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UpContent Reviews & Product Details - Page 15

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Jessyme C.
JC
Commercial Account Executive
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

Topics flexibility, depth of sources, multilingual options, Hootsuite Integration. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing really, it's a complete product. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Saving time finding good content to share on social media, especially for advocacy programs so our brand stands out on the marketplace. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Wow, Jessyme! Thank you!

Thrilled to have the opportunity to work with you and the team in support of your advocacy programs. Thanks for continuing to provide great feedback.

Cheers,

Scott

Jessica M.
JM
Blogger
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I love the ease of use of the platform for sourcing articles related to our nonprofit's niche. This helps us share more content than just our own to provide more value to our base. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There are some parts of Upcontent that are frustrating. My biggest complaint is sometimes I see an article that I want to read to make sure it aligns with our organization. When I click on it to read the article, it takes me to a different kind of page to share the article, which isn't useful. Then when I try to go back to the previous screen with the relevant articles, it won't let me, its like I'm stuck on this one page. To get things back to normal, I have to exit out of upcontent completely and reload it in a new page. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

n/a Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Upcontent lets us expand the amount of content that we can push out to provide greater value to our followers. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Jessica!

Thanks for the time in sharing your experience. What you outlined regarding the ability to review articles and then get back to sharing is certainly not the workflow intended.

We'd enjoy the opportunity to review this with you and see if we can find a smoother process that will allow you to easily find, review, and share - without getting stuck or reloading.

Thanks,

Scott

Antoine W.
AW
Senior Business Development Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The holistic tool and work environment makes it easy to collect content and distribute it.

Communication (chatbot, emails) is really helping, and I'm pretty sure there is still untapped potential for me - as I am currently limited by the size of my market.

Having all articles directly summarized within the UpContent tool helps, as you don't have to leave your work environment to review content and check the proposed quality.

Filters are also quite handy, to get a fast overview of what you potentially missed (let's say for instance, when reconnecting on a monday after a long week-end). Review collected by and hosted on G2.com.

What do you dislike about UpContent?

If you are working in a niche market (which is my case), some important sources are missing, and the emphasis is too strong on low-value sources, such as market research ads published on Press Release websites. I tried several configurations on the tool, and probably did not find the best combination yet.

You can filter out sources (which is great), but - at least to my knowledge - you cannot add in some sources that would potentially be missing (e.g. niche ones) Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Check how mainstream your activity is. The more mainstream, the higher the need for curation (to sort out uninteresting sources). Beware, in niche environment, the power of the tool is a bit lower. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent enables to have a continuous flow of content, tremendously helping with curation.

I can feed my social networks, and thus improve my Social Selling Index.

It also provided me with information sources, I would not have found elsewhere (as told, some crucial niche media are not screened by the tool, but some others, which I would not know myself, are aggregated within UpContent, which is kind of a good trade-off I guess). Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Antoine!

Thanks for taking the time to share your feedback here. I am glad to hear the overall experience is a valuable one for you.

I did want to share that you can, indeed, add your own set of sources to your UpContent account (via a Collection). If there are sources you find missing in topics, please send them along to our team and we will verify them for you.

Would love to see UpContent become even more valuable for you.

- Scott

See how UpContent improved
Verified User in Insurance
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about UpContent?

Makes it easy to search for articles on various topics. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Some sources that i use are not available on UpContent Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

They offer really good training and are quick to respond to any questions. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Saving lots of time researching articles to share on social media. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

We're glad to hear that you find UpContent easy to use for searching articles on various topics.

JH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I find UpContent as an easy way to stay up with the news in my industry. The curated content comes in several different groups for me. I get news on competitors, news for each segment of the market and I can choose to post those that are worthy to share. Sharing is an easy way to let my clients know what is read worthy. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There is a learning curve to setting up the curation and the groups, but the staff has been very helpful in accomplishing the setup with me. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Staying current and have timely, credible information to post in my social media is a problem solved with UpContent. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience, John! Great to hear that we have your topics at a point where great articles are flowing and your social profiles are doing their job in showcasing your perspective and expertise.

Cheers,

Scott

Verified User in Accounting
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Content is in one place for browsing relevant items Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It takes a lot of tweaking/time to get the right mix from sources I like Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

This is a good service, wish it were more straightforward in tweaking it just right Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

The problem solved is really same as benefit, saving some time once it's optimized Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your experience. We'd enjoy the opportunity to help you with your topic adjustments to ensure the filters are "just right".

Always open to hearing how we can make this adjustment even easier for you as well. We'd love to do what it takes to become even more valuable to you.

Thanks,

Scott

JK
VP, Communications
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Once set up it provides a fresh feed of complementary content to our web site visitors. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Not really a dislike, but it took a little time to set up the filters just right. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

A great solution to instantly add more relevant content to your site. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Keeping visitors on the page and offering additional value for visiting. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Jonathan!

Glad we were able to get those automated filters tweaked to your liking.

Thanks for the continued support and feedback!

Cheers,

Scott

Verified User in Insurance
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

I like the ease of the program the best. It is very simple and extremely user friendly. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The only thing I've found that I dislike is how long it takes to load the program but I completely understand it is pulling everything off the web that I will be using. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Go for it! The process of set up was seamless and Scott was beyond amazing to work with! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We are solving the issue of social media content. This allows us to find those articles that are associated with our company. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

So very kind of you to share your thoughts here. We've some performance improvements on our roadmap for the next quarter - so we look forward to improving that area for you as well!

Cheers,

Scott

Verified User in Logistics and Supply Chain
AL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

support and availability to help me work for me. incredible responsiveness. I just didn't yet have oppty to learn it, and it seems very easy when an advanced user is showing a click path. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

That somehow i kept getting routed to another social pub platform when upcontent was associated with my hootsuite trial. I wasn't being goofy in how i ended up in the wrong place, but there i would find myself, stuck. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

the support from upcontent (scott) is unsurpassed, always available, and very impressive. There are some integration issues or just odd user behavior that can be blamed on my individual experience that make it more of a struggle or difficult to navigate. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

attributing impressions from 3rd party content to social Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your feedback. We are currently working with Hootsuite to find new ways to make this sharing path even easier (especially when outside of Hootsuite).

We'd enjoy the opportunity to review with you and ensure that all is flowing as you'd like. Looking forward to getting your satisfaction even higher.

Cheers,

Scott

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about UpContent?

UpContent allows for our team to find the newest content and articles for our recipients. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Some categories are more challenging to create than others, but over time the system learns. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We are solving our ability to provide the most current information of benefit. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for sharing your thoughts! We look forward to continuing to support you in providing the best articles for your curation strategy.

Cheers,

Scott