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UpContent Reviews & Product Details - Page 27

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Tina B.
TB
Attorney at Law
Law Practice
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It is sometimes difficult to find relevant content and with UpContent, you can insert search terms and find relevant content specific to the area or field you are looking for, which is great in generating ideas. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It was a bit difficult to learn what search terms are needed and the form to input your terms could be more user-friendly. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Able to find relevant posts that help me deliver relevant and trustworthy information to my audience. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Tina! Thanks so much for your honest review. We're so glad to hear that you're finding some valuable content (and therefore ideas!) through UpContent. We definitely hear you on the learning curve that comes with using the Query Builder and hope to find a good balance that is more user-friendly and still gives you quality results. We're working on it :) Thanks again!

Lauren S.
LS
Marketing And Business Support Coordinator
Accounting
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

How I can organize articles however I want Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Everything has been great thus far. No complaints. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Trying to get a bigger following/more subscribers to our email list. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Lauren! Thanks so much for taking the time to leave your thoughts. It's awesome to hear that you're enjoying your experience thus far. We'd love to know what would take curation to the next level for you, so we can help build that email list of yours. Let us know what's on your wish list!

AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The easy linking of the content I find with Buffer Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There was not a specific area that I felt the platform was lacking in. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Use the trial version to prove to yourself this is as great as they say it is. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Curating content to support a position and linking relevant content to social platforms. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Angela, thanks so much for your review! We're glad to hear that UpContent's integration with Buffer makes your curation efforts seamless. A trial is definitely a great way to see if UpContent meets your needs! Thanks for your loyal support.

Rachel G.
RG
Digital Marketing
Gambling & Casinos
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It's immensely accessible and very user-friendly. With one simple keyword search, you're able to find up-to-date and interesting content. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It would be nice if the search would also cover social media Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

It will create immense value to your daily operation. And serves as a great tool to discover new trends and to create your own content. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Keeping up-to-date with the latest news in the industry and finding relevant topics as inspiration to create my own content for my own website. Review collected by and hosted on G2.com.

Joye P.
JP
Founder
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I have been using UpContent for my curating site and I like the type of content I am getting that is specific for my site. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Its not as easy to post with Hootsuite. It looks as if you should add that feature as with buffer. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I haven't been using it long enough to solve any problems at this point, bu that will change. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Joye, so great to hear that you're enjoying the content you're discovering through UpContent! Specificity is definitely one of our aims! We look forward to hearing more of your feedback as you get settled in with UpContent. Out of curiosity, have you used UpContent within Hootsuite as a content source? We'll be making some improvements soon, so it'd be awesome to get your thoughts then, too! Let us know if we can be of help.

Verified User in Pharmaceuticals
EP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The best part of it is the simplicity and access to great content. It allows me access to up to date content that keeps my page relevant. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Still getting used to the quarry. You definitely need to spend some time thinking about what you want and need. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Try it! You will not find another product that is this good at this price point. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Up to date content is the biggest upside. A lot of other businesses in my space are just talking about themselves and bringing in new readers with content. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

You nailed it on the head. The query builder definitely requires a bit of a learning curve and forces you to really consider what it is that you're looking for. We definitely want to maintain this level of intentionality, but we know there's room to improve in terms of its userfriendliness. Thanks for sharing your feedback! We're so glad we're helping you find up-to-date and meaningful content for your audience.

Shawn C.
SC
Owner
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like the array of content. It's from various resources and provides several to choose from. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The layout is a little quirky, but I'll take the quirkiness in lieu of the quantity and quality of content I get. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

None Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

This saves me a (&(^%$% load of time. :) Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Shawn, we greatly appreciate you sharing your thoughts! Wow, we are so glad to hear we're saving you *that* much time :) Nothing better than that. We'd love to know what makes the layout quirky in your eyes and we also invite you to report back some time next month when we relaunch a fresh new look and some sweet features! (Shhhh...it's a secret). Thanks again!

Sean F.
SF
Independent Business Owner
Consumer Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

So far the services provided are pretty impressive and on point. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The service costs is reasonable but they should also add Hootesuite as a share button because from what I've noticed they only offer to automatically post from buffer. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

They provide me with incredible articles so I can focus on my company and not search for a million relevant articles on my business Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Sean, thanks so much for the review! We're so glad to hear you're enjoying it. We are a premier content source in the Hootsuite platform in addition to Buffer, but we agree–having a button within our standalone platform to share to Hootsuite, too, is a great idea! We'll definitely bump this up on the priority list. We hope you continue to love your experience!

Verified User in Internet
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent does a great job of consolidating content by the topic you're interested in and saves a lot of time. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There aren't many negatives. If I had to choose something it would be that they could benefit by expanding their content in my particular vertical... but they have a ton of content. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Great for easy content curation. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent saves me time when I'm looking for content to share in my vertical and need something quickly, I go to UpContent to find quality content. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you for taking the time to share your feedback! It's great to know that we're giving you more of your time back to spend on more important tasks! If you're interested, we'd be happy to help you refine your topic to get more of the results you were hoping for--or if there are particular sources you'd love to see, let us know! Send us an email at info@upcontent.com or send us a chat in my.upcontent.com. Thanks again!

Verified User in Furniture
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

We are fairly new users to UpContent, but so far the content pulled from the web is relevant and high quality. It also saves us time, since UpContent automatically pulls these articles into one place where we can share them with our customers. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It would be helpful as a new user to have a how to guide available. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It adds to our overall social media and internet presence and we do not have to spend so much time gathering the content ourselves. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Welcome to UpContent! Thanks so much for taking the time to review your experience thus far. Saving you time is our goal, so that is wonderful to hear! We hear you about wanting a new user guide, so we have a full Learn site dedicated to help documentation! It's currently included in our email onboarding, but we definitely could add it to other areas to make it more accessible. Thanks for pointing this out! You can find that information at learn.upcontent.com. New updates are ahead as well, so we'll be looking forward to your thoughts then, too. Thanks again.