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UpContent Reviews & Product Details - Page 28

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
Security Badge
UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Matthew A.
MA
General Manager
Computer & Network Security
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The articles for scheduled posts are relevant and varied. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing that I can think of at the moment. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Nothing recommended at this time. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent allows me to save time by scheduling all posts on social media for the week in one place. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Matthew! Thanks a lot for writing a review of UpContent! It's awesome to hear you're seeing relevant and interesting results and that you're able to get your content needs taken care of for the full week ahead or more! Let us know if there's anything we can do to make your experience even better.

Richard B.
RB
Owner & Artist
Consumer Goods
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent saves me time looking for relevant content! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I need to delve deeper into it to expand on my likes/dislikes. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It provides me with content that I can post quickly and efficiently to my social media channels. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hi Richard! Appreciate you taking the time to review. It looks like we're hitting the mark with saving you time and helping you find great content! We'd love to know what else might make your curation experience even better. We're launching a new update in the coming months and can't wait to hear your take on it.

Denise E.
DE
Owner, Co-Founder
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Being able to drill down the options to search Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I have trouble finding the right keywords to search with Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Lots of content Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Efficiency and productivity Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much, Denise! Your feedback is really valuable to us. It's awesome that you're able to drill down to a more specific search. We know that creating the best search query can be a bit of a challenge and we're working on making that easier for our users. In the meantime, we'd be happy to help you get set up with a topic that serves you even better. Feel free to reach out and we'll get you taken care of! Thanks again.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Service is incredible. Even got a half hour 1-1 call to help me set up my content Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It's a bit clunky still. Doesn't feel very smooth. Also, some of this content doesn't get refreshed. I still see content from 3 weeks ago and I don't need to scroll to see it either. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

give it a shot! it's definitely worth trying out to see if it's a good fit Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I don't have time to scour the web for information so this is a great aggregator for the different business I support. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your thoughts. It is great to hear that you are enjoying our support (we love spending time with our customers to optimize their topics) and that it is saving you time.

We have some exciting advancements to the user interface coming in a few weeks that I am confident that will help us become far smoother for your workflow.

Regarding the content age, I would recommend trying the Recency sort or Time filters to ensure you are seeing the newest content first.

Feel free to contact us on the above. We'd love to help find a way to bring your 7 to a 10!

Sincerely,

Scott

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like the fact that I am in control of the content that shows up on my dashboard and that I can really get a thorough understanding of what people are looking up for my particular niche Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There isn't one bad thing that I cab think of that I dislike Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Definitely a tool to use to better your business Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

A huge business benefit that I have gotten from up content is that I can get a detailed real life /real numbers report of My keywords searchs online Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Wow! Thanks for such a wonderful review! It is definitely great to be able to use UpContent as market research and even ideation for writing your own content. I love that you are taking advantage of that insight. We hope to continue to provide value in the weeks and months (and years) to come!

Verified User in Construction
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Being a Social Media Manager it's hard sometimes to find relevant and engaging content for curation. But UpContent Tailors to my needs and helps to turn a 3 hour search to literally 5 minutes of posting. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I dislike that the interface isn't as friendly as I would wish it to be but that's really the only thing. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Instead of seraching look for a one place to help manage time Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content Curation and keeping our social media pages up today with growing industry. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

You are exactly the kind of person we created UpContent for! We're so glad to hear that you've reduced the time you spent searching for great content by such a significant margin. Thanks for your honesty about the interface, too. We're making some major updates in the coming months and welcome your feedback then as well! Thanks so much for your review.

Verified User in Research
UR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I was able to define good quality useful searches easily. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Cost - there could be a freemium model to capture low frequency and low volume users.

Subscription style charge - this is difficult for my institution to pay. A one time or once per year non-renewable charge should be an option. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

1 Monitoring a topic

2 minimizing search time Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey there! We appreciate your use of UpContent and for taking the time to review! We do offer a free plan for those low volume, low frequency users. Once your 30-day trial of the Professional Plan ends, you can downgrade to the free plan that allows you to create one topic that's free forever. As for the Professional Plan, we do offer a discount for those who pay once a year upfront ($100 annually, instead of $10/mo), giving you one free month. We understand that it's not always easy for our users to pay monthly, so we offer a few different options. We hope you can find one that works best for you! Don't hesitate to reach out with any questions. Thanks again!

Verified User in Marketing and Advertising
CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I use UpContent through Hootesuite across all of my client profiles. It's fast, efficient and effective in terms of suggesting great content Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It's sometimes a little tricky to identify what exactly I'm looking for, but I've become better at it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Social media posting across numerous brands on Hootesuite. It's made my life easier Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much for taking the time to leave a review! It's awesome to hear that you're finding great content for all of your clients and that you're seeing value in being able to use UpContent within Hootsuite. You're definitely not alone in the learning curve that can come with refining your search queries, but it sounds like you are dedicated and it is paying off! Let us know if we can assist you in creating a custom topic in the future; we're always here to help!

Verified User in Internet
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I use it as a replacement for Hootsuite's former product where we could grab news for posts. I like the articles that are returned. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Sometimes upcontent doesn't work well within hootsuite, won't allow me to scroll to see news, and other interface issues. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Works well Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Wow, it's great to hear your feedback, thanks! Hootsuite's decision to kill Suggestions was felt by so many, so we were glad to be able to provide a solution to those affected. We hear you about sometimes the content source doesn't quite work as expected and we'll definitely take that information to Hootsuite and see what there is we can do. If there's something specific that happens regularly, please let us know! This is not the experience we want you and others to have. Thanks again for your review!

Verified User in Public Relations and Communications
CP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It's an excellent keyword based content curation tool. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Not much...just the auto branding, but no biggie. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content curation! Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thanks so much for your review! Great to hear things are working well for you and that you're finding awesome content. I'm sure you're aware that auto branding is removed for our professional plan users :) but you can also delete it while creating your custom social media message, too! We really appreciate you using and enjoying UpContent!