---
title: Unleash Reviews
meta_title: 'Unleash Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 134 reviews by the users' company size, role or industry
  to find out how Unleash works for a business like yours.
aggregate_rating:
  rating_value: 4.7
  review_count: 134
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Development
  url: https://www.g2.com/categories/development
---

# Unleash Reviews
**Vendor:** Unleash  
**Category:** [Feature Management Software](https://www.g2.com/categories/feature-management)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 134
## About Unleash
Unleash is the world&#39;s largest and fastest-growing open-source feature flag company. We are on a mission to make life easier for developers. The Unleash Feature Management platform reduces the risk of releasing new features, drives innovation by streamlining the software release process, and increases revenue by optimizing end-user experience. Individual developers love Unleash because it removes the pain of testing and deploying new features to production. Enterprises love Unleash because of its market-leading data governance, security, and compliance controls. Unleash is trusted by thousands of companies in production including Visa, Wayfair, Lloyd’s Banking Group, Emirates and Samsung. While we serve the needs of some of the world&#39;s largest and most security-conscious organizations, we were also rated the “Easiest Feature Management system to use” by G2. Unleash can be used in our cloud as a private hosted instance or as a self-hosted solution easily enabling Fed Ramp or Air-Gapped use cases. Unleash has over 13,000 GitHub stars, has been downloaded over 25 million times, and has a Net Promoter Score of 80+. Headquartered in Oslo, Norway with team members worldwide, Unleash embraces a remote-first culture. Unleash is backed by top investors including Spark Capital, Frontline Ventures, and FirstMinute Capital.



## Unleash Pros & Cons
**What users like:**

- Users appreciate the **seamless management of feature flags** with Unleash, enhancing deployment flexibility and development speed. (13 reviews)
- Users praise Unleash for its **effective A/B testing capabilities** , enabling quick feature management and independent team workflows. (8 reviews)
- Users value the **reliability** of Unleash, appreciating its stable runtime and consistent feature updates for productivity. (8 reviews)
- Users appreciate the **ease of use** of Unleash, enabling quick onboarding and independent management of feature flags. (7 reviews)
- Users value the **seamless integrations** of Unleash, appreciating the smooth harmony with various tech stacks and quick setup. (7 reviews)
- Users praise the **simple setup** of feature flags, making it intuitive and efficient for teams and clients alike. (6 reviews)
- Users find Unleash&#39;s **easy setup** beneficial, allowing business users to integrate and manage features effortlessly. (5 reviews)
- Developer Friendliness (4 reviews)
- Documentation (4 reviews)
- Features (4 reviews)

**What users dislike:**

- Users find **feature flags issues** challenging due to complexity, difficulty in searching, and accidental disabling in production. (6 reviews)
- Users find the **limited features** of Unleash hinder scalability and project organization as their needs grow. (6 reviews)
- Users find the **subscription price too high** for the features offered, impacting overall satisfaction with Unleash. (3 reviews)
- Users find the **difficulty of creating and using segments** to be a frustrating aspect of Unleash. (2 reviews)
- Users note the **operational overhead of multiple on-prem instances** complicates transitions and adds complexity to workflows. (2 reviews)
- Users find **navigation difficult** in Unleash due to complex UI and challenges in locating feature flags effectively. (2 reviews)
- Pricing Issues (2 reviews)
- Complex Interface (1 reviews)
- Complexity (1 reviews)
- Dashboard Issues (1 reviews)

## Unleash Reviews
  ### 1. Using Unleash for a year. It works very well. The team is great, always available on their slack.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 29, 2022

**What do you like best about Unleash?**

Technology (cache system), open source, well maintained on GitHub, interface is better on every release

**What do you dislike about Unleash?**

I can't find. Unleash is being used more and more in my company.

**What problems is Unleash solving and how is that benefiting you?**

Unleash help me with my deployments and release process. Also, Im able to do AB testing with Unleash.

  ### 2. It is so intuitive and work wonders

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Construction | Enterprise (> 1000 emp.)

**Reviewed Date:** December 12, 2022

**What do you like best about Unleash?**

The fact that you easily can control what functions you want live and not, and also that you can choose which user to have that function and stuff.

**What do you dislike about Unleash?**

Nothing that I can think of right now, but I also have not tried everything and I am not too experienced yet.

**What problems is Unleash solving and how is that benefiting you?**

Functions that will is ready to be in production from a side, but still waiting to be finished on the other side so we can unleash it

  ### 3. A Solid Choice

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joe J C. | Platform Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 03, 2024

**What do you like best about Unleash?**

Unleash provides different options depending on your pocket and the needs of your project.

* cheapest and easiest approach is to use the Unleash instance built into Gitlab <https://docs.gitlab.com/ee/operations/feature_flags.html>.
* if your requirements expand Unleash is open source so you can host a more sophisticated instance on your own infrastructure.
* if you don't want to or can't host yourself then Unleash provide a subscription based service.

The response time is fast and consistent because Unleash caches the feature flags locally so Unleash can be used to test performance alternatives in production.

**What do you dislike about Unleash?**

Unleash (and indeed all the feature toggling services) trivialise the use of feature toggles.  This is probably by necessity to lower the barrier to entry and to get the idea across.  However, effectively introducing feature flags requires some changes in mindset and organisational behaviour.  Ultimately this will lead better outcomes but don't expect a free ride.

**What problems is Unleash solving and how is that benefiting you?**

An Unleash feature toggle it my first line of defence when changing legacy code.  Working behind a feature toggle I can confidently make changes in production without disrupting the business.

  ### 4. Activate your code as you want

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nuno P. | Principal Backend Developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 16, 2023

**What do you like best about Unleash?**

Unleash is very easy to use with its basic features, but is also very customizable, allowing the definition of other contexts to be used as validations for feature activation.
If you want to deploy it in your system, they have the source code that you can compile and deploy or the Docker image that can be deployed in your infrastructure. Also, integrating it with your applications can be simplified by their official and community integration libraries.

**What do you dislike about Unleash?**

The feature dashboards are filled with data retrieved by the application that use Unleash, and this can lead to some confusion when a certain feature is active for all users, but the dashboard reports that some requests were returned as disabled.

**What problems is Unleash solving and how is that benefiting you?**

For us, Unleash is giving us these five main benefits:
1. Allowing code to be deployed to production as "disabled" without having to worry about application errors;
2. Schedule when a feature is released, even if months have passed after that feature was deployed to production;
3. Have a rollout release of a feature, for internal testing, first adopters, and then all end-users;
4. Restrict a feature by any kind of condition (geographical, temporal);
5. Quick rollback if some feature is troublesome.

  ### 5. Awsome Feature Toggle Service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aline P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 06, 2023

**What do you like best about Unleash?**

We have everything that a feature toggle product should offer, pleasing the technology as well as the product team. It has a very smooth learning curve and the UI is very intuitive. We are running the Open Source version and currently thinking about moving to the Enterprise one, as we like it so much and are starting to use it on all of our applications.

**What do you dislike about Unleash?**

The greatest pain we had I believe would be with observability. We've set up the Datadog Events integration, but we would really like a metric view of how our features are going (without having to also create Custom Metrics on Datadog). But really, it's more of a improvement opportunity than a complaint.

**What problems is Unleash solving and how is that benefiting you?**

Centralizing different features configurations in one place, serving both backend and frontend applications. Also providing us with many helpful features such as users fine grained management and multiple features strategies.

  ### 6. Best product ever

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 11, 2024

**What do you like best about Unleash?**

User-Friendly Interface
Scalability
Integration Capabilities

**What do you dislike about Unleash?**

Nothing, the product is perfect until now

**What problems is Unleash solving and how is that benefiting you?**

I'm using this for feature flags

  ### 7. Overall the best one out there

**Rating:** 5.0/5.0 stars

**Reviewed by:** Max J. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 11, 2023

**What do you like best about Unleash?**

We looked at 10 feature management solutions and Unleash came out on top. Both the server and the SDKs are fully open-source. It has a modern architecture with server-side assignements in the SDK. The documentation is great too.

For the managed solution:
- Fair pricing model that is based on number of operators and not on traffic.
- Role-based access, audit log and SSO.
- Data privacy: user IDs are not tracked and service can be run in the EU.
- Very responsive and reactive support.

It was easy to integrate into our infrastruture. The grouping toggles into projects and creating API keys for sets of projects has enabled us to better separate permissions of our apps. We have a lot more stability with Unleash compared to our old system.

**What do you dislike about Unleash?**

The statistic about when a feature toggle is outdated is based on its age since creation, not on when it was last requested. The requested statistics don't work when using the Frontend-API and showing the statistics cannot be disabled.

**What problems is Unleash solving and how is that benefiting you?**

Unleash works great for rollouts and for A/B tests with different variants. We make use of it on a daily basis. Engineers and product managers all use the UI without any problems.

  ### 8. Very happy with Unleash. It's helping us accomplish a lot with an easy and cheap setup.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Martin J. | Nordic Frontend Engineering Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2022

**What do you like best about Unleash?**

The best thing about Unleash is that it puts the developer in the center. A lot of similar tools sideline the developers in favor of marketing people. Unleash is more technical and super flexible.

**What do you dislike about Unleash?**

The required proxy is dislikeable. But that is being resolved soon, so not really relevant anymore. I also dislike how the 304 responses from the proxy are flagged as errors, "Unleash did not receive an OK response".

**What problems is Unleash solving and how is that benefiting you?**

We use it for kill switching, A/B testing, and gradually releasing new features. It is an essential tool in helping us achieve a better customer experience.

  ### 9. Gives confidence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2024

**What do you like best about Unleash?**

As a developer, it's easy to set up the feature flags once and use it in the code. Meanwhile, QA and non-techies can easily toggle them on or off whenever needed.

They offer a free self-hosted solution to get started. Being able to spin it up in a docker container and try it out myself within minutes gave me a lot of confidence in the tool.

**What do you dislike about Unleash?**

I think some strategies are not included in the self-hosted version, but you can add them yourself as a custom strategy.

**What problems is Unleash solving and how is that benefiting you?**

Roll out features for testing and QA without showing them to end users.

  ### 10. It's amazing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dennis Siqueira d. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 03, 2023

**What do you like best about Unleash?**

An amazing developer tool is like a trusted companion for coders, seamlessly simplifying complex tasks and boosting productivity. It offers a clean and intuitive interface, comprehensive documentation, and a robust set of features that streamline coding, debugging, and collaboration. With lightning-fast performance and powerful integrations, it transforms the development workflow into a smooth, efficient, and enjoyable experience. In the hands of developers, we deliver high-quality software with confidence and speed.

**What do you dislike about Unleash?**

I've been using Unleash for 4 months and I don't have any problems.

**What problems is Unleash solving and how is that benefiting you?**

Log feature toggles easily

  ### 11. Streamlining our development

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jussi R. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 02, 2023

**What do you like best about Unleash?**

We really managed to streamline our development process in our multiproduction environment.
In addition of streamlining our own processes, the business has received huge benefits from being able to pilot features in production with ease.

**What do you dislike about Unleash?**

There's a lot of small stuff that you encounter during the first implementation. After getting those resolved it's all good, but if you have multiple teams remember to do knowledge sharing!

**What problems is Unleash solving and how is that benefiting you?**

We're able to do releases more often and pilot new features in production with ease.

  ### 12. Make things happen quickly in the app

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lars Gunnar T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 09, 2023

**What do you like best about Unleash?**

There is a way to develop new features and make them available on/off to our users. Killswitch engangw! Powerfull admin of feature toggels gives us flex to move things around.

**What do you dislike about Unleash?**

I like all things about this featureflag software.

**What problems is Unleash solving and how is that benefiting you?**

Roll out new functions in app - and have a consistent way to test and gradually rolling out new thing. We can hide part of the app for users.
- We do rollouts with small amount of users to test new things. 
- We can instantly turn off features for all users with the kill switch engage.
- Enormus flexibility to run and operate our services in a generic app - with current, next, future options.

  ### 13. Simple setup and great UI

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fredrik N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 17, 2023

**What do you like best about Unleash?**

It is very simple to set up feature toggles through the UI. It guides you well along the process and it feels nice to use.

**What do you dislike about Unleash?**

Nothing very important to notice here. .

**What problems is Unleash solving and how is that benefiting you?**

Rolling out new features, with the possibility to switch them off quickly if anything goes wrong. It is also very helpful when you are developing several apps with shared code, and want different rollout plans for the different apps.

  ### 14. Unleash allowed my employer to greatly improve develor productivity

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2023

**What do you like best about Unleash?**

The number of strategies included, as well as a straightforward weay of separating toggled flags per environments.

**What do you dislike about Unleash?**

It would be very interesting if Unleash provided a form of "startup-plan", so that early-stage companies may consider using the hosted offering.

**What problems is Unleash solving and how is that benefiting you?**

The number of strategies included, as well as a straightforward weay of separating toggled flags per environment gave my startup the power it needed to pursue "trunk-based" development, which was of great importance in the early stages, where we iterated very quickly and had a number of features not enabled for our entire user-base.

  ### 15. Straightforward and powerful feature flagging and management platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Frank G. | Director of Engineering, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 28, 2023

**What do you like best about Unleash?**

Intuitive UX. You turn things on and off; but if you want more complexity, there are alternative strategies to help with the rollout. Setup time is quick as only a couple of lines are needed to guard a particular feature.

**What do you dislike about Unleash?**

The chaining of different governance rules for a particular feature can be challenging to navigate, especially in a visual editor without live test cases.

**What problems is Unleash solving and how is that benefiting you?**

Unleash allows us to dark launch features and, to an extent, manage feature roll out

  ### 16. All you need for feature toggles

**Rating:** 5.0/5.0 stars

**Reviewed by:** Valentinas B. | Director of Engineering, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 28, 2023

**What do you like best about Unleash?**

When doing an investigation, we extremely valued resillience and technological maturity. Only some of the competitors provide Proxy solution, but only Unleash SDK quality really suited our code quality levels.

**What do you dislike about Unleash?**

Expected a bit more flexibility on the Pro plan - we asked to rename the "development" environment to "staging" - that would perfectly fit our needs, but it was rejected by the CS.

**What problems is Unleash solving and how is that benefiting you?**

We are able to separate release & deployment. Able to control features in no time.

  ### 17. Painless feature flags

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 20, 2023

**What do you like best about Unleash?**

It is very easy to get started with Unleash. The documentation is great. Unleash has an awesome support team. It is very easy to implement Unleash into your software. Unleash has all the features we need. Unleash is very open to new suggestions for improvements or new features. It's an all around great product.

**What do you dislike about Unleash?**

I don't have any complaints about Unleash.

**What problems is Unleash solving and how is that benefiting you?**

Unleash allows us to safely deploy new features to our SaaS product, without having to exposing our customers to these features while they are still under development. Unleash allows us to deploy new features to specific customers only, either for beta testing or at launch time. Unleash provides us with a single access point to manage all this for all our customers and products.

  ### 18. Simple experience with powerful impact

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stephen C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 03, 2023

**What do you like best about Unleash?**

Unleash was very simple to implement, both server and client side.  It made conversations with our customers much easier as we could show features and get instant feedback.  Has been adopted across our development teams and is now used on a daily basis.

**What do you dislike about Unleash?**

Debugging why a request isn't returning the correct value can be difficult.

**What problems is Unleash solving and how is that benefiting you?**

It is enabling use to deliver part finished features safely to production and provided staged rollouts to customers

  ### 19. Unleashing Agile development with Feature Flags:

**Rating:** 4.5/5.0 stars

**Reviewed by:** Breno G. | Solutions Architect, Enterprise (> 1000 emp.)

**Reviewed Date:** December 01, 2023

**What do you like best about Unleash?**

Unleash is easy to install, configure, and use. It supports various use cases, A/B testing, feature rollouts, and canary releases. The open-source nature adds transparency and collaboration.

**What do you dislike about Unleash?**

The very long transition from Prpxy to Edge It lacks full parity as of December 2023.

**What problems is Unleash solving and how is that benefiting you?**

Decoupling deployment and release. I can push new or changed code limiting the radius blast, initially limiting it to myself and then proceeding with percentage rollouts.

  ### 20. Easy to setup

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cheena E. | Enterprise (> 1000 emp.)

**Reviewed Date:** October 09, 2023

**What do you like best about Unleash?**

Easy to setup, dashboard is easy to use.

**What do you dislike about Unleash?**

Documentation is lacking on setting context to receive user id and setting flags based on user details

**What problems is Unleash solving and how is that benefiting you?**

- to quickly hide features without changing codebase

  ### 21. Overall experience is pretty good, best I've used for far.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Iliyan Y. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2023

**What do you like best about Unleash?**

Easy to use: User-friendly interface that makes it easy to implement feature flags, even for non-technical users.

Real-time feature flagging: Real-time feature flagging capabilities, allowing developers to quickly turn features on or off as needed.

Segmentation: Advanced segmentation capabilities, which allows developers to target specific groups of users based on various criteria such as location, device type, or custom attributes.

Analytics: Analytics and reporting features, which help developers to track the performance of their new features and make informed decisions about their future rollout.

**What do you dislike about Unleash?**

At the time of writing this review, the only thing that I could think of the lack of integrations options compared to other feature flagging services.

**What problems is Unleash solving and how is that benefiting you?**

Solving the problem of safely rolling out new features in software applications. The platform provides a way for developers to control the release of new features by using feature flags. This allows them to gradually roll out new features to a small percentage of users, monitor the results, and gradually increase the number of users who have access to the new feature.

  ### 22. A Powerful Feature Toggle System

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rune N. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2023

**What do you like best about Unleash?**

Unleash.com is an incredibly powerful feature toggle system that makes it easy to add and manage feature flags in applications. It has an intuitive interface, and allows developers to quickly create and manage feature flags.


The system is highly customizable and allows developers to customize feature flags, control access to different teams, and even configure rules to determine when a feature is enabled or disabled. The dashboard is easy to use, and provides insights into how feature flags are used across applications, as well as performance metrics.


The feature flag framework is highly extensible and can be integrated with other services such as databases, caching, and analytics. This allows developers to easily monitor how feature flags are used and how they are affecting the performance of their applications. Additionally, the feature flag framework is open source, so developers can use it with any language.


Overall, Unleash.com is an impressive feature toggle system. It makes it easy to create and manage feature flags, and provides a lot of flexibility and control over how they are used. It's an ideal choice for developers who want to quickly and easily add and manage feature flags in their applications

**What do you dislike about Unleash?**

Unleash.com is a great open-source feature management platform that can help speed up production releases. However, users must be aware of the trade-offs between the need for speed and the quality of the final product. Feature management with unleash does not require redeployment, but this can potentially lead to a lack of quality control. Additionally, there are also potential drawbacks to using. Ultimately, users must be aware of the need to balance their desire to quickly deploy something with the need for quality assurance.

**What problems is Unleash solving and how is that benefiting you?**

We use Unleash.com for switching on new features for certain customers and also for speedy rollbacks.

  ### 23. Backward compatibility made easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sushant S. | Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Unleash?**

The user interface is very intutitive and easy to understand even for a non tech person. Creating a toggle is just 3 clicks away and changing value is one click away.

**What do you dislike about Unleash?**

In the free version they do not let us change the name of environment. Understood that the version is free hence the number of environments is limited to 2 but their name can be configurable.

**What problems is Unleash solving and how is that benefiting you?**

When I change the logic in apis which can break ux or ui screen for older verions of mobile app, i do not need to worry about create new version of api for backward compatibiltiy. All I have to do is add a feature toggle and disbale the new change for app version lower than the one targetted in current release

  ### 24. Easy integration, extreme versatility.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abdur Rahman J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Unleash?**

Easy to use with great and well arranged UI. Supports not only toggles for dev / prod, but toggles can be activated for each different test environment.
Fast and easy setup of toggles, and health reports to keep the code / implementation clean.

**What do you dislike about Unleash?**

For larger companies, a user can end up seeing lots of projects (22 in my case). Projects should have been automatically hidden for users without access to them (with a toggle to show) or a manual way for users to hide projects they have no need to see.

**What problems is Unleash solving and how is that benefiting you?**

Speeds up development for a multi application system with dependencies so that my team can make the changes and toggle them off, rather than having to wait for the other teams to catch up.
Helps us test on a larger scale with field users, without releasing a feature to everyone

  ### 25. Amazing product we are valuating to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 03, 2023

**What do you like best about Unleash?**

Unleash does support open source and let us the chance to either use their cloud or use it on our self infrastructure

**What do you dislike about Unleash?**

There are a few limitations when using our infrastructure instead of their cloud but expected as they need to monetize the product.

**What problems is Unleash solving and how is that benefiting you?**

Trying to find a good way to manage feature flags as nowadays is by code and there isn't a proper way of seeing or letting managers understand the status of all the FF.

  ### 26. It was really good to understand the feature flag system that Unleash offers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 22, 2023

**What do you like best about Unleash?**

I appreciate its ability to easily control feature releases and conduct experiments through feature toggles. The platform's user-friendly interface and robust monitoring capabilities provides a positive experience in managing feature flags.

**What do you dislike about Unleash?**

As of now, I haven't identified any particular aspects that stand out for this question.

**What problems is Unleash solving and how is that benefiting you?**

Unleash addresses the challenge of managing and controlling feature releases in software development by providing a feature flagging and experimentation platform.

  ### 27. Considerably simplifying my workday

**Rating:** 5.0/5.0 stars

**Reviewed by:** Håkon B. | Consulant , Small-Business (50 or fewer emp.)

**Reviewed Date:** February 10, 2023

**What do you like best about Unleash?**

Unleash has made it simple set up multiple toggels and set den up in whatever environment we need. It is a quick and painless process to set up the toggles and after that we have set them up for the different environments, we can just leave them be. We have jet to experience and problems with Unleash and will continue to use it in the future.

**What do you dislike about Unleash?**

The only problem we have had with Unleash has been with gaining the permissions and rolls to do certain things like gaining access to API-keys. This has easily been resolved with an email to the service team though.

**What problems is Unleash solving and how is that benefiting you?**

Unleash has simplified the process of setting up features for every environment.
Feature toggles makes testing easier and makes me as an developer able to work faster.

  ### 28. Migrating from feature flag to unleash

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bedanta D. | Associate Architect, Enterprise (> 1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Unleash?**

We used to use a feature flag for releasing new features. It created challenges in deployments and particularly in testing. Unleash solved this issue, as we can turn on/off features in multiple environments with a super-friendly UI. Migrating to unleash is not very difficult for devs, even though they are new to the product, because of the available documentation. They even have an active slack channel!

**What do you dislike about Unleash?**

Nothing I could think of at this moment. Please keep up the excellent work!

**What problems is Unleash solving and how is that benefiting you?**

Feature flag management. Due to the domain (clinical trial), we need to take an extra step in release management for things we deploy and release. Unleash helped validation time by 20%

  ### 29. Secure and easy used solution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Fanny D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 09, 2023

**What do you like best about Unleash?**

API call easiely
User friendly UI
Easy to implement

**What do you dislike about Unleash?**

Actually, nothing. For my use it'e perfect

**What problems is Unleash solving and how is that benefiting you?**

Enable/disable geature

  ### 30. SDET-4

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 28, 2023

**What do you like best about Unleash?**

Very easy and convenient to setup and use

**What do you dislike about Unleash?**

Sometimes takes time to relfect the changes

**What problems is Unleash solving and how is that benefiting you?**

Since I am part of testing team I need to set some features flags on and off for test data or assets. Due to unleash I don't have to rely on developers or other team members. I can set/remove feature flags very easily.

  ### 31. Migrating to Unleash for a simple, centralized way to handle Feature Flags

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nina R. | Software Engineer, Enterprise (> 1000 emp.)

**Reviewed Date:** December 28, 2022

**What do you like best about Unleash?**

Unleash Feature flags mainly caught our attention for benefits like decoupling release&deployment, as well as synchronizing releases between different applications (besides allowing gradual rollouts, etc). We immediately loved the simple yet user-friendly UI, where developers and product managers can see all the features and where they're enabled. Allowing us to classify by "Project" is also very useful as we could mimic our company's internal team structure for ownership.
One thing that surprised me, and I loved, is how the people working in Unleash are very open to feedback. It's easy to reach out to them; they've helped me multiple times.

**What do you dislike about Unleash?**

The only thing I can think of, although I wouldn't count it as a downside, rather the natural way of software development, is that Unleash still seems to be a new tool. Therefore, some features may still need some improvement or further documentation. But I wouldn't worry too much about that since you can always reach out to Unleash for support, and they even have an active Slack channel for that purpose.

**What problems is Unleash solving and how is that benefiting you?**

Our company is moving into a microservices architecture. One of the main reasons to use Unleash is how we'll be able to decouple release&deployment, as well as synchronize releases between different applications. Unleash also helps us by providing a centralized place to see all the features.

  ### 32. Unleash is great

**Rating:** 5.0/5.0 stars

**Reviewed by:** Franek M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Unleash?**

Unleash is easy to work with. As a software developer I think it is a great tool to have in your toolbox. Gradual rollouts and per client feature flags are irreplacable when ad hoc business requirements need to be deployed, especially if you want to minimize the risk.

**What do you dislike about Unleash?**

IMO, if you're using unleash a lot it is easy to end up with a cob web of feature flags. I'm not aware of any tools that help to manage that.

**What problems is Unleash solving and how is that benefiting you?**

Gradual rollouts for risky features and handling per client requirements.

  ### 33. Simple way to handle feature flags

**Rating:** 4.5/5.0 stars

**Reviewed by:** Damiano C. | Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 07, 2023

**What do you like best about Unleash?**

Gives visibility to the whole organization about which features are handled through feature flags, that their status (on vs off).
As a product manager, this makes me more comfortable with the release management for my team.

**What do you dislike about Unleash?**

It could become a bit complex when the list of feature flags becomes very long.

**What problems is Unleash solving and how is that benefiting you?**

Mitigates the risk of delivering unstable software to production users, while giving the flexibility to the team to develop partial features.

  ### 34. Effortless integration and usage

**Rating:** 5.0/5.0 stars

**Reviewed by:** sushant s. | Senior software developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 12, 2022

**What do you like best about Unleash?**

Unleash exposes both UI and apis for any action needed in the system, which means I can do things manually as well as have automated tests where I test environments in both states of the toggle. The Ui is straightforward to use. The concept of multiple environments brought in the newer unleash version is excellent since I don't need to run five instances of unleash for 5 of my application environment.

**What do you dislike about Unleash?**

It doesn't let me create multiple environments in the free version which is understandable since this feature is present only in enterprise but it should at least let me rename the two existing environments to something other than dev and prod

**What problems is Unleash solving and how is that benefiting you?**

Before unleash my team was struggling with continuous deployment. Since we follow trunk-based development, we always had half-baked code in the main branch. After unleash, we could just toggle off the part of the code that is incomplete or has not been tested thoroughly. Deploy all code but release only what we have confidence in.

  ### 35. Small tool for big things!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2022

**What do you like best about Unleash?**

Unleash is a very easy-to-use tool, with a high level of customization that will make your life much easier when working with your APPs. It is easy to integrate into your project and its level of customization allows you to configure various strategies, by IP, by UserId, by environment, and a large number of others, you have everything you need at your fingertips. Thanks to this tool you can parameterize different functionalities and forget about deploying again, activate a switch and you already have one implementation or another enabled.

**What do you dislike about Unleash?**

I have not found anything negative using Unleash, it is a simple, straightforward, and effective tool, it does what you expect it to do just as you want it to. You couldn't ask for more.

**What problems is Unleash solving and how is that benefiting you?**

Unleash helps you to activate different functionalities in your application without having to redeploy. This makes you more productive in your day-to-day work and allows you to adapt faster and better to changes.

  ### 36. Unleash is the right tool for the job

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nathan H. | Head of Engineering, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 29, 2022

**What do you like best about Unleash?**

We like that this isn't a jack of all trades--it does exactly what we need, with a clear use case and implementation. Many competitors try to do too much when we just want a clean way to implement feature flags. If you're an engineering org looking at a simple tool to enable feature flagging, Unleash is great.

**What do you dislike about Unleash?**

We haven't had any issues! Everything just...works? This isn't a tool we want to spend a lot of time in, and when its set up, and when you want to make changes, it's right there.

**What problems is Unleash solving and how is that benefiting you?**

We wanted to find a way to implement feature flagging in a privacy-conscious way, without adding weight and debt to our tech stack. By implementing Unleash, we've been able to get feature flags working live in production in a day or two, and have been able to rely on it since we first implemented it.

  ### 37. Great Feature Flagging option for teams that need a cost-effective solution

**Rating:** 4.5/5.0 stars

**Reviewed by:** Adam E. | VP, Engineering, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2022

**What do you like best about Unleash?**

My team likes the Open-Source roots of Unleash combined with the additional features and hosting.  Honestly, we couldn't really self-host the open source version more cost effectively than the Pro version on unleash, so it is a no brainer.

**What do you dislike about Unleash?**

Unleash isn't quite as full featured as competitors like launch darkly, as is expected given the price difference.

**What problems is Unleash solving and how is that benefiting you?**

When we started using Unleash, my team had no feature flagging capabilities, Unleash provided a really simple way to get up and running without a huge up-front investment.  We now use it extensively for feature flagging on web & mobile properties.

  ### 38. Excellent way to manage deployment of features and releases!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about Unleash?**

How quick and easy it is to carry out A/B testing for features to get a sense of how users will experience your site.

**What do you dislike about Unleash?**

Nothing at the moment that I can find that I particularly dislike.

**What problems is Unleash solving and how is that benefiting you?**

We often had to put a hold on deploying features, as parts of certain pieces of complete functionality were being built and deployed within the same version. If one part of a feature was found to be faulty and sent back to be fixed, but the rest of the items were found to be fine, we would need to wait until the problem was sorted out by our developers. With the advanced feature toggle functionality provided by Unleash, we can now hide things behind feature toggles until all parts of the functionality are ready to go live.

  ### 39. Great tool for quickly iterating different version

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karan K. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 15, 2023

**What do you like best about Unleash?**

- Easy to setup and use
- Give lots of options on release strategy
- Great for trunk-based development

**What do you dislike about Unleash?**

- Setting up your own proxy
- Having history of changes of particular feature flag would help greatly

**What problems is Unleash solving and how is that benefiting you?**

We're using Unleash mainly for hiding features behind the feature flags before it's available to all. This greatly helps in trunk based devlopment strategy

  ### 40. Unleash review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Nicolas J. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Unleash?**

Easy integration
Feature with strategies creation
Progressive feature activation

**What do you dislike about Unleash?**

Not possible to do analytics analysis on feature activation (to know which users categories have used a specific feature)
Price for enterprise version

**What problems is Unleash solving and how is that benefiting you?**

To be able to deliver some new features in Production and to be able to activate them later
Have a control on feature with some metrics
Event logs

  ### 41. It really made our life easier even though we have a quite unique operating environment

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jussi R. | Solution Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Unleash?**

The integration capabilities and the visual management. The ease of use is amazing.

**What do you dislike about Unleash?**

We have this unique environment and the current way is quite a hack. Proper UI support would be amazing.

**What problems is Unleash solving and how is that benefiting you?**

We used to manage things through env variables. Currently the mgmt required no reboots and can be done also by other people than developers.

  ### 42. Unleash feature toggle

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about Unleash?**

Unleash is an excellent tool for feature toggling, which is essential for modern development practices. The UI is clean and easy to use for all stakeholders in the business. Your toggles can be accessed from anywhere with front-end and back-end services. The new variant feature, which allows toggles to contain special payload configuration, is a fantastic extra!

**What do you dislike about Unleash?**

Unleash comes with a cost, which might be hard to justify to some business owners, but development is active, and new features arrive monthly.

**What problems is Unleash solving and how is that benefiting you?**

Unleash helps us deliver software on time by enabling new features when the business is ready; we don't need time deployments to meet deadlines. We can also do A/B testing to help us understand how a new feature affects our customers.

  ### 43. Get the job done

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dalton L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 10, 2023

**What do you like best about Unleash?**

The dashboard UI is well thought out, and easy to find what you need.
Toggles and switches make it accessible for non-techy-savvy stakeholders, to use.
Compared to Leanplum it seems that it has a less cluttered interface and it feels snappier.

**What do you dislike about Unleash?**

The initial learning curve can be a bit tricky.
Still, the documentation makes the process reasonably easy to overcome.

**What problems is Unleash solving and how is that benefiting you?**

It helps us make better AB tests and has better visibility of our experiments.
I am more productive as I can easily control and see the status of our experiments.

  ### 44. Once set up, it is very easy and intuitive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 06, 2023

**What do you like best about Unleash?**

Just being able to add different constraints to open the different flags. For example, in our case we need different behaviours for each seller, and unleash makes it very easy.

**What do you dislike about Unleash?**

Setting up the proxy was pretty cumbersome. In part it was google cloud's fault and how it is not possible to just deploy packages from docker, but it took longer than expected

**What problems is Unleash solving and how is that benefiting you?**

The basics of feature flags: being able to deploy code without users seeing it yet, and then being able to open features to only a subset of them. We are fairly small still.

  ### 45. Great product, great service, a pillar of how we currently work in our team.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Etiene M. | Software Engineer Team Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 29, 2022

**What do you like best about Unleash?**

The UI platform and the API are straightforward and rich in useful functionality. The Unleash team is proactive, well-versed in their product and quite helpful.

**What do you dislike about Unleash?**

We lean on Unleash for releasing a few projects in Q4 and Q1; the experience has been great for now. Very little to dislike. The UI of a feature toggle can become a bit laggy when a strategy has loads of constraints, but we are pushing it to the limit in terms of constraint volumes.

**What problems is Unleash solving and how is that benefiting you?**

Unleash permits us to release with a safety net and be able to progressively roll out our features so we can gather feedback early and tweak the product as we go.

  ### 46. Pretty Sweet

**Rating:** 4.0/5.0 stars

**Reviewed by:** Cem E. | Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Unleash?**

Unleash offers robust API support, allowing developers to integrate feature flagging into their applications quickly. Teams can manage and update feature flags directly from their development workflows.

**What do you dislike about Unleash?**

Great product, but on the expensive side.

**What problems is Unleash solving and how is that benefiting you?**

Provides our teams with a centralised solution for managing feature releases.

  ### 47. works for what we need

**Rating:** 4.0/5.0 stars

**Reviewed by:** Dexter T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 09, 2023

**What do you like best about Unleash?**

flags propagates fast and we can check updates to features,

**What do you dislike about Unleash?**

its a WIP but we need better solution for multiple env setup.

**What problems is Unleash solving and how is that benefiting you?**

by using unleash we dont have to trigger redeployments when turning features on

  ### 48. Great and simple tool for feature toggles.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paweł P. | Software Developer, Enterprise (> 1000 emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about Unleash?**

The tool is very simple to use. It's easy to set up and start adding new flags. You can add your new flag once, and then you can attach this flag to your environments. Unleash API is really simple, and yet powerful.

**What do you dislike about Unleash?**

There is no API available for integrating unleash with SSR frameworks such as NUXT or NEXT. Vue API is still not production ready. I had too use vanilla js proxy API.

**What problems is Unleash solving and how is that benefiting you?**

Create new feature flags quickly, and make them understandable by Product Owners. We have created kill switch flags to disable critical features of our application quickly.

  ### 49. Unleash is a great product for increasing your speed in development.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Konrad K. | Development Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 08, 2022

**What do you like best about Unleash?**

It's easy, with a friendly and simple UI design. It allows you to control your flow of development on multiple environments. Bye git flow, welcome feature switches!

**What do you dislike about Unleash?**

I would like more support on the front-end part, with the web sockets backing to fetch data about changes dynamically. Webhooks to notify Slack about feature switch state changes would be nice.

**What problems is Unleash solving and how is that benefiting you?**

It helps to control the current state of the application during the development process. This dramatically eases the flow of introducing changes into production environments. It's easy to distinguish configurations between different customers or users in the SASS product.

  ### 50. Quickest setup ever, amazing support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2022

**What do you like best about Unleash?**

It took me 6 min to install the package, and make it work in our project. Thanks to the premade proxy docker image and the clear docs. Ran into a critical bug , opened an issue in GitHub and the unleash team fixed it in 24 hours 😱

**What do you dislike about Unleash?**

Understanding the concept , the strategy constrains and etc can be a bit complicated to understand for a first time users who is trying to ״just get it working"

**What problems is Unleash solving and how is that benefiting you?**

It allows us to develop features in a trunk based development metadology , and expose them when ready/per tenant



- [View Unleash pricing details and edition comparison](https://www.g2.com/products/unleash/reviews?page=2&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-05+13%3A19%3A00+-0500&secure%5Bsession_id%5D=17d043bf-f6be-458e-a411-71df26808009&secure%5Btoken%5D=3b7ed9bf873de1e880c044436d2349090bfd3d1c646d864a5838c0ca38d84747&format=llm_user)
## Unleash Integrations
  - [Datadog](https://www.g2.com/products/datadog/reviews)
  - [GitHub Inc.](https://www.g2.com/products/github-inc/reviews)
  - [Jira](https://www.g2.com/products/jira/reviews)
  - [Jira Cloud Bot](https://www.g2.com/products/jira-cloud-bot/reviews)
  - [Jira Service Management](https://www.g2.com/products/jira-service-management/reviews)
  - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews)
  - [New Relic](https://www.g2.com/products/new-relic/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Vue.ai](https://www.g2.com/products/vue-ai/reviews)

## Unleash Features
**Management**
- Flag Management
- Rollout & Rollback Control
- Monitoring

**Functionality**
- Multi-Environment Control
- Feature Testing
- Low-Code Interface

## Top Unleash Alternatives
  - [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) - 4.5/5.0 (800 reviews)
  - [GrowthBook](https://www.g2.com/products/growthbook/reviews) - 4.6/5.0 (26 reviews)
  - [Flagsmith](https://www.g2.com/products/flagsmith/reviews) - 4.8/5.0 (37 reviews)

