
1. Visual representation of the user journey
2. Highlights the touchpoints and pain points of users which they while interacting product or service
3. Also helps to build a consistent application Review collected by and hosted on G2.com.
1. Requires through user research. If the research is not conducted properly can lead to bias and incorrect interpretation
2. Time Consuming
3. To create UX map some times need to collect user data which can be unethical Review collected by and hosted on G2.com.

