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UpContent Reviews & Product Details - Page 12

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,725 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

Official Downloads

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280 UpContent Reviews

4.4 out of 5
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280 UpContent Reviews
4.4 out of 5
280 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

the ability to filter by tags and sources. discover and share content easily Review collected by and hosted on G2.com.

What do you dislike about UpContent?

the display is small and not comfortable to work with over time (scroll). need more filters to refine results Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

content discovery Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hello!

Thanks for sharing your experience.

I'd certainly like to know more about the display you are using. I have a feeling you may be referring to our Stream within Hootsuite?

If so, I've included a link below that will show you how to easily navigate to our Content Source (also in Hootsuite), which will provide you far more real estate ti work with.

Mind giving it a look and letting me know your thoughts?

Thanks!

Scott

See how UpContent improved
DF
Senior Engineering Account Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about UpContent?

added sources can be automatically scanned

I can find a random blog/source and add that individually Review collected by and hosted on G2.com.

What do you dislike about UpContent?

can't add sources that are behind a paywall from sites that I subscribe to Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Ensure you have a goal in mind as to what you want to accomplish

communicate those goals with the upcontent team, the tool can be overwhelming and so let their experts help guide you Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

upcontent is helping our marketing team gather interesting articles from an engineering/technical perspective

prior to getting access to upcontent, our marketing team was sharing content that was super high level and not very valuable to our target audience Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for taking the time to share your thoughts, Darnell!

We love to see how you and your team has been leveraging UpContent to highlight your team's expertise and become an even greater resource for your customers and prospects.

We look forward to continuing to work with you!

Cheers,

Scott

Verified User in Health, Wellness and Fitness
AH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

Getting the easiest way to access industry-leading content is what I like most about Upcontent. As I marked they use the best and most capable search engine to find relevant content for every industry and niche. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The platform should look for constant enhancements to make it more beautiful and accessible. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am finding the most relevant content in no time. It saves a lot of time. Also, it's helping me to distribute and get extra visibility to my content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Awesome to read your experience discovering the articles that matter to you across industry areas and niches.

Would love to hear some of your thoughts on the accessibility and aesthetics of the platform. Please send us a note anytime!

Cheers,

Scott

Verified User in Legal Services
UL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It saves me time finding content to post to social media and use for thought leadership posts. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I wish there was an option to easily summarize content beyond just the headlines, etc. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Curating social media posts is faster and easier. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hello!

Thanks for taking the time to share this with us.

We've recently added a way to summarize the content without having to share only the headline of the article. We call these "Intelligent Abstracts".

You can find more in the link I included below.

Please let us know how we can be of further help. I hope this improves your experience!

Cheers,

Scott

See how UpContent improved
Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

automation email sending is a good feature. Also The support. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Noting to explain as I am not still using all capacities. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

sending articles to my social media. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for sharing your experience!

Cheers,

Scott

Sarah L.
SL
Owner & Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I've been using UpContent since it was first launched and I can't imagine doing social and news content aggregation without it. The integration with publishing tools like Hootsuite was a game changer for me - so efficient and easy. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I don't have any downsides to call out. Over the years, the team has paid close attention to customer feedback and the incremental improvements they made in response are perfect. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Get your queries set up correctly early on and the service will do all the work for you! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content aggregation takes a ton of time. RSS feeds are cumbersome and not as easy to search for relevance. We save time and effort and deliver better news reports and social re-shares using the tool. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks for this, Sarah! It's been fantastic having you as a customer and provider of awesome feedback.

I am thrilled to hear that we have been able to continue meeting your needs over the years.

Looking forward to the opportunity to serve you for many more to come.

Cheers,

Scott

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The user interface of UpContent is well laid out and easy to navigate, and that isn't even the technology piece. The ability to set up topics to look for, and tag and publish the content to your channels is seamless and well put together. The amount of time I save using this tool, each week, is amazing! The connection to HubSpot is very convenient too! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

One of the downsides of using UpContent is the consistency of finding content. For instance, the amount of content I find for one account is better or more prevalent than another. This has to do with the topics I would be looking for, but some keywords yield more accurate results than others. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

I am looking for more current and relevant content to share with my clients, as well as source new topics for our own content creation. UpContent also saves me time in using Google Searches to find these articles, since it aggregates the data based on my inputs for keywords I am looking for. Some of the benefits I am realizing are time savings, as well as sourcing articles I may not have been able to find on my own with manual searches. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you very much for sharing this perspective. It is great to read that you are both saving time and sourcing articles that may not have appear even with a manual "hunt".

Please leverage our team if we can be of help in focusing on that account where results seem to be less prevalent to see if we can help in making some criteria adjustments.

We appreciate your being a part of the UpContent community.

Cheers,

Scott

Catherine C.
CC
Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

The user interface is amazing, and if you have a question, Scott is on it so quickly to help resolve it. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

As of right now, I don't have anthing that I dislike about it. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Do it! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We're starting to utilize UpContent for our newsletters and automation - it's been great! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks very much for taking the time to share your thoughts, Catherine!

Awesome to hear you've enjoyed the experience. We look forward to continuing to support you.

Cheers,

Scott

Jake N.
JN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UpContent?

The functionality and the support from the staff. Upcontent provides thousands of pieces of content to share, and makes it easy to share with our audience. And should we run into new updates on WordPress or some other unforeseen issue, the staff are immediate in their response and incredibly helpful. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Adding galleries to your WordPress site can occasionally be a bit tricky, however that tends to be more of a WordPress issue than an Upcontent issue. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

If you are interested in using Upcontent, I would recommend watching their instructional videos. They are incredibly useful and provide a wealth of knowledge. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

With Upcontent, we're able to find relevant content to share with our community and with potential clients. We can show that our company is on the pulse of the latest news in our field, and provide confidence to potential clients as experts in our field. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks, Jake!

Great to hear that our support and instructional videos are helpful to you.

We look forward to continuing to work with you in showcasing your expertise.

Cheers,

Scott

Satheesh A.
SA
Digital Marketing Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

There are many things I like in UpContent, One of the best things is that they get fresh content for the topics you search for. Save the search as topics for future reference. re-use the search topics, customize the searches.

Every time I search for a (saved)topic, UpContent always surprised me with the fresh content.

Advance search options which enables to filter the searches with non wanted terms.

Their Support team is led by their CEO himself. He himself responds to every question I had initially. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The collections are limited to 3 for the plan I was in. We wanted more collections. but that is their business model. Cannot do much about it.

Invoices are generated on time and 3 automated reminders are scheduled.

Payment method is stored on account, but not visible to even when I log in as Administrator. We requested CEO that we prefer paying invoices than auto-debit from payment methods. He gladly accepted. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Content curation is apt.

You get every type of content you always wanted for.

Team effort will be reduced by a huge number.

Content Distribution is What I have not used yet. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Content freshness is what we as marketing team always looked for. Prior to Upcontent, my team spent a lot of time searching for relevant and fresh content. since it is an ongoing task, we have manually spent a lot of time in research.

Once we bought the services of UpContent, the effort is reduced drastically, with the search options, saves(as topics), multiple functions to share from within the application itself. Our marketing team could focus on other activity in place of the content research and shortlisting.

We have not yet used the content distribution from the tool, but we have setup all the requirement for distribution activity. Maybe, in the future we might be using the distribution feature as well. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Satheesh,

Thanks for taking the time to leave such a thorough review. We really appreciate it.

We've thrilled to hear that we could accommodate your curation and administration needs, and we look forward to taking the next step toward distribution when you strategy dictates it.

Love to see that we've saved your team time from the manual research efforts and allowed them to reinvest it where they can deliver even more value.

Cheers,

Scott