer support was really helpful. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

The audience targeting is a little too hard for me to use because it's using javascript, which I am not too familiar with. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

I wanted to test some design decisions to see if customers are more likely to go to the booking page or not. Review collected by and hosted on G2.com.

subhash d.
SD
Freelance
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Varify.io®?

It simplifies the A/B testing process. Its intuitive interface, fast setup, and clear, actionable reporting make managing experiments a breeze, allowing me to focus on optimizing conversion rates without unnecessary complexity. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

There’s nothing I dislike about Varify.io. It works seamlessly for my needs, and I’ve had a great experience using it. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

It streamlines the entire process, from test setup to reporting, saving me significant time and effort. The platform’s clear insights and reliable data help me make informed decisions, leading to improved conversion rates and better optimization results for my projects. Review collected by and hosted on G2.com.

SK
Online Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Varify.io®?

What's really cool about Varify.io is how simple everything is. You can set up A/B tests and your own pages really quickly without much prior knowledge. The visual editor is awesome because I can throw my ideas right in there and bam, it’s done. And the support is awesome. Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

Honestly, it would be nice if there were more integration options. It's good as it is, but more would be better. But there are more comming soon, I was told. Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

With Varify.io, I massively optimize the user experience on our site. I can directly see which changes are well-received and which aren't, which really boosts our conversion rate. Review collected by and hosted on G2.com.

anirban  c.
AC
Conversion Rate Optimisation Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Varify.io®?

TheGreat tool, it is best beneficial for those who are just starting out with testing. The tool is simple to use, results are crisp and I like their visual editor Review collected by and hosted on G2.com.

What do you dislike about Varify.io®?

The inability to slice and dice data, it must be provided Review collected by and hosted on G2.com.

What problems is Varify.io® solving and how is that benefiting you?

The tool Varify is good tool to basically give us insights about testing.

It is a good tool for someone who is looking for economical solutions, and quick execution Review collected by and hosted on G2.com.