V12 Data Discussions

Companies that have adopted marketing platforms out-perform those that haven't. Higher conversion rates and better data. Marketing platforms provides a way to manage, measure, and optimize your sales and marketing efforts. You can get in front of prospects earlier and stay engaged with your... Read more

Marketing platforms allow you to connect to people, help you to understand your audience’s, and help you plan your next marketing move. In order to stay engaged with your current customer and continue to grow your business, you need a platform that allows you to easily communicate with those... Read more

You can create a highly targeted audience using 500+ geographic, lifestyle, behavior, and demographic attributes. Then, communicate with your prospects with ease through email, online display ads, mobile, social media, and print & mail applications.

CRM stands for Customer Relationship Management. CRM only enables you to target customers that your organization maintains a current relationship with. The “My Customers” application will enable you access to these customer files in an automated environment. Acquisition databases are built from... Read more

We are the only marketing platform powered by both Acquisition and CRM data. With exclusive access to a data warehouse comprised of 4 billion records, this one-of-a-kind platform gives you a bird’s eye view of your acquisition and CRM efforts across every channel – email, mobile, print and mail,... Read more

It looks like the Launchpad platform includes a variety of cross-channel features. Which of these features (e.g. email marketing, display ad management) are used most frequently?