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UpContent Reviews & Product Details - Page 22

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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LS
Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I love that I don't have to have a hundred Google alerts running, and that UpContent gets smarter as you use it more. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There are some articles that UpContent doesn't catch, which means I have to upload them manually. But at least there's a simple way to do that! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Having Upcontent put all of the articles in one sortable location saves a lot of time in trying to document all of our media coverage. It's also great to use an IFTTT plug-in to have the articles automatically post on our social media channels. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Leah! Love that you've got that IFTTT flow going. Great idea!

Verified User in Consumer Services
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Integrations and responsive cust. service Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It does take time and practice to master and a buy-in from management to utilize to its full potential. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Don't let the price point deter you. It adds up when you consider the time saved and ease of use. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Maximizing engagement potential of curated content that would otherwise be stale by organizing by "shareability"

Utilizing Mailchimp Plug-in for article approval - saving literal hours of work

Ease of distribution across all channels (almost a "one click and done" process)

Clients are super impressed with my skills and I feel like I'm cheating a little! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks so much for sharing your thoughts! Don't worry, we won't tell anyone about your little secret ;)

LD
Social Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

One hub to find articles for thought leadership sharing Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The topics I cover are very dicey. Upcontent gathered many items that didn't pertain to my needs Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Define your search results on a micro level Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Hours spent searching for articles and information Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Lauren,

Thanks for taking the time to share your thoughts. Glad you enjoyed the ability to surface great content in one location.

If you're open to it, we'd enjoy the opportunity to refine your topic criteria together and remove some of those spurious results.

What'd ya say? If interested, contact me directly at scott (at) upcontent.com

I look forward to gaining your feedback.

Cheers,

Scott

Verified User in Accounting
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent pulls from a wide range of sources and helps me identify quality, sharable content. Its a definite time saver, I would struggle with my social media posts without it. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Ramp up on getting queries to return desired content takes quite a bit of refinement, especially on "local" topics. But the support is really helpful in getting there. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Spend time refining your queries to ensure you get the results you want Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I wouldn't have time/resources to find articles to post on social media without UpContent; its a good value for the time you save. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks so much for sharing your experience! Those local topic are certainly the most tricky to get "just right" but we're happy to be of help in continuing to refine.

Thanks for being a part of our community!

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

The pro-active customer service. UpContent have a great customer onboarding system, noting whether you're managing to use the service and what you're getting out of it. Their customer service processes spring into action if you don't appear to be having a good experience and a slew of automated emails come to your inbox encouraging you to get in touch with them for 1-on-1 help. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I just couldn't get the system to come up with many different sources of content for the niches in which my clients operate. Perhaps I'm too fussy when I'm sharing content related to their industries or perhaps I hadn't got to grips with UpContent effectively - either way it just wasn't creating the returns on my time that I'd hoped for. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

If you're starting then trial then do it during a quiet period at work so that you can set aside the time to learn how UpContent works but, much more importantly, you can engage with the UpContent team directly about how to set things up and get the most out of the system. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

If UpContent had worked as promised then I'd have been using it for social sharing articles related to the niches/industries of my client base as well as using those article suggestions as inspiration to create quality content/blog posts of my own - both for my own business/website and for those of clients that I write for. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks so much for the thorough review, and your sentiment toward our support efforts..

I'd enjoy the opportunity to connect with you (in a non-automated way ;) ) and see if we can get that topic criteria to where you'd want it to be. Our more recent introductions in publisher filtering and approach to capturing your criteria may be worth another look.

Also happy to restart your trial if you are open to giving it another go. Looking forward to hearing from you!

Verified User in Wine and Spirits
EW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Upcontent once setup is a reliable way to get news and stories all in one place. Every morning our team spends less then half and hour and is able to review all news/stories relevant to our industry. This saves us time and decreases the chance of missing mentions. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

You do need to spend some time to identify keywords and create your news feeds. The more effort you put in the better your results. But once setup you don't have to update again. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We know that UpContent is aggregating news and mentions for our niche. This saves us time allowing us to operate with greater efficiency. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for your insight and experience. Getting into the rhythm your team has achieved is something we can all aspire to! I enjoyed your perspective on the initial efforts as well and am glad you are seeing the fruit of your efforts. Awesome to have you as part of our community!

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Up Content's algorithms offers pertinent, useful content that serves our customer needs. Upcontent works seamlessly with Hootsuite, making the process of finding and publishing relevant content a breeze. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Sometimes a bit difficult to add the proper filters to remove content from appearing in the query. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

A great option to quickly find relevant content for your marketing and branding needs. The team is great and is always there to answer questions and support our business objectives. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Build brand awareness and reputation. Benefits include a wide variety of articles that support our brand position and area of expertise. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to provide your perspective! Creating the best topic is certainly a bit of art + science. Please reach out to our team as we'd enjoy taking 15 minutes to tackle this together. Great to have you as a part of the community.

Owen W.
OW
President
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent makes it easy to create highly targeted content searches. We're saving a great deal of time using UpContent. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Can't filter out sources in RSS feeds for automatic posting Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We're saving hours and hours every week where we were searching for and manually posting content Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Owen. Great to get your thoughts.

Filtering sources from the RSS feeds of your topics and collections is coming soon!

Trish K.
TK
Engagement Manager
Photography
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It makes curating content so easy. Takes a lot of of my plate Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I'd like to be able to have more categories Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Creating content for my blog and newsletter. I have more time and spend less effort finding what I need. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Trish! We'd be happy to help get more categories into your account. Please let us know how we can assist!

Cheers!

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

What I like best about this software is the ability to find an article to share on social media. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

What I dislike about this software is at times it shows the same content over and over. It also for a newbie can be confusing to set up initially. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Our business uses this software to one monitor our industry about current anything. Two we use it to find social media content to share. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to provide your thoughts on UpContent. We'd enjoy the opportunity to help remove the replication of content. In many cases this can be fixed by shortening the number of days in the "Published Since" filter. You can also bring the newest articles to the top by switching the sort option to "Recency". Please reach out to our team, if we can be of further help!