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UpContent Reviews & Product Details - Page 21

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Richard P.
RP
Founder
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

How content and sources are presented and how you can organize the information. The filters and visualizations can also be really useful. Mainly though, I love the tool's ability to find interesting content from sources that you'd have very little likelihood of finding otherwise without putting in huge amounts of time. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There's an art to creating a good topic, but they have been continuously improving on making this idiot-proof. There's a little bit of an art to being focused without being too narrow, but support is extremely helpful in addressing this. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Definitely try it, definitely reach out for assistance with topic creation if you're not seeing what you want, and give it a little time to show you what it is capable of. I've found most that put in a little time get the value they need out of it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Finding relevant interesting content and information about topics that are relevant to my audience. It helps me efficiently find great content for my social feeds and blogs but also keeps me up to date with what's happening in niche parts of relevant industries. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Spot on recommendations, Richard. Thanks for sharing your insights. Cheers!

Kelli M.
KM
Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The ability to easily push out content to my website, email, and social channels. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I would like to easily add my own content, or assign others to easily add content. The content search tool could be stronger, and I'd like to be able to easily add sources. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Customer support is amazing - if you don't get what you need out-of-the-box, then they will work with you, and for you, to create a custom solution that works for you. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

As a solo marketer for my team, finding ways to automate my content distribution means better, more efficient time management. It's important promoting brand awareness on a regular basis, and UpContent, in conjunction with my other content management tools, is significantly helping me stay "top of the scroll" in search rankings and top-of-mind to our target audiences. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your thoughts. Your points on being able to more easily add content from outside the platform are well taken. We hope to have these additional improvements soon. Happy curating!

Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I have just started using and I like what I see so far. It is helping me to provide relavent information to my market. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

sometimes the articles are a little to broad, I need to learn how to narrow down Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

just play with it Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

providing my clients with information that is relavent and up to date, not just fluffy content Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Glad to hear you are enjoying your early experience with us.

We'd enjoy the opportunity to assist you in narrowing your criteria to help find more of the articles that matter to you. Please email us (info {at} upcontent.com) .

Excited to have you as a part of our community and looking forward to heightening your experience even further to warrant a few more stars! ;)

Cheers,

Scott

Verified User in Market Research
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I love the ability to find topics tailored to my exact needs, and the support throughout our onboarding journey has been amazing. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I found it a little difficult to maneuver the topic creation to be very specific, but with some help, I figured it out. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Definitely use the chat feature for help. The team is very quick and helpful in returning feedback. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Solving the problem of how to stay up to date across several industries and seeing the benefit of engagement with our clients through shared interests. Review collected by and hosted on G2.com.

Angela B.
AB
Owner/Makeup Artist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

I love that it is a very simple tool to use. It's affordable, easy to use, and saves me so much time! I really liked that that even helped me find new categories to search for and created it for me without me asking. I didn't even realize there was a tool like this but when I was taking online social media marketing classes, this is one of the sites they recommended. Otherwise I would have to go out myself an search for topics and blog posts from other companies. It also helps me know who to follow on social media since the content I search for is the same that I would want to plug into on social media. I love this tool! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The only think I could think of is that it doesn't connect with SmarterQueue like it does Hootsuite. Adn I believe that when you click into an article it takes you back to the first in your list of categories instead of the one that you were working in. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

This is a super easy tool to use. You still have to create your own marketing material as well - but this really does help fill in the gaps. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Marketing content! I so needed something to fill in the gaps for several companies that I help manage. It also helps me to get ideas for my own marketing content by searching through all the articles, etc. that arte available. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much for your review, Angela! That online class sounds super valuable–where can I sign up? :) We love to hear that you're seeing UpContent not only as a great content discovery tool for sharing, but also for ideation and for following new influencers and thought leaders in your industry!

Also appreciate the feedback about SmarterQueue and especially about the return to the first suggestion, rather than where you left off. I will definitely pass that along to our development team!

Please let us know how we can continue to make this a go-to tool in your marketing toolkit! Thanks again!

Verified User in Media Production
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The content that is aggregated is relevant, current and has actually sparked new ideas for services I offer Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Need a mobile app, or at least better mobile responsive layout Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Thought leadership content Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts! Great suggestion on the mobile app. We just launched some changes to the mobile responsive layout and functionality that I hope you'll enjoy.

Please leverage us to assist with any questions.

Cheers,

Scott

Kylie C.
KC
Social Media Coordinator
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It does all the hard work for you in searching for things for social media. They have a great Hootsuite integration as well, so you can work from whichever place and be able to find great content. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The interface is a little overwhelming at times and it's a little hard to create the topics at first. They do offer help forming them though if you ask them via chat. You also have to filter out a lot of rather crappy unheard of resources which is often time-consuming. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

IF you're looking for article curation, this platform is for you. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Though it took a while to set up the topics, I was able to save time with upcontent once everything was in place since it auto-generated a lot of resources to use. You can also leave notes on content so that you can collaborate with team members Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Kylie. Glad to hear you are enjoying the Hootsuite integration - and thanks for the thoughts on the interface and how we can further improve source filtering to make your life a bit easier. Please reach out, when you have a moment.

Cheers!

VD
Digital Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent is a very helpful tool to be aware very quickly of relevant contents in our business. It permits to win a precious time. No need to search the information, it comes automatically to us. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Maybe the filters to select the content could be more performant to push even more relevant articles with keywords. This is the only thing I see to optimize. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We start a Content Strategy to push relevant informations to our followers on Twitter and Linkedin and UpContent help us having the best articles concerning our industry, very quickly, ready to be shared. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Vanessa! Great to hear you are finding UpContent saves you time and keeps your audience informed. Would love to hear your thoughts on how to filter the articles for you even better. Cheers, Scott

Verified User in Real Estate
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like the ability to search by my interests and topics that appeal to me and my audience. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I'm a free account, so, access to one content/topic query at a time. When my budget grows, I suppose the accessibility to additional topics would enhance my experience. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Find what works for you. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I'm building. And as a reader and former feature writer, I enjoy curating engaging content for my growing follower. I've been able to publish curated content on multiple platforms and use this to appeal, enlarge and eventually gain leads . Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your thoughts. I would welcome the opportunity to learn more about your needs and find a solution that meets your budget while also providing access to the many UpContent features not available within our free plan.

Just reach out to us via our live chat. We enjoy the opportunity to get creative.

Cheers,

Scott

Ashley S.
AS
Owner and Founder
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It was very easy to set up and the content that comes through to my blog is very relevant to my industry Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing that I can think of. It is very easy to use - Even when searching for content to share on social media, I can always find something relevant to the industry I am posting about. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

It puts content at your fingertips, which makes it very easy to find content for social media and to enhance existing blogs. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It provides easy access to a lot of different content for many industries. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts, Ashley! Love to hear you are seeing value in keeping your site fresh and informative with UpContent. Cheers!