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UpContent Reviews & Product Details - Page 24

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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JR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I am really excited about the shareability and influence search filters. These give us a new way to look for news stories and blogs. The connection with buffer also makes it a great way to post stuff when it will be the most relevant for your viewers. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Still new to this, I have yet to find something I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

This is a great place to start if you are looking to become more active on social media. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Hoping to become more active on our social media content and stay up on the relevant news stories for our company. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your thoughts, Jordan! Glad to hear you are enjoying the experience.

Feel free to contact us with any questions.

Sincerely,

Scott

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Upcontent has a simple interface and nicely documented API. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

we are just starting to do an implementation with this so it's unknown at this time Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

integrating UpContent for client website Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts. We look forward to seeing the result of your implementation and are here to help at every step.

Cheers,

Scott

Verified User in Professional Training & Coaching
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent is an excellent content curation tool that seamlessly integrates with Hootsuite Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I can't say I dislike really anything about it. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Use their Hootsuite integration for simple, intuitive content scheduling/curation. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content curation via Hootsuite Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Great to hear you're enjoying our Hootsuite integration. They were our "first love" and we look forward to bringing you an even better experience in the near future. Cheers!

Verified User in Pharmaceuticals
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Upcontent is very easy to use and makes curating articles seamless. The Upcontent team is very accessible and supportive in answering questions and explaining how to use the platform. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The only thing I don't like is how you can't search an article for keywords, but that can be easily fixed with using the functions on your computer. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Curating articles for my website and managing the content on the website in one place. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Great to hear you are finding the ability to add articles to your site, successful! I'll add a +1 to the ability to search within the full text of the articles when reviewing keywords, and get that to our team. Thanks!

NK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UpContent?

I was getting overwhelm with finding content for my social media accounts but now I go to my UpContent account and find the latest articles and blog post already pulled for me. It integrates seemsly with Buffer so that I can post what is right for my audience to all my accounts in a couple of clicks! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It has taken a minute to figure out how to setup my query, but even with that I had a one on one call with the UpContent’s support team and follow up emails to help me learn my way. They listened to what I was looking for and gave me specific possible queries to enter! Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Utilize the support team they are patient and knowledgeable. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It has allowed me to have revelant content at my finger tips ready to go for my online audience. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Nina, we so appreciate you taking the time to share your experience! The overwhelm that you write of is such a common problem and we're thrilled that we were able to alleviate some of that. You're right that the query builder is a bit tricky in the first go and we're actively working on ways to make it a smoother process for first-time users without compromising the quality of the search! We'd love to run it by you in the future when we have something to beta test. Thanks again for your time and your review!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

That you can customize each feed. It would be great if it pulled more local content though. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

That it doesn't do a very good job of customizing - still a pulls a lot of articles I don't want or need. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Finding content o post on social media, gives us things to post. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts. We'd love the opportunity to look at your topic criteria together and see how we can bring in more local content that is of interest to you - and filter out what you don't.

Should you be open to sparing some time, please contact us via our web chat, and we can find a time best for you.

Thanks!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The software is awesome. Very helpful and The integration with other software is great. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing to be honest. Video and pictures would be a great addition. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Able to find and upload content related to customer needs Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your thoughts. We're currently exploring how video and pictures could be incorporated into the platform for discovery. Hope to have more there soon!

Verified User in Venture Capital & Private Equity
UV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

It gives you options you wouldn't otherwise see just scrolling your social media feeds. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing really to dislike, design could be more user friendly, but not bothersome by any means. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Finding new content for sharing and research purposes. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to provide your thoughts! You really "hit the nail on the head" regarding our focus to bring you the articles you can add to your social conversations - rather than having to rely upon them to provide you content.

We are always looking for new ideas on how to improve the UX. Would love to hear from you, if you are willing to share.

Cheers,

Scott

Carolyn O.
CO
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Option to personalize content for a more focused feed. I like that its integrated with HootSuite so I only need to to go one place to get the information i need. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Only one topic to choose on the free app unless you pay of course but even then the app doesn't always provide good material. A lot of the articles are of no value which is disappointing. I realize I only have the free version but if it gave me the opportunity to see the value in purchasing the app I would be more likely to do that. As of now, I am only able to add one search content and a lot of the content has little value to me. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

A lot of the articles and content provided come from sources of little or no value. The free app only allows you to use one topic search at a time. If you added more narrowed topic searches and provided more valuable content I would find that more beneficial. The app could be useful if you purchased and were able to customize it a bit more but I am only reviewing the free version and unfortunately have yet to see why I should pay for it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Social Media Content. Helps minimize time doing research on relevant topics. It is an extension of Hootsuite which provides a one-stop place for me do a lot of my social media content search and content uploads. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Hey Carolyn! Thank you for your helpful feedback. We're so thrilled to hear that our Hootsuite content source makes it easier for you to do your work well. I'm sorry to hear that the content you're discovering isn't living up to your standards; we definitely don't think that's a good experience! Can we make it up to you? We'd love to schedule a free topic creation session to help make the best topic possible. Truly, as you'll find in some of the other reviews, the key is in creating a really solid topic using the query builder to find the content you're really looking for. If you're interested, please reach out to info@upcontent.com and we'll find a time that works for you. Thanks again.

Wendy B.
WB
Real Estate Support Team and Transaction Coordinator
Real Estate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I love how completely user friendly UpContent is. No need for me to hunt and peck for content. UpContent does all of that for me! I LOVE IT! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

At first it was difficult to create a "Tpoic", but then they fixed it! So no complaints now. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

For the price, convenience, and content application I really enjoy UpContent. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I want to provide content for blogs, social media posts, and other knowledgeable trends for myself and my clients. This provides all of that. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Wendy, thank you so much! It's so exciting to hear that you're loving UpContent and that it meets your needs. Glad to hear that your topic was tweaked to your liking; please let us know if you encounter any issues in the future! We're happy to help.