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UpContent Reviews & Product Details - Page 17

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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WS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Upcontent lives up to their words! I publish online content in several different genre's and Upcontent is able to provide articles every time, I love it. Working directly with Scott is amazing as well. Great customer service. I also really like that the company is willing to grow with you. I started out with the simple $15 plan, but we'll be upgrading sooner rather than later. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I haven't found anything I don't like. It's everything they promise and more. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Definitely schedule an appointment to go through the info. You'll also learn the most efficient way to use UpContent. No pushy sales people, just good solid usable information. You may not learn everything right away, but they will be with you every step. Come join the family. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

TIME!!! Using UpContent saves me major time. I don't have to run around all over the internet to find content. It also gives me a place to store content until it's needed. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Wilmer!

Thanks for taking the time to share these sentiments. It's great to have you as part of the family. Looking forward ot growing together!.

Cheers,

SCott

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about UpContent?

I like the folder options and sharing capability Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Sometimes the content isn't exactly what I was hoping for and have to go to google. But that doesn't happen too often. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

UpContent is easy to use and has a fantastic customer experience team! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Solving the power of information on custom sites. Having a steady stream of news at our fingertips is a great benefit. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for taking the time to share your thoughts. Glad to hear that our focus on integrating with the systems you have has been fruitful for you.

if we can ever be of further help in tweaking your criteria to limit your need to search elsewhere (even if we looked before), please don't hesitate to reach out.

Cheers,

Scott

Verified User in Real Estate
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about UpContent?

The easy way to aggregate and share content. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The user interface is a bit clunky and takes a bit to get used to. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent saves me a ton of time searching and deploying content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

We're glad to hear that you find UpContent's content aggregation and sharing features easy to use! I'd love to hear your thoughts on how we can make the interface more intuitive for your curation efforts.

Cheers,

Scott

Carlos T.
CT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The relevance and volume of content and how it works with other platforms. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I have not had issues with it as of this moment. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I do not have time to write or search for relevant, quality content, but I need to post content for both engagement and SEO purposes, that is the main benefit the platform brings to me. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing this, Carlos! Glad you are finding the number and relevance of articles surfaced to meet your needs.

Thanks for being a part of the UpContent community.

Cheers,

Scott

David D.
DD
Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like how it integrated well with Buffer and Sniply. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I found it a little cumbersome to get the kind of articles I wanted. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

They have a lot of good integration options if you want to add articles to your website or as part of an email campaign. For that type of use case, I think Upcontent is probably worth it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Finding enough content to post on LinkedIn. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey David,

Thanks for taking the time to share your thoughts with us.

We'd enjoy the opportunity to make your experience even better by assisting you in getting those topic filters "just right" and even using your collections to bring in all the articles from your favorite sources to supplement.

Looking forward to speaking soon.

Cheers,

Scott

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

What I like the most about UpContent is their support. If anything is ever an issue, Scott and his team are always there to provide support swiftly. Not only that but their growing list of partnerships with other software to promote the content makes it obvious that they understand the need for a holistic approach in content curation and promotion. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Because it is a robust tool it can sometimes have a couple of bugs or takes a little longer to load. Luckily, the team at UpContent is ready to help even with a great time difference. This does not interfere enough to take away from its benefits. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

When using UpContent, I would recommend that users experiment with the topics to help them get to the type of content they need and to help make each topic distinct. The set up will also require some technical skills. Your web admin and the UpContent team will be able to help set that up easily. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We want to provide content to our audience about their industry and in a sense speak their language. It also provides an opportunity for us to be kept up to date on what's going in the industries of our audience. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Awesome topic tips! Thanks for sharing.

Great to hear we are able to help you in being a resource for your audience!

Cheers,

Scott

Michael S.
MS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

I love the functionality of the platform. I have been able to use it for my clients to really dive in to what there audience wants to read. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

UpContent is a great technology that I have nothing negative to say about. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Having relevant content that viewers want to digest without spending time writing blogs. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Michael! Great to hear that it's been useful as part of your clients' strategies. Looking forward to continuing our work, together.

Cheers,

Scott

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

This service provides the articles. Usually I will write an opening line or paragraph or summarize at the end. So I just need to find the right articles that I can add my commentary to. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Some material is unusable, because it is written by another financial advisor.

Also, it would be great if there were a library of standard financial education pieces to utilize. Currently, I use another software for that. I would love to be able to access more white labeled material. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

This software can help automate the delivery of content to your social media channels. However, I prefer to do it manually. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

My goal is to produce 2-3 articles per week. Upcontent is fulfilling 1-2 of those articles per week. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for taking the time to share your experience! We look forward to continuing to serve you.

Cheers,

Scott

Ben H.
BH
Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It's easy to navigate and find relevant topics. The layout is nicer than google news and the results are a little more meaningful. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The search uses boolean to narrow down results which isn't intuitive. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We're using UpContent to find guest post and PR opportunities. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts, Ben! Great to hear you are finding meaningful results.

Please let us know if we can be of any help in further refining your topic criteria to best fit your needs.

Cheers,

Scott

Tom H.
TH
President/CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

There are two key elements to effective content curation....defining exactly what it is you are looking for and then actually finding it. UC takes the hassle out of both by creating a vehicle(query construction) for providing focus to searches and then carries out the search and places content options for your use right at your doorstep. Lastly, they link to some of the most popular auto-posting vendors in the market and by closing the link on the whole procedure of presenting relevant content to prospects, blog readers and followers dramatically reduce the time it takes to accomplish this time consuming and complex task. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Query building is as much an art as it is a science. While they provide very adequate support FAQ's and instructional how-to's, some are done using generic terminology that do not translate as well to developing an understanding on how to use them in everyday search terms that may be peculiar to certain vertical markets or industry sectors. Dislike is a strong term and I would say simply that this is a harder task than it appears to be - no fault of UC's. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Great tool with excellent user parameters and wonderful results. Effective tool for assembling wide range of content easily, quickly and distributing to multiple audiences all at same time. MAJOR time saving app. My focus is on supplying the most current content, not so much finding evergreen content(which of course is there) so my searches are configured to find content produced within the last 48 hours for posting that frequently. I am a small firm but post 200+ posts per week to 5 platforms in order to keep a consistency in the marketplace and to establish brand reliability. I manage this in-house and UC makes it all possible. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

A process of adding fresh and new content on a daily basis in a time saving manner is the most important gain. What may have taken hours a day to do effectively before can now be done in less time and I can post for 5-7 days at a time in advance. Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Tom, you are awesome. Thank you for such a kind and helpful review! We've personally enjoyed working with you and are so glad that you've found a system that works well for you and your business. You're right about the trickiness that comes with creating a specific-but-not-too-specific search query that satisfies all your needs (and suggests content you may not have realized you wanted until you saw it!) and appreciate that you recognize its nuances. We're definitely still working on improvements and hope to make this easier in the future.