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UpContent Reviews & Product Details - Page 26

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Consumer Goods
IC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The content it surfaces feels relevant to my search. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

In the topic search, I cannot continue to use query builder once a query string is saved. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

I suggest configuring a search and see if the results meet your needs before considering further. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It is helping me surface other content I may have missed from my usual channels. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much for taking the time to share your thoughts! We hear you on the query builder and we are actively taking steps to improve the entire topic-creating experience. We'd love to run it by you when we have something to beta test in the future, if you're open to it! It's awesome to hear that you're finding relevant content that you wouldn't have been able to find elsewhere. Thanks for being a user!

Scott S.
SS
Manufacturer's Rep
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

You can't help but like the simplicity to setup filters and parameters to find content as well as the UpContent's speed of curation. I also like the individual one to one coaching that managment provides without asking. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

UpContent needs to provide a counter to show when and where content was used or shared. Now no such counter is offerred. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Subscribe Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am primarily using UpContent to increase one-to-one engagement with prospects. Review collected by and hosted on G2.com.

Christopher B.
CB
Manager
Entertainment
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like that it's integrated with Hootsuite. I like being able to use different keywords, however the UI of the content search creater is not intuitive and had a little bit of a learning curve. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I don't like:

- that the same article pops up multiple times from different sources.

- there is no refresh all articles button. There should be a way to press the UpContent button and it gives a whole new batch of articles.

- Most of the contest is a few days old and already in circulation throughout social media stream. I've never seen the post within the past "Day" work with search words.

- having to copy the picture and attach it as a file to the post. Would be nice to have a way to scrape a few pictures from the article and pick which one to choose for the post.

- that there is not moble friendly version to do this job on the go. I don't always have a computer to do this.

Would be nice to have a way to copy an article link URL on a mobile app and past it into a mobile app version of UpContent which would scrape the article for possible pictures to use for the post... while still having features like auto-schedule, etc. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Don't have any recommendations for other users at this time. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content curation to increase engagement on social media is the main issue I'm trying to do. Unfortunately, there isn't always a lot of engagement. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Christopher,

Thanks for taking the time to respond. Learning from your comments is critical in helping us continue to improve.

It is great to hear that you have seen value in the Hootsuite integration and your points for improvement are well taken.

We do have some new features in development at this moment that should alleviate a number of your current frustrations - I'd love to share them with your and get your thoughts.

We are also in the early stages of designing a mobile application to help with "on-the'go" curation. However, there is a current way to review the articles discovered by UpContent on mobile (what I use the majority of the time) with a free app called Inoreader. Step-by-step instructions on how to set it up are available here: http://learn.upcontent.com/article/v10biqo8A4-up-content-on-mobile.

If you are open to it, I'd like to review your topics with you and see if we can set the criteria to find you a greater amount of recent results. Feel free to contact us via your my.upcontent.com dashboard. I'd enjoy the opportunity to speak directly and am confident we can help make UpContent a more valuable piece of your toolset.

Thank you again for the time. Thanks for being a part of our community!

Cheers,

Scott

Founder and CEO

Samantha B.
SB
CRM and Digital Analytics Specialist
Food Production
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I love how easy UpContent integrates with Hootsuite. The content is always relevant, credible and up-to-date. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Making a query can be challenging. I wish they would offer automated suggestions. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Definitely consider this Hootsuite app. Test it out, you will fall in love with it. Be careful because the trial period is very short and hooking it up to a free Hootsuite account proved to be difficult (on Hootsuite's end, not Upcontent's end). The custom service is phenomenal and they will help you set-up queries including setting up some of their own "just because". Excited to continue using this system! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Posting industry relevant content to client's social pages. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you Samantha! We're so glad you're loving the UpContent integration with Hootsuite and that you're finding the kind of content that makes an impact. Interesting to hear your thoughts about the length of our professional trial! We've experimented with different lengths and have found some to be too long, so we're aiming for a happy medium :) What would be a more sufficient time frame in your opinion? We appreciate your insight!

James N.
JN
CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I absolutely love this platform, it's easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It's sometimes a little slow catching on. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Download it now! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

ease of everyday marketing life! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for the kind words, James! Great to hear that you are seeing value from UpContent in your "marketing life". Our team has enjoyed working with you on getting your topics "just right".

Looking forward to connecting again soon.

Cheers,

Scott

Gianfranco C.
GC
Head of Esports and Growth
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like UpContent as it easily allows to find all relevant news around a specific topic or industry - ordering results for recency, shareability, influence. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The only issue I don't really like- it's when you click on a specific news article, how it is displayed in half screen. Design wise, I would prefer visualising it better (with images etc- as it appears on the original sites). Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We're saving a lot of time in sourcing news and information relevant to our industry. Thanks to UpContent, we manage to inform authors & editors about the most relevant or recent news published on the web, and we can take action immediately. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Gianfranco, thank you so much! We're grateful for your kind review and so pleased that it's been a valuable tool in your work. I appreciate your feedback about the full-text appearance. We're making some major updates in the coming months and would definitely love to hear if you like our changes to that view in particular! Keep on keeping on and let us know if there's anything we can do to help!

Matt K.
MK
Owner
Restaurants
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

SImple interface allows for automate content generation while you are away to provide content when you return that you determine relevance for social media purposes. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I really had nothing which comes to mind that I disliked. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

$10.00 per month is to small amount. SHould be priced either 49.99 or 79.99 or 99.99 per month Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am solving the continuing pursuit of relevant content creation Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much, Matt! What a rave review. It's awesome to hear that you think we should be charging more for our value--we certainly aim to provide a product that solves problems and saves you time! We'd love your input as to what features you're really looking for as your strategy continues to evolve.

Rachel C.
RC
Freelance Social Media Marketing Consultant/Copywriter
Public Relations and Communications
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I love how the topic creation and curation is so immense. Makes it really easy to find topics for your target demographics. As a consultant with many topics, this makes my day much easier! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Wish you could dashboard all topics in Hootsuite instead of line them up in the streams. Makes it hard to see. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Solving the problem of making sure we have lots of interesting, on topic curated content. The benefits are just the time you save. Time is money, and this is a time saver! Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much, Rachel! We understand how challenging it can be as a Team of One to find the right tools that are both effective and time-saving, so we're thrilled you were able to find that with UpContent. Your feedback about the Hootsuite dashboard is really useful for us and we'll be sure to take some time and see what our options are! If you have a moment, please let us know what your ideal set up would look like. Thanks again!

CSUDH E.
CE
Marketer
Higher Education
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It does a pretty thorough job of coming the web for up-to-the-minute content. The sorting and categorization is helpful, and we currently have 20 separate topics that are managed with relative ease. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The interface is clunky and not very intuitive. It could use a revamp. Visually, it's not appealing even though it is mobile friendly. Is there a better way to create filter questions? Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Finding social media content for 35 unique higher education profiles. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thanks so much for taking the time to share your feedback! Glad to hear that we're able to find some timely content and that you're making use of the sorting options. We hear you on the interface needing some work, so stay tuned for a big release next month! We'll be eager to get your thoughts then as well. Would you mind elaborating what you mean by filter questions? My intuition thinks you may be referring to making it easier to create a search query, but let me know if that's incorrect! We admit that there's room to grow there and are always considering some new ways to approach this area without compromising the parts that differentiate us from other tools. We appreciate your business and hope to continue making the search for great content easier.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

UpContent's customer service was fantastic. After setting up several categories, I received an email with tips on how I could get better results targeted to my specific categories. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Some of the categories I created seemed to fall into a niche that returned very little useful content, which was frustrating. But, after hearing back from the company it was obvious that the set up could have been done better so that was an easy fix. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Take the necessary time to set up your categories correctly so the quality of your articles matches your needs. If you try and add too many keywords to one category, your returned content will not match your needs very well. It takes a little bit of time to figure this out, but there are ways to set each one up so that you get relevant content. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I tested this service in the hopes that it would give me access to large amounts of quality content that could be used across several channels. It seems that it can save you time when hunting for relevant articles. Creating content across multiple networks is time consuming and this service was a great help. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thanks so much for your review! Much appreciation for the customer service love :) It's the highlight of our days to work one-on-one with our users, so glad to hear that was helpful. We know that it can be difficult to find the right balance in creating a solid search query, so we appreciate your level of effort and hope to make it easier in the future because that can certainly be a pain. Let us know if you have any specific requests that we can consider for iterations ahead! Thanks again.