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UpContent Reviews & Product Details - Page 13

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Management Consulting
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Upcontent is straightworward: it allows us to look for interesting content in our niche and share it within the team. It works well, and in our team everybody enjoys working with it. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It shows too many press releases - it would be great if in the future, they could be filtered out. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Try it out. The value for money with UpContent is amazing. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

The issue we had is that we needed to find interesting, industry relevant content and save time while doing it. UpContent allows us to find content in a collaborative way! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for taking the time to share your experience! Absolutely love to hear about the team collaboration occurring in your use of UpContent. Awesome way to get the true curated perspective of your organization.

We've some interesting developments coming this summer regarding your filtering question. In the meantime, you can leverage source filtering or we can work with you to make some adjustments to your criteria and filter this content out.

Please let us know if we can assist!

Cheers,

Scott

See how UpContent improved
Verified User in Luxury Goods & Jewelry
AL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The team at Upcontent is absolutely amazing. They are very helping, and especially on personalizing their recommendations to the brands goal and needs. As a organization that is new to this work of personalized content, it's been truly increndible to see how fast we've reach our goals with Upcontent's support Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Would love to see a klaviyo integration in the near future :-) Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Certainly our content marketing, and making our social media feeds much more engaging with better content. The ability to search for interesting articles so quickly is such a game changer. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks so much for sharing this!

Awesome to see how we've be able to assist you in reaching your goals - and we look forward to continuing to support you and you go even further.

A Klaviyo integration is a great idea. I'd love to find some time to connect and hear how you'd like that to work.

Cheers,

Scott

Verified User in Pharmaceuticals
UP
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It helps to find articles published on various topics and share those articles in a team instead of searching individually. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It can take a bit to learn how to set up the search criteria, but the company helps quite a bit to bring you up to speed. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I was having difficulty setting up an ongoing search, but the UpContent team helped me. It is easy to see trends and articles in one area. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you for taking the time to share your experience! Glad we could be of help in honing the criteria to your needs.

Cheers,

Scott

Katherine D.
KD
Business Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Onboarding and support. Ease of topic types for content creation. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Lack of intuitive workflow. Would be great if a video walkthrough or triggered prompts in getting started. On the flip side, their knowledge base of articles and answers help at crunch time. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Expert knowledge to support my consulting services. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for sharing this, Katherine.

Love the ideas of some video walkthroughs right from the start - rather than needing to find those in our Learn library. Will be sure to bring that back to the team.

Cheers,

Scott

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Easy to find content for my industry using the app. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I use it with the Hootsuite integration and don't have any negative feedback. It works well for me! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am finding relevant articles to share on social media. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Great to hear of your experience - especially via our partnership with Hootsuite!

Love that you are using it to both share and inspire your content strategy.

Please let us know if we can ever be of assistance.

Cheers,

Scott

KL
Content Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I like how I can directly post to social media from UpContent. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

It is difficult to narrow the search to find exactly what you want because UpContent sources a broad reach of content. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Social Media content curation, processes, workflow automation, etc. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing this, Kellyn!

We're always happy to support you in further narrowing the search criteria to help get to the niche's you are after.

Awesome to hear you have more time to spend on other strategic areas!

Cheers,

Scott

Verified User in Marketing and Advertising
EM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

UpContent provides a steady source of valuable content to curate. This is a valuable addition to our content marketing program. In addition, you can use the Snip.ly functionality to add a CTA to every piece of content you share. This is a game-changer for companies that don't have the internal resources to generate 100% new content, and want to maintain a regular cadence of social posting. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The interface requires a bit of a learning curve, but the UpContent support team has been incredibly responsive in this regard. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Don't skip on the training and onboarding. Do add RSS feeds for resources that you find valuable. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We can now share carefully selected content from other sources with a CTA that drives traffic to our landing page. What more can you ask for? Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Love to hear this! We have also seen great benefit from our customers who've been able to spend a few minutes with our team to translate their workflow into their UpContent configuration.

Your ability to tie curated content via social to landing page traffic is fantastic.

Cheers,

Scott

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

UpContent finds great content from sources I would not otherwise know about. The more variety of high quality content UpContent brings to me, the more well rounded (and frankly, better) content I can share with my audience. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

No major complaints! Occasionally, some content comes through that isn't exactly what I wanted but it's very few and far between and I could probably prevent it by spending a little time working on filters. But, it's so rare that I don't bother! Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

If you're looking to automatically find high quality content, look no further! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent helps me to find great content from sources I don't know about. Myself, and my audience, both enjoy a wide variety of content and they provide that to me automatically. Saves me lots of time! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

So great to hear this. Thank you!

If that less than lovely content starts to come by more often, please don't hesitate to contact us. We'd love to help.

Cheers,

Scott

Azdean E.
AE
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Scott helped us set different up topics related to our industry, so it's easy for us to pick whatever subject we want to post in our social media platforms, also like the sniply integration and the amazing benefits that come with it, not to mention the automatic website posts and the newsletters. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I haven't run into this issue yet, so far so good. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Amazing team to work with. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

When we share content from other sources, with Sniply CTA we can direct the readers to our website/blog/landing pages. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Great to hear that the topics have continued to perform for you and that the ability to drive traffic from curated articles is showing success as well!

It's been great working with you. Looking forward to a long relationship to come.

Cheers,

Scot

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about UpContent?

UpContent is an incredible tool for being able to pull in third-party content based on keyword search. Think of Google Search and a Social LIstening tool had a baby. UpContent is extremely easy to use and setting up the search queries is very simple to figure out. It helps me pull in the most relevant content to share to my social pages and website when I am tapped out of in-house content. What is amazing is that when I share third-party content, UpContent has an integration that allows me to put a third-party call-to-action overlay which helps drive website traffic and lead gen on the content I share. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Don't have too much bad to say about UpContent. The tool is extremely fair priced for what it provides me in time-saving, analytics, and web-traffic/lead gen. It does what it is supposed to do. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Before using UpContent it would take me a few hours to source relevant content that I wanted to share on my social pages to help fill my content-pipeline. The real issue that I was experiencing is that I was never able to understand if the third-party content that I shared was eventually driving web traffic or leads. With UpContent I source better content in a third of the time and am able to not only drive more web traffic and leads but I can get the analytics to show it! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience. That is one good looking baby!

While it is always great to hear about the time savings, the lead generation you are seeing from using UpContent makes our day.

We look forward to continuing to work with you. Thanks for being a part of the UpContent community.

Cheers,

Scott