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UpContent Reviews & Product Details

Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about UpContent?

We use UpContent to find articles that reinforce our company's culture and showcase our mission from a new angle. It has significantly increased readership and interest in our company's newsletter. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

We have not found any "downside" to using UpContent. Whenever we have had a question or glitch, the customer service team not only guided us to the best solution right away, but also took time to continue to learn about our company and it's specific needs, AND the staff was efficient and friendly throughout. Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Embolden your company with UpContent - there is nothing else like it! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent provides credibility, creates interest, keeps community members on our site longer and therefore empowers and uplifts our organization by strengthening connections between parties. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thanks so much for sharing your experience! Great to hear that our team was able to efficiently solve your challenges and support your goals. We look forward to continuing our work together.

Cheers,

Scott

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,726 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

Kate M.
KM
Kate M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy onboarding, smart leader."
Onboadring and personalisation to my employers needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Makes Content Curation Easy"
Stellar, super fast, friendly and attentive support. Makes content curation easy, I can't imagine doing this manually. Easy implementation on our...
Stacy J.
SJ
Stacy J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Terrific Content Curation and Knowledge Sharing Solution"
I love embedding curated content on my website. I love the Sniply integration with those curated items. Using my curated feed with my social media ...
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UpContent Security
Get security information from UpContent to help you buy the right software. View Security Information

UpContent Media

UpContent Demo - My.UpContent Dashboard
All content discovered using your search query will be displayed in an easy-to-read card layout, allowing you to click on, read, favorite, write notes on, and share to Buffer the suggestions your audience will enjoy most.
UpContent Demo - UpContent for Hootsuite
Enjoy everything you love about UpContent inside the Hootsuite platform. Discovering, collaborating on, and sharing content to social media has never been easier.
UpContent Demo - UpContent Guided Query Builder
Build a search query using Boolean operators with ease with the Query Builder. Get as specific or as general as you'd like to find the content you're looking for.
UpContent Demo - UpContent for Teams
Collaborate with teams of any size in UpContent with notes and favoriting. Assign permissions to your team members and read-only access to clients and supervisors.
UpContent Demo - UpContent Gallery (Add on)
The UpContent Gallery allows you to gain additional return on your curation efforts by sending appropriate articles to locations on your website and, through our integration with Sniply, leveraging engagement on these articles to drive leads and build your custom remarketing audience.
Play UpContent Video

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279 out of 280 Total Reviews for UpContent

4.4 out of 5
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279 out of 280 Total Reviews for UpContent
4.4 out of 5
279 out of 280 Total Reviews for UpContent
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for UpContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
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Joe C.
JC
Founder @TestGuild
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I purchased UpContent through an AppSumo deal, and it has quickly become one of the few tools I rely on every week. As someone who creates a weekly news show and newsletter in the software development and testing space, staying on top of the latest industry updates is critical. UpContent makes it incredibly easy to discover, curate, and manage relevant articles without wasting hours sifting through irrelevant content.

The tool is intuitive and provides highly relevant suggestions tailored to my niche, helping me keep up with the ever-evolving world of software testing and automation. The integration options also make it seamless to incorporate curated content into my workflow.

If you're in a fast-changing industry like tech or software, UpContent is a game-changer. It saves time, ensures you're always informed, and delivers consistent value every single week. Highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Setting up filters to fine-tune topics can be complex, making it difficult to exclude irrelevant content. This complexity can lead to a less efficient curation process, as users may spend additional time refining their filters to achieve the desired results. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Keeping up with the ever-changing software development and testing industry is a significant challenge. Manually searching for relevant and high-quality news is time-consuming and often leads to information overload or missing key updates. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

This was great to read, Joe! Thanks for taking the time to share your experience and advice,

Let us know what additional assistance we can provide in creating your filters to keep the noise to a minimum and ensure the fast-changing industry trends you want to see are always at the top of your recommendations.

Cheers,

Scott

Verified User in Food Production
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

My favorite thing about UpContent is that it pulls in news articles based on key words and groups of key words from all over the internet and world. It doesn't have to rely on RSS feeds, etc., or for you to input sources into the system. This opens us up to more sources, some that we never even knew about. It therefore helps our newsletter stand out from its competitors by offering new stories (not the same ones everyone is "curating").

It easily integrates with Rasa.io which we use for the delivery of our personalized newsletters.

I love that it offers a way to search Getty Images within the system to add or change a picture accompanying a story and it's very convenient to be able to edit the headlines and abstract in system too. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I find the usability of the system a little difficult and not very user friendly. It is a bit complicated to figure out what combination of key words and phrases will get you the articles you really want to see and then it's a bit complicated to figure out to refine those results via the various filter Views. That being said, the customer service is great at hoping on a call and helping you adjust filters as needed. I still feel like it takes constant refining so as to not get the tiny city/town/village news sources we don't want but while also exposing us to new larger sources we may want. For us, it doesn't seem to be a "set it and forget it" system.

I still find that we are missing large stories from major news bodies (Reuters, NYT, Wall Street Journal) that I am having to add manually, which is frustrating. I want it to work better than it is but I am not sure if it is the system or my lack of time to dedicate to optimizing it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It's helping us be able to find new articles from all over the globe using keywords and phrases that we enter without having to rely on RSS feeds and manually entered news sources. That helps us differentiate our newsletters by providing articles and sources that our readers may not be regularly exposed to. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UpContent?

We use UpContent for almost a year now and are very happy with the features and functionalities. We mainly used it for curating content (blog articles from various sources in English and French) and publication of our website and within our monthly newsletter. The filters and RSS feeds we use as well as the possibility to customize the layout of content is great. Also the integration with other tools such as ActiveCampaign and Wordpress work well.

Finally, a big thank you to the CSM team and particulary Dylan who is checking on us on a regular basis and always provide detailed answers to our questions. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The only think that would come to my mind would be pricing for one user and a couple of collections. Would be great to have a starting package slightly less expensive. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

- Keeping our website alive and on top of SEO

- Adding relevant third-party content to our newsletter

- Automating the content curation for our website and newsletter Review collected by and hosted on G2.com.

Sylvia S.
SS
Senior Digital Content Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

I genuinely appreciate UpContent's intuitive interface, making curating high-quality content effortlessly aligned with my audience's interests. It’s an invaluable tool that streamlines content discovery and empowers me to efficiently deliver relevant, engaging information. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

At times, I've noticed occasional glitches when using UpContent, especially across different web browsers. I find myself switching between Edge and Chrome to ensure smooth functionality. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent is the ultimate solution for effortlessly curating high-quality content. Discover, organize, and easily share valuable information from trusted, reputable sources. With UpContent, you can streamline your content curation process while enhancing the credibility and engagement of your content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Sylvia!

Great to read that you are finding the right content for your team to drive their internal engagement and elevate their credibility externally.

We enjoy working with you and the team and look forward to continuing to grow together!

Cheers,

Scott

RS
Executive Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It's an incredible tool that saves us the time of searching for relevant content. And makes it easy to plug into Constant Contact and send! The couple times I had questions or couldn't figure it out, their customer support was available immediately to assist. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I can't think of any downsides to using UpContent Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

They provide lists of articles that are relevant to our members and their industry. It saves us a ton of time from having to research content ourselves. Review collected by and hosted on G2.com.

Verified User in Building Materials
UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Stellar, super fast, friendly and attentive support.

Makes content curation easy, I can't imagine doing this manually. Easy implementation on our website and in our apps, and the result looks really good. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Some issues with things in our RSS feed not showing up.

Some interface design issues are inconvenient and don't make sense from an ease-of-use perspective. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We have the need for content curation and distribution and UpContent makes it a much easier and faster process than doing it manually, and the end result looks great and suits our needs well. Review collected by and hosted on G2.com.

Marty H.
MH
Director of Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Upcontent curates the needed news and allows us to share it on social platforms. Using it with Sniply also enables us to put an ad and a link to our company on the content we share. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

No auto publishing option in the platform, but can solve that with Zapier. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Solves the issue of looking for content to share. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Glad you are seeing the benefits of UpContent's curation and Sniply's ability to translate this engagement into additional traffic and increased brand awareness.

Your mention of native auto-publishing is certainly something we've heard from others, and I've noted your interest as well. In the meantime, if there is something that Zapier cannot accomplish for you, please let us know.

Cheers,

Scott

Jen M.
JM
Business Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

I have enjoyed using UpContent. I use it to serve multiple clients in building their newsletter content. It is easy to use and the team is VERY responsive to any questions or concerns that arise. It was easy to intergrate with our mail service and implemented quickly. I use it multiple times per week! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Nothing currently to dislike. I have liked all of the changes I have experienced with the product over time. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Makes curating content for our weekly newsletters a breeze! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thrilled to read of your experience leveraging UpContnet across clients and that you are finding the improvements we are making beneficial.

Your continued willingness to remain communicative and share feedback has played a large part in shaping our roadmap.

Thanks for being a great partner!

Cheers,

Scott

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about UpContent?

How easy it is to use the platform and the quality of news stories that pull in. Scott has also been incredibly helpful, commiting a lot of time to help us onboard. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Being able to actually launch the email from the platform would be a bonus, but not essential. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Sourcing and compiling content that we would not be able to curate ourselves given capacity of the team Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

It was great to read about this experience, and your note about the ability to launch the email from within UpContent is taken.

We look forward to continuing to support you and your team.

Cheers,

Scott

Verified User in Online Media
CO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Working with UpContent and Scott in particular has been an absolute pleasure. The platform and service is so accommodating and convenient and Scott is always very helpful and quick to respond. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The ONLY thing is having clicked on content leave the page instead of opening within the page as they do on https://news.yahoo.com/ Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent helps me to populate our news site with up-to-date industry relevant content and keep up with volume demand. It also let's us offer a collection hub of great stories to provide value to our users. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Thank you! The joy of working with you is felt over here as well.

I certainly understand the desire to open the content within the same experience, but we remain conservative in ensuring we are not disrupting the authentic experience a reader has with the content being recommended - creating value for the curator, reader, and original publisher.

It's great to see your site continue to evolve.

We're happy to play a small part in your success.

Cheers,

Scott