Save to My Lists
Paid
Claimed
Optimized for quick response

UpContent Reviews & Product Details - Page 14

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
Show LessShow More
Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
Security Badge
UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

Answer a few questions to help the UpContent community
Have you used UpContent before?
Yes

280 UpContent Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Charlotte C.
CC
Niche Marketing Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Within the first 2 weeks of using UpContent, the impact on my metrics is unmistakable. It's so easy to use once it's calibrated and can truly save hours of time in populating daily scheduled posts. As a bonus, UpContent's customer support is unreal! They have been available and helpful thought the whole optimization process! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I wish it identified posts that have been pulled. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am now easily able to keep up with a daily posting schedule. As a side benefit, skimming the topics is doing wonders for my overall economic awareness. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

This is amazing to see, Charlotte! Thanks for sharing your experience.

We look forward to continuing to support you and your clients in further optimizing their digital presence

Cheers,

Scott

NS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I'm always a fan of saving time when it comes to producing content and UpContent saves our team at least 10-20 hours per month. But most important, the content is relevant and pre-qualified so we can easily leverage it on a variety of platforms - from our social, to website, blog and more. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Integration with my social media software would be a huge bonus Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Be sure and give UpContent consideration to help solve your content marketing needs. They are a very hands on company who truly care about being a value-added vendor. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It solves the problem of wasting time sourcing relevant, credible articles. Increased time for other priority tasks. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience, Nannette! Love to see that 10-20 hour savings.

We look forward to continuing to collaborate with you, and getting that connection to your social media software addressed ;) !

Cheers,

Scott

Marc S.
MS
Of Counsel
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

We can share articles that we think are relevant and timely with our audience quickly and easily. Driving traffic to our site is critical and we use UpContent to have new fresh content on our home page and within our site to help be a value add to our audience. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

We've lost connectivity from wordpress before and it takes some steps to get reconnected. Scott is highly responsive and helped us but it took our web developer to ensure we could display content again. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We don't always want to just push articles through social channels and we like to have fresh content on our site and UpContent gives us that ability. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Marc,

Thanks for sharing your perspective and use case. We've enjoyed working with you and your team for the past few years.

That was certainly a peculiar challenge with your site configuration, but glad we were able to get all rectified.

Looking forward to continuing the relationship. Big fan of what you are doing.

Cheers,

Scott

Verified User in Human Resources
AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

I like that UpContent curates the content you are looking for and you can choose how recent of content you want to see. That's important to our company to make sure we share the most recent news in our industry. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I wish that I didn't have to go through Buffer to push out my posts. And right now we are using Blogger for blogs and Constant Contact for emails. It would be much simpler and streamlined of a process if we could curate content all from one place into social media and our email and blog channels. It would also be nice to have a history of what we've posted. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent does save time. We don't have to Google for content in our industry. It takes care of our social media postings very nicely. And it's one place we can store or stage content for future postings. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your thoughts! Glad to hear that UpContent has helped you to achieve your goals in informing your audience.

If your schedule allows, we'd enjoy reviewing with you how you can share to social, approve articles for an email campaign, and bring those articles to your website without having to manually access the tools you mentioned.

We look forward to receiving your message, and scheduling some time together.

Thanks again,

Scott

Stacy J.
SJ
Co-Founder and Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media platform makes sharing super easy. Additionally, you can use your different collections in a variety of ways -- one for staging, one for display on your website, another for tracking competitor or client stories. Love it!

Additionally, the team at UpContent is awesome and super helpful! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Not sure. It's a pretty great tool. I think sometimes maybe the filters can be a little tricky to get "just right" for what you want to pull in. However, that's maybe more of a user (me) problem than a software issue. With that said, the team at UpContent always helpful if you need support. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Take full advantage of UpContent's integrations. That makes this platform go way beyond a place where you review content for sharing.

Consider inviting other departments to use it. You could easily turn a collection into a thought leadership content hub for your sales team. You can create one for your SMEs so they can stay on top of industry news.

Think outside of the box -- this tool can help you solve several problems when it comes to information you can gather and distribute to your team and customers. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Time savings -- a reduction in time we would have normally spent looking for content to share on social media/our site.

Productivity -- an increase in productivity with social media marketing because we can focus on writing great original posts and developing thoughtful comments to share with curated content. We use collections to help us with curating content for clients.

Visits to website/engagement on-site -- using Sniply in combination with the content we curate has helped increase visibility of our podcasts and listens on the website. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Wow, Stacy! This is so great to see. Love those recommendations - and glad they are fruitful for you. Cheers!

Verified User in Management Consulting
CM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent has streamlined and simplified the process of identifying the latest news and conetent on specific topics and then provides a guide on its virality. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Doesn't integrate natively with every social media managment platform. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Serving my community with addditional and relevant infomraiton to thier careers and businesses. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for sharing these thoughts!

We'd love to hear what social media management platform you'd like to see a native integration!

Feel free to contact me directly. I look forward to discussing it.

Cheers,

Scott

Alicia M.
AM
President
Investment Management
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

The Galleries feature which helps me design great-looking content cards on our websites. The ability to post to multiple domains and adjust the design to match each deployment to the site’s theme. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Wish I had more clarity that my searches were producing the best results possible. It might be built into the dashboard already and I just haven't found it though! Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Works well to keep your social media and website current Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Enhances our position as a content provider without needing to editorialize or write large amounts of copy. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Love that you are enjoying the integrations with Hootsuite and Mailchimp! Their teams are great. I also enjoyed hearing your thoughts on how to optimize your topics. Thanks for being a part of our community!

PK
C
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Flexibility is the best part of it. Further, the amount of the content per search result it brings is very good. It has a neat design with minimal distraction. You can pull search results for the various search term and put at a single collection.

Support service is very good. Had interaction with Scott twice. Ability to choose your own picture is another great feature. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Instructions are not enough. It took me a lot of effort to learn it. I am still not at a competent level of using it effectively. Upcontent branding gets automatically in email header even in the paid account. It is costlier than the other available platform which is also improved significantly now.

Difficulty in making overlay once the user is visiting the original site. I am yet not able to figure out it. Tutorials also need to get improved. Having it short is good but putting advertorial each time could have been avoided. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

It might take you more time to learn but I believe the result is better than the competing products. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Pulling published medical articles and news to one place for a quick review for physicians is my objective. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience, Pranav!

We are currently working to improve our Learn center to better assist you in these areas. You can, indeed, remove UpContent branding in the email integrations (those are merely placeholders for you to fully alter).

Looking forward to continuing to work with you, and glad we are able to provide you a better result set for your needs.

Cheers,

Scott

See how UpContent improved
Verified User in Executive Office
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about UpContent?

Upcontent has been a tremendous help with finding content for my business's social media. It's an easy platform to use and has a vast library of content. There are a variety of topics that fit any business needs. I would recommend this to anyone looking to diversify their social media posts or looking to add a "what we're reading section to their site". UpContent offers some amazing features and superb customer service! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Has a bit of a learning curve for those who aren't tech savvy but their customer support team is always available to help! Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Take advantage of your access to the customer support team. They are always there to help! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Saving time on looking for articles and being able to connect with our audience more through relevant content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

So happy to hear of our experience with our team! Service and support are areas we hold dear.

Thanks for being a part of the UpContent community.

Cheers,

Scott

RK
Managing Directory
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The platform locates very relevant content based on your criteria Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It pulls so much content, it can be a challenge to decide what to post. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Experiment with the queries until you're consistently getting the content you want. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Saving time and being able to improve my social media presence. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing this, Ryan!

We're thrilled to be a part of your successful social media strategy. Thanks for being a part of the UpContent community!

Cheers,

Scott