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UpContent Reviews & Product Details - Page 8

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Alex P.
AP
Chief Information Officer (CIO)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Upcontent has extremely powerful filtering options, making sure the content you want is the content you get. No more scrolling through google, or setting up janky alerts in the hopes of finds some good content to show your users, Upcontent has you covered. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The Ui looks a little dated, but still easy to find your way around. Nothing a bit of TLC and a touch of paint could not fix. Also, it would be nice to have more options in how the galleries / embeds look in regards to sytling. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

If you value your time and sanity, it is a fantastic purchase. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It is a time saver. It solves the problem of not knowing what content to post on social, in your blog, and your email bulletins. What's more, it works extremely well with other programs, such as Rasa.io, a software for creating user custom emails through RSS - together they are A DREAM TEAM. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

LOVE this review, Alex! Thanks for sharing your experience - and be on the lookout for some UI changes in the near future!

Thanks,

Scott

Susan H.
SH
Healthcare/Technology Content Marketing Strategy, Writer & Editor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

My favorite features are how easy it is to get started, create robust searches, and put together content deliverables. Plus, I can add my own content resources for my clients or other research sources. Lastly, my client's team can take my content recommendations and run with creating the emails and posts to promote the content. Customer service is amazing and fast! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I wish I could get more timely, Google results. Only downside is that I have to take time to curate out a lot of fluff. Many times, I need to include my own resources to round out their research. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Be clear on your goals and tap into the expertise at UpContent to think through how best to use the platform for your needs. Really USE them. It will save you a lot of ramp up time. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I can review/create timely research and knowledge nuggets that my client can review/approve and their team can run with creating content deliverables. We probably save 4-6 hours or more a month across the marketing team for creating our 4 monthly eblasts. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience in such detail, Susan! I'd enjoy getting your thoughts about the best ways to support the discovery of more results that meet your time sensitivity.

Looking forward to continuing to support you and your team's goals!

Lou C.
LC
Senior Cloud Subject Matter Expert
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

How I can get content tailored exactly to my industry and products that I then can push to my social media and websites. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There is not much to dislike about this platform, it covers a lot of integrations with CRM Platforms like HubSpot, Zapier, Buffer and others. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

This is a great platform to curate content and showcase thought leadership, the customizations are also highly beneficial. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Keeping content ever-green on our website and demonstrating thought leadership on social media. Massive time savings, easy to organize and queue up content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Lou,

Thanks for sharing your thoughts. Great to hear you are getting value out of our approach to integrations.

We look forward to continuing to support you!

Cheers,

Scott

Nathan S.
NS
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The method that they scrape sources is excellent. I always find better quality content than I would with competing products.

The ability to display the content you curated on your website through customizable cards is pretty cool.

I haven't tried to create a curated newsletter yet, but Upcontent shows it as a feature so i'm excited to try it out soon. Hopefully it will be a new way to aquire new customers.

It is especially helpful for people who are looking for content that is relevant to their niche. I also like that you can create a customizable feed of curated content. This is perfect for people who want to stay up-to-date on the latest news in their industry. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The price is very high is you want RSS integrations and Custom website integration. These features should be included on the lower plan, if that were the case the price would be very reasonable. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I'm using to to find quality content from other websites to use in social media posts, curate content for my blog, keep up-to-date on industry happenings, and I plan to use it to start a curated newsletter. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Nathan!

Thanks for taking the time to share your experience. Fantastic to see that the quality of what you are discovering with UpContent and how you can present it to your audience is meeting your expectations!

Please let us know if it would be helpful to ensure you are getting the most from your current subscription!

Cheers,

Scott

Andrew L.
AL
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

What I most like is the flexibility of search, allowing my team to hone in on the exact content stories that are relevant to our client audiences. I also appreciate the effort made in providing integration with other tools like Hootsuite, so we are not jumping back and forth from screen to screen. I also love the tutorials - all very helpful! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

So far, I have not found anything that I do not like. While there are always opportunities for the simplification of interfaces, with the complexity of the software, I think that they have done a pretty good job of placing everything in a place where it can be easily located. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We used to have issues with retweeting the same content that everyone else posted or creating exciting ideas day after day. Not we have lots of content that we can use or jump off from to produce our content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience, Andrew!

Great to hear of the success you've had.

We look forward to continuing to support your efforts and would love to hear your view on areas where further interface simplification can be accomplished.

Cheers,

Scott

Alicia M.
AM
Web Designer | Consultant | Agency Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like the concept that I can find relevant material to share on my social media feeds and not create original content. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I wouldn't say I like how the dashboard is set up. It's all over the place, and it's often hard to find the original source material. I sometimes need the content source because I need the thumbnail picture from it for SEO purposes. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Upcontent helps me speed up the process of finding and sharing relevant content to my social media feeds and website. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Alicia!

Thanks for taking the time to share your experience.

I'd love to find some time together to better understand your workflow and see how we could improve your experience.

This is a key initiative for us at present and I know your perspective will be valuable.

Thanks,

Scott

Dr Christie M.
DM
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Extremely easy to use, with their selection of articles frequently updated so I can share high-quality information quickly to my network. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing, it is a great product, although I do need to upgrade my plan to add more topics. However, you can change your topic selection which I really liked. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

You can start for free, and you are not locked into using a certain topic forever which is really nice Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I have been able to quickly share relevant industry information to my network Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for sharing this experience!

Please let us know how we can help you in evaluating the subscription option that would be best for your needs.

Looking forward to continuing to support you.

Thanks,

Scott

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent has a vast selection of content topics to pull from. Whatever subject matter you're looking for, chances are good you'll find what you need. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I don't see any down side to using UpContent. It's reasonably priced, they have great service, and it does what it promises to do. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Searching for content using Google search or other search engines is time consuming. And it can be difficult to filter out junk. UpContent always delivers high quality, relevant content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience!

Awesome to hear you are able to find the diversity of content you are looking for.

"It does what it promises to do", is a fantastic compliment.

Cheers,

Scott

KA
Vice President
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Personalized support and assistance from UpContent staff to ensure our company is able to utilize the technology in the ways that best support our goals. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

So far, UpContent has every feature we are looking for in a content curation technology company. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We need an easy way to access content from a variety of sources that are of interest to our members. The ease of use and integrations to our social media platforms make the process easy to manage. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your experience, Kristi!

We look forward to continuing to support you and your team in this exciting initiative.

Cheers,

Scott

Verified User in Mining & Metals
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Ability to design your own criteria for the content you want. Many options are available in terms of choice of filters. Easy to use and get going. I use up content in collaboration with Hootsuite. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

More premium websites and news sources to be used or available as filter group. No of topic to be increased for content creaters. Visual can be made more user friendly. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Sure Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am increasing awareness towards climate change which is affecting everyone irrespective of country, society, culture. It keeps me and my audience up to date with current changes in climate. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Great to hear of your use of UpContent and the benefits you are seeing in leveraging our partnership with Hootsuite.

We look forward to bringing you further improvements in user experience soon!

Thanks,

Scott