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UpContent Reviews & Product Details - Page 23

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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RW
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like how specific the topics can be and how much time this saves me on article research. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It can be a challenge to narrow topics to very narrow subjects. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Lack of social media presence. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for your thoughts, Rachel. You are 100% right on the nuances of narrowing topics in some instances.

Always enjoy hearing your thoughts on how to make the self-serve approach more efficient and (of course) are always open on setting some time to review together and make things even better!

Cheers,

Scott

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

What I like best about up content are the masks it easy to find content to share. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

What I dislike about content is that it sometimes shows the same content over and over. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Be able to find more content and search multiple subjects with the free version. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

The problem we are solving with UpContent is that we are using it to find things to share, Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts! In many cases, the cause of seeing the same content can be resolved by reducing the time period you filtering articles on (maybe 7 days vs 60 days) and changing the sort to "Recency", bringing the newest articles to the top. Please reach out to our team if we can be of further help in addressing this with you.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

As I was looking for a content curation tool that could also post to blog and not just social sharing, there were not so many tools out there that could do the task. UpContent does the job well, and their attitude towards openness was refreshing. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Doesn't have newsletter drag and drop integration. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Thoughtleadership content on a regular basis that could be tweaked for SEO. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your perspective. While we do integrate with any email management platform that allows for content to be pulled from an RSS feed, a drag-and-drop integration would be awesome! What technology is your favorite for these efforts?

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like being able to quickly create a query one time that delivers great content for months without need for constant tweaking. Does Hootsuite integration go without saying? Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Some of my niche categories are a little thin, but that's not your fault. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I'm able to find relevant content quickly. The primary benefit is keeping all of my work within Hootsuite (a single app). Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Love to hear about your experience curating within Hootsuite using UpContent!

If you ever have a few free minutes, we'd love to hear from you to help optimize those niche topic (sometimes, a new set of eyes is all that's needed).

Cheers,

Scott

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent is great for seeking out new content. Collections make it super easy to organize content within topics. I like that the team is consistently rolling out new features. Its been a real pleasure to work with Scott and his support team. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

UpContent is great at what it does, but it would be nice to have more control over team member permissions. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We are using UpContent to keep our blog page fresh. The original idea was to use content curation to keep new content coming in, and potentially provide content for our insights feature. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

We enjoy working with you too! Next time you have a moment, please reach out to us to explore your thoughts around member permissions and see if we can find a solution together. Cheers!

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

I like that you are able to see articles that mention your company. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I dislike how to do the search. I find it very difficult to know the exact terms and keywords to use to find the content that I am looking for. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Seeing with others are saying about us in the media. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for taking the time to respond.

While it is great to hear that you are able to leverage UpContent to listen for mentions of your company in news and blog articles, I am sorry to hear you didn't find the approach to search valuable.

I certainly agree that our emphasis on the use of boolean operators to develop your search queries adds a level of difficulty beyond what you would find in your everyday use of a search engine - and does create a bit of a learning curve when first using UpContent.

The reason behind this decision was to combat the challenge we faced ourselves when looking for compelling and engaging articles that speak not only about our organizations directly, but also the context in which they operate - and that our target audience would find interesting. The use of a Boolean structure allows for a level of specificity needed to develop niche searches that only return the articles that matter most.

To help address this challenge, we offer all customers of UpContent Pro proactive topic assistance and free support services to all those who ask for it.

If you are interested, I would be happy to schedule some time with you and get your topic criteria where you want them and answer any questions you have.

Feel free to contact me at scott@upcontent.com, anytime. I'd love the opportunity to make UpContent a more enjoyable tool for you.

Thanks,

Scott

Founder and CEO

Verified User in Electrical/Electronic Manufacturing
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Helps to save time on researching topics aimlessly on the internet and helps to narrow down important areas of topic. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The website can have clutched- can load articles or sign in to website. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Finding hard to find business related articles that are up to date and relative to my clients line of work. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Great to hear we help surface those articles that are tricky to find.

I'd love to learn more about some of the issues you are having in accessing your articles. Please contact our team to assist (purple chat bubble on bottom right of your UpContent screen).

Cheers,

Scott

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent is great for helping find relevant articles to share across social media channels. It's quick to set up and easy to navigate. I like that you can create different topics and then categories within them. The "Collections" are a nice feature too. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I wish it integrated with more platforms, but the ones that I have used the integrations with worked really well. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent saves me time from scouring the internet for sources. It much easier to aggregate content into collections and share with others on my team. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your perspective. We'd love to hear what other platforms you'd like to bring your curated content to!

Always looking for new partnerships to make your workflow a breeze.

Cheers,

Scott

Meave E.
ME
Spokesperson
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

My team and I enjoy the ease of discovering usable content and getting inspiration for content topics and themes. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Setting up topics wasn’t as straight forward as it could be. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent saves the team time and trouble - easily search relevant articles and newsworthy topics. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts, Meave. Great to hear about your use of curated content in original content development. Your thoughts on topic development are well noted. Would love to hear how you approach topic creation, and how we can make it easier.

Verified User in Food Production
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Easy navigating through the variety of topics available Review collected by and hosted on G2.com.

What do you dislike about UpContent?

it logs me out frequently and opening topics in new window doesn't open the article... It would have been easier if click - open was available Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Saves time when creating content for social media. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts! Wanted to let you know that there are a few ways to open the article directly from the card (click on the publisher name) as well as the full text view. I hope that helps!

Please get in touch, when you have a moment, regarding the logout frequency. We'd enjoy helping you resolve that.