I have applied it to find out where users dropped off in the critical funnels and make changes that can enhance completion. I appreciate the capabilities to track behavior and split audiences according to their behavior immensely. Review collected by and hosted on G2.com.
At various intervals, the reporting and the data visualization may feel chunky. If a project is focused on a certain user path, default reporting options can be rather inconvenient to build from scratch. Review collected by and hosted on G2.com.