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Upsiide Reviews & Product Details - Page 2

Upsiide Overview

What is Upsiide?

Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. Organizations that move their innovation process onto the Upsiide platform see significantly reduced time to market and significantly improved in-market success. Innovation is often associated with new products. But innovation is much broader, encompassing new products, new variants, new features, new services, new claims, new communication, etc. Upsiide is a single platform to test every innovation in every category. Leveraging our in-house consumer research experts and their decades’ worth of expertise, we’ve reinvented 3 core elements of traditional research: - The Respondent Experience: Upsiide’s gamified interface drives better respondent engagement and more accurate data. - The Analysis Experience: Intuitive data visualization that facilitates strategic analysis and decision-making. - Creating a study: Expertly created, customizable study templates covering a range of innovation needs. Upsiide is very flexible and can be used the way you want - as the innovation insights platform for your entire organization or just to run individual studies. Click the buttons on the top to either check out Upsiide for yourself, risk-free or to chat with our Sales team for a demo!

Upsiide Details
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Product Description

Upsiide is an innovation insights platform for anyone that needs to predict which ideas, concepts, and products will perform best in-market. The Upsiide platform allows you to target an exact consumer audience in 40 different markets and present them with what you'd like to gather feedback on. Brands like McDonald's, Canadian Tire, and Nestle use Upsiide to massively improve their speed to market at 3X the speed and 1/2 the cost of traditional market research.

How do you position yourself against your competitors?

Upsiide is the first automated innovation research platform that accurately predicts in-market performance. Upsiide puts concept testing into the language of modern business goals.

We speak to consumers like it's 2021

— Our respondent experience feels like a social media app. Mobile-native and leveraging swiping behaviours.

Insights in the language of business

— Powerful data modelling is built into our interactive dashboards mean you can make strategic decisions in a flash.

Designed specifically for innovation

— We're not a DIY research platform. We offer automated solutions that get you answers to innovative questions.


Seller Details
Year Founded
2010
HQ Location
Toronto, CA
LinkedIn® Page
www.linkedin.com
251 employees on LinkedIn®

MH
Overview Provided by:

Recent Upsiide Reviews

VANDERLEI L.
VL
VANDERLEI L.Mid-Market (51-1000 emp.)
4.5 out of 5
"Customer satisfaction comes first."
Perfect service and the satisfaction of having the guarantee of your rights and information preserved, especially now with the LGPD where we identi...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Useful tool for surveys and insights"
Easy to use and generate valuable insights for your organization
MB
Marc B.Mid-Market (51-1000 emp.)
5.0 out of 5
"More than a just DIY research tool"
Upsiide's interface is incredibly user-friendly for researchers, stakeholders and respondents alike. I have used this tool personally to inform and...
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Upsiide Media

Upsiide Demo - Swiping + Trade-off on Upsiide
Upsiide’s gamified interface feels like social media, not a survey - swipe right to like, swipe left to dislike. After 2 ideas are liked, users are asked to trade off between them to determine the winner.
Upsiide Demo - Emoji and Grid questions on Upsiide
Upsiide’s unique question types - like the Emoji and Grid questions - help users reach people who don’t want to answer a conventional survey and uncover new insights.
Upsiide Demo - Idea Score, Bar Chart and Idea Map on Upsiide
Upsiide’s intuitive data visualization dashboards help users identify top ideas in seconds, analyze them by sub-groups and uncover their competitive set in the market.
Upsiide Demo - Quadrant Map and Market Simulator on Upsiide
Users can also identify ideas which may drive loyalty and create simulations to understand the share and source of volume for their ideas.
Upsiide Demo - Creating a study on Upsiide
Decades of research expertise have been distilled into pre-built questionnaires that cover a wide range of innovation needs. This speeds up the users’ study creation process significantly.
Upsiide Demo - Accessing the pool of respondents on Upsiide
Access 44M+ respondents globally and speak to your target audience using detailed custom targeting. Send your study & start seeing responses come in almost instantly. Most of our studies finish within a few hours.
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27 Upsiide Reviews

4.3 out of 5
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27 Upsiide Reviews
4.3 out of 5
27 Upsiide Reviews
4.3 out of 5

Overall Review Sentiment for UpsiideQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
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Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

How versatile the applications of it can be from simply evaluating top ideas, to understand bundles, to optimizing a product line-up or mix. Knowing that its rooted in marketing science and analyitics also gives us confidence to shout the findings from the rooftop. Of course it all stems from an incredibly simple and intuitive user interface! Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

Some of the usability on the back end when wanting to compare restuls by different subgroups. Also not being able to run advances analytical techniques like factor analysis or TURF in the tool. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Whittling a long list of ideas to the top ones and using the TURF application to show an optimized bundle configuration of products to offer. A benefit we realized was that the list of items to include in the Upsiide don't only need to be ideas, products, or claims, but can be barriers to using or doing something, which also tells us what is critical to consumers on a sub conscious level. Review collected by and hosted on G2.com.

VANDERLEI L.
VL
E
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Upsiide?

Perfect service and the satisfaction of having the guarantee of your rights and information preserved, especially now with the LGPD where we identify ourselves through the use of requested information. A company of respect and consideration where we only have to support and guarantee and preserve our rights. Worth hiring. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

only when there are bureaucratic parts or even governmental interferences. Even so, their products and services do not fall short in the market and are in very good taste. Review collected by and hosted on G2.com.

Recommendations to others considering Upsiide:

better product x satisfaction Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

systems and agile customer service and their suppliers with quick, agile, and transitory options with a firm drive in the collected responses, yes contributing to the improvement of the company Review collected by and hosted on G2.com.

Laura H.
LH
Brand Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

The platform is very intuitive to use. The immediate data available is easy to digest and extremely helpful in getting a gut check on proof of concept. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

Having to delete answers but exporting data and importing the excel sheet is a little cumbersome but not terrible. I wish we would quickly delete replies manually. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Concept validation, employer brand feedback Review collected by and hosted on G2.com.

Andriy A.
AA
Brand Manager Innovation
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Upsiide?

I love the intuitive design, convenience and ease how I can create consumer researches, love that I can run them quickly and efficiently. Whenever I have a question what idea will be preferred by consumers, or what are my consumers attitudes, I have a way to test this instantly and cost-efficiently Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

Cannot save question templates. I would also appreciate if there would be a library for with a popular questions templates ('How likey you are..." with standard replies ''Very Likely, Somewhat Likely.. etc") Review collected by and hosted on G2.com.

Recommendations to others considering Upsiide:

I would recommend building your custom audience (which is most relevant for your product) with the support team, so that you have it readily available Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Quick screening on consumer acceptance (what idea consumers would be more interested in)

Questionnaires on concumer behaviour Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

I like that you're able to see data both in a chart form but also in a visual format, which is especially helpful for those that process data visually. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

The downside of the visual format of the data is that you couldn't see the exact number of the specific data point you were looking at. An ability to zoom in on the specific data point would be helpful. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

We were trying to figure out which flavor of chips a brand should launch. The benefit was being able to see where the specific flavor fell in the niche vs mass appeal spectrum. Review collected by and hosted on G2.com.

Verified User in Management Consulting
CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

Built by research pros

Pros at Dig Insights used their research experience to build out this solution, so you know the methodology works. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

"Lack of possibility to reuse the already used data - e.g. kick off research with same benchmark but new innovations costs the same as a new research. Does not work great on mobile." Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

"The IR was lower than anticipated and our survey fielding was halted. We were told that the recruitment wasn't feasible which put us in a very difficult position." Review collected by and hosted on G2.com.

Verified User in Food & Beverages
CF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

Easy to use. Results available very quickly. The ideas swipe tool and the quadrant charts are super useful when exploring claims, new ideas etc. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

TURF tool very complicated to understand Review collected by and hosted on G2.com.

Recommendations to others considering Upsiide:

Great platform for insight professionals. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Screening Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

In the past we required extensive surveys and AB testing to get a sense of what products customers would like. Surveys often didn't reflect their actual choices once those products were rolled out and AB testing is complex to roll out, especially when it comes to smaller decisions. Upsiide has made it easier to test small changes in what is close to a live environment. That is what has provided most utility in my team. Being able to test multiple concepts at the same time is probably the most useful feature. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

There is not much I dislike in particular. I think being able to incorporate some element of value (i.e. cash value) and measure how different concepts impact the business in terms of revenue would be great to add. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

More agile decisionmaking is the main benefit. In the past we had to either make uninformed decisions, or spend a long time waiting. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

the ease of the functionality of the app and how it relates to millenials Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

the analytics and the difficulty of comparing two products you don't like Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

we are solving market research issues to best design our services. The benefit is that it is new and easy to use. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Upsiide?

The ability to go in and self-cut data, easy to use, and cost-effective solution for various research needs, is excellent for us as we typically work with a fast turn timeline and often shifts in priority. Review collected by and hosted on G2.com.

What do you dislike about Upsiide?

None that come to mind are major. Loading time is slightly slower than expected and can be improved. Review collected by and hosted on G2.com.

What problems is Upsiide solving and how is that benefiting you?

Packaging testing and innovation concept testing are the two solutions we use Upsiide for. The platform allows for fast prioritization and decision making. Review collected by and hosted on G2.com.