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Upland Kapost Reviews & Product Details - Page 2

Upland Kapost Overview

What is Upland Kapost?

Upland Kapost is content operations management software that helps B2B marketing teams plan, produce, distribute, and analyze content all in one place. The solution enables marketers to easily manage the full content lifecycle so they can deliver the best experience at each stage of the customer journey. Customers love Upland Kapost for its go-to-market alignment, multi-channel distribution, and consistent content delivery. Learn more at www.uplandsoftware.com/kapost/

Upland Kapost Details
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Product Description

Upland Kapost is content operations management software that helps B2B marketing teams plan, produce, distribute, and analyze content all in one place. The solution enables marketers to easily manage the full content lifecycle so they can deliver the best experience at each stage of the customer journey.

How do you position yourself against your competitors?

In order for organizations to thrive in the age of the customer, they must provide the right content to the right people at the right time to ensure a seamless customer experience. With Kapost capabilities, B2B Marketers can execute on their strategies, provide a consistent customer experience, and gain insight on their customer, enabling marketing to meet their revenue contribution goals.


Seller Details
Year Founded
2010
HQ Location
Austin, TX
Twitter
@UplandSoftware
917 Twitter followers
LinkedIn® Page
www.linkedin.com
1,025 employees on LinkedIn®
Ownership
NASDAQ:UPLD
Total Revenue (USD mm)
$291
Description

Upland Software Inc. enables global businesses to work smarter with over 25 proven enterprise cloud software products that increase revenue, reduce costs, and deliver immediate value. Our solutions offer many integrated AI capabilities and cover digital marketing, knowledge management, contact center service, sales productivity, content lifecycle automation, and more. Upland's powerful cloud products are trusted by more than 10,000 global customers.


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Recent Upland Kapost Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Fantastic content marketing workflow app"
Roles, permissions and workflows built into the system
Mike G.
MG
Mike G.Enterprise (> 1000 emp.)
4.0 out of 5
"Easily manage content workflows!"
The ease of setting up specific workflowsfor every stage of content creation, including being able to seamlessly assign stakeholders for review. Al...
UA
Umair A.Enterprise (> 1000 emp.)
4.0 out of 5
"Very simple tool but there are room for improvement in terms of other apps integration"
Ist Just in time creation of User Profile is really amazing.
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Upland Kapost Media

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Video Reviews

42 Upland Kapost Reviews

4.0 out of 5
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42 Upland Kapost Reviews
4.0 out of 5
42 Upland Kapost Reviews
4.0 out of 5

Overall Review Sentiment for Upland KapostQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jeremiah B.
JB
Marketing Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

The calendar view is helpful, as are custom views. It's relatively easy to see a clear view of what content you're responsible for and when it's due. Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

Limited drag-and-drop capabilities, and the flows don't re-order automatically based on changed task dates. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Kapost:

Search capabilities could be improved, and it's lacking drag-and-drop capabilities. It gets unwieldy as you add more and more, so it might be better for SMBs. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

We organize our global content initiatives, as well as resources for the sales team. Review collected by and hosted on G2.com.

AE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about Upland Kapost?

Interesting end to end marketing approach Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

might be difficult to convince our teams to use canvas Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

getting content to the sales people Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

Kaposts cross team collaboration functionality as well as project "status update" feature make reviewing project status quick and team collaboration easy. Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

The above mentioned updates and messages can get messy and clutter up your activity feed quickly. Similarly, if you're on a large amount projects messages and status updates can get missed as they're pushed down in the activity feed. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

Improving cross team creative collaboration, especially for both internal and external vendor teams. Building out micro-sites has become infinitely easier with the checks and status updates Kapost provides. Review collected by and hosted on G2.com.

Carson M.
CM
Marketing Operations Associate
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

Kapost makes it easy to organize tasks that need to be done across multiple teams. Our Content team works on most of the tasks but coordinates with our marketing ops and demand gen teams through Kapost Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

Kapost can be a little overwhelming from the user interface standpoint. There is a lot of information in the platform and I don't think it is as organized as it could be. Also without a dedicated user of kapost, the tasks can add up and get forgotten Review collected by and hosted on G2.com.

Recommendations to others considering Upland Kapost:

Make sure you are prepared to have people that are regularly using the platform and are very familiar with it. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

We are solving the problem of things not getting done through long email chains. Things are easily lost or overshadowed through email so having one platform makes things easier. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

I love the ability to create custom workflow documentation for multiple users — very useful within the publishing process from start to finish. Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

It's essentially a lesser version of WordPress as a content editor. To publish, we still have to push to WP, but the workflow tools are bar none. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

Managing the multiple tasks and workflow deadlines across editors, writers and platforms. Kapost does it seamlessly. Review collected by and hosted on G2.com.

Rebekah W.
RW
Marketing Specialist
Computer Software
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

I like the ability to create different workflows for different processes. Each workflow will have only the tasks—and the people assigned to those specific tasks—necessary to complete the project. Notifications help to remind you that the task has moved on, is behind or a deadline has changed. I love the transparency it offers especially working within a large marketing department. Along with the workflows, you can setup smart deadlines so a project always stays on time. Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

The comment feature could be a bit more intuitive, but currently it is on the bottom righthand corner of the page and can be difficult to manage the comments from other users. Also, it comments each time a task deadline is updated so there could be 15 comments in a row that say "Deadline has been changed". Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

I use Kapost with a 40 person marketing team and it allows us to collaborate, assign and manage multiple projects at one time regardless of where each person on the team works. The benefits of transparency, accountability and collaboration has really moved our marketing initiatives to the next level. Review collected by and hosted on G2.com.

Kevin L.
KL
Director, Demand Generation
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

I like the job flows...keeps everything moving, and I love the ability to chat with stakeholders within the tool. (less email the better) Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

It was very rough during implementation and I think more hand holding is needed through customer success teams. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Kapost:

Its a very powerful tool, but not a lot of people know about it in my opinion. When I say I have used Kapost, some know it but most do not. Need more customer advocates to preach the word!

Also, on implementation, there needs a little refinement. People dont like change and thats what hurt us and slowed us down. We had a great kickoff with them, but I feel like we could've used a few more in person meetings to walk us through it all. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

We needed a centralized place for all content creation, campaign creation, and an editorial calendar for large launches. It checked off on all of those....BUT it took some time to get there. (be patient) Review collected by and hosted on G2.com.

Kelley B.
KB
Communications Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Upland Kapost?

I love the fact that Kapost helps my team to keep our content machine running smoothly. Prior to implementing Kapost we didn't have a true "content machine." Pieces of content would fall off the radar, ideas about new content would be forgotten and there was no true documented processes for completing blogs, white papers and even events.

With Kapost we have more than tripled the amount of content that we produce, ideas are not lost, and we have documented and proven processes for any piece of content, types of campaigns, events, webinars and more. There is no reinventing the wheel.

Kapost is also awesome to work with. They are very interested in listening and implementing our ideas about how to make the Kapost experience better. They are always implementing new features that make Kapost better and I very much feel like the company is going to thrive and be around for a long time! Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

Kapost allows you to drill down to a granular level. Our team has found it works best if we don't get too into the weeds when setting up steps and tasks. It can end up wasting time. Review collected by and hosted on G2.com.

Recommendations to others considering Upland Kapost:

Great customer service, stable company, flexible, and most importantly the system works. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

Our small marketing team has been able to rapidly increase and continue to produce content. We also have been able to reduce the time cycle of getting content approved and published, resulting in more content which is key to helping us drive more leads. No longer do we have to reinvent the wheel in terms of processes for things like conferences. We are able to look back easily and see what we did at a particular conference the year before. It has also helped us in tracking what we have submitted to vendors, conferences, webinars and more. This helps us avoid submitting duplicate content.

Kapost has also helped us be able to create strong nurture programs. This in turn has had an impact on leads and in keeping top of mind with prospects. I would highly recommend Kapost to any team that feels like they aren't producing enough content, struggling with keeping up with their campaign initiatives or anyone who feels like they are constantly reinventing the wheel. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

Easy to use and intuitive so it takes only a few minutes to come up to speed Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

Too many initiatives and tasks can get you lost so better tagging will help in quick and easy retrieval of tasks Review collected by and hosted on G2.com.

Recommendations to others considering Upland Kapost:

If you want to use a easy to use tool for Marketing Content Management, then you should consider Kapost. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

Good content marketing organizing solution Review collected by and hosted on G2.com.

Verified User in Computer Software
IC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Upland Kapost?

Kapost allows you to craft, manage and measure content in one place. It creates a culture of accountability and version control. It also helps to tie Content ROI to sales. Review collected by and hosted on G2.com.

What do you dislike about Upland Kapost?

It was a bit restrictive, although we wanted to highly customize it for our needs. Review collected by and hosted on G2.com.

What problems is Upland Kapost solving and how is that benefiting you?

The ability to craft content in one place, implement accountability models and workflows but most importantly version control. Review collected by and hosted on G2.com.