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UTM.io Reviews & Product Details

Aditi J.
AJ
Education Management
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about UTM.io?

They offer a user friendly platform for managing and organizing UTM parameters. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

One point for dissatisfaction with UTM.io could be the learning curve for new users. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

It streamlines the process, ensuring consistent UTM usage, accurate tracking and simplified reporting. Review collected by and hosted on G2.com.

UTM.io Overview

What is UTM.io?

UTM.io is the all-in-one solution for seamless, effective, and collaborative UTM tracking. Replace that old messy spreadsheet with a streamline solution. Our app simplifies the process of creating and managing UTM links, ensuring consistency and accuracy across all your campaigns. With advanced features like branded domains, click tracking, rules and team collaboration, our platform is perfect for large teams and complex conversions. Sign up today to streamline your marketing workflows and unlock your full potential with UTM.io.

UTM.io Details
Discussions
UTM.io Community
Languages Supported
English
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Product Description

Effortlessly create, manage, and track UTM links with UTM.io. Streamline team collaboration and ensure tracking accuracy with our comprehensive solution, saving time and eliminating frustration.


Seller Details
Seller
UTM.io
Year Founded
2018
HQ Location
Orlando, Florida
Twitter
@utmio
68 Twitter followers
LinkedIn® Page
www.linkedin.com
7 employees on LinkedIn®

Dan M.
DM
Overview Provided by:
Hiring major league professionals to help businesses optimize their customer data stack!

Recent UTM.io Reviews

Allen E.
AE
Allen E.Small-Business (50 or fewer emp.)
5.0 out of 5
"Easy to use UTM tracker"
The chrome extension makes it easy to track website and campaigns
Mahad A.
MA
Mahad A.Enterprise (> 1000 emp.)
4.5 out of 5
"Making Ad Management Easy"
As someone who works freelance as well as a corporate job, UTM benefits me by creating a collaborative tool for my team. Moreover, it has a great l...
Astha O.
AO
Astha O.Small-Business (50 or fewer emp.)
3.5 out of 5
"UTM tracking and link management needs,"
It allows me to organize and categorize all our links effectively, making it effortless to keep track of each campaign, channel, and source.
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UTM.io Media

UTM.io Demo - A Smarter Way to Build, Manage, and Retain Consistency for your UTM Links
Creating UTM (Urchin Tracking Module) parameters for your website links can be a complex and time-consuming process. But with UTM.io’s Link Builder, it’s never been easier to build and manage your links. Whether you’re a marketer, analyst, or administrator, the Link Builder streamlines the proc...
UTM.io Demo - UTM Templates While Creating Links & QR Codes
Boost your marketing game with UTM Templates! Say goodbye to manual input and hello to fast, easy link creation. With UTM.io, generating UTM codes is a breeze, and creating custom templates ensures consistency across your campaigns. Save time, increase accuracy, and get the insights you need to o...
UTM.io Demo - Why Work With Us?
our platform is designed to simplify your marketing campaigns by providing an easy-to-use interface for creating and managing your UTM tags. Our team is also dedicated to providing excellent customer support, so you can rest assured that you'll have help whenever you need it. We can help to stre...
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11 out of 12 Total Reviews for UTM.io

4.8 out of 5
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11 out of 12 Total Reviews for UTM.io
4.8 out of 5
11 out of 12 Total Reviews for UTM.io
4.8 out of 5

UTM.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.
G2 reviews are authentic and verified.
Mahad A.
MA
Account Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about UTM.io?

As someone who works freelance as well as a corporate job, UTM benefits me by creating a collaborative tool for my team. Moreover, it has a great link shortening tool, which is user-friendly and easy to grasp. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

There weren't many downsides to using UTM, other than the cost, which was a little on the pricier side. Moreover, there was not much learning material that the team and myself could use to navigate the tools and website itself. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

UTM is beneficial to me as an individual, because it lets me create short links, which look professional for clients when I am sending them documentations and reference materials. In freelance, I use it for my campaign management and analytics of my individual performance. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
IM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UTM.io?

I've been using UTM.io, an indispensable marketing tool in my stack. It's intuitive, making link management and campaign tracking very easy and consistent. Here's what I like best:

User-friendly interface: UTM.io has a clean interface for easy navigation. Creating and managing UTM parameters is effortless with a well-organized dashboard.

Customizable templates: With UTM.io, you can create and save customized templates for UTM parameters, saving time when running similar campaigns. Cloning and making minor adjustments is super convenient.

Built for collaboration and teamwork: UTM.io enables seamless teamwork by allowing template sharing, campaign collaboration, and assigning roles to team members, ensuring consistency.

Customized URL shortener: The tool goes beyond tracking, offering URL shortening using your custom domains for easy sharing and tracking across different mediums.

Chrome extension: The UTM.io Chrome extension allows me to quickly and easily create UTM links on the go. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

In my experience with UTM.io, I've found it to be quite reliable overall. However, there are occasional glitches or bugs. Most times, they are very minor issues that do not break the app. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

I use UTM.io ensures consistency in UTM parameter implementation across different marketing channels and campaigns. With a centralized dashboard, I can maintain uniformity in tagging URLs, reducing the chances of errors or inconsistencies in tracking. This accuracy in UTM implementation leads to more reliable and trustworthy campaign data. Review collected by and hosted on G2.com.

Haris R.
HR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about UTM.io?

It offers link shortening with tracking and provides a comprehensive insight for campaign optimation. Overall it is a user-friendly tool and helps me manage campaigns more effortlessly. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

The thing I don't like about Utm is the cost subscription model. It has a learning curve for new users, and those with little knowledge about such tools will take weeks to learn this. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

For me, I needed to manage my social media ad campaigns. Based on my freelancing projects, I had to operate, maintain and add new campaigns for different shareholders. It makes it much easier for me to do everything in one place. Review collected by and hosted on G2.com.

Allen E.
AE
President/CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UTM.io?

The chrome extension makes it easy to track website and campaigns Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

Understanding best use cases for different terms and campaigns Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

I needed to track where clicks to my Web blogs were coming from Review collected by and hosted on G2.com.

Astha O.
AO
Senior Executive Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about UTM.io?

It allows me to organize and categorize all our links effectively, making it effortless to keep track of each campaign, channel, and source. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

nothing as of now, maybe they could improve their help n support Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

UTM structures can be easily replicated for similar campaigns, reducing the chances of human error and ensuring consistency in our tracking. It has significantly simplified our workflow and improved efficiency. Review collected by and hosted on G2.com.

Christopher W.
CW
Digital Marketing and Analytics Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UTM.io?

Using UTM.io is so much better than a spreadsheet with complicated and fragile formulas. It means a team of digital marketers can all tag their campaign landing pages consistently. There's a great Chrome extension and all the tagged URLs are saved in the same place for future reference. It's the best tool I've seen and I regularly recommend it to my charity clients. You can even create templates and rules such as converting all characters to lowercase. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

The main thing I dislike about it is that there is a paid version that unlocks some of the additional features. I wish it was all free. I also wish more of my clients used it! Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

UTM.io is solving the problem of how to manage UTM campaign tracking in digital marketing teams and with external agencies. It makes it easier to create consistent and useable tracking links for use in email and on social media. Review collected by and hosted on G2.com.

LP
Project Manager-Marketing Ops
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about UTM.io?

Brilliant UX and UI - Logical, intuitive layout.

Fantastic newsletter with actionable instructive articles. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

Very little! Seriously, this is a great product. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

Definitely more productive use of time leading to business benefits vis a vis reporting Review collected by and hosted on G2.com.

Filippo S.
FS
Multilingual Support Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about UTM.io?

Ease to create templates for campaigns and apply them from the browser extension Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

The tool is very simple (and that's a good thing!), there isn't much not to like Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

Easy control of UTM paramters Review collected by and hosted on G2.com.

Glen M.
GM
Marketing Technician
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about UTM.io?

Intuitive, user-friendly interface. I can quickly create the UTM variables for all of our marketing channels in minutes. Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

Rarely, a created UTM string doesn't save. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

As mentioned above, UTM.io saves us time with creating and managing our UTM variable strings for multi-channel marketing. It has systematized our usage and naming conventions, giving us more reliable performance data. Review collected by and hosted on G2.com.

Parul T.
PT
Digital Marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about UTM.io?

I love the link shortening with this tool Review collected by and hosted on G2.com.

What do you dislike about UTM.io?

No dislikes as such. I love everything it has. Review collected by and hosted on G2.com.

What problems is UTM.io solving and how is that benefiting you?

Tracking various campaigns and link shortening is what I cannot do with this tool :) Review collected by and hosted on G2.com.