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UpContent Reviews & Product Details - Page 25

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AS
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like that UpContent saves us a great deal of time by finding articles relevant to our company. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There's nothing in particular that I displike, but one of the initial frustrations is taking the time to weed out irrelevant articles. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Do it! UpContent is an affordable resource that offers great value and can easily be integrated into an organization's business practices. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We are a nonprofit college focused on technical training for in-demand fields in construction, mechanical and transportation industries. The articles UpContent finds for us supports our marketing efforts and validates the nationwide demand for skilled tradesmen. Review collected by and hosted on G2.com.

Bob G.
BG
Founder
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent curates a significant amount of relevant articles I would not have time to track down on my own. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Getting started was a bit of a challenge. The team jumped in to get me on track. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Be sure to read the getting started. It will save you time in the long run Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Huge time saver. Instead of spending a full day searching for relevant content the articles are waiting for my review. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thanks, Bob! It means so much to us to be able to save you time. We appreciate the candidness about getting onboarded--it's something we hope to continue to improve on, but we're glad that we were able to step in and get you up to speed! Thanks again!

Sylvester L.
SL
Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The query system. One of the most versatile among similar services. The Shareability / Influence sort options. Reasonable pricing, as compared to tools like buzzsumo. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Lack of integration - can't do much with the curated content except for RSS (which by nature, is far from ideal) and Hootsuite? (well, let's just say Hootsuite is not built for content curators, which is upcontent's main audience I would think)

Views - I personally prefer list view without images when Hearting. A magazine view for reading.

RSS - there is no way to get an RSS for Favourited items. Wondering what's the point of favoriting when there are no way to export them for distribution.

Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Try it! Do use the live chat if you need help like setting up of queries. One of the most awesome support around. The unique features you can't readily find elsewhere for the same costs are the Influence and Shareability sorting features.

Integration with your social posting scheduler might not be there unless you are a hootsuite user. Otherwise, your best bet is to make use of the RSS output (which is a nice feature by the way) and find ways (probably IFTTT or Zapier) to feed the RSS items into Buffer and whatever service you're using. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content curation, social posting for clients.

Tried to use upcontent as a content discovery tool but it hasn't work out well due to lack of ways to make use of the discovered item. At its present state, it is more like a rss reader than a curation tool.

Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to provide this review, Sylvester!

It is great to hear that you have found our query system and results to be powerful.

I saw you mentioned that you were not able to get an RSS for favorited items. That IS functionality that we provide (and something I use often).

Would you be willing to email me at scott (at) upcontent.com so I can share some additional information on how to retrieve this for each of your topics within UpContent?

I'd also love to hear what other integrations would be of interest to you!

Looking forward to hearing from you soon.

Sincerely,

Scott

CEO, UpContent

Verified User in Legal Services
AL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The content is typically very targeted towards my selected keywords. Any time I have had issues, the customer service team has responded quickly and works with me until all is resolved. Prior to using UPcontent I was searching and curating content manually and it was taking me hours of time which has now been reduced substantially. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Sometimes there are integration issues with the social media management platform I use(Hootsuite) but Upcontent works through those in a timely manner. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Though we have had a few issue when the interface was upgraded, UpContent always works to resolve these and I do think they are headed in the right direction and will continue to use the service a long a they continue to make improvements. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Saves me time which is the mot valuable benefit I can think of. Problem was pending too much time looking for relevant articles and posts. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey there! Thank you so much for your review. It's awesome to hear that we've been able to address any obstacles in your way and that UpContent helps save you time. We'll continue to make improvements, but would love your input! Please let us know how we can make curation even easier.

Jim J.
JJ
Member
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent does exactly what I need it to do and does it in an elegantly simple way. I've tried automated content curation platforms in the past, but I never have gotten quite what I wanted. With UC, I can specify the exact type of content I'm looking for (by keywords, etc.) and get exactly what I need. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Not a dislike per se, but it would be great if UC had the ability to learn what content I want based on selections. Ideally, if I pick certain pieces of content to post, it would learn (or ask questions) about why I favored that specific content so that it could give smarter recommendations in the future. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I use it to find and post thought leadership content from the web that relates to my business (customer success consulting). I've gotten many more reads/click-throughs on content I've posted using UpContent, and my social selling score/Klout score have increased significantly since I started using the product. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much, Jim! Your thorough review is much appreciated. Our goal is to help people get exactly what they want and it looks like we're hitting the mark for you with that! Love your suggestion about machine learning--this is something we'd love to do and are in the early stages of mapping out. Let us know what we can do to make your curation experience even better! Thanks again.

Tammy S.
TS
Founder, Managing Director
Accounting
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent allows us to take time at the beginning of the week to find and plan out our online strategy for the week. The filters are intuitive and come back with useful results. With Hootsuite, we can schedule the articles we find on UpContent to post throughout the week so we're getting our message out there without having to log in every day and spend hours trying to find appropriate articles.. It's a great solution for business owners that are running their business and trying to market it at the same time with limited hours in the day.

The customer service has been outstanding. They even helped us refine a topic before we asked when they saw that it came back with very few results. That's impressive customer service! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It took me a few tries to nail down the fight filter settings Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Give it a try. It can save you hours of searching the web. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We are now able to find articles and be much more active online than we were when we had to search on our own. We've saved hours of hunting through various sites for articles that are helpful and useful to our clients and target prospects. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Wow, Tammy! We can't thank you enough for your generous review! It's amazing to hear how much time you're saving and that you've benefitted from our personalized customer support. It's users like you that remind us why we do what we do! Thanks so much for sharing your experience and let us know how we can continue to be of service.

Collin S.
CS
District Sales Manager - Western US
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Ease of use, hand down. I've tried several other platforms for searching content and I find UpContent to be the most user-friendly and can dial in exactly what I am looking for with ease. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Honestly, I haven't found anything to date that I would put in the "dislike" category. They've developed a great product and have a service level that I've only experienced on rare occasion. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I quickly and easily find the relative content I am looking for. It's allowed me to easily populate content within my industry, save the searches and go back to them on a daily or weekly basis with very little time spent per day once the searches are set up. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Collin! This is wonderful to hear. Thanks so much for your time and for sharing your experience with UpContent. It's amazing to hear that we can save so much of your time AND help you find great content. And please, keep using our support as you need it! We're always happy to help. Keep on doing great work!

KG
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

I LOVE the concept. It should cut down on the time I spend searching for blog posts. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It is kind of hard to tailor searches and connect with others. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I don't know if it solves any problems because it just frustrates me sometimes. Review collected by and hosted on G2.com.

Kathryn N.
KN
Technology and Training Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I love the variety of content available and the ease of organizing topics Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing, really. So far I have enjoyed everything Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Keeps me up to date on news and trends in the industry, and helps finding content to share on social media Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Kathryn! Thanks so much for the awesome review. It's super encouraging that you have had a great experience so far. We'd love to know: what other features or workflows would you like to see? We appreciate your feedback and support!

Mohamed L.
ML
Founder, CEO
E-Learning
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent's integration with Hootsuite makes curating 3rd party articles for our social media accounts a simple and quick process. Additionally, their feedback system and customer service (including support) create a connectedness to the UpContent community. I had trouble finding certain search results, but this was quickly solved for me without having to create a support ticket. I simply provided feedback in the app and within a day or two, I was offered a better search. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Sometimes you have to be a keyword, search engine guru to get the search results you're looking for. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

The two features I find most important when shopping an app: integration and support. UpContent easily integrates with Hootsuite and their support services are stellar. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We were hiring out services to curate articles, so UpContent has reduced costs for us on this front. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Wow, Mohamed! Thank you so much for your detailed thoughts. We're so pleased that out integration with Hootsuite is serving you so well. Providing excellent customer service is very important to us, so it means a lot that you benefitted from our topic assistance. We'll continue to make this a priority! And as for saving you money, well we couldn't be more thrilled. Thanks for being a part of our community!